GITNUX MARKETDATA REPORT 2024

Statistics About The Most Natural Looking Foundation

The most natural-looking foundation is preferred by 78% of women surveyed for its blendability and coverage without appearing heavy or cakey.

Highlights: Most Natural Looking Foundation

  • 80% of women reportedly use the wrong shade of foundation, which impacts the natural-looking finish they achieve,
  • The Google search for 'Natural Looking Foundation' gives about 1,430,000,000 results,
  • 20% of women prefer medium coverage foundation to achieve a more natural look,
  • 73% of reviews on Sephora for Too Faced’s ‘Born This Way’ foundation note its natural finish,
  • 68% of customers gave 5-star reviews for MAC Studio Face & Body Foundation for its natural look,
  • Over 40% of women in the UK spend up to 10 minutes per day applying foundation,
  • 6 out of 10 women believe that finding the perfect foundation is key to a natural makeup look,
  • The 'natural look' reportedly boosts sales of beauty products by 90%,
  • The global facial makeup market is expected to reach $9.31 billion by 2023,
  • 44% of women prefer a natural makeup look,
  • According to Amazon, the Maybelline Fit Me Matte + Poreless Liquid Foundation is rated 4.3 out of 5 for its natural-looking finish,
  • Approximately 50% of women use a foundation daily,
  • In a survey, 80% of users agreed the 'Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation' provides a natural-looking finish,
  • 64% of French women think that the natural look is trendy with regards to makeup,
  • 60% of millennial women prefer a natural makeup look,
  • BareMinerals Original Loose Powder Foundation has over 19,000 five-star reviews, with most praising its natural-looking result,
  • In 2020, sales of foundation increased 4.6% due to a rising trend in natural-looking makeup,
  • Nars Sheer Glow Foundation has a 4.6 out of 5 rating on Nordstrom's website, with reviewers praising its natural-looking finish,
  • About 36% of American women use basic foundation makeup for a more natural look,

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The Latest Most Natural Looking Foundation Explained

80% of women reportedly use the wrong shade of foundation, which impacts the natural-looking finish they achieve,

The statistic that 80% of women reportedly use the wrong shade of foundation suggests that a significant majority of women are not accurately matching their foundation to their skin tone. This can have a noticeable impact on the natural-looking finish they are trying to achieve with their makeup. Choosing the wrong shade of foundation can result in an unnatural appearance, with the potential for mismatched undertones or an overall uneven complexion. It highlights the importance of color matching and the potential benefits that can come from seeking professional advice or utilizing tools such as color-matching technology to find the perfect foundation shade for a more flawless and natural finish.

The Google search for ‘Natural Looking Foundation’ gives about 1,430,000,000 results,

The statistic “The Google search for ‘Natural Looking Foundation’ gives about 1,430,000,000 results” indicates the total number of web pages or online content that include the specific search term ‘Natural Looking Foundation.’ This statistic reflects the vast amount of information available on the internet related to natural-looking foundation products, suggesting a widespread interest in this topic among consumers, makeup enthusiasts, and beauty industry professionals. The high number of search results underscores the popularity and relevance of natural-looking foundation in the cosmetics industry, serving as a key indicator of the demand for information and products related to achieving a natural makeup look.

20% of women prefer medium coverage foundation to achieve a more natural look,

The statistic “20% of women prefer medium coverage foundation to achieve a more natural look” suggests that among the population of women surveyed, one-fifth indicated a preference for medium coverage foundation in order to achieve a natural appearance. This indicates that a notable proportion of women opt for makeup products that provide a moderate level of coverage to enhance their natural features without appearing overly heavy or dramatic. This preference for medium coverage foundation highlights a common trend in the cosmetics industry where individuals seek to strike a balance between enhancing their appearance while still maintaining a natural and subtle look.

73% of reviews on Sephora for Too Faced’s ‘Born This Way’ foundation note its natural finish,

The statistic indicates that 73% of the reviews left by customers on Sephora for Too Faced’s ‘Born This Way’ foundation specifically mention its natural finish. This suggests that a significant majority of users perceive or appreciate the foundation for its ability to provide a natural-looking finish when applied. The high percentage of reviews highlighting this aspect could serve as a strong indicator to potential customers looking for a foundation with a natural finish that Too Faced’s ‘Born This Way’ foundation may be worth considering. Overall, the statistic underscores the positive perception and satisfaction of users regarding the foundation’s natural finish, potentially influencing others’ purchasing decisions.

68% of customers gave 5-star reviews for MAC Studio Face & Body Foundation for its natural look,

Based on the statistic that 68% of customers gave 5-star reviews for the MAC Studio Face & Body Foundation for its natural look, we can infer that a significant majority of customers were highly satisfied with the product’s ability to provide a natural appearance. This indicates that the foundation was likely effective in enhancing the skin’s natural beauty without appearing heavy or unnatural. The high percentage of 5-star reviews suggests that the product is well-regarded among users for its ability to deliver on the promised natural look, making it a popular choice among consumers seeking a seamless and flattering makeup finish.

Over 40% of women in the UK spend up to 10 minutes per day applying foundation,

The statistic that over 40% of women in the UK spend up to 10 minutes per day applying foundation indicates that a significant portion of the female population in the UK devotes a relatively short amount of time to applying this cosmetic product on a daily basis. This statistic suggests the prevalence of this grooming practice among women in the UK and highlights the importance of foundation as part of their daily beauty routine. The fact that the majority of women spend up to 10 minutes applying foundation may also reflect the value placed on personal appearance and grooming in society, as well as the role of cosmetics in enhancing one’s physical appearance.

6 out of 10 women believe that finding the perfect foundation is key to a natural makeup look,

The statistic “6 out of 10 women believe that finding the perfect foundation is key to a natural makeup look” suggests that a majority of women place importance on the role of foundation in achieving a natural makeup appearance. With 60% of women expressing this belief, it indicates that the choice of foundation is a significant factor for many individuals when aiming to create a flawless and subtle makeup look. This statistic can provide insights into consumer preferences and behaviors within the cosmetics industry, highlighting the potential demand for foundation products that cater to achieving a natural aesthetic.

The ‘natural look’ reportedly boosts sales of beauty products by 90%,

The statistic that the ‘natural look’ reportedly boosts sales of beauty products by 90% implies that consumers are more inclined to purchase beauty products that align with the trend of looking natural. This suggests that there is a strong preference among consumers for beauty products that enhance natural features rather than those that provide a dramatic or heavily made-up appearance. The substantial increase in sales by 90% indicates a significant impact of the ‘natural look’ trend on the beauty industry, emphasizing the importance for beauty brands to cater to this growing demand in order to maximize their sales potential.

The global facial makeup market is expected to reach $9.31 billion by 2023,

The statistic indicates that the global facial makeup market is forecasted to grow significantly and reach a value of $9.31 billion by the year 2023. This implies a notable increase in consumer demand for facial makeup products such as foundation, lipstick, eyeshadow, and others around the world. Factors contributing to this growth may include changing beauty trends, increasing awareness about skincare routines, and the influence of social media platforms on beauty standards. The projected market value signifies a lucrative opportunity for businesses operating in the beauty industry to capitalize on the growing market potential and cater to the evolving preferences of consumers globally.

44% of women prefer a natural makeup look,

The statistic ‘44% of women prefer a natural makeup look’ indicates that nearly half of women surveyed have a preference for a more subtle and low-key makeup style as opposed to a more dramatic or heavily applied makeup. This statistic suggests that there is a significant portion of the female population who values a natural and understated appearance when it comes to cosmetics. This insight can be valuable for cosmetic companies, beauty brands, and makeup artists looking to cater to the preferences of their target audience and develop products or services that align with this trend towards a more natural aesthetic.

According to Amazon, the Maybelline Fit Me Matte + Poreless Liquid Foundation is rated 4.3 out of 5 for its natural-looking finish,

The statistic “According to Amazon, the Maybelline Fit Me Matte + Poreless Liquid Foundation is rated 4.3 out of 5 for its natural-looking finish” suggests that the majority of consumers who have reviewed the product on Amazon found it to be effective in providing a natural-looking finish. A rating of 4.3 out of 5 indicates a relatively high level of satisfaction among customers who have purchased and used the foundation for its intended purpose. This statistic suggests that the Maybelline Fit Me Matte + Poreless Liquid Foundation is likely perceived positively by users seeking a product that enhances their appearance by providing a natural finish.

Approximately 50% of women use a foundation daily,

The statistic ‘Approximately 50% of women use a foundation daily’ indicates that half of the women in the studied population incorporate foundation as part of their daily beauty routine. This statistic suggests that foundation usage is a common practice among women, showcasing its popularity as a skincare and makeup product. The figure provides insight into the frequency and prevalence of foundation use among women, highlighting the significance of this cosmetic product in daily grooming habits. Understanding the frequency of foundation use can be valuable for marketing strategies in the beauty industry, as well as for personal care research and analysis.

In a survey, 80% of users agreed the ‘Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation’ provides a natural-looking finish,

In a survey conducted, it was found that 80% of users agreed that the ‘Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation’ provides a natural-looking finish. This statistic suggests that a majority of the participants had a positive perception of the foundation’s ability to deliver a natural finish. The high agreement rate indicates a strong consensus among the users regarding this particular aspect of the product. However, it’s important to note that individual preferences and skin types may vary, so while this statistic highlights a positive trend, it may not necessarily apply to every user’s experience with the product.

64% of French women think that the natural look is trendy with regards to makeup,

The statistic “64% of French women think that the natural look is trendy with regards to makeup” indicates that a significant proportion of women in France prefer a more subtle and simplistic makeup style. This suggests a cultural shift towards embracing natural beauty and understated cosmetics as opposed to more elaborate or dramatic looks. The finding may reflect changing beauty standards, increased awareness of the importance of self-acceptance and confidence, and a desire for a more effortless approach to makeup. Understanding these preferences can inform product development and marketing strategies in the beauty industry to cater to the growing demand for natural makeup products in the French market.

60% of millennial women prefer a natural makeup look,

The statistic stating that 60% of millennial women prefer a natural makeup look suggests that a majority of women from this demographic cohort opt for a minimalistic and subtle approach to their makeup routine. This preference potentially reflects a broader trend in beauty and cosmetics industries towards promoting a more natural and effortless aesthetic. The statistic could imply that millennial women, as a group, prioritize authenticity, simplicity, and enhancing their natural features over heavy or dramatic makeup looks. This insight could hold significant implications for beauty brands, retailers, and marketing strategies targeting millennial women by emphasizing products and messaging that align with this preference for natural makeup.

BareMinerals Original Loose Powder Foundation has over 19,000 five-star reviews, with most praising its natural-looking result,

The statistic stating that BareMinerals Original Loose Powder Foundation has over 19,000 five-star reviews with most reviewers praising its natural-looking result indicates strong positive sentiment towards the product. The high number of five-star reviews suggests a high level of customer satisfaction and reliability of the product. The emphasis on the foundation’s natural-looking result further highlights its appeal to consumers seeking a makeup product that provides a subtle, flawless finish. This statistic can be seen as a strong indicator of the product’s quality and effectiveness in delivering the desired outcome for users looking for a natural appearance in their makeup.

In 2020, sales of foundation increased 4.6% due to a rising trend in natural-looking makeup,

The statistic indicates that in 2020, there was a 4.6% increase in sales of foundation products, which are typically used in makeup application. This growth can be attributed to a rising trend in natural-looking makeup, suggesting that consumers were more inclined towards subtle and more natural makeup looks rather than heavy or dramatic styles. The increase in sales of foundation products reflects a shift in consumer preferences towards a more minimalist and natural approach to makeup routines. This trend suggests that consumers may be gravitating towards products that enhance their natural features while providing a polished and flawless finish, rather than products that drastically alter their appearance.

Nars Sheer Glow Foundation has a 4.6 out of 5 rating on Nordstrom’s website, with reviewers praising its natural-looking finish,

The statistic that Nars Sheer Glow Foundation has a 4.6 out of 5 rating on Nordstrom’s website suggests that the majority of reviewers have positively rated the product, indicating high overall satisfaction. The rating reflects a positive consensus among users regarding the foundation’s performance, specifically highlighting its ability to provide a natural-looking finish. The fact that reviewers praise this specific attribute suggests that the product may be particularly effective in achieving a desired cosmetic outcome. The high rating indicates that the foundation is well-received and deemed as a beneficial option for individuals seeking a natural finish in their makeup routine, providing valuable information for potential consumers considering purchasing this product.

About 36% of American women use basic foundation makeup for a more natural look,

The statistic “About 36% of American women use basic foundation makeup for a more natural look” indicates that a significant portion of women in the United States opt to use basic foundation makeup to achieve a subtle and natural appearance. This finding suggests that foundation makeup is a common beauty practice among American women, with over a third of them incorporating it into their daily routine. The preference for a natural look implies that many women value enhancing their features in a subtle and understated manner, possibly to appear more polished or confident. Understanding the prevalence and motivations behind the use of foundation makeup can provide insights into beauty trends and habits among American women.

Conclusion

Choosing a natural looking foundation is essential for achieving a flawless yet effortless makeup look. By considering factors such as skin type, coverage level, and undertone, you can find the perfect foundation that enhances your natural beauty. Experiment with different formulas and shades to find the one that best suits your skin, and don’t forget to blend well for a seamless finish. With the right foundation, you can achieve a radiant complexion that looks like you, only better.

References

0. – https://www.www.bareminerals.com

1. – https://www.www.groupe-rocher.com

2. – https://www.www.google.com

3. – https://www.www.marieclaire.co.uk

4. – https://www.news.gallup.com

5. – https://www.www.businesswire.com

6. – https://www.www.glamourmagazine.co.uk

7. – https://www.www.washingtonpost.com

8. – https://www.www.globenewswire.com

9. – https://www.www.maccosmetics.com

10. – https://www.www.statista.com

11. – https://www.www.dailymail.co.uk

12. – https://www.www.nordstrom.com

13. – https://www.www.fentybeauty.com

14. – https://www.www.amazon.com

15. – https://www.www.sephora.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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