GITNUXREPORT 2025

Retargeting Statistics

Retargeting increases conversions, engagement, and brand recall significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

71% of customers are frustrated by irrelevant advertising, highlighting the importance of retargeting relevance.

Statistic 2

63% of internet users are annoyed by retargeted ads, leading to the importance of frequency capping.

Statistic 3

Use of retargeting ads increases ad relevance scores by up to 30%.

Statistic 4

Retargeting ads provide an average click-through rate (CTR) of 0.7%, compared to 0.1% for display ads.

Statistic 5

The average conversion rate for retargeting is 2.85%, while display ads average 0.77%.

Statistic 6

The average click-through rate for retargeted ads across all platforms is around 0.7%.

Statistic 7

Retargeting emails generated an average open rate of 45%.

Statistic 8

60% of consumers say that retargeted ads influence their purchasing decisions.

Statistic 9

81% of online American shoppers have purchased something after seeing a retargeted ad.

Statistic 10

91% of users watch more videos with retargeted ads.

Statistic 11

64% of consumers say retargeted ads remind them of products they viewed.

Statistic 12

50% of online consumers have purchased after seeing retargeted ads multiple times.

Statistic 13

47% of paid media budgets are allocated to retargeting.

Statistic 14

80% of mid-market and enterprise marketers use retargeting or remarketing.

Statistic 15

50% of digital marketers say retargeting is essential for their digital marketing strategies.

Statistic 16

The global retargeting market is projected to reach $9 billion by 2025.

Statistic 17

44% of companies say retargeting is crucial to their customer acquisition strategy.

Statistic 18

Over 60% of marketers say retargeting is critical for reaching their target audience.

Statistic 19

Retargeting ads account for about 50% of digital ad spend in many companies.

Statistic 20

Nearly 80% of retargeting impressions are viewed on mobile devices.

Statistic 21

The number of companies using retargeting increased by 65% from 2019 to 2023.

Statistic 22

70% of online shoppers abandon their carts, and retargeting can recover up to 26% of those abandoned carts.

Statistic 23

Retargeted visitors are 70% more likely to convert on your website.

Statistic 24

Retargeting campaigns can boost conversion rates by up to 150%.

Statistic 25

Retargeted visitors are 3 times more likely to click on ads than cold audiences.

Statistic 26

Retargeting ads improve brand awareness and recall by up to 200%.

Statistic 27

Retargeting can increase online sales by up to 20%, according to some industry sources.

Statistic 28

Personalized retargeting ads can increase click-through rates by 3 to 5 times.

Statistic 29

Retargeting ads have a 10X ROI on average.

Statistic 30

Retargeting has a 52% higher conversion rate than non-targeted display ads.

Statistic 31

65% of marketers see greater ROI from retargeting campaigns compared to other digital ad formats.

Statistic 32

Retargeting can help increase ad engagement rates by up to 400%.

Statistic 33

Retargeted visitors are 70% more likely to complete a purchase than first-time visitors.

Statistic 34

The average retargeting CTR is approximately 0.7%.

Statistic 35

Retargeting increases brand recall by approximately 2 to 4 times.

Statistic 36

Personalized retargeting can lead to a 70% increase in conversions.

Statistic 37

Retargeting can increase ad engagement rates by up to 400% compared to non-retargeted ads.

Statistic 38

The average conversion rate for retargeted ads is roughly 3 times higher than for cold traffic.

Statistic 39

Retargeting campaigns can lead to a 10 to 30 times increase in online conversions.

Statistic 40

Retargeted ads can boost brand awareness by up to 54%.

Statistic 41

91% of marketers believe retargeting is more effective than traditional advertising.

Statistic 42

Retargeted ads have a 2.5 times higher engagement rate than regular display ads.

Statistic 43

Retargeting can reduce cart abandonment by up to 30%.

Statistic 44

The average retargeted ad spends per person is approximately $50 annually.

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Key Highlights

70% of online shoppers abandon their carts, and retargeting can recover up to 26% of those abandoned carts.
Retargeted visitors are 70% more likely to convert on your website.
Retargeting ads provide an average click-through rate (CTR) of 0.7%, compared to 0.1% for display ads.
71% of customers are frustrated by irrelevant advertising, highlighting the importance of retargeting relevance.
47% of paid media budgets are allocated to retargeting.
Retargeting campaigns can boost conversion rates by up to 150%.
80% of mid-market and enterprise marketers use retargeting or remarketing.
Retargeted visitors are 3 times more likely to click on ads than cold audiences.
63% of internet users are annoyed by retargeted ads, leading to the importance of frequency capping.
Retargeting ads improve brand awareness and recall by up to 200%.
The average conversion rate for retargeting is 2.85%, while display ads average 0.77%.
50% of digital marketers say retargeting is essential for their digital marketing strategies.
Retargeting can increase online sales by up to 20%, according to some industry sources.

Did you know that while 70% of online shoppers abandon their carts, retargeting can recover up to 26% of those lost sales, making it one of the most powerful tools in a marketer’s arsenal to boost conversions and brand awareness?

Ad Relevance and Customer Frustration

71% of customers are frustrated by irrelevant advertising, highlighting the importance of retargeting relevance.
63% of internet users are annoyed by retargeted ads, leading to the importance of frequency capping.
Use of retargeting ads increases ad relevance scores by up to 30%.

Ad Relevance and Customer Frustration Interpretation

With 71% of customers frustrated by irrelevant ads and 63% annoyed by retargeting, it's clear that delivering timely, relevant messages—boosting relevance scores by up to 30%—is the only way to turn retargeting from annoyance into opportunity.

Campaign Strategies and Performance Metrics

Retargeting ads provide an average click-through rate (CTR) of 0.7%, compared to 0.1% for display ads.
The average conversion rate for retargeting is 2.85%, while display ads average 0.77%.
The average click-through rate for retargeted ads across all platforms is around 0.7%.
Retargeting emails generated an average open rate of 45%.

Campaign Strategies and Performance Metrics Interpretation

Retargeting proves its worth with nearly three times higher conversion rates and a fivefold increase in email open rates compared to traditional display ads—reminding us that persistence and smart targeting turn digital shadows into customer success stories.

Consumer Engagement and Behavior

60% of consumers say that retargeted ads influence their purchasing decisions.
81% of online American shoppers have purchased something after seeing a retargeted ad.
91% of users watch more videos with retargeted ads.
64% of consumers say retargeted ads remind them of products they viewed.
50% of online consumers have purchased after seeing retargeted ads multiple times.

Consumer Engagement and Behavior Interpretation

These retargeting stats reveal that while over half of consumers are nudged toward purchases by repeated ad impressions—especially through video—marketers must balance persistence with relevance to convert fleeting interest into loyal sales.

Market Adoption and Trends

47% of paid media budgets are allocated to retargeting.
80% of mid-market and enterprise marketers use retargeting or remarketing.
50% of digital marketers say retargeting is essential for their digital marketing strategies.
The global retargeting market is projected to reach $9 billion by 2025.
44% of companies say retargeting is crucial to their customer acquisition strategy.
Over 60% of marketers say retargeting is critical for reaching their target audience.
Retargeting ads account for about 50% of digital ad spend in many companies.
Nearly 80% of retargeting impressions are viewed on mobile devices.
The number of companies using retargeting increased by 65% from 2019 to 2023.

Market Adoption and Trends Interpretation

With nearly half of digital ad budgets now dedicated to retargeting—whose critical role spans customer acquisition, mobile dominance, and a projected $9 billion market—it's clear that in the race for consumer attention, retargeting isn't just a tactic; it's the race's defining strategy.

Retargeting Effectiveness and ROI

70% of online shoppers abandon their carts, and retargeting can recover up to 26% of those abandoned carts.
Retargeted visitors are 70% more likely to convert on your website.
Retargeting campaigns can boost conversion rates by up to 150%.
Retargeted visitors are 3 times more likely to click on ads than cold audiences.
Retargeting ads improve brand awareness and recall by up to 200%.
Retargeting can increase online sales by up to 20%, according to some industry sources.
Personalized retargeting ads can increase click-through rates by 3 to 5 times.
Retargeting ads have a 10X ROI on average.
Retargeting has a 52% higher conversion rate than non-targeted display ads.
65% of marketers see greater ROI from retargeting campaigns compared to other digital ad formats.
Retargeting can help increase ad engagement rates by up to 400%.
Retargeted visitors are 70% more likely to complete a purchase than first-time visitors.
The average retargeting CTR is approximately 0.7%.
Retargeting increases brand recall by approximately 2 to 4 times.
Personalized retargeting can lead to a 70% increase in conversions.
Retargeting can increase ad engagement rates by up to 400% compared to non-retargeted ads.
The average conversion rate for retargeted ads is roughly 3 times higher than for cold traffic.
Retargeting campaigns can lead to a 10 to 30 times increase in online conversions.
Retargeted ads can boost brand awareness by up to 54%.
91% of marketers believe retargeting is more effective than traditional advertising.
Retargeted ads have a 2.5 times higher engagement rate than regular display ads.
Retargeting can reduce cart abandonment by up to 30%.
The average retargeted ad spends per person is approximately $50 annually.

Retargeting Effectiveness and ROI Interpretation

While the vast majority of online shoppers abandon their carts, savvy marketers leveraging retargeting turn these near-misses into up to a 10-30 fold surge in conversions, proving that a well-placed ad is the canny catch that turns "maybe later" into "sold."