Tequila, often considered the national drink of Mexico, has gained immense popularity worldwide in recent years. Its unique flavor profile and versatility in cocktails have made it a favorite among cocktail enthusiasts and casual drinkers alike. But have you ever wondered which tequilas are the most popular? In this blog post, we will delve into the fascinating world of tequila statistics to uncover the top-selling brands, explore consumer preferences, and analyze market trends. Whether you’re a tequila aficionado or simply curious about the latest trends in spirits, join us on this statistical journey to discover the most popular tequilas on the market.
The Latest Most Popular Tequilas Statistics Explained
The “Tequila” category is the fastest-growing category in the spirits world, expected to grow at a CAGR of 5.06% during the period 2020-2024.
The given statistic states that the “Tequila” category, which refers to a type of spirits, is currently experiencing the highest rate of growth among all other categories in the spirits industry. It is projected to maintain this growth momentum, with a Compound Annual Growth Rate (CAGR) of 5.06% during the period from 2020 to 2024. This indicates that the demand for tequila is increasing steadily over time and is expected to continue to do so in the foreseeable future.
Patron Tequila is the most popular premium tequila brand in the U.S.
The statement “Patron Tequila is the most popular premium tequila brand in the U.S.” implies that among all the premium tequila brands available in the U.S., Patron Tequila stands out as the most preferred and widely consumed. This statistic suggests that consumers in the U.S. have a strong preference for Patron Tequila over other premium tequila brands.
Jose Cuervo Especial is the number one selling tequila brand in the world.
The statistic “Jose Cuervo Especial is the number one selling tequila brand in the world” indicates that out of all the tequila brands available globally, Jose Cuervo Especial holds the highest market share in terms of sales. This suggests that Jose Cuervo Especial is the preferred choice among consumers and has successfully captured a significant portion of the tequila market. It implies that the brand’s popularity and distribution networks have enabled it to outsell other tequila brands and establish itself as a top player in the industry.
As of 2021 Don Julio sales have grown by 55.2% within a year.
The statistic “As of 2021, Don Julio sales have grown by 55.2% within a year” indicates that the sales of Don Julio, a brand or product, have increased by 55.2% from the previous year. This implies that the revenue generated by Don Julio has substantially grown, suggesting an increase in demand or market share. The growth rate of 55.2% indicates a strong performance for the brand, demonstrating its ability to attract more customers and potentially outperform competitors in the market.
Tequila makes up 0.5% (by volume) of the total alcohol market in the UK.
The statistic “Tequila makes up 0.5% (by volume) of the total alcohol market in the UK” means that out of all the alcohol consumed in the UK, specifically in terms of volume, Tequila accounts for only 0.5%. This indicates that Tequila has a relatively small share of the overall alcohol consumption in the country. In other words, the majority of alcohol consumed in the UK is made up of other types of alcoholic beverages, and Tequila has a relatively limited presence in comparison.
In the USA, tequila volume sales were approximately 20.4 million 9 liter cases in 2020.
This statistic indicates that in the United States, the sales volume of tequila measured in 9-liter cases reached approximately 20.4 million in the year 2020. This figure reflects the number of cases containing 9 liters of tequila that were purchased by consumers throughout the country during that time. It suggests a high demand for tequila in the US market, with a significant quantity being sold. This data can be useful for analyzing market trends, assessing the popularity of tequila compared to other alcoholic beverages, and making informed decisions related to production and marketing strategies in the tequila industry.
A trend towards premiumisation in tequila drove the value of US tequila up by 24% in 2018.
The statistic indicates that in 2018, there was an observable trend towards premiumisation in the tequila market, which refers to consumers increasingly opting for higher quality and more expensive tequila products. This shift in consumer preference resulted in a significant increase in the value of tequila sales in the United States, specifically a growth rate of 24% compared to previous years. This suggests that consumers are not only consuming more tequila but are also willing to pay a higher price for premium offerings, indicating a positive market shift towards higher-end tequila options.
Patron held approximately 9.5% of the American tequila market in 2019.
This statistic means that in 2019, the brand Patron held a market share of approximately 9.5% in the American tequila market. This indicates that out of all the tequila brands available in the United States during that period, Patron accounted for about 9.5% of total sales or consumption. It suggests that Patron was one of the more popular and recognizable tequila brands among American consumers, but it still held a relatively smaller market share compared to the overall market.
Sauza Tequila held 5.4% market share in the U.S. in 2019.
The statistic “Sauza Tequila held 5.4% market share in the U.S. in 2019” means that Sauza Tequila accounted for 5.4% of the total sales of tequila in the United States in the year 2019. This percentage indicates the portion of the market that Sauza Tequila captured compared to its competitors. Essentially, out of every 100 bottles of tequila sold in the U.S. in 2019, approximately 5.4 of them were Sauza Tequila.
At 35%, Mexico consumed the most tequila worldwide in 2020.
The statistic “At 35%, Mexico consumed the most tequila worldwide in 2020” means that out of all the countries around the world, Mexico had the highest share or proportion (35%) of tequila consumption in the year 2020. This indicates that Mexico is the leading consumer of tequila globally, surpassing all other countries in terms of the amount of tequila consumed.
Hornitos Black Barrel is the fastest growing tequila brand, with volumes up 310.2% in 2018.
The statistic states that Hornitos Black Barrel is the tequila brand that experienced the highest rate of growth in terms of volume in 2018. Specifically, the volumes of Hornitos Black Barrel increased by 310.2% compared to the previous year. This indicates a significant and rapid increase in the amount of tequila sold by this particular brand, reflecting a strong market demand and potentially successful marketing strategies or product innovations.
The US is the largest tequila market outside of Mexico, with 52% of all exports going to the U.S.
The statistics show that the United States is the biggest consumer of tequila outside of its country of origin, Mexico. Out of all the tequila produced and exported globally, a significant portion of 52% is purchased by consumers in the U.S. This indicates the strong popularity and demand for tequila among American consumers, highlighting the U.S. as a key market for the tequila industry.
Casa Noble has been one of the fastest-growing tequila brands in the U.S. since 2017.
The statistic ‘Casa Noble has been one of the fastest-growing tequila brands in the U.S. since 2017’ indicates that Casa Noble, a specific brand of tequila, has seen significant growth in terms of its market share and popularity in the United States. This growth has been particularly rapid when compared to other tequila brands in the market. Since 2017, Casa Noble has experienced a notable increase in sales and consumer demand, positioning itself as a leading player within the tequila industry. This statistic reflects the brand’s successful strategies and efforts in capturing the attention and loyalty of consumers in the U.S. market.
Herradura tequila has maintained a consistent growth rate of over 10% in the past 5 years.
This statistic indicates that Herradura tequila has experienced a steady and continuous increase in market sales over the past five years. Specifically, the growth rate of the brand has consistently exceeded 10% each year during this time period. This information suggests that Herradura tequila has been successful in attracting new customers and retaining existing ones, resulting in consistent and positive growth for the brand.
Worldwide agave-based spirits sales are forecast to reach 65.2 million liters by 2024, led by tequila brands.
This statistic predicts that the global sales of agave-based spirits, primarily driven by tequila brands, will reach a volume of 65.2 million liters by 2024. Agave-based spirits refer to alcoholic beverages made from the agave plant, with tequila being one of the most popular examples. The forecast suggests a significant growth in the consumption of these spirits worldwide, indicating an increasing preference for tequila and other agave-based products. This could be due to factors such as changing consumer tastes, expanding markets, and increased awareness and appreciation for the unique qualities of agave-based spirits.
Top-selling tequila brands in bars and restaurants worldwide indicate Patron on the top followed by El Jimador and Don Julio.
This statistic states that among all the tequila brands sold in bars and restaurants around the world, Patron is the best-selling brand. It is followed closely by El Jimador and Don Julio, indicating that these three brands are the most popular choices among consumers in these establishments. This information suggests that tequila drinkers prefer these particular brands over others, potentially due to factors such as their reputation, taste, or marketing strategies.
Tequila volumes have grown 158% since 2002, at an average rate of 5.8% per year.
This statistic indicates the significant increase in the volumes of Tequila sales over the period from 2002 to the present. The volumes of Tequila sold have grown by an impressive 158% during this time. This growth has occurred at an average rate of 5.8% per year. In other words, each year, on average, the volumes of Tequila sales have been increasing by 5.8%. This suggests a sustained and steady growth pattern in the demand for Tequila over the years and highlights its popularity among consumers.
Ultra-premium tequila has grown seven-fold (652%) since 2002.
The statistic indicates that the market for ultra-premium tequila has experienced significant growth over a specified period of time, specifically since 2002. The term “seven-fold” means that the market has increased by a factor of seven, resulting in a growth rate of 652%. This suggests that there has been a substantial increase in the demand and consumption of high-quality tequila, which is considered to be premium and of exceptional quality.
In the last 10 years, sales of the top five tequila brands in the U.S. have increased by 84%.
The statistic states that over the past decade, the sales of the top five tequila brands in the United States have seen a significant increase of 84%. This implies that the total sales volume of these brands has grown substantially, reflecting a strong demand for and popularity of tequila in the U.S. market. This rise in sales may be attributed to various factors such as increased consumer interest, effective marketing strategies, expanding distribution channels, or a shift in drinking preferences towards tequila. Overall, the statistic highlights a positive trend in the tequila industry, indicating a thriving market for the top brands in the U.S. over the past 10 years.
Conclusion
In this blog post, we explored the world of tequila and the most popular brands based on consumer preferences and sales statistics. From the data analysis, it is evident that tequila has gained significant popularity in recent years, with various brands appealing to different taste preferences and occasions. Jose Cuervo emerged as the clear frontrunner, consistently ranking as the most popular tequila brand. However, other brands such as Patron and Don Julio have also experienced substantial growth and recognition in the market. As the demand for tequila continues to rise, it is crucial for consumers to make informed choices based on their individual tastes and preferences. Whether you prefer the smoothness of aged tequila or the vibrant flavors of a blanco, the market offers a diverse range of options to suit every palate. Cheers to exploring the world of tequila and discovering your favorite brand.
References
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