GITNUX MARKETDATA REPORT 2024

Plant Based Meat Industry Statistics [Fresh Research]

Highlights: Plant Based Meat Industry Statistics

  • The global plant-based meat market size was valued at USD 4.3 billion in 2020.
  • The plant-based meat industry is expected to expand at a CAGR of 19.4% from 2021 to 2028.
  • In 2020, North America accounted for the largest revenue share of 41.5% in the plant-based meat market.
  • Retail sales of plant-based foods in the U.S. grew 27% in 2020, to reach USD 7 billion.
  • Beyond Meat saw a 141% increase in net revenues in the first quarter of 2020.
  • According to a recent Gallup poll, 23 percent of Americans reported eating less meat in 2019 than they did in 2018.
  • Plant-based meat market size in Europe is set to experience over 10% CAGR between 2020 to 2026.
  • The U.S. plant-based meat market size was estimated at USD 801.1 million in 2020.
  • The supermarket sales of plant-based food in the UK grew by +87% in the period March 2020 to March 2021.
  • 65% of investors believe that meat and dairy companies should be taxed for their contributions to climate change.
  • Upon its introduction in April 2019, Burger King’s plant-based ‘Impossible Whopper’ boosted the store traffic by 16.1%.
  • The Asian market (excluding China) for meat substitutes is forecasted to grow by 25% by 2024.
  • Mintel survey (2016) reported that 30% of millennials eat meat alternatives daily.
  • In 2020, 28% of Australians said they have eaten plant-based meat.
  • Since the COVID-19 pandemic, plant-based meat sales have increased by 264%.
  • The predicted share of alternative protein in the European meat market by 2035 is 60%.

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As we witness a paradigm shift in dietary habits, climate concerns, and animal welfare consciousness, one industry enjoying significant growth and attention is the global plant-based meat industry. This blog post delves into the intriguing statistics underscoring this sector’s rise to prominence. From sales figures to consumption trends and market forecasts, we provide data-driven insights into the plant-based meat industry’s trajectory, demonstrating its disruptive influence on our food systems and its potential to redefine future food landscapes. Whether you’re an investor, a food entrepreneur, or simply a curious observer, these statistics will provoke thought and challenge preconceptions about the evolving empire of plant-based meats.

The Latest Plant Based Meat Industry Statistics Unveiled

The global plant-based meat market size was valued at USD 4.3 billion in 2020.

Using the umbrella of creativity, let’s paint a vivid picture of how significant the statistic ‘USD 4.3 billion – the 2020 valuation of the global plant-based meat market size’ is in the symphony of Plant Based Meat Industry Statistics.

Imagine this figure as the pulsating heart, quietly powering the multi-faceted organism that is the plant-based meat industry. This heaving number, USD 4.3 billion, pulsates life into the global predictive patterns, trends, and market behaviors linked to the industry.

It’s akin to a vibrant snapshot, capturing the impressive scale and value of the industry at a specific milestone, 2020 in this case. Seen as an impressive dollar sign milestone achieved amidst the tapestry of a challenging year, it’s like a beacon of resilience and potential growth, illuminating the road ahead for investors, manufacturers, and even consumers orienting themselves in the landscape of plant-based meat alternatives.

And not just a beacon, but a sonorous drumroll, announcing loud and clear of the aggressive strides that the industry has taken – an harbinger of the meat-alternative revolution on the global dining tables. Echoing the environmental, health, and ethical conscious choices made by consumers around the world, it announces that plant-based meat isn’t just a fad or a trend, but a robust industry sector in its own right.

So, think of this statistic as a vivid mirror, reflecting the past, present, and potential future of the plant-based meat industry. It’s the key note in the symphony of plant-based meat industry statistics, playing a composition of growth, trend, and potential.

The plant-based meat industry is expected to expand at a CAGR of 19.4% from 2021 to 2028.

Painting a future of bountiful green opportunities, the projection of the plant-based meat industry throttling forward at a Compound Annual Growth Rate (CAGR) of 19.4% from 2021 to 2028 acts as a beacon for market stakeholders. It signifies not only a thriving industry health but also magnifies the growing acceptance of plant-based proteins among consumers. In the grand mosaic of plant-based meat industry statistics, this data point is a critical thread – It paints an anticipatory picture of robust market activity, exponential growth, and burgeoning consumer preference for plant-based alternatives. This rapid-fire expansion is emblematic of the sheer potential and profitability held within the industry and beckons for investors, innovators and dreamers alike to partake in an epoch of plant-powered prosperity.

In 2020, North America accounted for the largest revenue share of 41.5% in the plant-based meat market.

Deciphering the given data, the lion’s share of revenue for the plant-based meat sector came from North America in 2020, boasting a weighty 41.5% contribution. This is a pivotal piece of information when delving into the depth of the industry’s statistics. That North America emerged as the top contributor invokes curiosity regarding the strategies, trends, and cultural preferences that led to such impressive sales in the region. It sparks a conversation on the region’s potential market influence and how it might shape the future direction of the plant-based meat industry—making the scope for growth evidently clear. This significant percentile not only illustrates North America’s heightened consumer interest in plant-based meat but also serves as a bellwether for the global trend toward a more sustainable and health-conscious approach to food.

Retail sales of plant-based foods in the U.S. grew 27% in 2020, to reach USD 7 billion.

In the cascade of numbers painting a picture of the plant-based meat industry, one statistic emerges with triumphant colors: ‘ Retail sales of plant-based foods in the U.S. surged 27% in 2020, hitting a milestone of USD 7 billion.’ This impressive digit offers a potent indication of the rapidly growing appetite for vegan and vegetarian options among American consumers. It swells with significance, vividly illustrating not just an industry trend, but a seismic shift in food preferences, dietary habits, and consumer consciousness. Imagine, a 27% leap in mere year. It’s a testament to America’s burgeoning love affair with plant-based foods and an enormous stride towards a future where meatless meals may well become the norm rather than the exception. As we dissect the plant-based meat industry numbers, it’s this $7 billion troupe that stands tall, anchoring insights and fermenting discussions about a market fantastically in flux.

Beyond Meat saw a 141% increase in net revenues in the first quarter of 2020.

A soaring leap of 141% in Beyond Meat’s net revenues during Q1 2020 draws a vivid picture of the escalating traction the plant based meat industry is viably acquiring. It serves as a compass, highlighting the direction of the consumer market’s appetite, decisively steering towards more plant-based alternatives. Not only does it underscore the financial vitality of companies like Beyond Meat, but it becomes a strategic cornerstone which bolsters the market expansion forecasts in the plant-based industry, cementing its position as a growth powerhouse. This impressive ascent introduces a new chapter in food industry evolution, offering a compelling narrative of shifting dietary tastes and sustainability efforts globally.

According to a recent Gallup poll, 23 percent of Americans reported eating less meat in 2019 than they did in 2018.

Showcasing a notable trend, the cited Gallup poll reveals that nearly a quarter of Americans reduced their meat consumption in 2019 compared to 2018. This crucial piece of data shines a spotlight on a shifting dietary landscape, potentially indicative of a larger, more systemic shift towards healthier or more environmentally conscious choices. From the vantage point of the budding plant-based meat industry, this figure – a full 23 percent – not only represents a substantial market share up for grabs but also signals a promising growth trajectory. It illustrates a perceptible change in eating habits that might be harnessed as a powerful thrust propelling the plant-based meat industry forward. This trend, screened through the lens of statistics, suggests that the meatless market could be ripe with opportunities and thus, holds significance in the analysis of the plant-based meat industry.

Plant-based meat market size in Europe is set to experience over 10% CAGR between 2020 to 2026.

Diving headfirst into the riveting world of plant-based meat industry statistics, one cannot overlook a captivating nugget of data: “Europe’s plant-based meat market size is on a trajectory to soar with a Compound annual growth rate (CAGR) of over 10% from 2020 to 2026.” This handy stat serves as a powerful compass, charting the market momentum and giving us a snapshot of the potential that is yet to be tapped into.

Vividly it paints a canvas of marvellous growth possibilities that this industry segment beholds in the soon-to-come years. Such an exponential expansion foreshadows the appetites of European consumers increasingly switching from traditional meat to plant-based alternatives. It signals the shift in dietary preferences and growing concern towards health and environment, shaping the food landscape and redefining what lands on the dinner table.

Furthermore, this dramatic upturn throws a spotlight on the tremendous opportunities laid down for market players, startups and investors. A 10% CAGR is a windfall that beckons them to innovate, invest, and delve deeper into this industry that promises resilience and robust returns. Indeed, this stat vividly animates the essence of today’s plant-based meat frenzy: powerful, palpable, and full of potential. This is how, subtly yet importantly, single statistics shape perspectives, steer strategies, and strengthen the story of the plant-based meat market.

The U.S. plant-based meat market size was estimated at USD 801.1 million in 2020.

Highlighting the statistic that the U.S. plant-based meat market was valued at USD 801.1 million in 2020, serves as a testament to the burgeoning rise and acceptance in the alternate meat market. This piece of data serves as an essential pivot-point for a discussion on the sheer volume and potential of this green revolution.

This illumination of significant market value elucidates the substantial market penetration and the heightened consumer interest, all in the midst of a world growing more conscientious of its dietary choices. Not only does this statistic underscore the profound economic impact this industry is making, but it also adds another dimension to the narrative – reflecting the evolving diner’s plate in the U.S., aptly revealing market trends and future growth trajectories.

In the echo chamber of numeric prowess, this figure resounds with an impactful story of environmental and dietary changes sweeping across the nation. With such a revelation, the blog post at hand gains a deeper and more comprehensive perspective, challenging its readers to appreciate the complexity and the worth of the industry at a whole new level.

The supermarket sales of plant-based food in the UK grew by +87% in the period March 2020 to March 2021.

Highlighting the striking surge of 87% in UK supermarket sales of plant-based food in one year serves as a potent testament to the dramatic rise of the plant-based meat industry. This statistic not only illustrates the skyrocketing popularity and acceptance of plant-based foods but acts as a compelling indicator of a significant consumer shift towards healthier and more sustainable dietary choices. It underscores the point that the plant-based meat industry isn’t just emerging; it’s erupting with fury—making it a compelling area for investors, market analysts and passionate food innovators to keep a keen eye on. It’s not just a number, but a story of change, disruption and expectations of the future food landscape.

65% of investors believe that meat and dairy companies should be taxed for their contributions to climate change.

The essence of this statistic, that 65% of investors support taxing meat and dairy companies for their contributions to climate change, wields a significant weight in a discussion on plant-based meat industry statistics. This figure punctuates the rising apprehensions today’s investors share about environmental sustainability, indicating a shift in economic preference toward more eco-conscious industries. Consequently, this new direction could signify increased investment, growth and profitability opportunities for the plant-based meat industry. It further highlights an emerging consensus for proactive action against sectors that contribute largely to climate degradation, offering a uniquely advantageous investment climate for plant-based meat enterprises.

Upon its introduction in April 2019, Burger King’s plant-based ‘Impossible Whopper’ boosted the store traffic by 16.1%.

Showcasing the galvanizing effect of Burger King’s ‘Impossible Whopper’ on in-store traffic illuminates a key insight into the burgeoning enthusiasm for plant-based meats. An impressive surge of 16.1% following its introduction in April 2019 underscores the notable promise and potential in the industry. This vibrant rise in store traffic doesn’t just signify the success of a single product, but reflects a shifting cultural zeitgeist towards more sustainable and ethical cuisine choices. Each eager customer drawn in by the allure of a plant-based burger represents a potential trendsetter, paving the way for further growth and acceptance of plant-based meats in the food industry.

The Asian market (excluding China) for meat substitutes is forecasted to grow by 25% by 2024.

The projected growth of 25% in meat substitute consumption in the Asian Market, save for China, by 2024 holds a lantern to several intriguing insights in a blog focused on Plant-Based Meat Industry Statistics. First and foremost, it cascades the ever-increasing consumer appetite for plant-based meat, primarily driven by health consciousness, animal welfare concerns, and ecological sustainability.

Furthermore, it underscores the potential for transformative growth and lucrative investment opportunities in the Asian plant-based meat sector, outside the dragon land. It serves as a clear navigation beacon for industry pioneers, market entrants, and investors, encouraging them to capitalize on this appetite and contribute significantly to a burgeoning market.

Finally, it sheds light on the shifting dietary landscape and evolving consumer behavior in Asia, setting the stage for a larger conversation about global trends in plant-based consumption and the meat substitute industry’s future trajectory. No longer a niche or a fad, this statistic suggests plant-based meats are carving their place at the kitchen table and the heart of the food and beverage industry.

Mintel survey (2016) reported that 30% of millennials eat meat alternatives daily.

Peeling back layers of data like an onion, the aforementioned Mintel survey in 2016 subtly sheds light on the rapid acceptance and integration of meat alternatives into the everyday diet of millennials. This stunning fact, where nearly a third of millennials consume plant-based meats on a daily basis, acts as a harbinger of a profound shift towards a more sustainable and health-conscious mentality in food consumption. It paints a vivid picture of the burgeoning plant-based meat industry, fuelled by the progressive eating habits of this generation. Essentially, it provides a canvas upon which we can project the promising potential and expansive growth projected for the plant-based meat industry.

In 2020, 28% of Australians said they have eaten plant-based meat.

Within the intricate tapestry of the blog post, the golden thread revealing that in 2020, 28% of Australians sampled plant-based meat, serves multiple essential functions. Initially, this fascinating revelation underscores the rapidly expanding consumer demand for plant-based proteins in the land down under. This ever-intensifying trend persuasively hints toward an evolving Australian alimentation morphing towards a more plant-centric diet.

To sketch an even more vivid image, this very statistic delineates the extent of market penetration achieved by the plant-based meat industry in a populous country – a viable sign of a robust marketing mix effectively targeting an environment-conscious and health-orientated audience.

Lastly, this percentage is indicative of cultural transformation, affecting lifestyle and dietary choices. Bedded within this transformation is a cornucopia of opportunities for plant-based meat producers and businesses, crucial to concocting strategic market entry and expansion schemes. In essence, the narrative woven around this statistic can shape the interpretation of past trends, current standing, and future prospects of the plant-based meat industry, adding a flavorful dimension to the storytelling.

Since the COVID-19 pandemic, plant-based meat sales have increased by 264%.

In the grand arena of the plant-based meat industry, such staggering surge in sales, up by 264% amidst the Covid-19 pandemic, is a compelling narrative. It masterfully underscores the emerging consumer behavior – a seismic shift towards plant-based alternatives. Not only does this statistic illuminate the impressive growth and potency of the industry, but it also paints a vivid picture of the future landscape, where plant-based meats are no longer mere niche products but robust contenders in the food market. It hints at the health-conscious and environmentally-friendly choices that people are making in response to a global crisis, setting an enticing stage for potential investors and innovators.

The predicted share of alternative protein in the European meat market by 2035 is 60%.

Forecasting a 60% share of alternative protein in the European meat market by 2035 illuminates a significant pivot in consumer preferences, shedding light on the tremendous growth potential of the plant-based meat industry. This staggering figure redefines the narrative of food consumption trends, advocating for a breakthrough in the meat substitutes sector. It provides an insight into the impending revolution in the market, spurred by increasing health consciousness, sustainability measures, and ethical considerations among consumers. Therefore, any discourse on plant-based meat industry statistics would be incomplete without highlighting this key finding.

Conclusion

The plant-based meat industry is undeniably on a meteoric rise, backed by promising statistics and market projections. This growth is fueled by a shift in consumer habits towards healthier, more sustainable choices, and technological advancements in food science. As more and more people switch to these meat alternatives, we can expect even more staggering growth and innovation in this industry. However, challenges remain in achieving full mainstream acceptance and ironing out concerns about taste and texture. Despite these hurdles, the plant-based meat industry is definitively here to stay, promising a future where ethical, sustainable, and healthier food options become the norm, rather than the exception.

References

0. – https://www.www.plantbasedfoods.org

1. – https://www.www.livekindly.co

2. – https://www.s3.amazonaws.com

3. – https://www.www.grandviewresearch.com

4. – https://www.www.vegansociety.com

5. – https://www.apnews.com

6. – https://www.www.foodnavigator.com

7. – https://www.www.fool.com

8. – https://www.www.foodnavigator-asia.com

9. – https://www.www.choice.com.au

10. – https://www.www.bcg.com

11. – https://www.news.gallup.com

12. – https://www.www.gminsights.com

FAQs

What has been the growth rate of the plant-based meat industry in the past few years?

The plant-based meat industry has been experiencing exponential growth. According to the Good Food Institute (GFI), U.S. retail sales of plant-based foods have grown 29% in the past two years to $5 billion, with plant-based meat showing a compound annual growth rate (CAGR) of over 20%.

What is the estimated size of the global plant-based meat market?

As per the studies, the global plant-based meat market size was valued at approximately $4.3 billion in 2020, and it is projected to reach $8.3 billion by 2026, growing at a CAGR of about 14.4% during 2021-2026.

What are the market drivers for the plant-based meat industry?

The key market drivers for the plant-based meat industry include growing consumer awareness about environmental sustainability, animal welfare, and personal health. Additionally, enhancements in taste and texture due to advancements in food technology have also contributed to the market's growth.

How is the consumer acceptance and demand for plant-based meat products?

As more people are adopting vegan, vegetarian, and flexitarian diets, the demand for plant-based meat products is increasing. A recent survey indicates that about two-thirds of consumers are willing to reduce meat consumption and replace it with plant-based alternatives.

Which segment of the plant-based meat industry is showing the fastest growth?

By product type, burgers are currently the most popular segment in the plant-based meat market. However, the fastest growth is seen in the plant-based sausages segment due to their increasing inclusion in breakfast foods.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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