GITNUXREPORT 2025

Promotional Product Statistics

Promotional products boost brand recall, engagement, loyalty, and marketing ROI significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

92% of consumers say they view a company more favorably if it provides useful promotional products

Statistic 2

8 in 10 consumers own between 1 and 10 promotional products

Statistic 3

55% of consumers own between 1 and 5 promotional items

Statistic 4

45% of consumers say they keep promotional products for more than a year

Statistic 5

70% of recipients keep promotional items for more than six months

Statistic 6

Promotional pens are the most commonly received promotional item, with 67% of recipients owning at least one

Statistic 7

52% of Millennials own between 1 to 3 promotional products, higher than other demographics

Statistic 8

83% of consumers like receiving promotional products and are more likely to do business with brands that give them

Statistic 9

89% of recipients can recall the advertiser on a promotional product received in the past two years

Statistic 10

74% of consumers say a promotional product kept for more than a year is more likely to influence a purchase decision

Statistic 11

91% of consumers have a more positive view of a brand after receiving a promotional product

Statistic 12

84% of respondents prefer receiving promotional items over branded advertising

Statistic 13

76% of consumers report that a promotional product's usefulness influences their perception of the brand

Statistic 14

58% of consumers find promotional products useful and relevant, increasing brand affinity

Statistic 15

72% of people say they act more positively towards a brand after receiving a promotional product

Statistic 16

77% of recipients of promotional products recall the advertiser more than once

Statistic 17

47% of consumers are more likely to do business with a brand that gives promotional items at events

Statistic 18

66% of respondents said they would be more likely to buy from a company they received a promotional product from

Statistic 19

58% of consumers keep promotional products because they find them useful

Statistic 20

81% of consumers can recall a brand after receiving promotional products

Statistic 21

79% of promotional products are kept because they are perceived as useful or attractive

Statistic 22

68% of consumers prefer receiving promotional products over digital ads

Statistic 23

60% of consumers find promotional products to be a more memorable form of advertising than digital or print ads

Statistic 24

55% of promotional product recipients say they would do more business with a brand that gave them a gift

Statistic 25

80% of marketers say promotional products have a longer-lasting impression than many other types of advertising

Statistic 26

79% of consumers believe that promotional products help them remember a brand better

Statistic 27

Promotional products generate a median return on investment of $4.47 for every dollar spent

Statistic 28

Businesses that use promotional products see a 20% increase in brand recognition

Statistic 29

64% of marketers say that promotional products are part of their top 3 most effective marketing tactics

Statistic 30

69% of marketing professionals plan to increase their promotional product budgets in 2024

Statistic 31

89% of respondents who used promotional products in marketing campaigns reported improved brand awareness

Statistic 32

65% of marketing campaigns that include promotional products see an increase in customer engagement

Statistic 33

Promotional products are the third most effective marketing tactic after social media and email marketing

Statistic 34

91% of businesses believe promotional products are effective for building brand recognition

Statistic 35

60% of marketers believe that promotional products provide a higher return on investment compared to other advertising channels

Statistic 36

40% of marketing professionals believe promotional products lead to higher customer retention

Statistic 37

The average ROI for promotional products is $4.50 per dollar spent

Statistic 38

91% of marketers say promotional products are effective at increasing brand awareness

Statistic 39

73% of companies plan to increase their spending on promotional products in the next year

Statistic 40

The most popular promotional products include pens, drinkware, and tote bags

Statistic 41

Promotional items like water bottles and T-shirts are among the top three choices for brand giveaways

Statistic 42

Promotional products have a recall rate of 85% after 12 months

Statistic 43

83% of consumers recall promotional products they received in the past two years

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Key Highlights

83% of consumers like receiving promotional products and are more likely to do business with brands that give them
8 in 10 consumers own between 1 and 10 promotional products
89% of recipients can recall the advertiser on a promotional product received in the past two years
Promotional products have a recall rate of 85% after 12 months
74% of consumers say a promotional product kept for more than a year is more likely to influence a purchase decision
91% of consumers have a more positive view of a brand after receiving a promotional product
84% of respondents prefer receiving promotional items over branded advertising
Promotional products generate a median return on investment of $4.47 for every dollar spent
76% of consumers report that a promotional product's usefulness influences their perception of the brand
55% of consumers own between 1 and 5 promotional items
Businesses that use promotional products see a 20% increase in brand recognition
45% of consumers say they keep promotional products for more than a year
64% of marketers say that promotional products are part of their top 3 most effective marketing tactics

Did you know that a staggering 83% of consumers love receiving promotional products and are more likely to engage with brands that give them handy items like pens, drinkware, and tote bags?

Brands' Perception and Attitudes

92% of consumers say they view a company more favorably if it provides useful promotional products

Brands' Perception and Attitudes Interpretation

With 92% of consumers favorably inclined toward companies that offer useful promotional products, it's clear that thoughtful giveaways are not just marketing tactics but strategic investments in brand loyalty.

Consumer Ownership and Usage Habits

8 in 10 consumers own between 1 and 10 promotional products
55% of consumers own between 1 and 5 promotional items
45% of consumers say they keep promotional products for more than a year
70% of recipients keep promotional items for more than six months
Promotional pens are the most commonly received promotional item, with 67% of recipients owning at least one
52% of Millennials own between 1 to 3 promotional products, higher than other demographics

Consumer Ownership and Usage Habits Interpretation

With the majority of consumers clutching onto promotional products for months—especially pens and among Millennials—marketers should realize that a well-chosen giveaway isn't just a fleeting impression but a long-term brand handshake.

Consumer Preferences and Recall Effectiveness

83% of consumers like receiving promotional products and are more likely to do business with brands that give them
89% of recipients can recall the advertiser on a promotional product received in the past two years
74% of consumers say a promotional product kept for more than a year is more likely to influence a purchase decision
91% of consumers have a more positive view of a brand after receiving a promotional product
84% of respondents prefer receiving promotional items over branded advertising
76% of consumers report that a promotional product's usefulness influences their perception of the brand
58% of consumers find promotional products useful and relevant, increasing brand affinity
72% of people say they act more positively towards a brand after receiving a promotional product
77% of recipients of promotional products recall the advertiser more than once
47% of consumers are more likely to do business with a brand that gives promotional items at events
66% of respondents said they would be more likely to buy from a company they received a promotional product from
58% of consumers keep promotional products because they find them useful
81% of consumers can recall a brand after receiving promotional products
79% of promotional products are kept because they are perceived as useful or attractive
68% of consumers prefer receiving promotional products over digital ads
60% of consumers find promotional products to be a more memorable form of advertising than digital or print ads
55% of promotional product recipients say they would do more business with a brand that gave them a gift
80% of marketers say promotional products have a longer-lasting impression than many other types of advertising
79% of consumers believe that promotional products help them remember a brand better

Consumer Preferences and Recall Effectiveness Interpretation

With over 80% of consumers holding onto promotional products for their usefulness and recall, it’s clear that a well-chosen giveaway isn’t just a fleeting gesture but a lasting investment—turning brand impressions into tangible loyalty that digital ads can only aspire to emulate.

Marketing Impact and ROI

Promotional products generate a median return on investment of $4.47 for every dollar spent
Businesses that use promotional products see a 20% increase in brand recognition
64% of marketers say that promotional products are part of their top 3 most effective marketing tactics
69% of marketing professionals plan to increase their promotional product budgets in 2024
89% of respondents who used promotional products in marketing campaigns reported improved brand awareness
65% of marketing campaigns that include promotional products see an increase in customer engagement
Promotional products are the third most effective marketing tactic after social media and email marketing
91% of businesses believe promotional products are effective for building brand recognition
60% of marketers believe that promotional products provide a higher return on investment compared to other advertising channels
40% of marketing professionals believe promotional products lead to higher customer retention
The average ROI for promotional products is $4.50 per dollar spent
91% of marketers say promotional products are effective at increasing brand awareness
73% of companies plan to increase their spending on promotional products in the next year

Marketing Impact and ROI Interpretation

With an average ROI of nearly five dollars per dollar and widespread confidence among marketers—especially as 91% see enhanced brand recognition and 73% plan to boost spending—promotional products are clearly the underrated workhorses of marketing, proving their worth as a savvy investment that combines humor, recognition, and a punch in the wallet.

Promotional Product Types and Trends

The most popular promotional products include pens, drinkware, and tote bags
Promotional items like water bottles and T-shirts are among the top three choices for brand giveaways

Promotional Product Types and Trends Interpretation

With pens, drinkware, and tote bags reigning supreme, it's clear brands understand that useful and shareable items—like water bottles and T-shirts—are the ultimate canvas for making a lasting impression.

Recall Effectiveness

Promotional products have a recall rate of 85% after 12 months
83% of consumers recall promotional products they received in the past two years

Recall Effectiveness Interpretation

Promotional products almost boasting a photographic memory, with 85% recall after a year and 83% of consumers still remembering them two years later, proving their lasting marketing impact.