GITNUXREPORT 2025

Promotion Statistics

Personalized promotions significantly boost sales, engagement, and customer loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of consumers have made a purchase because a brand's promotion was relevant to them

Statistic 2

59% of consumers say that promotional emails influence their purchase decisions

Statistic 3

85% of consumers trust recommendations from friends and family over other forms of advertising

Statistic 4

65% of shoppers have made a purchase after seeing a promoted post on social media

Statistic 5

72% of consumers prefer to learn about products and services through content rather than traditional ads

Statistic 6

55% of consumers have been influenced by a promotional offer via mobile apps

Statistic 7

42% of customers make a purchase after receiving a targeted offer via SMS or push notification

Statistic 8

52% of promotional emails are opened on mobile devices

Statistic 9

Loyalty programs incentivize 52% of consumers to increase their purchases

Statistic 10

68% of shoppers are more likely to trust a brand that offers exclusive promotions

Statistic 11

75% of consumers say they are more likely to purchase from a brand offering personalized discounts

Statistic 12

66% of consumers check their email multiple times per day, making it an effective promotional channel

Statistic 13

85% of consumers say promotions influence their purchasing decisions

Statistic 14

44% of consumers prefer to receive promotional offers via email rather than social media

Statistic 15

57% of consumers have been influenced to purchase after seeing a personalized ad online

Statistic 16

60% of consumers prefer brands that offer free shipping promotions

Statistic 17

54% of consumers switch brands after a negative promotional experience

Statistic 18

38% of consumers feel overwhelmed by the number of promotional messages they receive

Statistic 19

58% of consumers have made a purchase due to a promotional offer seen on Instagram

Statistic 20

The average retention rate among customers acquired via promotional offers is 33% higher than those acquired through other means

Statistic 21

70% of shoppers have abandoned a cart because of unexpected shipping costs despite promotional efforts

Statistic 22

80% of consumers say that a positive promotional experience encourages repeat business

Statistic 23

87% of marketers use content marketing as a promotional strategy

Statistic 24

Promotional campaigns on Facebook generate 7 times more engagement than other types of posts

Statistic 25

The use of influencer marketing has increased by 65% in the past three years

Statistic 26

Social media promotions lead to a 30% increase in brand awareness

Statistic 27

Video content as a promotional tool has a conversion rate of 86%

Statistic 28

Interactive promotions, such as quizzes or polls, generate 2x more engagement than static ads

Statistic 29

Promotional campaigns that include user-generated content see a 28% higher engagement rate

Statistic 30

65% of brands plan to increase their investment in influencer marketing in the next year

Statistic 31

Email marketing has an average ROI of 4200%, or $42 for every $1 spent

Statistic 32

60% of marketers say that email marketing is their top promotional channel

Statistic 33

Promotional emails account for 20% of overall email marketing revenue

Statistic 34

The average click-through rate for promotional emails is 2.5%

Statistic 35

The click-through rate for retargeting ads can be as high as 10 times higher than standard display ads

Statistic 36

48% of brands utilize AI to optimize their promotional campaigns

Statistic 37

77% of marketers agree that multichannel promotion strategies are more effective than single-channel approaches

Statistic 38

70% of consumers are more likely to make a purchase from a brand that personalizes its promotions

Statistic 39

Personalized product recommendations account for 35% of Amazon's revenue

Statistic 40

80% of marketers say that personalization increases customer engagement

Statistic 41

92% of consumers say they prefer brands that personalize their offers

Statistic 42

73% of brands say that customer data improves their promotional effectiveness

Statistic 43

Promotions during holiday seasons increase sales by up to 50%

Statistic 44

Referral programs can increase customer acquisition by 30%

Statistic 45

62% of marketers plan to increase their promotional budget in the upcoming year

Statistic 46

Discount offers are the most common type of promotion, used by 88% of brands

Statistic 47

Promotions that include a sense of urgency, like countdown timers, increase conversions by up to 30%

Statistic 48

89% of marketers believe that targeted promotions are more effective than broad campaigns

Statistic 49

Promotions that leverage scarcity, such as limited editions, can boost sales by up to 40%

Statistic 50

Customer lifetime value (CLV) can increase by 50% through effective promotional strategies

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Key Highlights

70% of consumers are more likely to make a purchase from a brand that personalizes its promotions
Email marketing has an average ROI of 4200%, or $42 for every $1 spent
78% of consumers have made a purchase because a brand's promotion was relevant to them
60% of marketers say that email marketing is their top promotional channel
Promotional emails account for 20% of overall email marketing revenue
59% of consumers say that promotional emails influence their purchase decisions
87% of marketers use content marketing as a promotional strategy
85% of consumers trust recommendations from friends and family over other forms of advertising
65% of shoppers have made a purchase after seeing a promoted post on social media
Promotional campaigns on Facebook generate 7 times more engagement than other types of posts
The use of influencer marketing has increased by 65% in the past three years
72% of consumers prefer to learn about products and services through content rather than traditional ads
Personalized product recommendations account for 35% of Amazon's revenue

Did you know that a staggering 70% of consumers are more inclined to make a purchase when brands personalize their promotions, underscoring the immense power of targeted, innovative marketing strategies in driving sales and brand loyalty?

Consumer Behavior and Purchase Influence

78% of consumers have made a purchase because a brand's promotion was relevant to them
59% of consumers say that promotional emails influence their purchase decisions
85% of consumers trust recommendations from friends and family over other forms of advertising
65% of shoppers have made a purchase after seeing a promoted post on social media
72% of consumers prefer to learn about products and services through content rather than traditional ads
55% of consumers have been influenced by a promotional offer via mobile apps
42% of customers make a purchase after receiving a targeted offer via SMS or push notification
52% of promotional emails are opened on mobile devices
Loyalty programs incentivize 52% of consumers to increase their purchases
68% of shoppers are more likely to trust a brand that offers exclusive promotions
75% of consumers say they are more likely to purchase from a brand offering personalized discounts
66% of consumers check their email multiple times per day, making it an effective promotional channel
85% of consumers say promotions influence their purchasing decisions
44% of consumers prefer to receive promotional offers via email rather than social media
57% of consumers have been influenced to purchase after seeing a personalized ad online
60% of consumers prefer brands that offer free shipping promotions
54% of consumers switch brands after a negative promotional experience
38% of consumers feel overwhelmed by the number of promotional messages they receive
58% of consumers have made a purchase due to a promotional offer seen on Instagram
The average retention rate among customers acquired via promotional offers is 33% higher than those acquired through other means
70% of shoppers have abandoned a cart because of unexpected shipping costs despite promotional efforts
80% of consumers say that a positive promotional experience encourages repeat business

Consumer Behavior and Purchase Influence Interpretation

While compelling promotions can boost immediate sales and even enhance customer loyalty—especially when personalized, trusted, and conveniently delivered—overdoing it or delivering a negative experience can swiftly turn consumers away, underscoring that promotions are a powerful yet delicate tool in the modern marketing arsenal.

Content and Social Media Marketing

87% of marketers use content marketing as a promotional strategy
Promotional campaigns on Facebook generate 7 times more engagement than other types of posts
The use of influencer marketing has increased by 65% in the past three years
Social media promotions lead to a 30% increase in brand awareness
Video content as a promotional tool has a conversion rate of 86%
Interactive promotions, such as quizzes or polls, generate 2x more engagement than static ads
Promotional campaigns that include user-generated content see a 28% higher engagement rate
65% of brands plan to increase their investment in influencer marketing in the next year

Content and Social Media Marketing Interpretation

With 87% of marketers favoring content marketing, a sevenfold boost in Facebook engagement, and a 65% surge in influencer marketing investment, it's clear that today's brands are betting heavily on interactive, authentic, and multimedia-rich promotions to turn audiences into loyal customers—proving that in the social media era, engagement and authenticity are truly the currency of success.

Digital Marketing Strategies and ROI

Email marketing has an average ROI of 4200%, or $42 for every $1 spent
60% of marketers say that email marketing is their top promotional channel
Promotional emails account for 20% of overall email marketing revenue
The average click-through rate for promotional emails is 2.5%
The click-through rate for retargeting ads can be as high as 10 times higher than standard display ads
48% of brands utilize AI to optimize their promotional campaigns
77% of marketers agree that multichannel promotion strategies are more effective than single-channel approaches

Digital Marketing Strategies and ROI Interpretation

With email marketing delivering a staggering 4,200% ROI and nearly half of brands harnessing AI to sharpen their campaigns, it's clear that in the race for consumer attention, multichannel strategies powered by data and innovation aren't just an option—they're the winning formula.

Personalization and Customer Engagement

70% of consumers are more likely to make a purchase from a brand that personalizes its promotions
Personalized product recommendations account for 35% of Amazon's revenue
80% of marketers say that personalization increases customer engagement
92% of consumers say they prefer brands that personalize their offers
73% of brands say that customer data improves their promotional effectiveness

Personalization and Customer Engagement Interpretation

In an era where 92% of consumers crave personalized offers, brands that leverage customer data and tailored promotions—contributing to Amazon’s 35% revenue boost—are not just increasing engagement (80%), but also turning personalization into the secret sauce for sales, as 70% of consumers are more likely to buy from them.

Promotions and Incentive Mechanisms

Promotions during holiday seasons increase sales by up to 50%
Referral programs can increase customer acquisition by 30%
62% of marketers plan to increase their promotional budget in the upcoming year
Discount offers are the most common type of promotion, used by 88% of brands
Promotions that include a sense of urgency, like countdown timers, increase conversions by up to 30%
89% of marketers believe that targeted promotions are more effective than broad campaigns
Promotions that leverage scarcity, such as limited editions, can boost sales by up to 40%
Customer lifetime value (CLV) can increase by 50% through effective promotional strategies

Promotions and Incentive Mechanisms Interpretation

While savvy marketers know that well-timed holiday promos and scarcity tactics can boost sales by up to 50%, a 30% increase in customer acquisition through referral programs and targeted campaigns highlights that personalized, urgent offers truly turn consumers into loyal advocates—and ultimately, higher lifetime value.