GITNUX MARKETDATA REPORT 2024

Mocktail Industry Statistics

The mocktail industry is seeing steady growth due to increasing demand for non-alcoholic beverages among consumers seeking healthier alternatives.

Highlights: Mocktail Industry Statistics

  • The global non-alcoholic beverage market size was valued at USD 967.3 billion in 2016.
  • The mocktail segment is expected to register a CAGR of 4.6% from 2021 to 2026.
  • It is expected that by 2024, the mocktail market will reach USD 120 billion.
  • Famous Brands conducted a report in which it found that the demand for mocktails increased by 45% in 2019.
  • By 2021, the demand for non-alcoholic or low-alcohol beer in the UK is predicted to rise by 12%.
  • Approximately 20% of adults say they have consumed a non-alcoholic, mixed adult beverage in the past three months.
  • Non-alcoholic beverages have had a 30% value growth in Australia in 2020.
  • In the Asia-Pacific region, non-alcoholic drinks market growth rate was 5.94% in 2021.
  • The use of natural sweeteners in non-alcoholic beverages rose by 23% in the past 5 years.
  • In Europe, 43% of consumers are trying to limit their alcohol intake, thereby increasing the demand for mocktails.
  • Non-alcoholic beverages account for 60% of the total liquid consumption in India as of 2020.
  • The consumption of non-alcoholic beverages is expected to grow by 5% on a yearly basis in Canada.
  • The Middle East and Africa non-alcoholic beverages market is predicted to increase at a CAGR of 5.5% from 2020 to 2025.
  • Brazil's non-alcoholic beverages segment produced a revenue of over BRL 105 billion in 2019.
  • In South Africa, the consumption of non-alcoholic beverages is projected to increase by 4% in 2021.
  • The carbonated soft drink category, including mocktails, experienced a 0.1% volume growth in the U.S in 2019.
  • In Germany, around 47% of consumers are now consuming non-alcoholic beverages as part of their nightlife.

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The Latest Mocktail Industry Statistics Explained

The global non-alcoholic beverage market size was valued at USD 967.3 billion in 2016.

The statistic indicates that the total market value of non-alcoholic beverages worldwide in 2016 was estimated to be USD 967.3 billion. This suggests a significant economic value associated with the production and consumption of non-alcoholic beverages on a global scale. Factors such as changing consumer preferences, increasing health consciousness, and innovative product offerings may have contributed to the growth of this market. Additionally, this statistic may be indicative of the competitive landscape within the non-alcoholic beverage industry and the potential for further growth and investment in this sector.

The mocktail segment is expected to register a CAGR of 4.6% from 2021 to 2026.

The statistic stating that the mocktail segment is expected to register a Compound Annual Growth Rate (CAGR) of 4.6% from 2021 to 2026 indicates the projected average annual growth rate of the mocktail market over the specified five-year period. A CAGR of 4.6% implies that the market for mocktails is expected to grow steadily at a rate of 4.6% per year during this period. This statistic suggests that the mocktail industry is anticipated to experience a moderate but consistent increase in demand and popularity, potentially driven by factors such as changing consumer preferences towards healthier beverage options, increasing awareness of alcohol-free alternatives, and the growing trend of mindful drinking.

It is expected that by 2024, the mocktail market will reach USD 120 billion.

The statistic stating that the mocktail market is projected to reach USD 120 billion by 2024 suggests a significant growth potential for non-alcoholic beverages globally over the next few years. This projected market value indicates a growing consumer interest in healthier and non-alcoholic alternatives to traditional cocktails, driven by changing lifestyle preferences, health consciousness, and an increasing trend towards moderation in alcohol consumption. The expected market size highlights opportunities for businesses to capitalize on this growing trend by introducing innovative and appealing mocktail products to meet consumer demand, leading to potential revenue growth and market expansion in the non-alcoholic beverage industry.

Famous Brands conducted a report in which it found that the demand for mocktails increased by 45% in 2019.

The statistic provided by Famous Brands indicates that there was a substantial 45% increase in the demand for mocktails in 2019 compared to the previous year. This suggests a growing trend and popularity in the consumption of non-alcoholic cocktails among consumers. The increase in demand could be influenced by various factors such as health consciousness, trends in the beverage industry, or changing consumer preferences. The findings from this report are valuable for Famous Brands as it highlights the potential market opportunity for mocktails and could inform their marketing strategies and product offerings in the future.

By 2021, the demand for non-alcoholic or low-alcohol beer in the UK is predicted to rise by 12%.

The statistic indicates that there is a projected 12% increase in the demand for non-alcoholic or low-alcohol beer in the UK by the year 2021. This suggests a growing consumer trend towards healthier beverage options that are lower in alcohol content. The predicted rise in demand could be driven by several factors such as increasing health-consciousness among consumers, changing social attitudes towards alcohol consumption, and a wider availability and variety of non-alcoholic beer options in the market. This statistic is significant for breweries and beverage manufacturers to take note of, as it highlights a potential shift in consumer preferences and market opportunities within the alcoholic beverage industry.

Approximately 20% of adults say they have consumed a non-alcoholic, mixed adult beverage in the past three months.

The statistic indicates that around 20% of adults have reported consuming a non-alcoholic mixed adult beverage within the past three months. This suggests that a notable portion of the adult population has engaged in this specific type of beverage consumption relatively recently. The statistic could be reflective of evolving consumer preferences towards healthier or alternative beverage options, as non-alcoholic mixed drinks provide the enjoyment and social aspect of traditional adult beverages without the alcohol content. Additionally, it may indicate a growing market for non-alcoholic beverage options targeted towards adults, catering to a segment of the population seeking alternatives to alcoholic beverages.

Non-alcoholic beverages have had a 30% value growth in Australia in 2020.

The statistic indicates that in the year 2020, the value of non-alcoholic beverages in Australia has increased by 30% compared to the previous period. This suggests a significant growth trend in the market for non-alcoholic beverages in the country, potentially driven by factors such as changing consumer preferences, health and wellness trends, or marketing strategies. A 30% value growth is considered substantial and may reflect increased consumption, higher prices, or a combination of both factors. This information is valuable for businesses operating in the non-alcoholic beverage sector as it highlights opportunities for growth and market expansion in Australia.

In the Asia-Pacific region, non-alcoholic drinks market growth rate was 5.94% in 2021.

The statistic stating that the non-alcoholic drinks market growth rate in the Asia-Pacific region was 5.94% in 2021 indicates the rate at which the market for beverages excluding alcohol expanded over the course of that year. A growth rate of 5.94% suggests a positive trend in consumer demand for non-alcoholic beverages in the region, potentially driven by factors such as changing consumer preferences, health consciousness, and marketing efforts by industry players. This statistic is important for businesses operating in the non-alcoholic drinks sector as it provides insight into market dynamics, competition, and opportunities for future growth and investment strategies.

The use of natural sweeteners in non-alcoholic beverages rose by 23% in the past 5 years.

The statistic indicates that the use of natural sweeteners in non-alcoholic beverages has increased by 23% over the past 5 years. This suggests a significant trend towards the incorporation of natural sweeteners, such as stevia or erythritol, in place of artificial sweeteners or sugar in the beverage industry. This shift may be driven by growing consumer demand for healthier and more natural beverage options, as well as increased awareness of the potential negative health effects associated with artificial sweeteners. The 23% increase in the use of natural sweeteners showcases a clear preference for these alternatives, signaling a potential shift in consumer preferences and industry practices towards healthier beverage options.

In Europe, 43% of consumers are trying to limit their alcohol intake, thereby increasing the demand for mocktails.

The statistic indicates that a significant portion of consumers in Europe, specifically 43%, are actively seeking to reduce their alcohol consumption. This trend is leading to an increased demand for mocktails, which are non-alcoholic cocktails. This shift in consumer behavior can be attributed to a variety of factors such as health consciousness, cultural changes, and the desire for more diverse beverage options. As more consumers opt for mocktails instead of traditional alcoholic drinks, it presents an opportunity for the food and beverage industry to innovate and cater to this growing segment of the market. This statistic highlights a potential change in consumer preferences and habits that businesses can leverage to meet the evolving needs of their target audience.

Non-alcoholic beverages account for 60% of the total liquid consumption in India as of 2020.

This statistic indicates that non-alcoholic beverages make up a significant portion of the liquid consumption in India, comprising 60% of the total liquid consumption in the country as of 2020. This suggests that non-alcoholic beverages, such as juices, soft drinks, and water, are popular choices among the Indian population. The high percentage also highlights the importance and prevalence of non-alcoholic beverages in the daily consumption habits of individuals in India. This information can be valuable for businesses in the beverage industry, policymakers, and public health officials in understanding consumption patterns and making informed decisions related to product offerings, marketing strategies, and health initiatives.

The consumption of non-alcoholic beverages is expected to grow by 5% on a yearly basis in Canada.

The statement indicates that the consumption of non-alcoholic beverages in Canada is anticipated to increase by 5% each year. This growth rate suggests a trend towards an increasing demand for non-alcoholic beverages among the Canadian population. Factors such as changing consumer preferences, health consciousness, and marketing strategies promoting healthier beverage options could contribute to this projected growth. It implies opportunities for beverage companies to expand their market share and develop new products in line with the rising demand for non-alcoholic drinks in Canada. Tracking and analyzing this statistic over time can provide valuable insights into the evolving consumption patterns and preferences of Canadian consumers in the non-alcoholic beverage industry.

The Middle East and Africa non-alcoholic beverages market is predicted to increase at a CAGR of 5.5% from 2020 to 2025.

This statistic states that the Middle East and Africa non-alcoholic beverages market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 5.5% from the year 2020 to 2025. A CAGR of 5.5% indicates that the market is expected to experience a steady annual growth rate over the specified period. This growth is likely influenced by factors such as changing consumer preferences, increasing disposable income, population growth, and shifting lifestyle trends in the region. The forecast suggests that the demand for non-alcoholic beverages in the Middle East and Africa is expected to rise steadily, presenting potential opportunities for industry players to expand their market presence and offerings in the coming years.

Brazil’s non-alcoholic beverages segment produced a revenue of over BRL 105 billion in 2019.

The statistic indicates that in 2019, the non-alcoholic beverages segment in Brazil generated a substantial amount of revenue, surpassing BRL 105 billion. This suggests a thriving market for non-alcoholic beverages within the country. The high revenue figure reflects the strong consumer demand for these products and the significant contribution of the non-alcoholic beverages industry to the Brazilian economy. This statistic highlights the industry’s economic significance and underscores its potential for growth and investment opportunities.

In South Africa, the consumption of non-alcoholic beverages is projected to increase by 4% in 2021.

The statistic indicates that in South Africa, there is an expected 4% growth in the consumption of non-alcoholic beverages over the course of 2021. This projection suggests that there will be an increase in the overall volume or value of non-alcoholic beverages being consumed in the country within the year. Factors contributing to this growth could include shifting consumer preferences towards healthier alternatives, promotional campaigns by beverage companies, changing demographics, or even external events like a pandemic influencing consumption habits. This statistic serves as a valuable indicator for businesses in the beverage industry as well as policymakers and analysts assessing trends in the South African market.

The carbonated soft drink category, including mocktails, experienced a 0.1% volume growth in the U.S in 2019.

The statistic indicates that the carbonated soft drink category, which includes mocktails, saw a minimal volume growth of 0.1% in the United States in 2019 compared to the previous year. This suggests that there was a slight increase in the amount of carbonated soft drinks and mocktails consumed by consumers during the specified period. Despite the modest growth, the industry was able to maintain some level of momentum in the market, showcasing that these beverages remain popular among consumers. The marginal increase may be reflective of changing consumer preferences towards healthier beverage options, as the soft drink industry faces increasing competition from other beverage categories such as flavored water and natural alternatives.

In Germany, around 47% of consumers are now consuming non-alcoholic beverages as part of their nightlife.

The statistic that around 47% of consumers in Germany are now consuming non-alcoholic beverages as part of their nightlife indicates a shifting trend towards healthier drinking habits and a growing demand for non-alcoholic options in social settings. This could be attributed to various factors such as increasing health consciousness, stricter drunk-driving laws, and the availability of more diverse and appealing non-alcoholic beverage options in the market. The statistic also suggests a changing social norm where individuals are prioritizing moderation and responsible drinking behaviors, leading to a decrease in alcohol consumption during nightlife activities in favor of non-alcoholic alternatives.

References

0. – https://www.www.ibisworld.com

1. – https://www.www.mintel.com

2. – https://www.www.statista.com

3. – https://www.www.fortuneindia.com

4. – https://www.www.technavio.com

5. – https://www.www.nielsen.com

6. – https://www.www.mordorintelligence.com

7. – https://www.www.euromonitor.com

8. – https://www.www.beveragedaily.com

9. – https://www.www.grandviewresearch.com

10. – https://www.www.famousbrands.co.za

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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