Must-Know Nonprofit Statistics [Recent Analysis]

In this post, we will explore a collection of impactful statistics that shed light on the significant role that nonprofit organizations play in the United States economy and society. These statistics highlight various aspects of the nonprofit sector, from their economic contributions and employment numbers to their fundraising strategies and technology adoption. Join us as we delve into the data to gain a deeper understanding of the nonprofit landscape.

Statistic 1

"Nonprofits contributed an estimated $985.4 billion to the US economy in 2015, composing 5.4% of the country’s gross domestic product."

Sources Icon

Statistic 2

"There are over 1.5 million nonprofit organizations registered in the U.S."

Sources Icon

Statistic 3

"In 2019, individual giving to nonprofit organizations amounted to $309.66 billion."

Sources Icon

Statistic 4

"As of February 2020, nonprofits account for roughly 10.2% of all private-sector employment in the U.S, employing 12.3 million people."

Sources Icon

Statistic 5

"Nonprofits have seen a 34% increase in giving on #GivingTuesday since 2012."

Sources Icon

Statistic 6

"63% of nonprofits in 2020 say their organization can only cover six or fewer months in operating reserves."

Sources Icon

Statistic 7

"62% of nonprofits use some form of digital technology to engage their donors."

Sources Icon

Statistic 8

"45% of worldwide donors are enrolled in a monthly giving program."

Sources Icon

Statistic 9

"69% of nonprofits list social media as one of their most successful tools for online fundraising."

Sources Icon

Statistic 10

"In 2020, the average nonprofit event attendance dropped by 39%, largely due to COVID-19 restrictions."

Sources Icon

Statistic 11

"88% of nonprofit funds come from the top 12% of donors."

Sources Icon

Statistic 12

"In 2020, online donations made up just 13% of overall nonprofit fundraising income."

Sources Icon

Statistic 13

"50% of the highest-grossing nonprofits use a blog for marketing purposes."

Sources Icon

Statistic 14

"The public sector is the largest source of nonprofit revenue, contributing 32.5% in 2017."

Sources Icon

Statistic 15

"Nonprofits experienced a 20.7% increase in email volume over last year."

Sources Icon

Statistic 16

"Nonprofits spend $0.25 for every $1.00 raised in direct mail fundraising."

Sources Icon

Statistic 17

"About 63% of nonprofits indicate that organizational budget was a barrier to technology adoption."

Sources Icon

Statistic 18

"Roughly 75% of nonprofits don’t have a paid social media marketer."

Sources Icon

Statistic 19

"The nonprofit sector has grown by 20% over the past ten years, a rate which is almost four times greater than the for-profit sector."

Sources Icon
Nonprofits play a significant role in the US economy, contributing billions of dollars, employing millions of people, and relying on a variety of fundraising strategies. While technology and digital tools are widely utilized by nonprofits for engagement and fundraising, challenges such as limited operating reserves, budget constraints, and barriers to technology adoption persist. The nonprofit sector continues to grow at a rapid pace, outpacing the for-profit sector in growth rate. Understanding and responding to these statistics can help nonprofit organizations navigate the complexities of fundraising, donor engagement, and organizational sustainability in an ever-changing landscape.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!