GITNUX MARKETDATA REPORT 2024

Must-Know Pinterest User Statistics [Latest Report]

Highlights: The Most Important Pinterest User Statistics

  • Pinterest user base in the United States is estimated to reach 94.8 million users by 2023.
  • About 60% of Pinterest users are female, while 40% are male.
  • The largest age group on Pinterest is users aged 18-29, which represents 34% of the total user base.
  • Pinterest’s 2020 Q4 revenue reached $706 million, a 76% year-over-year increase.
  • Around 80% of new Pinterest sign-ups come from outside the United States.
  • 97% of top Pinterest searches are unbranded, providing an opportunity for businesses to reach new consumers.
  • 2 out of 3 Pinterest users have discovered a new brand or product from Pinterest.
  • Users on Pinterest pin 240 billion pins and create 5 billion boards.
  • About 200 billion pins are saved on 6 billion boards related to travel.
  • 52% of millennials report using Pinterest as a primary source for home decorating and improvement inspiration.
  • 78% of Pinterest users say that content from brands is useful.
  • Pinterest users are 2.2x more likely to make a purchase than non-users.
  • 47% of Pinterest users solely use the site for shopping and product discovery.
For students, scientists and academics

Would you like to write scientific papers faster?

Jenni's AI-powered text editor helps you write, edit, and cite with confidence. Save hours on your next paper.

Table of Contents

Pinterest is a powerful platform for businesses and individuals alike. With over 478 million monthly active users worldwide, it’s no surprise that Pinterest has become one of the most popular social media sites in recent years. According to estimates, the user base in the United States alone will reach 94.8 million by 2023 – an impressive figure.

What makes Pinterest so attractive? For starters, its gender split is fairly even with 60% female and 40% male users; plus 34% of all users are aged 18-29 which means there’s plenty of potential customers within this age group too. Furthermore, 85% access Pinterest through their mobile devices while 80% come from outside the US – making it a great way to target international audiences as well as domestic ones.

But what about revenue? Well according to reports, 2020 Q4 saw $706 million generated from advertising on Pinterest – representing a 76 percent year-over-year increase. This shows just how much people love using this site for shopping and product discovery: 47 percent use it solely for these purposes while 2 out 28 marketers have adopted it into their business strategies already (with more likely joining soon). Plus when they do join up they can expect results: research suggests that those who use Pinterest are 2x more likely to make purchases than non-users.

Overall then we can see why so many people flock towards this visual search engine every day; after all 200 billion pins get saved onto 6 billion boards related travel each month whilst 52 percent millennials report using it home decorating inspiration… not bad at all.

The Most Important Statistics
Pinterest user base in the United States is estimated to reach 94.8 million users by 2023.

This statistic is a key indicator of the potential growth of Pinterest in the United States, and is essential to understanding the platform’s current and future user base. With an estimated 94.8 million users by 2023, it is clear that Pinterest is a platform that is rapidly gaining traction and popularity. This statistic is a valuable piece of information for anyone looking to understand the current and future state of Pinterest in the United States.

About 60% of Pinterest users are female, while 40% are male.

This statistic is significant in the context of a blog post about Pinterest User Statistics because it provides a clear indication of the gender breakdown of the platform’s user base. It is important to note the gender disparity in order to understand the platform’s user demographics and how it may influence the content and marketing strategies used by businesses. Additionally, this statistic can be used to inform decisions about which gender-specific strategies may be most effective for reaching and engaging with Pinterest users.

Pinterest User Statistics Overview

The largest age group on Pinterest is users aged 18-29, which represents 34% of the total user base.

This statistic is significant in understanding the user base of Pinterest, as it reveals that the majority of users are in the 18-29 age group. This information can be used to inform content creation and marketing strategies, as it provides insight into the interests and preferences of the platform’s primary demographic.

Pinterest’s 2020 Q4 revenue reached $706 million, a 76% year-over-year increase.

This statistic is a testament to the success of Pinterest in 2020, showing that the platform has seen a significant increase in revenue year-over-year. This is an important indicator of the platform’s growth and popularity, and is a key factor in understanding the user statistics of the platform.

Around 80% of new Pinterest sign-ups come from outside the United States.

This statistic is a testament to the global reach of Pinterest, demonstrating that the platform is not limited to the United States. It is an important indicator of the platform’s success and potential for growth, and is a key piece of information for anyone interested in the user base of Pinterest.

97% of top Pinterest searches are unbranded, providing an opportunity for businesses to reach new consumers.

This statistic is significant in the context of Pinterest User Statistics as it highlights the potential for businesses to reach new consumers through unbranded searches. With 97% of top searches being unbranded, businesses have a great opportunity to capitalize on this untapped market and increase their visibility on the platform.

2 out of 3 Pinterest users have discovered a new brand or product from Pinterest.

This statistic is a testament to the power of Pinterest as a platform for discovering new brands and products. It shows that the majority of users are finding something new and exciting on the platform, which is a great indication of its effectiveness as a marketing tool. Furthermore, it highlights the potential of Pinterest as a platform for businesses to reach new customers and expand their reach.

Users on Pinterest pin 240 billion pins and create 5 billion boards.

This statistic is a testament to the immense popularity of Pinterest, with users pinning and creating billions of pins and boards. It speaks to the platform’s ability to capture the attention of its users and keep them engaged. It also highlights the potential of Pinterest as a powerful marketing tool, as businesses can reach a large and active audience.

About 200 billion pins are saved on 6 billion boards related to travel.

This statistic is a testament to the immense popularity of Pinterest among travelers. It shows that the platform is a go-to source for people looking to plan their trips, find inspiration, and discover new places. It also speaks to the power of the platform to connect people with the content they’re looking for.

52% of millennials report using Pinterest as a primary source for home decorating and improvement inspiration.

This statistic is significant in the context of blog post about Pinterest User Statistics as it demonstrates the power of Pinterest as a source of inspiration for millennials when it comes to home decorating and improvement. It highlights the potential of Pinterest as a platform for businesses to reach out to this demographic and promote their products and services.

78% of Pinterest users say that content from brands is useful.

This statistic is significant in the context of Pinterest User Statistics because it demonstrates the value that brands bring to the platform. It shows that the majority of Pinterest users find content from brands to be useful, indicating that brands have a strong presence on the platform and are providing content that resonates with users.

Pinterest users are 2.2x more likely to make a purchase than non-users.

This statistic is a powerful indicator of the effectiveness of Pinterest as a marketing platform. It shows that Pinterest users are more likely to be engaged with the content they are viewing and more likely to take action and make a purchase. This is an invaluable insight for businesses looking to leverage Pinterest to reach their target audience and increase sales.

47% of Pinterest users solely use the site for shopping and product discovery.

This statistic is a powerful indicator of the potential of Pinterest as a shopping platform. It shows that almost half of Pinterest users are using the site to find and purchase products, making it a valuable resource for businesses looking to reach a large audience of potential customers. This statistic is especially relevant for a blog post about Pinterest User Statistics, as it provides insight into the shopping habits of Pinterest users and the potential of the platform for businesses.

Conclusion

With over 478 million monthly active users worldwide, Pinterest is a powerful platform for businesses to reach new consumers. The majority of the user base in the United States are millennials and Gen Zers who use it as an inspiration source for home decorating and improvement projects. Additionally, 85% of users access Pinterest through their mobile devices while 80% come from outside the US.

Pinterest’s 2020 Q4 revenue reached $706 million with 97% of top searches being unbranded – providing ample opportunity for brands to engage with potential customers on this platform. About 28% marketers already leverage Pinterest marketing strategies which have proven successful; 2 out of 3 users discover new products or brands via this site while 47 percent solely use it for shopping purposes. Furthermore, 52 percent report using it as a primary source when looking up home decoration ideas and 78 percent find content from brands useful on here too.

Overall, these statistics demonstrate that there is great potential in leveraging Pinterest’s vast user base to promote your business or product offerings – whether you’re targeting domestic or international markets.

References

0. – https://www.techcrunch.com

1. – https://www.investor.pinterestinc.com

2. – https://www.business.pinterest.com

3. – https://www.statista.com

4. – https://www.kevinabosch.com

5. – https://www.omnicoreagency.com

6. – https://www.shopify.com

7. – https://www.bigcommerce.com

8. – https://www.emarketer.com

9. – https://www.pinterest100.com

10. – https://www.newsroom.pinterest.com

ZipDo, cited June 2023: Pinterest User Statistics

FAQs

What is the average number of monthly active users on Pinterest?

As of Q2 2021, the average number of monthly active users on Pinterest is around 454 million.

What is the gender distribution of Pinterest users?

Approximately 60% of users are female, and 40% are male; however, this percentage might vary in different regions.

What is the predominant age group of Pinterest users?

The predominant age group of Pinterest users is between 18 and 34 years old, with around 34% of users belonging to this demographic.

What percentage of Pinterest users rely on the platform to discover new products and ideas?

Approximately 85% of Pinterest users rely on the platform to discover new products and ideas, making it an essential resource for inspiration and discovery.

In which country does Pinterest have the highest penetration rate?

Pinterest holds the highest penetration rate in the United States, with around 40% to 42% of the country's internet users actively using the platform.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents