GITNUXREPORT 2025

Print Marketing Statistics

Print marketing outperforms digital in trust, engagement, and response rates.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

58% of small businesses allocate budget specifically for print marketing campaigns

Statistic 2

61% of digital marketers plan to increase their print advertising efforts in the next year

Statistic 3

77% of B2B marketers say print materials are critical for high-value campaigns

Statistic 4

65% of small-to-medium businesses plan to increase their print marketing budgets in the next year

Statistic 5

The global print advertising market is expected to reach $144 billion by 2027

Statistic 6

78% of marketers say print marketing is essential for brand building

Statistic 7

46% of companies currently use print marketing as their primary outreach method

Statistic 8

56% of consumers trust print advertising more than digital ads

Statistic 9

72% of consumers state that they prefer to receive direct mail and print marketing over digital communications

Statistic 10

89% of consumers read or scan their print mail immediately upon receipt

Statistic 11

55% of consumers say they prefer to read printed information rather than on digital devices

Statistic 12

65% of consumers trust print advertising when making purchasing decisions

Statistic 13

70% of consumers find print marketing more trustworthy than other forms of advertising

Statistic 14

68% of consumers say they find print advertisements more appealing than digital ones

Statistic 15

80% of consumers retain print ads longer than digital ads

Statistic 16

62% of consumers say they feel more valued when receiving personalized print mail

Statistic 17

94% of all printed material in the U.S. is retained or used for reference

Statistic 18

49% of recipients say they are more likely to act upon a printed coupon than a digital one

Statistic 19

71% of consumers state they trust print ads when shopping in-store

Statistic 20

46% of consumers say they prefer to receive catalogs over online shopping

Statistic 21

83% of consumers view print marketing as more credible than online advertising

Statistic 22

67% of consumers say they prefer to discover products via printed magazines or catalogs

Statistic 23

45% of consumers say they are more likely to trust a brand that uses print marketing

Statistic 24

80% of consumers read or scan coupons they receive via print or mail

Statistic 25

58% of consumers prefer receiving informational brochures in print rather than digital

Statistic 26

54% of consumers say they trust print advertising more than digital ads

Statistic 27

72% of consumers find print advertising more memorable than digital

Statistic 28

71% of consumers say they trust printed packaging and labels more than digital equivalents

Statistic 29

60% of B2B buyers prefer receiving printed proposals and proposals over digital-only formats

Statistic 30

63% of consumers report that print marketing influences their purchasing decisions more than digital advertising

Statistic 31

65% of households prefer receiving printed newsletters over digital ones

Statistic 32

50% of consumers say they are more likely to shop in-store after receiving print coupons

Statistic 33

83% of consumers feel more engaged with print media than digital

Statistic 34

51% of consumers say they prefer to browse print catalogs to online shopping

Statistic 35

69% of consumers are more likely to trust print advertising when making in-store purchase decisions

Statistic 36

96% of Americans between 18-29 read print newspapers regularly

Statistic 37

69% of households say they read most of the print catalogs they receive

Statistic 38

Print marketing has a 74% higher response rate than digital marketing

Statistic 39

45% of consumers say that reading print ads makes them more likely to act than digital ads

Statistic 40

42% of marketing professionals consider print the most effective advertising channel

Statistic 41

The average response rate for direct mail is 4.4%, compared to 0.12% for email

Statistic 42

Creative print marketing campaigns have a 50% higher chance of being remembered than digital campaigns

Statistic 43

38% of direct mail campaigns result in a customer making a future purchase

Statistic 44

74% of companies report that print marketing yields a higher ROI than digital campaigns

Statistic 45

86% of marketers worldwide still believe print marketing is effective despite digital growth

Statistic 46

48% of marketers say print marketing produces better lead quality than digital

Statistic 47

44% of consumers remember seeing print advertisements they encountered in-store up to a month later

Statistic 48

52% of businesses report increased customer engagement through print marketing campaigns

Statistic 49

84% of direct mail recipients say they browse or scan their mail immediately

Statistic 50

Print advertising reaches 3.5 billion people annually worldwide

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

56% of consumers trust print advertising more than digital ads
72% of consumers state that they prefer to receive direct mail and print marketing over digital communications
Print marketing has a 74% higher response rate than digital marketing
89% of consumers read or scan their print mail immediately upon receipt
55% of consumers say they prefer to read printed information rather than on digital devices
65% of consumers trust print advertising when making purchasing decisions
70% of consumers find print marketing more trustworthy than other forms of advertising
68% of consumers say they find print advertisements more appealing than digital ones
52% of businesses report increased customer engagement through print marketing campaigns
45% of consumers say that reading print ads makes them more likely to act than digital ads
96% of Americans between 18-29 read print newspapers regularly
84% of direct mail recipients say they browse or scan their mail immediately
Print advertising reaches 3.5 billion people annually worldwide

Did you know that over half of consumers trust, prefer, and are more likely to act on print advertising than digital, making print marketing a powerhouse in today’s advertising landscape?

Business and Marketing Strategies

58% of small businesses allocate budget specifically for print marketing campaigns
61% of digital marketers plan to increase their print advertising efforts in the next year
77% of B2B marketers say print materials are critical for high-value campaigns
65% of small-to-medium businesses plan to increase their print marketing budgets in the next year
The global print advertising market is expected to reach $144 billion by 2027
78% of marketers say print marketing is essential for brand building
46% of companies currently use print marketing as their primary outreach method

Business and Marketing Strategies Interpretation

In a digital-dominated era, these statistics reveal that savvy marketers understand print's enduring power, with over three-quarters viewing it as essential for high-value brand campaigns and a significant portion planning to increase their investment, all contributing to a resilient global market projected to hit $144 billion by 2027.

Consumer Trust and Preferences

56% of consumers trust print advertising more than digital ads
72% of consumers state that they prefer to receive direct mail and print marketing over digital communications
89% of consumers read or scan their print mail immediately upon receipt
55% of consumers say they prefer to read printed information rather than on digital devices
65% of consumers trust print advertising when making purchasing decisions
70% of consumers find print marketing more trustworthy than other forms of advertising
68% of consumers say they find print advertisements more appealing than digital ones
80% of consumers retain print ads longer than digital ads
62% of consumers say they feel more valued when receiving personalized print mail
94% of all printed material in the U.S. is retained or used for reference
49% of recipients say they are more likely to act upon a printed coupon than a digital one
71% of consumers state they trust print ads when shopping in-store
46% of consumers say they prefer to receive catalogs over online shopping
83% of consumers view print marketing as more credible than online advertising
67% of consumers say they prefer to discover products via printed magazines or catalogs
45% of consumers say they are more likely to trust a brand that uses print marketing
80% of consumers read or scan coupons they receive via print or mail
58% of consumers prefer receiving informational brochures in print rather than digital
54% of consumers say they trust print advertising more than digital ads
72% of consumers find print advertising more memorable than digital
71% of consumers say they trust printed packaging and labels more than digital equivalents
60% of B2B buyers prefer receiving printed proposals and proposals over digital-only formats
63% of consumers report that print marketing influences their purchasing decisions more than digital advertising
65% of households prefer receiving printed newsletters over digital ones
50% of consumers say they are more likely to shop in-store after receiving print coupons
83% of consumers feel more engaged with print media than digital
51% of consumers say they prefer to browse print catalogs to online shopping
69% of consumers are more likely to trust print advertising when making in-store purchase decisions

Consumer Trust and Preferences Interpretation

Despite the digital age's rise, over 80% of consumers retain, trust, and prefer print marketing for its credibility, personalization, and lasting impact, proving that when it comes to consumer trust, print still wears the crown.

Demographic and Consumer Behavior

96% of Americans between 18-29 read print newspapers regularly
69% of households say they read most of the print catalogs they receive

Demographic and Consumer Behavior Interpretation

With nearly all young Americans turning the pages and a significant majority of households eagerly digesting catalogs, print marketing proves that sometimes, ink and paper still hold the key to capturing consumer attention in a digital world.

Effectiveness and Response Rates

Print marketing has a 74% higher response rate than digital marketing
45% of consumers say that reading print ads makes them more likely to act than digital ads
42% of marketing professionals consider print the most effective advertising channel
The average response rate for direct mail is 4.4%, compared to 0.12% for email
Creative print marketing campaigns have a 50% higher chance of being remembered than digital campaigns
38% of direct mail campaigns result in a customer making a future purchase
74% of companies report that print marketing yields a higher ROI than digital campaigns
86% of marketers worldwide still believe print marketing is effective despite digital growth
48% of marketers say print marketing produces better lead quality than digital
44% of consumers remember seeing print advertisements they encountered in-store up to a month later

Effectiveness and Response Rates Interpretation

Given that print marketing boasts a response rate nearly 74% higher than digital and leaves a more lasting impression on consumers, it’s clear that in the race for engagement and ROI, traditional print is still the steady horse outperforming the digital sprint—particularly when quality leads and memorable campaigns matter most.

Reach and Engagement Metrics

52% of businesses report increased customer engagement through print marketing campaigns
84% of direct mail recipients say they browse or scan their mail immediately
Print advertising reaches 3.5 billion people annually worldwide

Reach and Engagement Metrics Interpretation

With over half of businesses experiencing heightened customer engagement through print, and nearly all recipients attentively browsing their direct mail, it's clear that in the digital age, traditional print marketing still holds the power to reach billions and captivate audiences unexpectedly yet effectively.