Mcdonalds Vs Burger King Statistics: Market Report & Data

Statistic 1

""McDonald's is the king in number of restaurants with almost 39,000 outlets across the globe.""

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Statistic 2

""Burger King has more than 18,625 stores worldwide.""

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Statistic 3

""In 2020, McDonald's brand value stood at approximately 129.32 billion USD whereas Burger King witnessed a brand value of roughly 7.6 billion USD.""

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""According to a 2017 survey, 49% of Americans reported visiting McDonald's in the last month, compared to 20.7% who reported eating at Burger King.""

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""McDonald's cheeseburger packs about 300 calories, while Burger King's cheeseburger has about 280.""

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""During COVID-19, McDonald's sales fell by 30% in the second quarter of 2020, while Burger King dropped 25%.""

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Statistic 7

""From a customer perception perspective, McDonald's ranked higher with a score of 69 out of 100 compared to Burger King's score of 66 in a 2018 American Customer Satisfaction Index (ACSI) report.""

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Statistic 8

""McDonald's spent about 447.3 million USD on advertising in the US in 2019 while Burger King spent around 403.3 million USD.""

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Statistic 9

""McDonald’s has a market share of nearly 42%, while Burger King has a market share of around 5% both in the US Fast Food Market.""

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Statistic 10

""In the UK, McDonald's has over 1,300 stores while Burger King has around 500 stores.""

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Statistic 11

""In China, McDonald's operates approximately 3,300 restaurants while Burger King operates 1,100 restaurants.""

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