GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Bourbons

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Highlights: Most Popular Bourbons Statistics

  • According to 2020 data, Jack Daniel's is the best selling brand of bourbon in the world, selling around 13.3 million 9-litre cases.
  • Jim Beam is the second highest selling brand of bourbon globally with about 10 million 9-litre case sales.
  • Evan Williams bourbon had a volume sales increase of 9.3% in 2019.
  • Maker’s Mark bourbon sales reached over 1.6 million cases in the United States alone in 2018.
  • Buffalo Trace's sales volume increased by 37.8% in the U.S. between 2015 and 2020.
  • Wild Turkey bourbon held a 5.5% market share of U.S super-premium whiskey in 2020.
  • Four Roses bourbon revenues grew by 45.2% in the United States in 2017.
  • Bulleit, in 2020, sold 1.6 million 9-litre cases making it one of the fastest-growing bourbon brands.
  • Knob Creek held a market share of 3.8% in U.S super-premium whiskey in 2019.
  • Woodford Reserve sold 850 thousand 9-litre cases worldwide In 2020.
  • Eagle Rare's sales volume grew by 132.4% between 2015 to 2020 in the United States.
  • Blanton's held less than 1% of the market share of super-premium bourbon in 2019.
  • Basil Hayden’s sold over 450,000 cases in 2019.
  • Cook's Illustrated ranked Angel's Envy as the top small-batch bourbon in a 2013 taste test.
  • Booker’s Bourbon sold over 150,000 cases in 2019.
  • Elijah Craig was named "Best Small Batch Bourbon" in the 2018 San Francisco World Spirits Competition.
  • Sazerac’s volume sales increased by 129.2% in the U.S. between 2015 and 2019.
  • Larceny sold over 200,000 cases of bourbon in 2019.
  • Willett Pot Still Reserve was ranked in the top 20 bourbons in the U.S. by sales volume in 2019.

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For decades, bourbon has been one of the most beloved and sought-after spirits in the world. Its rich and distinct flavor profile, coupled with its deep-rooted history and cultural significance, has made it a staple in many households and bars alike. But with so many bourbon brands and varieties to choose from, which ones are the most popular? In this blog post, we will delve into the captivating world of bourbon and explore the statistics behind the most popular bourbons in the market. Whether you’re a seasoned bourbon enthusiast or simply curious about which brands are dominating the industry, join us as we uncover the numbers and trends that define the most popular bourbons of our time.

The Latest Most Popular Bourbons Statistics Explained

According to 2020 data, Jack Daniel’s is the best selling brand of bourbon in the world, selling around 13.3 million 9-litre cases.

According to the data for the year 2020, Jack Daniel’s, a brand of bourbon whiskey, emerged as the leading and most popular brand globally. It achieved this status by selling approximately 13.3 million 9-litre cases. This statistic indicates the immense demand and wide consumer acceptance of Jack Daniel’s bourbon, solidifying its position as the best-selling brand in the competitive global bourbon market.

Jim Beam is the second highest selling brand of bourbon globally with about 10 million 9-litre case sales.

This statistic states that Jim Beam is the second most popular brand of bourbon worldwide, based on its sales volume. It indicates that Jim Beam sells approximately 10 million 9-litre cases of bourbon. This means that Jim Beam is highly sought after and bought by consumers, placing it among the top-selling brands in the global bourbon market.

Evan Williams bourbon had a volume sales increase of 9.3% in 2019.

The statistic is stating that the volume sales of Evan Williams bourbon increased by 9.3% in the year 2019. This means that compared to the previous year, the amount of Evan Williams bourbon sold in 2019 was 9.3% higher. It indicates that the brand experienced growth in sales during that period, reflecting increased consumer demand or market trends favoring the product.

Maker’s Mark bourbon sales reached over 1.6 million cases in the United States alone in 2018.

The given statistic states that Maker’s Mark bourbon, a specific brand of alcoholic beverage, sold more than 1.6 million cases solely in the United States during the year 2018. This indicates a high level of demand and popularity for Maker’s Mark bourbon in the American market. The statistic reflects the number of cases sold, implying that the quantity of bourbon sold exceeded 1.6 million, further emphasizing the brand’s success in capturing a significant market share.

Buffalo Trace’s sales volume increased by 37.8% in the U.S. between 2015 and 2020.

The statistic indicates that Buffalo Trace’s sales volume in the United States experienced a significant growth of 37.8% between the years 2015 and 2020. This implies that the quantity of Buffalo Trace products sold during that period increased substantially, likely driven by factors such as increasing demand, effective marketing strategies, and possibly the development of new products. This growth is indicative of the company’s success in capturing a larger share of the market and is a positive sign for Buffalo Trace’s business performance over the five-year period.

Wild Turkey bourbon held a 5.5% market share of U.S super-premium whiskey in 2020.

In 2020, Wild Turkey bourbon accounted for 5.5% of the market share of super-premium whiskey in the United States. This statistic reflects the proportion of sales attributed to Wild Turkey among all the super-premium whiskey brands available in the country. It indicates that out of every 100 bottles of super-premium whiskey sold, approximately 5.5 bottles were from the Wild Turkey brand.

Four Roses bourbon revenues grew by 45.2% in the United States in 2017.

The statistic states that Four Roses bourbon, a brand of alcoholic beverage, experienced a 45.2% increase in its revenues in the United States during the year 2017. This growth indicates that Four Roses bourbon sales generated significantly more revenue compared to the previous year. It suggests that the brand’s popularity and demand among consumers in the United States increased, leading to higher sales and profitability for the company.

Bulleit, in 2020, sold 1.6 million 9-litre cases making it one of the fastest-growing bourbon brands.

The statistic states that in the year 2020, Bulleit, a brand of bourbon, sold a total of 1.6 million 9-litre cases, which indicates the volume of their product sold. This figure positions Bulleit as one of the bourbon brands that experienced rapid growth during that period. This statistic provides insights into Bulleit’s market performance and highlights its success in capturing consumer demand and expanding its market share in the bourbon industry.

Knob Creek held a market share of 3.8% in U.S super-premium whiskey in 2019.

The statistic “Knob Creek held a market share of 3.8% in U.S super-premium whiskey in 2019” means that out of all the super-premium whiskey brands available in the United States in 2019, Knob Creek accounted for 3.8% of the total market sales. This indicates that Knob Creek was a relatively popular and well-known brand within the super-premium whiskey category, capturing a significant portion of consumer preference and sales compared to other competing brands.

Woodford Reserve sold 850 thousand 9-litre cases worldwide In 2020.

The statistic “Woodford Reserve sold 850 thousand 9-litre cases worldwide in 2020” indicates that the brand of whiskey known as Woodford Reserve generated sales of 850 thousand cases of their product. Each case consists of 9-liters of whiskey. The sales figure refers to the total number of cases sold globally by Woodford Reserve in the year 2020, suggesting that the brand has a substantial market presence and consumer demand for its product.

Eagle Rare’s sales volume grew by 132.4% between 2015 to 2020 in the United States.

The statistic states that Eagle Rare, a particular brand or product, experienced a significant increase in sales volume over a five-year period (2015 to 2020) in the United States. Specifically, the sales volume grew by 132.4%. This indicates a substantial expansion in the quantity of Eagle Rare products sold within the given time frame. Such growth could be attributed to various factors, such as increased demand, effective marketing strategies, or improved distribution channels.

Blanton’s held less than 1% of the market share of super-premium bourbon in 2019.

The statistic indicates that Blanton’s, a brand of super-premium bourbon, had a relatively small market share in 2019. Specifically, it held less than 1% of the total market share for super-premium bourbon, which suggests that it was not a significant player in the industry during that year. This data may be important for understanding the competitive landscape and market dominance of other bourbon brands within the super-premium segment.

Basil Hayden’s sold over 450,000 cases in 2019.

The statistic “Basil Hayden’s sold over 450,000 cases in 2019” indicates that the brand Basil Hayden’s, which presumably deals with the production and sales of alcoholic beverages, managed to sell a substantial quantity of their products during the year 2019. Specifically, they were able to distribute over 450,000 cases of their merchandise, suggesting a strong consumer demand and potential profitability for the company. This statistic provides a snapshot of the brand’s success in terms of sales volume within a given time frame.

Cook’s Illustrated ranked Angel’s Envy as the top small-batch bourbon in a 2013 taste test.

The statistic states that Angel’s Envy was ranked as the top small-batch bourbon in a taste test conducted by Cook’s Illustrated in 2013. This implies that, when compared to other small-batch bourbons, Angel’s Envy performed the best in terms of taste according to the judges or panel of experts involved in the test. Cook’s Illustrated is a well-known and respected publication, indicating that their taste test results carry credibility and may influence consumer opinions and purchasing decisions.

Booker’s Bourbon sold over 150,000 cases in 2019.

The statistic “Booker’s Bourbon sold over 150,000 cases in 2019” indicates that a popular brand of bourbon called Booker’s has achieved significant sales in the year 2019. Specifically, the company sold more than 150,000 cases of this particular bourbon product during that time period. This statistic highlights the strong demand and popularity of Booker’s Bourbon among consumers in 2019.

Elijah Craig was named “Best Small Batch Bourbon” in the 2018 San Francisco World Spirits Competition.

The statistic highlights that Elijah Craig, a specific brand of bourbon, was awarded the title of “Best Small Batch Bourbon” in the 2018 San Francisco World Spirits Competition. This recognition signifies that among the various small batch bourbons evaluated in the competition, Elijah Craig was deemed superior based on its taste, quality, and other related criteria. Winning this prestigious title implies that Elijah Craig is considered one of the finest small batch bourbons available in the market.

Sazerac’s volume sales increased by 129.2% in the U.S. between 2015 and 2019.

The statistic “Sazerac’s volume sales increased by 129.2% in the U.S. between 2015 and 2019” indicates that the total amount of Sazerac products sold in the U.S. market grew substantially over the four-year period. Specifically, the volume of Sazerac sales more than doubled, increasing by 129.2%. This suggests that Sazerac, a company known for its alcoholic beverages, experienced significant growth and popularity during this time period, potentially due to factors such as effective marketing strategies, product innovation, or increased consumer demand.

Larceny sold over 200,000 cases of bourbon in 2019.

The statistic “Larceny sold over 200,000 cases of bourbon in 2019” indicates that the brand Larceny has successfully sold more than 200,000 cases of bourbon throughout the course of the year 2019. This figure suggests that Larceny is a popular choice among consumers, with a significant demand for their bourbon product. It provides a quantitative measure of the brand’s sales performance and highlights their success in the competitive bourbon market for that specific year.

Willett Pot Still Reserve was ranked in the top 20 bourbons in the U.S. by sales volume in 2019.

The statistic means that Willett Pot Still Reserve, a bourbon whiskey brand, was among the 20 best-selling bourbons in terms of sales volume in the United States during the year 2019. This indicates that the brand had a significant market share and consumer demand, making it a popular choice among bourbon consumers.

Conclusion

In conclusion, the statistics presented above clearly demonstrate the enduring popularity of bourbons among whiskey enthusiasts. The data has shown that bourbon consumption has been steadily rising over the years, indicating a growing appreciation for this distinct American spirit. We have witnessed the dominance of some established brands, such as Jim Beam and Wild Turkey, while also seeing the rise of craft distilleries that bring their unique flavors and styles to the market. Additionally, the increasing demand for premium and aged bourbons showcases consumers’ willingness to invest in higher quality and more refined taste experiences.

It is evident that bourbons are a staple in the whiskey industry, appealing to a wide range of palates. The statistics further highlight the influence of various factors, such as marketing and consumer preferences, in shaping the popularity of specific bourbon brands. With new releases and innovative approaches constantly emerging, the bourbon landscape remains vibrant and offers exciting opportunities for both distilleries and whiskey enthusiasts alike.

Whether you prefer a classic, well-known brand or are eager to explore the offerings of smaller producers, there is always a bourbon to suit your taste. So, raise a glass and savor the rich flavors and complex aromas of this beloved American spirit, as the statistics attest to its enduring appeal.

References

0. – https://www.www.thespiritsbusiness.com

1. – https://www.sfspiritscomp.com

2. – https://www.www.nielsen.com

3. – https://www.www.cooksillustrated.com

4. – https://www.www.distiller.com

5. – https://www.www.statista.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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