GITNUX MARKETDATA REPORT 2024

Online Vs In Store Shopping Statistics [Fresh Research]

Statistic 1

"US online shoppers spend an average of $488 annually for shopping compared to the $465 they spend on in-store shopping."

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Statistic 2

"A 2018 survey showed 51% of Americans prefer online shopping, with ecommerce growth outpacing retail growth by nearly 5 to 1."

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Statistic 3

"In 2020, 84% of consumers shopped online during the pandemic, while only 65% of consumers shopped in-store."

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Statistic 4

"As of 2021, preferences for online versus in-store shopping varied by age group, with younger generations more likely to shop online."

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Statistic 5

"In 2020, e-commerce sales worldwide amounted to 4.28 trillion US dollars."

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Statistic 6

"73% of consumers are likely to switch from visiting a store to online shopping."

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Statistic 7

"80% of consumers prefer to buy products after they have read reviews online."

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Statistic 8

"69% of online shopping is done on mobile devices."

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Statistic 9

"46% of online shoppers said that product selection is a primary reason they shop online instead of in-store."

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Statistic 10

"Online shopping among buyers aged 18-34 is 200% higher than those aged 65 and above."

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Statistic 11

"60% of consumers in the United States have reported that they would be likely to choose a store that offers self-checkout over another that did not."

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Statistic 12

"Apparel is the number one category of goods purchased online, accounting for over $100 billion in sales in 2020."

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Statistic 13

"It’s estimated that by 2023, the ecommerce market in the United States will be valued at $735.4 billion."

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Statistic 14

"As of October 2019, 22% of consumers reported that they often researched products online but then went in-store to make their purchase."

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Statistic 15

"In 2019, approximately 13.7% of total retail sales occurred online."

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Statistic 16

"In 2020, 44% of shoppers expressed more confidence in fitting room hygiene when shopping in-store."

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Statistic 17

"In 2021, 62% of US internet users purchased clothing or shoes via a digital channel, compared with 36% who bought at physical stores."

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Statistic 18

"Overall customer satisfaction is typically higher in-store (73%) than online (69%)."

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