GITNUXREPORT 2025

Online Grocery Shopping Statistics

Online grocery shopping is rapidly growing, driven by convenience and digital innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 60% of U.S. grocery shoppers have purchased groceries online at least once

Statistic 2

The percentage of U.S. consumers who prefer shopping for groceries online is expected to reach 70% by 2024

Statistic 3

45% of online grocery shopping occurs via mobile devices

Statistic 4

The average online grocery order value is $170, compared to $95 for in-store purchases

Statistic 5

Online grocery shoppers tend to be younger, with 65% of buyers aged 25-44

Statistic 6

The top three online grocery categories purchased are fresh produce, dairy, and snacks

Statistic 7

40% of shoppers have used subscription services for groceries

Statistic 8

Delivery is preferred by 65% of online grocery shoppers over curbside pickup

Statistic 9

60% of online grocery consumers prefer same-day delivery

Statistic 10

48% of online grocery shoppers say they choose stores based on app usability and website design

Statistic 11

70% of online grocery orders are placed on weekdays, mostly during lunch hours

Statistic 12

Retailers that adopted online grocery features saw a 30% increase in customer retention

Statistic 13

55% of consumers say they buy organic products online regularly

Statistic 14

30% of shoppers prefer to buy fresh produce online, citing quality and convenience as key reasons

Statistic 15

Approximately 80% of online grocery shoppers utilize shopping lists or saved preferences

Statistic 16

62% of consumers prefer to see product reviews before purchasing groceries online

Statistic 17

45% of online grocery customers use loyalty programs to earn discounts

Statistic 18

80% of online grocery shoppers expect real-time inventory updates on product availability

Statistic 19

47% of online grocery shoppers prefer brands that offer free shipping

Statistic 20

65% of consumers are influenced by promotional discounts when shopping for groceries online

Statistic 21

The most common payment method for online grocery orders is credit/debit card, used by 76% of shoppers

Statistic 22

90% of online grocery platforms incorporate curbside pickup options

Statistic 23

55% of online grocery shoppers use digital coupons or promo codes

Statistic 24

The adoption of AI-driven personalized recommendations increased online grocery conversions by 20% in 2023

Statistic 25

Online grocery shopping is most popular among urban residents, with 75% of urban households participating, compared to 45% in rural areas

Statistic 26

85% of online grocery consumers value contactless delivery options for safety reasons

Statistic 27

58% of online grocery shoppers prefer to receive personalized offers based on their purchase history

Statistic 28

37% of online grocery shoppers are willing to try new brands if offered discounts

Statistic 29

50% of online grocery orders include at least one organic or health-focused product

Statistic 30

42% of online grocery shoppers cite convenience as the primary motivation for shopping online

Statistic 31

28% of consumers use voice commands to add items to their online grocery cart

Statistic 32

60% of online grocery buyers prefer to receive weekly scheduled deliveries

Statistic 33

24% of online grocery orders are for meal prep ingredients, including kit and recipe box services

Statistic 34

54% of online grocery shoppers do their shopping between 7-9 pm, mainly after dinner hours

Statistic 35

83% of online shoppers read product reviews before making a purchase

Statistic 36

72% of online grocery customers say they are more likely to shop online if stores offer curbside pickup

Statistic 37

65% of online grocery shoppers utilize digital wallet payments, such as Apple Pay or Google Pay, for their transactions

Statistic 38

85% of online grocery orders are delivered to the customer’s home

Statistic 39

The average delivery time for online grocery orders is approximately 1.5 hours

Statistic 40

The top reason shoppers abandon online grocery carts is high delivery fees, cited by 35% of users

Statistic 41

70% of online grocery shoppers have experienced issues with delivery accuracy, leading to increased customer service queries

Statistic 42

The fastest-growing online grocery model is subscription-based ordering, which grew by 50% in 2022

Statistic 43

The total number of online grocery shoppers in the U.S. is expected to reach 96 million by 2024

Statistic 44

Online grocery shopping increased by 150% during the COVID-19 pandemic

Statistic 45

The number of online grocery delivery startups increased by 70% from 2020 to 2022

Statistic 46

The growth rate of online grocery shopping is expected to accelerate by 18% annually through 2025

Statistic 47

The number of online grocery pick-up locations increased by 25% in 2022, enabling more contactless options

Statistic 48

The online grocery market is projected to reach $1.2 trillion globally by 2025

Statistic 49

The share of online grocery shopping via voice assistants grew by 25% in 2023

Statistic 50

The share of online grocery sales conducted via platforms like Amazon, Walmart, and Instacart grew by 35% in 2022

Statistic 51

95% of U.S. grocery stores plan to expand their online presence by 2025

Statistic 52

The share of online grocery sales increased by 20% during the holiday shopping season, indicating seasonal growth

Statistic 53

80% of grocery retailers reported increased online sales in 2022 compared to 2021

Statistic 54

The global online grocery market share accounted for 11% of total grocery sales in 2022

Statistic 55

52% of online grocery orders are made through grocery-specific apps

Statistic 56

Approximately 25% of online grocery orders are for delivery services that include meal kits

Statistic 57

In 2022, 33% of U.S. households shopped for groceries online at least once a month

Statistic 58

43% of online grocery shoppers buy their products at least weekly

Statistic 59

The average number of items per online grocery order is 22

Statistic 60

The frequency of online grocery shopping is highest among households with children, with 60% shopping weekly

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Sources

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Key Highlights

The online grocery market is projected to reach $1.2 trillion globally by 2025
Approximately 60% of U.S. grocery shoppers have purchased groceries online at least once
The percentage of U.S. consumers who prefer shopping for groceries online is expected to reach 70% by 2024
45% of online grocery shopping occurs via mobile devices
85% of online grocery orders are delivered to the customer’s home
The average online grocery order value is $170, compared to $95 for in-store purchases
Online grocery shoppers tend to be younger, with 65% of buyers aged 25-44
In 2022, 33% of U.S. households shopped for groceries online at least once a month
The top three online grocery categories purchased are fresh produce, dairy, and snacks
40% of shoppers have used subscription services for groceries
Delivery is preferred by 65% of online grocery shoppers over curbside pickup
The fastest-growing online grocery model is subscription-based ordering, which grew by 50% in 2022
60% of online grocery consumers prefer same-day delivery

With the online grocery market projected to soar to $1.2 trillion by 2025 and nearly 70% of U.S. shoppers expected to prefer online shopping by 2024, the digital grocery revolution is transforming how we buy our food—favoring convenience, personalization, and contactless delivery amidst a surge in mobile purchases and innovative models like subscription services.

Consumer Preferences and Behavior

Approximately 60% of U.S. grocery shoppers have purchased groceries online at least once
The percentage of U.S. consumers who prefer shopping for groceries online is expected to reach 70% by 2024
45% of online grocery shopping occurs via mobile devices
The average online grocery order value is $170, compared to $95 for in-store purchases
Online grocery shoppers tend to be younger, with 65% of buyers aged 25-44
The top three online grocery categories purchased are fresh produce, dairy, and snacks
40% of shoppers have used subscription services for groceries
Delivery is preferred by 65% of online grocery shoppers over curbside pickup
60% of online grocery consumers prefer same-day delivery
48% of online grocery shoppers say they choose stores based on app usability and website design
70% of online grocery orders are placed on weekdays, mostly during lunch hours
Retailers that adopted online grocery features saw a 30% increase in customer retention
55% of consumers say they buy organic products online regularly
30% of shoppers prefer to buy fresh produce online, citing quality and convenience as key reasons
Approximately 80% of online grocery shoppers utilize shopping lists or saved preferences
62% of consumers prefer to see product reviews before purchasing groceries online
45% of online grocery customers use loyalty programs to earn discounts
80% of online grocery shoppers expect real-time inventory updates on product availability
47% of online grocery shoppers prefer brands that offer free shipping
65% of consumers are influenced by promotional discounts when shopping for groceries online
The most common payment method for online grocery orders is credit/debit card, used by 76% of shoppers
90% of online grocery platforms incorporate curbside pickup options
55% of online grocery shoppers use digital coupons or promo codes
The adoption of AI-driven personalized recommendations increased online grocery conversions by 20% in 2023
Online grocery shopping is most popular among urban residents, with 75% of urban households participating, compared to 45% in rural areas
85% of online grocery consumers value contactless delivery options for safety reasons
58% of online grocery shoppers prefer to receive personalized offers based on their purchase history
37% of online grocery shoppers are willing to try new brands if offered discounts
50% of online grocery orders include at least one organic or health-focused product
42% of online grocery shoppers cite convenience as the primary motivation for shopping online
28% of consumers use voice commands to add items to their online grocery cart
60% of online grocery buyers prefer to receive weekly scheduled deliveries
24% of online grocery orders are for meal prep ingredients, including kit and recipe box services
54% of online grocery shoppers do their shopping between 7-9 pm, mainly after dinner hours
83% of online shoppers read product reviews before making a purchase
72% of online grocery customers say they are more likely to shop online if stores offer curbside pickup
65% of online grocery shoppers utilize digital wallet payments, such as Apple Pay or Google Pay, for their transactions

Consumer Preferences and Behavior Interpretation

As online grocery shopping surges toward 70%, Millennials and Gen Z are leading the digital cart with a penchant for fresh produce, organic products, and lightning-fast same-day delivery, proving that in the age of apps and clicks, convenience and curated experiences are now the main ingredients on America's grocery list.

Delivery, Payment, and Customer Experience

85% of online grocery orders are delivered to the customer’s home
The average delivery time for online grocery orders is approximately 1.5 hours
The top reason shoppers abandon online grocery carts is high delivery fees, cited by 35% of users
70% of online grocery shoppers have experienced issues with delivery accuracy, leading to increased customer service queries

Delivery, Payment, and Customer Experience Interpretation

While the convenience of home delivery keeps 85% of online grocery shoppers coming back, the persistent hurdles of high fees and delivery mishaps—affecting nearly half and over two-thirds of users—highlight that even in the digital aisle, a smooth checkout remains a high-stakes commodity.

Market Growth

The fastest-growing online grocery model is subscription-based ordering, which grew by 50% in 2022
The total number of online grocery shoppers in the U.S. is expected to reach 96 million by 2024
Online grocery shopping increased by 150% during the COVID-19 pandemic
The number of online grocery delivery startups increased by 70% from 2020 to 2022
The growth rate of online grocery shopping is expected to accelerate by 18% annually through 2025
The number of online grocery pick-up locations increased by 25% in 2022, enabling more contactless options

Market Growth Interpretation

With subscription-based services soaring by 50% and online grocery shoppers projected to reach 96 million by 2024, it’s clear that Americans are increasingly trusting (and ordering from) their screens—transforming grocery shopping from a mundane chore into a digital delight—especially as startups and contactless pick-up options multiply alongside this rapid evolution.

Market Growth and Market Share

The online grocery market is projected to reach $1.2 trillion globally by 2025
The share of online grocery shopping via voice assistants grew by 25% in 2023
The share of online grocery sales conducted via platforms like Amazon, Walmart, and Instacart grew by 35% in 2022
95% of U.S. grocery stores plan to expand their online presence by 2025
The share of online grocery sales increased by 20% during the holiday shopping season, indicating seasonal growth
80% of grocery retailers reported increased online sales in 2022 compared to 2021

Market Growth and Market Share Interpretation

With online grocery sales skyrocketing toward a $1.2 trillion global milestone by 2025—fuelled by a 25% voice-commerce surge and a 35% platform sales boost in 2022—retailers rushing to expand their digital footprints are no longer just digitizing; they're transforming groceries into the new click-and-collect frontier, especially as seasonal spikes and holiday cheer propel online shopping ever higher.

Market Share

The global online grocery market share accounted for 11% of total grocery sales in 2022
52% of online grocery orders are made through grocery-specific apps
Approximately 25% of online grocery orders are for delivery services that include meal kits

Market Share Interpretation

With over half of online grocery orders happening via dedicated apps and a quarter of those including meal kits, it's clear that digital shopping is not just a convenience but the new pantry for modern consumers, even as the market's 11% share hints at ample room to stockpile growth.

Shopping Habits and Frequency

In 2022, 33% of U.S. households shopped for groceries online at least once a month
43% of online grocery shoppers buy their products at least weekly
The average number of items per online grocery order is 22
The frequency of online grocery shopping is highest among households with children, with 60% shopping weekly

Shopping Habits and Frequency Interpretation

These statistics reveal that online grocery shopping is not just a convenience but a staple—especially for households with children—where nearly two-thirds are choosing digital aisles weekly with an average cart of 22 items, signaling a wholesale shift in the way Americans stock their pantries.