GITNUX MARKETDATA REPORT 2024

Multi Level Marketing Statistics [Fresh Research]

Highlights: Multilevel Marketing Statistics

  • Over 58 million people worldwide are involved in Multilevel Marketing.
  • The global Multilevel Marketing industry is worth over $190 billion.
  • Approximately 74% of Multilevel Marketing participants are women.
  • Personal care products make up the largest segment (32.2%) of the Multilevel Marketing industry.
  • Multilevel Marketing participants in the US earn an average of $2,400 per year.
  • Approximately 80% of Multilevel Marketing participants are part-time workers.
  • In 2019, the Multilevel Marketing industry generated over $35 billion in U.S. retail sales.
  • More than 50% of Multilevel Marketing distributors quit within the first year.
  • The U.S. accounts for 20% of the global Multilevel Marketing industry.
  • Over 90% of Multilevel Marketing members never make any profit.
  • Approximately 13% of Multilevel Marketing participants are between the ages of 18-24.
  • Approximately 77% of the Multilevel Marketing participants have a high school education or higher.
  • Wellness products, such as supplements, account for 29.5% of the global Multilevel Marketing industry sales.
  • Roughly 50% of Multilevel Marketing participants are introduced to the opportunity by family or friends.
  • Approximately 40% of Millennials have participated in Multilevel Marketing at some point in time.
  • Health and wellness is the fastest-growing segment of the Multilevel Marketing industry.

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Multi-level marketing (MLM) is a business model that has been around for decades, and it continues to be a popular way for entrepreneurs to make money.

In this blog post, we’ll take a look at some of the latest multi-level marketing statistics and trends, and discuss how they can help you make better decisions about your MLM business. We’ll also discuss the potential risks and rewards of MLM, and provide some tips for success.

Multi-Level Marketing: The Most Important Statistics

MLM generated $40 billion in the US in 2020, more than double the amount generated by the next highest country.

The global multi-level marketing industry has a market size of $189.6 billion as of 2020.

23% of organizations in the network marketing industry focus on health and wellness.

Multi-Level Marketing: Statistics Overview

There are over 600 active reputable MLM companies in the world today. 

It shows that MLM is a viable business model which is being adopted by many companies. This statistic also highlights the potential for success that MLM businesses can have if they are run effectively. It also demonstrates the potential for growth and expansion within the MLM industry, as more companies join the fold. Finally, it indicates the level of competition in the industry and the need for businesses to differentiate themselves in order to succeed.

10.5 million people do multi-level marketing as their full-time profession.

This demonstrates the growing popularity of multi-level marketing as an alternative source of income. It shows that more and more people are turning to multi-level marketing as a way to support themselves financially. It also suggests that multi-level marketing is likely to continue to grow in the coming years.

The highest age groups in MLM are people aged between 35-44. 

There is a wide variety of people who are interested in the opportunity that MLM provides, and it also shows that the industry is growing and becoming more popular. Additionally, it is important to note that the older age groups tend to be more established in their careers and may have more disposable income to invest in MLM opportunities, making them an attractive target for MLM companies.

MLM generated $40 billion in the US in 2020, more than double the amount generated by the next highest country.

This statistic shows the strength of the MLM industry in the US, and how it is much more successful than in other countries. This could be due to the size of the US market, or the popularity of MLM products, or other factors.

Avon is the oldest MLM company in the world, founded in 1886.

Avon’s long history of success demonstrates that MLM companies can be successful over the long-term and that the MLM model is a viable way to do business.

The global MLM industry has a market size of $189.6 billion as of 2020.

It shows the size and scope of the MLM industry, which can be used to inform decisions about investments, marketing strategies, and other business decisions. It also shows the potential for growth in the industry, which can be used to inform decisions about new products and services.

Amway is the largest MLM company in the U.S. with $8.9 billion in revenue and 15,000+ employees.

This information is important to understanding the scope of the MLM industry in the U.S. It shows that MLM companies can be successful and generate significant revenue and employment opportunities. It also serves as a benchmark for other MLM companies to strive for.

56% of the top 100 MLM companies are US-based, followed by 12% in China, with wellness, cosmetics & personal care, and household goods & durables being the most popular product categories.

This statistic provides insight into the current trends of the industry. It shows that the US is leading the way in the MLM industry, and that certain product categories are more popular than others. This information can be used to inform marketing strategies and help companies make better decisions about which products to focus on.

23% of organizations in the network marketing industry focus on health and wellness.

A significant portion of the network marketing industry is dedicated to providing health and wellness products and services. This indicates that there is a strong demand for these types of products and services, which could be beneficial for those looking to start a business in the network marketing industry.

Check out our latest Network Marketing Statistics

63% of MLM participants join to make money, 25% made a profit, and 53% of those that made money made less than $5,000.

This shows that although many people join MLMs to make money, the majority of those that do make money make very little. This suggests that MLMs may not be a reliable source of income.

9% of direct sellers are aged 18-24, with 74% of them being women and 26% being men.

These numbers provide insight into the demographics of the direct sellers, which can help inform marketing strategies and product development. It also helps to identify the target audience for the company, which can help to ensure that the company is reaching the right people.

20.5 million Americans participated in Multi-Level Marketing in 2017, with 55% also working as paid employees and 75% having no prior experience in commission-based sales.

This statistic shows the prevalence of MLM in the US and the lack of experience that many participants have in commission-based sales. This highlights the need for education and support for those involved in MLM, as well as the potential for growth and success in the industry.

Reports show that 7.7 million Americans are currently participating in MLM.

MLM is a popular way for people to supplement their incomes, indicating that it is a viable option for those looking for an additional source of income.

The top 3 most profitable multi-level marketing companies are based in the US. A 2019 report shows that Amway, Avon, and Herbalife are the most successful MLM companies with $8.8 billion, $5.7 billion, and $4.5 billion in revenue respectively. While the 4th and 5th are Vorwerk and Mary Kay Europe with revenue of $4.2 billion and $3.5 billion respectively.

This statistic shows the success of the top MLM companies and their ability to generate large amounts of revenue. It also serves as a benchmark for potential MLM entrepreneurs, as the top companies provide a good example of what can be achieved with the right strategy and hard work. Furthermore, this statistic highlights the potential of MLM as a business model, as it demonstrates the profitability of the MLM industry.

Supplementary Statistics

Approximately 73% of people who participate in MLM opportunities make no money or lose money.

This highlights the fact that the majority of people who participate in MLM opportunities do not make any money or even worse, end up losing money. This statistic is an important one to consider when evaluating the potential of MLM opportunities.

The global multi-level marketing industry was worth $180 billion in 2020.

It is a clear indication of the immense potential of this business model and the immense opportunities it presents to entrepreneurs and investors alike. It is a powerful reminder of the immense potential of this industry and the potential it holds for those who are willing to take the plunge.

Only 0.4% of MLM participants end up generating more than minimum wage through multi-level marketing activities.

The vast majority of participants are unable to generate a livable income. It highlights the fact that, despite the promises of easy money, the vast majority of people who engage in MLM activities are unable to make more than minimum wage. This statistic is a sobering reminder of the risks associated with MLM and should be taken into consideration when evaluating the potential of this type of business.

Around 99% of MLM participants don’t achieve the income levels claimed by their recruiters.

Most participants do not achieve the income levels promised by their recruiters. It serves as a warning to potential participants that they should be wary of any promises of high returns, and to be aware of the risks associated with MLM.

In 2019, the United States accounted for 20% of the global direct selling market (including MLM), generating $35.2 billion.

It shows that the US is a major player in the global direct selling market, and that MLM is a lucrative business model that is generating significant revenue. This statistic is a powerful reminder of the potential of MLM and its ability to generate significant profits.

The number of direct selling (including MLM) participants worldwide was estimated at 120.4 million in 2020.

Despite the controversies surrounding the industry, it continues to attract a large number of participants. This statistic is an important indicator of the potential of MLM as a viable business model and can be used to inform decisions about investments in the industry.

Sales in the direct selling (including MLM) industry in Europe increased by 16.7% from 2014 to 2019.

This is a testament to the success of the direct selling (including MLM) industry in Europe, demonstrating a steady growth over the past five years. It is a clear indication that the industry is thriving and provides an opportunity for those looking to make a living through MLM. This statistic is an important piece of information for anyone interested in learning more about the industry and its potential.

Around 1.5% of the adult population in the United States is involved in direct selling (including MLM).

A significant portion of the adult population is involved in direct selling, which is a testament to the success of MLM in the country.

The direct selling (including MLM) industry has experienced an approximate 25% growth in the last decade.

The industry has been able to grow and expand despite the challenges it has faced. This statistic is a great example of the potential of MLM and can be used to encourage more people to get involved in the industry.

The global direct selling (including MLM) market is projected to grow at a CAGR of 8.1% from 2021 to 2028.

This is an important point to consider when discussing the industry, as it suggests that MLM is a viable option for those looking to make money and build a successful business. Furthermore, this statistic can be used to demonstrate the potential of MLM to readers, providing them with an incentive to explore the industry further.

Direct selling (including MLM) employs approximately 20.5 million people in the USA, including as independent contractors or part-time supplement income earners.

Millions of people are relying on MLM as a source of income, either as independent contractors or as part-time supplement earners. This statistic is a testament to the success of MLM as a business model and its potential to provide financial security to many people.

In the United Kingdom, the direct selling (including MLM) market was valued at £2.67 billion as of 2019.

MLM is a viable business model that has been embraced by the UK market, and that it has been able to generate significant revenue. This statistic is a valuable insight into the potential of MLM as a business model, and it is an important piece of information for anyone considering investing in MLM.

Conclusion

In conclusion, multi-level marketing is a powerful tool for businesses to reach potential customers and increase their sales. With the right strategies and tactics, businesses can leverage the power of MLM to increase their profits and grow their customer base.

References

1 – https://passivesecrets.com/multilevel-network-marketing-statistics/

2 – https://codeless.co/network-marketing-statistics/

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42- https://www.dsa.org

ZipDo, cited June 2023: Multi Level Marketing Statistics

FAQs

What is the basic structure of a Multilevel Marketing (MLM) system?

Multilevel Marketing is a strategy where the sales force is compensated not only for sales they personally generate but also for the sales of the people they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation.

How does revenue generation work in Multilevel Marketing?

In MLM, revenue is generated through the sales of products or services made by distributors, and a percentage of those sales is passed up through the levels of the distributor's upline. The compensation plan varies by company and may involve commissions, bonuses, and incentives based on personal sales, recruiting, and the performance of downline distributors.

What is the main difference between Multilevel Marketing and a pyramid scheme?

The main difference is that a legitimate MLM focuses on the sales of actual products or services, while a pyramid scheme is primarily based on recruiting new members and the flow of money relies on enrollment fees paid by new recruits. Pyramid schemes are illegal in many countries, as they eventually collapse when no new recruits can be found.

What are the common challenges faced by MLM participants in terms of both recruitment and sales?

Some common challenges MLM participants face include market saturation, difficulty in recruiting new members, maintaining strong downlines, finding a balance between personal sales and recruitment efforts, obtaining regular income, and dealing with the stigma associated with MLM businesses.

Can Multilevel Marketing be considered a legitimate business model, and what are its possible advantages?

Yes, Multilevel Marketing is a legitimate business model when implemented ethically and focused on genuine product sales. Some advantages include low start-up costs, the potential for financial freedom, the ability to set one's own schedule, personal and professional development through mentoring and training, and the chance to be part of a supportive community.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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