GITNUX MARKETDATA REPORT 2024

Must-Know Prime Day Statistics [Recent Analysis]

Highlights: The Most Important Prime Day Statistics

  • 2.91 million Americans visited Amazon’s website within the first 24 hours of Prime Day 2020
  • During Prime Day 2020, US shoppers saved more than $1.4 billion
  • 90,000 laptops and 341,000 headphones were purchased during Prime Day 2020’s first 48 hours
  • Small and medium-sized businesses made over $3.5 billion during Prime Day 2020
  • Prime Day 2021 deals were available in 20 countries
  • 57% of smartphone users in the United States planned to make purchases on Prime Day 2021
  • Prime Day 2021 generated $6.1 billion in revenue for Amazon
  • 41% of Prime Day shoppers purchased electronics in 2020
  • Prime Day 2020 saw a total of 91.2 million website visits worldwide
  • The average Prime Day shopper in the United States spent $71.14 during Prime Day 2021
  • Amazon Prime members in India enjoyed savings worth INR 13.5 billion during Prime Day 2021
  • Prime Day 2020 sales represented a 45.2% growth over 2019 sales
  • 54% of US consumers shopping on Prime Day 2021 purchased from Amazon’s Private Label brands
  • 46% of Prime Day shoppers made at least one impulse purchase in 2020
  • Amazon Prime Day 2021 saw a 400% increase in shopping searches compared to 2020
  • 16% of US Amazon shoppers claimed they would shop more during Prime Day 2021 than in 2020
  • Amazon Prime Day 2021 saw a 63.7% increase in new Prime subscriptions compared to the daily average

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It’s no secret that Amazon Prime Day is one of the biggest shopping events of the year. This two-day event has become a global phenomenon, with shoppers from all over the world taking advantage of exclusive deals and discounts on millions of products. To get an idea just how big this event really is, here are 20 statistics about Prime Day 2021:

The Most Important Statistics
2.91 million Americans visited Amazon’s website within the first 24 hours of Prime Day 2020

The sheer number of 2.91 million Americans visiting Amazon’s website within the first 24 hours of Prime Day 2020 is a testament to the immense popularity of the event. It is a clear indication of the immense success of Prime Day and the immense potential it holds for businesses. This statistic is a powerful reminder of the importance of Prime Day and the impact it has on the retail industry.

During Prime Day 2020, US shoppers saved more than $1.4 billion

The staggering statistic of US shoppers saving more than $1.4 billion during Prime Day 2020 is a testament to the immense success of the event. It is a clear indication that Prime Day is a major shopping event that consumers look forward to and take advantage of. This statistic is a powerful reminder of the impact Prime Day has on the retail industry.

Prime Day Statistics Overview

90,000 laptops and 341,000 headphones were purchased during Prime Day 2020’s first 48 hours

This statistic is a testament to the success of Prime Day 2020, showcasing the immense popularity of the event. It demonstrates that the event was a hit with shoppers, with a staggering 90,000 laptops and 341,000 headphones purchased in the first 48 hours alone. This is a clear indication that Prime Day is a major shopping event that consumers are eager to take advantage of.

Small and medium-sized businesses made over $3.5 billion during Prime Day 2020

The statistic that small and medium-sized businesses made over $3.5 billion during Prime Day 2020 is a testament to the success of the event. It shows that Prime Day is not only beneficial to Amazon, but also to the businesses that participate in it. This statistic is a clear indication that Prime Day is a great opportunity for businesses to increase their sales and reach a wider audience.

Prime Day 2021 deals were available in 20 countries

The fact that Prime Day 2021 deals were available in 20 countries is a testament to the global reach of the event. It speaks to the immense popularity of Prime Day and the sheer number of people who were able to take advantage of the deals. This statistic is a clear indication of the success of Prime Day and its ability to bring people together from all over the world.

57% of smartphone users in the United States planned to make purchases on Prime Day 2021

This statistic is a testament to the power of Prime Day, demonstrating that a majority of smartphone users in the United States are eager to take advantage of the deals and discounts available on the day. It speaks to the popularity of Prime Day and the potential for businesses to capitalize on the event.

Prime Day 2021 generated $6.1 billion in revenue for Amazon

This statistic is a testament to the success of Prime Day 2021, demonstrating the immense financial gain Amazon reaped from the event. It is a clear indication of the power of Prime Day and its ability to drive sales and revenue for the company. This statistic is a key piece of information for any blog post about Prime Day Statistics, as it provides a tangible measure of the event’s success.

41% of Prime Day shoppers purchased electronics in 2020

The fact that 41% of Prime Day shoppers purchased electronics in 2020 is a telling statistic that speaks volumes about the success of the event. It shows that Prime Day is a great opportunity for shoppers to get their hands on the latest tech gadgets, and that the event is a great way to drive sales of electronics. This statistic is a testament to the power of Prime Day and its ability to draw in shoppers looking for the best deals on the latest electronics.

Prime Day 2020 saw a total of 91.2 million website visits worldwide

The sheer magnitude of 91.2 million website visits worldwide for Prime Day 2020 is a testament to the immense popularity of the event. This statistic serves as a powerful reminder of the immense reach and influence of Prime Day, and the potential it holds for businesses to capitalize on the event.

The average Prime Day shopper in the United States spent $71.14 during Prime Day 2021

This statistic is a testament to the success of Prime Day 2021, demonstrating that shoppers in the United States were willing to part with their hard-earned money to take advantage of the deals available. It is a clear indication that Prime Day continues to be a popular event for shoppers, and that it is a great opportunity for businesses to capitalize on.

Amazon Prime members in India enjoyed savings worth INR 13.5 billion during Prime Day 2021

The staggering statistic of INR 13.5 billion in savings for Amazon Prime members in India during Prime Day 2021 is a testament to the immense success of the event. It is a clear indication that Prime Day is a highly sought-after event, with customers taking full advantage of the discounts and deals available. This statistic is a powerful reminder of the immense value that Prime Day offers to customers, and serves as a great example of the potential of the event.

Prime Day 2020 sales represented a 45.2% growth over 2019 sales

This statistic is a testament to the success of Prime Day 2020, showing that the event was able to generate a significant increase in sales compared to the previous year. It is a clear indication that Prime Day is continuing to grow in popularity and is becoming an increasingly important event for businesses and consumers alike.

54% of US consumers shopping on Prime Day 2021 purchased from Amazon’s Private Label brands

This statistic is a testament to the success of Amazon’s Private Label brands on Prime Day 2021. It shows that a majority of US consumers shopping on Prime Day chose to purchase from Amazon’s own brands, indicating that the company’s efforts to create and promote its own products have been successful.

46% of Prime Day shoppers made at least one impulse purchase in 2020

The statistic that 46% of Prime Day shoppers made at least one impulse purchase in 2020 is a telling indication of the power of Prime Day. It shows that the event is able to draw in shoppers and entice them to make purchases they may not have otherwise made. This statistic speaks to the success of Prime Day and its ability to drive sales.

Amazon Prime Day 2021 saw a 400% increase in shopping searches compared to 2020

This statistic is a testament to the immense success of Amazon Prime Day 2021, showcasing a remarkable 400% increase in shopping searches compared to the previous year. It is a clear indication that the event was a major success, with more shoppers than ever before taking advantage of the deals and discounts available. This statistic is a powerful reminder of the power of Amazon Prime Day and its ability to draw in customers from all over the world.

16% of US Amazon shoppers claimed they would shop more during Prime Day 2021 than in 2020

This statistic is a testament to the power of Prime Day, showing that even after a year of unprecedented disruption, shoppers are still eager to take advantage of the deals and discounts offered during the event. It speaks to the resilience of the shopping experience and the loyalty of Amazon customers, who are willing to invest in the event despite the challenges of the past year.

Amazon Prime Day 2021 saw a 63.7% increase in new Prime subscriptions compared to the daily average

The 63.7% increase in new Prime subscriptions during Amazon Prime Day 2021 is a testament to the success of the event. It shows that the event was able to draw in a large number of new customers, which is a great sign for Amazon’s future. This statistic is a clear indication that Prime Day was a success and that Amazon is continuing to grow its customer base.

Conclusion

From the statistics presented, it is clear that Amazon Prime Day 2021 was a huge success. Global sales saw an impressive 16% year-over-year growth and total sales surpassed $11 billion. In addition to this, 2.91 million Americans visited Amazon’s website within the first 24 hours of Prime Day 2020 and 138 million Prime Day related searches were recorded in 2020 alone. US shoppers saved more than $1.4 billion during Prime Day 2020 while small and medium sized businesses made over $3.5 billion from the event as well – demonstrating its widespread impact on both consumers and retailers alike across 20 countries worldwide. Furthermore, 57% of smartphone users in the United States planned to make purchases on Prime Day 2021 with 90,000 laptops and 341,000 headphones being purchased during its first 48 hours; 41% of shoppers purchasing electronics; 54% buying from Private Label brands; 46% making impulse purchases; 400 % increase in shopping searches compared to last year’s figures ;16 % claiming they would shop more than before ;and 63 .7 % increase new prime subscriptions compared to daily average – all indicating how successful this annual event has become for Amazon since its inception five years ago.

References

0. – https://www.emarketer.com

1. – https://www.globenewswire.com

2. – https://www.cnbc.com

3. – https://www.marketwatch.com

4. – https://www.insiderintelligence.com

5. – https://www.practicalecommerce.com

6. – https://www.aboutamazon.com

7. – https://www.junglescout.com

8. – https://www.retaildive.com

9. – https://www.sellerengine.com

10. – https://www.numerator.com

11. – https://www.indiaretailing.com

12. – https://www.statista.com

13. – https://www.fool.com

14. – https://www.retailtouchpoints.com

FAQs

What is Prime Day?

Prime Day is an annual sales event created by Amazon exclusively for its Amazon Prime members, featuring discounts and special deals on a wide range of products.

When is Prime Day typically held?

Prime Day usually takes place in mid-July, although in recent years it has occurred in June or October due to special circumstances. The event normally spans over two days.

How can customers participate in Prime Day deals?

To participate in Prime Day deals, customers need to have an active Amazon Prime membership. Non-members can sign up for a free 30-day trial to gain access to Prime Day sales.

What types of products can customers expect to find on sale during Prime Day?

Customers can find deals on various products across multiple categories, including electronics, home goods, clothing, toys, beauty, and more. Many of Amazon's own products, such as the Echo and Kindle, are often heavily discounted.

Are Prime Day deals available only on Amazon.com?

While Prime Day deals are primarily found on Amazon.com, other retailers often run their own concurrent sales events in response to Prime Day, offering discounts and deals on their products as well.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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