Must-Know Mobile Game Kpis [Latest Report]

Highlights: Mobile Game Kpis

  • 1. Daily Active Users (DAU)
  • 2. Monthly Active Users (MAU)
  • 3. Retention Rate
  • 4. Session Length
  • 5. Average Revenue Per User (ARPU)
  • 6. Conversion Rate
  • 7. Cost Per Install (CPI)
  • 8. Lifetime Value (LTV)
  • 9. Churn Rate
  • 10. Virality/Referral Rate
  • 11. App Store Ratings & Reviews
  • 12. Number of Installs
  • 13. Engagement Metrics
  • 14. Completion Rate
  • 15. Player Progression

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

In the ever-growing and competitive landscape of mobile gaming, having a clear understanding of your game’s actionable metrics is essential for success. This is where Key Performance Indicators (KPIs) come into play, providing valuable insights and helping developers make informed decisions. In this blog post, we will delve into the world of Mobile Game KPIs, shedding light on the most significant metrics that can drastically impact your game’s growth and revenue.

From user acquisition to retention, and from engagement to monetization, our comprehensive guide will arm you with the knowledge necessary to make data-driven decisions and optimize your mobile game’s performance for maximum success.

Mobile Game KPIs You Should Know

1. Daily Active Users (DAU)

The number of unique users who engage with the game on a daily basis. This KPI helps measure the overall audience size and the game’s stickiness.

2. Monthly Active Users (MAU)

The number of unique users who engage with the game in a given month. This KPI is used to determine the long-term appeal and user retention of the game.

3. Retention Rate

The percentage of users who continue to play the game after a specific time period (1-day, 7-day, 30-day retention rates). A high retention rate indicates that the game is engaging and retaining players.

4. Session Length

The average amount of time a user spends playing the game in a single session. Longer session lengths typically mean the game is engaging and holding the player’s attention.

5. Average Revenue Per User (ARPU)

The average amount of revenue generated by each active user over a given time period. This KPI is used to measure the overall profitability of the game.

6. Conversion Rate

The percentage of users who make an in-game purchase out of the total user base. This KPI is used to quantify the effectiveness of monetization strategies.

7. Cost Per Install (CPI)

The average cost of acquiring a single user through marketing and advertising campaigns. This KPI is used to evaluate the efficiency of user acquisition strategies.

8. Lifetime Value (LTV)

The total revenue generated by each user during their entire engagement with the game. This KPI helps determine the long-term profitability of the game and influences marketing and user acquisition strategies.

9. Churn Rate

The percentage of users who stop playing the game over a given period. A high churn rate indicates that the game is not retaining users effectively.

10. Virality/Referral Rate

The percentage of new users who were referred by existing players. This KPI measures the organic growth of the game and the effectiveness of referral programs or social sharing features.

11. App Store Ratings & Reviews

The number and quality of ratings and reviews the game receives on app stores, providing insight into user satisfaction and possible areas for improvement.

12. Number of Installs

The total number of times the game is downloaded, which can provide insights into market penetration and user interest.

13. Engagement Metrics

Statistics like average daily sessions or events completed by users indicate how deeply users are interacting with the game.

14. Completion Rate

The percentage of users who reach the end of the game or achieve specific milestones. This KPI measures the game’s ability to maintain player interest over its entire duration.

Is the percentage of users who reach the end of the game or achieve specific milestones

15. Player Progression

The rate at which users progress through the game, including levels, quests, or achievements completed. This KPI can help identify bottlenecks and difficulty spikes that may frustrate players and cause them to stop playing.

Mobile Game KPIs Explained

Mobile Game KPIs, such as Daily Active Users (DAU) and Monthly Active Users (MAU), are important because they help measure the game’s overall audience size, stickiness, and long-term appeal. Retention Rate, Session Length, and Average Revenue Per User (ARPU) provide insight into a game’s ability to engage and retain players while generating profit. Conversion Rate, Cost Per Install (CPI), and Lifetime Value (LTV) help quantify the effectiveness of monetization and user acquisition strategies, thus determining the long-term profitability of the game.

Churn Rate, Virality/Referral Rate, App Store Ratings & Reviews, and Number of Installs offer valuable information on user satisfaction and organic growth, enabling developers to improve and refine their games. Finally, Engagement Metrics, Completion Rate, and Player Progression allow for a deeper understanding of user interaction with the game, highlighting areas that may need adjustment to optimize user experience and maintain player interest throughout the game’s duration.


In summary, understanding and monitoring Mobile Game KPIs are crucial for the success of your gaming app. By analyzing these key performance indicators, you can enhance the quality of the user experience, devise effective monetization methods, and increase the overall retention rate.

Furthermore, KPIs enable you to detect potential issues and optimize your game, thereby making it more appealing to the target audience. It is essential for game developers to regularly evaluate their mobile game’s performance using KPIs to ensure continued growth, competitive edge, and sustainable profitability in the rapidly expanding mobile gaming industry.


What are the key performance indicators (KPIs) for mobile games?

Key performance indicators for mobile games include retention rate, average session length, daily active users, average revenue per user, and user acquisition costs.

What is the importance of measuring retention rate in mobile games?

Retention rate is important because it indicates how well a game keeps players engaged over a period of days, weeks, or months. High retention rates show that players enjoy the game and are more likely to make in-app purchases, increasing revenue for the game developers.

How is average session length related to mobile game KPIs?

Average session length represents the amount of time players spend in the game per session. Longer average session lengths indicate a higher level of player engagement and satisfaction, which can lead to higher retention rates and greater opportunities for monetization.

What factors typically influence user acquisition costs in mobile games?

User acquisition costs include funds spent on marketing and advertising campaigns to attract new players. Factors that can influence these costs may include the target audience, marketing channels utilized, competition in the gaming industry, and the effectiveness of the marketing campaign.

How can developers improve mobile game KPIs to increase revenue?

Developers can improve mobile game KPIs by focusing on enhancing game quality, optimizing user experience, and targeting their marketing efforts more effectively. This may include refining gameplay mechanics, improving the onboarding process for new users, employing data-driven marketing strategies, and ensuring any in-game monetization methods fit seamlessly into the overall game experience.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!