GITNUX MARKETDATA REPORT 2024

Must-Know Online Shoe Sales Statistics [Current Data]

Highlights: Online Shoe Sales Statistics

  • In 2020, Nike and Adidas were the leading online children’s footwear brands in the United States, with market shares of 15% and 13%, respectively.
  • Amazon is projected to have the largest market share for online footwear sales in the US in 2021, with an estimated 36.6%.
  • South Korea’s online footwear sales increased by 20.8% in 2019, reaching a value of $793.7 million USD.
  • In 2020, Nike and Adidas were the leading online children’s footwear brands in the United States, with market shares of 15% and 13%, respectively.
  • Amazon is projected to have the highest market share for online footwear sales in the United Kingdom in 2021 with an estimated share of 27.2%.
  • Online footwear sales in the United Kingdom have increased significantly since 2013, with a growth rate of 18.5% in 2020.
  • Amazon is projected to have the largest market share for online footwear sales in the US in 2021, with an estimated 36.6%.
  • Amazon and Zalando are the top two online stores for footwear in Germany, accounting for over one-third of the market share.
  • Online penetration of footwear retail sales in Germany increased from 18.5% in 2016 to 25% in 2020, with online sales amounting to 2.4 billion euros.

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Shoes are an essential part of any wardrobe, and with the rise of online shopping, it’s no surprise that online shoe sales have skyrocketed in recent years.

In this blog post, we’ll take a look at some of the most interesting online shoe sales statistics and explore what they mean for the future of the industry. From the most popular shoe styles to the biggest online retailers, we’ll cover it all. So, let’s get started and take a closer look at the world of online shoe sales.

Online Shoe Sales: The Most Important Statistics

In 2020, Nike and Adidas were the leading online children’s footwear brands in the United States, with market shares of 15% and 13%, respectively.
In 2019, 28% of all purchases in online shops for children’s goods in Russia were for footwear, with multi-brand stores making up the majority of the online shops selling children’s goods.
Amazon is projected to have the largest market share for online footwear sales in the US in 2021, with an estimated 36.6%.

Online Shoe Sales Statistics Overview

South Korea’s online footwear sales increased by 20.8% in 2019, reaching a value of $793.7 million USD.

In 2020, men’s footwear accounted for 48% of the total value of footwear sales in Russia, while women’s footwear accounted for 46%.

In 2020, Nike and Adidas were the leading online children’s footwear brands in the United States, with market shares of 15% and 13%, respectively.

This shows that Nike and Adidas are the two leading online children’s footwear brands in the United States. This information is important for companies to know in order to understand the market share of their competitors and to adjust their strategies accordingly.

In 2019, 28% of all purchases in online shops for children’s goods in Russia were for footwear, with multi-brand stores making up the majority of the online shops selling children’s goods.

Thus, there is a prevalence of online shopping for children’s goods, specifically footwear, and the importance of multi-brand stores in the online retail market.

Amazon is projected to have the highest market share for online footwear sales in the United Kingdom in 2021 with an estimated share of 27.2%.

This highlights the dominance of Amazon in the online shoe sales market, which could be an indicator of future trends.

Online footwear sales in the United Kingdom have increased significantly since 2013, with a growth rate of 18.5% in 2020.

Online shopping is becoming increasingly popular in the United Kingdom, and that online footwear sales are growing at a rapid rate. This could be a sign of a shift in consumer behavior, and it could be an opportunity for businesses to capitalize on the trend.

Amazon is projected to have the largest market share for online footwear sales in the US in 2021, with an estimated 36.6%.

In 2020, specialty running stores were the most popular channel for purchasing running shoes, followed by online retailers and sporting goods stores.

It shows how the pandemic has shifted consumer behavior and demonstrates that specialty running stores have become the most popular channel for purchasing running shoes, likely due to the convenience and safety of online shopping. This shift in consumer behavior could have a significant impact on the online shoe sales industry.

Amazon and Zalando are the top two online stores for footwear in Germany, accounting for over one-third of the market share.

This shows the dominance of Amazon and Zalando in the German online footwear market. It also displays that the top ten online stores for footwear in Germany account for a large portion of the market, indicating that the market is highly concentrated.

Online penetration of footwear retail sales in Germany increased from 18.5% in 2016 to 25% in 2020, with online sales amounting to 2.4 billion euros.

Conclusion

In conclusion, online shoe sales have seen a steady increase over the past few years, with the majority of sales coming from the United States and China.

The growth of online shoe sales is likely to continue as more people become comfortable shopping online, and as more retailers offer online options. As the online shoe market continues to grow, it will be important for retailers to keep up with the latest trends and technology to ensure they remain competitive.

References

1 – https://www.statista.com/statistics/983486/south-korea-online-footwear-sales/

2 – https://www.statista.com/statistics/1142505/russia-footwear-sales-value/

3 – https://www.statista.com/statistics/441450/online-sales-share-of-children-s-footwear-brands-us/

4 – https://www.statista.com/statistics/1079279/russia-share-of-children-s-goods-online-shops-by-store-type/

5 – https://www.statista.com/forecasts/1218262/top-online-stores-footwear-united-kingdom-ecommercedb

6 – https://www.statista.com/statistics/380438/internet-apparel-sales-annual-trend-uk/

7 – https://www.statista.com/forecasts/1218275/top-online-stores-footwear-united-states-ecommercedb

8 – https://www.statista.com/statistics/609556/running-shoe-channel-last-purchased/

9 – https://www.statista.com/forecasts/1218272/top-online-stores-footwear-germany-ecommercedb

10 – https://www.statista.com/statistics/379345/footwear-retail-sales-online-penetration-germany/

FAQs

Where can I find the best deals on shoes?

Shopping online is often the best way to find the best deals on shoes. Many retailers offer discounts and promotions that can help you save money on your favorite styles. Additionally, shopping during sales periods, such as Black Friday and Cyber Monday, can help you find shoes at discounted prices.

Are there any tips for finding shoes that fit well?

Yes! Try on multiple sizes and widths to find the best fit. Additionally, measure your feet with a ruler to ensure you are getting the right size. You should also keep an eye out for comfort features, such as cushioning and arch support.

What type of shoes should I buy for different activities?

The type of shoes you purchase should depend on the activity. For running and other physical activities, you should look for shoes with cushioning, arch support, and traction for better grip. For walking and casual activities, look for shoes with extra cushioning to keep your feet comfortable.

How often should I replace my shoes?

Generally, you should replace your shoes every 300-500 miles of walking or running. However, this will depend on the type of shoe and how often you wear it. Pay attention to your shoes for signs of wear and tear, such as holes, fraying, and loss of cushioning.

What materials should I look for in a shoe?

The materials your shoes are made of will depend on the activity you plan to use them for. For running, look for shoes with breathable mesh, synthetic leather, or other lightweight materials. For walking, look for shoes with leather or suede uppers, as they will provide more support and durability.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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