GITNUX MARKETDATA REPORT 2024

Must-Know Nonprofit Statistics [Recent Analysis]

In this post, we will explore a collection of impactful statistics that shed light on the significant role that nonprofit organizations play in the United States economy and society. These statistics highlight various aspects of the nonprofit sector, from their economic contributions and employment numbers to their fundraising strategies and technology adoption. Join us as we delve into the data to gain a deeper understanding of the nonprofit landscape.

Statistic 1

"Nonprofits contributed an estimated $985.4 billion to the US economy in 2015, composing 5.4% of the country’s gross domestic product."

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Statistic 2

"There are over 1.5 million nonprofit organizations registered in the U.S."

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Statistic 3

"In 2019, individual giving to nonprofit organizations amounted to $309.66 billion."

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Statistic 4

"As of February 2020, nonprofits account for roughly 10.2% of all private-sector employment in the U.S, employing 12.3 million people."

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Statistic 5

"Nonprofits have seen a 34% increase in giving on #GivingTuesday since 2012."

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Statistic 6

"63% of nonprofits in 2020 say their organization can only cover six or fewer months in operating reserves."

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Statistic 7

"62% of nonprofits use some form of digital technology to engage their donors."

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Statistic 8

"45% of worldwide donors are enrolled in a monthly giving program."

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Statistic 9

"69% of nonprofits list social media as one of their most successful tools for online fundraising."

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Statistic 10

"In 2020, the average nonprofit event attendance dropped by 39%, largely due to COVID-19 restrictions."

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Statistic 11

"88% of nonprofit funds come from the top 12% of donors."

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Statistic 12

"In 2020, online donations made up just 13% of overall nonprofit fundraising income."

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Statistic 13

"50% of the highest-grossing nonprofits use a blog for marketing purposes."

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Statistic 14

"The public sector is the largest source of nonprofit revenue, contributing 32.5% in 2017."

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Statistic 15

"Nonprofits experienced a 20.7% increase in email volume over last year."

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Statistic 16

"Nonprofits spend $0.25 for every $1.00 raised in direct mail fundraising."

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Statistic 17

"About 63% of nonprofits indicate that organizational budget was a barrier to technology adoption."

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Statistic 18

"Roughly 75% of nonprofits don’t have a paid social media marketer."

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Statistic 19

"The nonprofit sector has grown by 20% over the past ten years, a rate which is almost four times greater than the for-profit sector."

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Nonprofits play a significant role in the US economy, contributing billions of dollars, employing millions of people, and relying on a variety of fundraising strategies. While technology and digital tools are widely utilized by nonprofits for engagement and fundraising, challenges such as limited operating reserves, budget constraints, and barriers to technology adoption persist. The nonprofit sector continues to grow at a rapid pace, outpacing the for-profit sector in growth rate. Understanding and responding to these statistics can help nonprofit organizations navigate the complexities of fundraising, donor engagement, and organizational sustainability in an ever-changing landscape.

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