The Latest Matcha Industry Statistics Explained
The matcha market is expected to exhibit a CAGR of 13.61% over the forecast period.
The statistic refers to the Compound Annual Growth Rate (CAGR) projected for the matcha market over a specified forecast period, indicating the annualized rate of growth that can be expected. A CAGR of 13.61% suggests that the matcha market is anticipated to experience significant and steady growth over the forecast period. This growth rate signifies that the market is expected to expand consistently each year at an average rate of 13.61%. Businesses and investors can use this information to make informed decisions about potential opportunities and strategies within the matcha market, taking into account the expected growth trajectory.
The global matcha tea market is set to grow by 25.5% in 2020.
The statistic ‘The global matcha tea market is set to grow by 25.5% in 2020’ indicates a significant increase in the market size and demand for matcha tea products worldwide. A growth rate of 25.5% suggests a robust expansion in consumer interest, potentially driven by factors such as increasing awareness of the health benefits of matcha tea, shifting consumer preferences towards natural and organic products, and the growing popularity of matcha beverages in various markets. This trend could present substantial opportunities for businesses operating in the matcha tea industry to capitalize on the growing demand and expand their market presence.
The powdered matcha tea segment contributed to the highest market share in 2019.
The statistic “The powdered matcha tea segment contributed to the highest market share in 2019” indicates that within the broader tea market, the segment of powdered matcha tea held the largest portion of market sales or consumption in the year 2019. This suggests that powdered matcha tea was the most popular or preferred type of tea among consumers during that time period. Factors such as growing awareness of its health benefits, unique flavor profile, or marketing efforts could have contributed to the increased market share of powdered matcha tea in 2019. This statistic highlights the significance of powdered matcha tea in the tea industry and its potential impact on market trends and consumer preferences.
The online distribution channel of matcha is expected to show the fastest growth rate of 14.6% from 2021 to 2028.
The statistic indicates that the online distribution channel for matcha, a type of green tea powder, is projected to experience the highest rate of growth at 14.6% between the years 2021 and 2028. This implies that the market for matcha sold through online platforms is anticipated to expand rapidly during this time period. Factors driving this growth could include increasing consumer interest in health and wellness products, convenience and accessibility of online shopping, and potentially lower overhead costs compared to traditional brick-and-mortar stores. Businesses within the matcha industry may need to focus on leveraging digital marketing strategies, enhancing their online presence, and optimizing their e-commerce platforms to capitalize on this expected growth trend.
Matcha tea exports from Japan reached a record high in 2019, increasing 20.8% from the previous year.
The statistic indicates that in 2019, the amount of matcha tea exported from Japan hit an all-time high, with a notable increase of 20.8% compared to the previous year. This suggests a substantial growth in the export market for Japanese matcha tea products. Factors contributing to this surge in exports could include increased global demand for matcha tea due to its perceived health benefits and popularity as a trendy beverage. The significant rise in exports reflects a positive trend for the Japanese matcha tea industry, showcasing potential opportunities for further growth and expansion in international markets.
The food and beverage matcha segment was the key revenue contributor in Asia Pacific region in 2020.
The statistic indicates that in 2020, the food and beverage matcha segment played a significant role in generating revenue in the Asia Pacific region. This means that products incorporating matcha, such as matcha tea or matcha-flavored snacks, were popular among consumers and drove substantial sales within the region. The success of the food and beverage matcha segment suggests that there was a strong demand for matcha-infused products in Asia Pacific in 2020, potentially driven by factors such as changing consumer preferences, health trends, or marketing strategies by companies operating in the region.
Organic matcha is expected to register the fastest CAGR of 5.07% over the forecast period.
This statistic indicates that the sales growth rate for organic matcha is projected to be the highest among all products during the forecast period. The Compound Annual Growth Rate (CAGR) of 5.07% signifies the annual growth rate at which the sales of organic matcha are expected to increase over the specified forecast period. This suggests that there is a growing demand and consumer interest in organic matcha compared to other products in the market, highlighting a potential trend towards health-conscious and sustainable consumption choices. The forecasted CAGR provides valuable insights for businesses and investors looking to capitalize on the rising popularity of organic matcha products.
North America is anticipated to witness the fastest growth in the matcha market in the period 2021-2028.
The statistic indicating that North America is expected to experience the swiftest expansion in the matcha market between 2021 and 2028 suggests that there is a rising demand for matcha-based products in the region during this time period. This growth could be driven by factors such as increasing consumer awareness about the health benefits of matcha, a growing interest in natural and plant-based products, and a rising trend of incorporating matcha into various food and beverage items. For businesses operating in the matcha market, this data highlights North America as a potentially lucrative market with opportunities for market expansion and product innovation to cater to the growing consumer demand for matcha products.
The U.S. accounted for the largest market share of more than 85.0% in the North America matcha market in 2019.
The statistic indicates that the United States held a dominant position in the North America matcha market in 2019, capturing over 85.0% of the total market share. This means that the U.S. was the largest consumer and producer of matcha within the region, significantly outweighing the contributions of other countries in North America during that year. The high market share percentage suggests that the U.S. market for matcha was highly mature and competitive, possibly driven by factors such as consumer demand, product availability, and marketing strategies. Furthermore, this statistic highlights the strong presence and influence of the U.S. in shaping the trends and dynamics of the matcha market within North America in 2019.
The demand for matcha in the food sector accounted for 52.2% of the global revenue in 2019.
In 2019, the demand for matcha specifically within the food sector contributed to 52.2% of the total global revenue generated by matcha products. This statistic indicates that more than half of the revenue generated by matcha sales worldwide came from the food sector, encompassing various food products incorporating matcha as an ingredient. The high percentage suggests a significant preference and consumption of matcha-infused food items by consumers globally, highlighting the popularity and market demand for matcha within the food industry. This information can be valuable for businesses and marketers looking to capitalize on the growing trend and market potential of matcha products in the food sector.
Japan retained the leading position in global matcha exports, supplying 86% of its total quantity in 2019.
In 2019, Japan maintained its dominance in the global matcha market by supplying the highest percentage of total matcha exports at 86%. This statistic indicates that Japan was the principal exporter of matcha worldwide during that year, showcasing its significant market share and leadership in the industry. The high percentage suggests that Japan’s matcha production and export capabilities were robust and competitive compared to other countries. This statistic underscores Japan’s strong position as a key player in the matcha trade, highlighting its reputation for producing high-quality and sought-after matcha products that are in demand around the world.
Matcha products are witnessing increased demand due to rising health and wellness awareness across the globe.
The statistic that matcha products are witnessing increased demand due to rising health and wellness awareness across the globe indicates a growing trend towards more health-conscious consumption patterns among consumers worldwide. Matcha, a type of finely ground green tea powder, is known for its numerous health benefits such as high levels of antioxidants and potential energy-boosting properties. As people become more aware and prioritize their physical well-being, they are turning to products like matcha that are perceived to offer natural and holistic health benefits. This trend reflects a shift towards healthier lifestyle choices, as individuals seek out products that not only taste good but also contribute to their overall health and wellness.
Matcha cafe market size in Japan is valued at 46.8 Billion JPY in 2018.
The statistic indicates that the market size of Matcha cafes in Japan was estimated to be worth 46.8 billion Japanese Yen in the year 2018. This figure represents the total value of sales generated by Matcha cafes within Japan during that year. The market size reflects the popularity and demand for Matcha, a finely ground powder of specially grown and processed green tea leaves, in the country. The substantial market value suggests a strong consumer interest in Matcha-based products and beverages, as well as a flourishing industry around Matcha cafes in Japan. The growth of this market demonstrates the cultural significance and economic impact of Matcha in Japan’s food and beverage industry.
Matcha is moving towards gaining global popularity, with an expected CAGR of 5% from 2019 to 2024.
The statistic indicates that the consumption and popularity of Matcha, a type of green tea powder, is on the rise globally. The compound annual growth rate (CAGR) of 5% projected from 2019 to 2024 suggests a steady increase in demand for Matcha products over the upcoming years. This growth trend signifies a growing interest among consumers in the health benefits and unique flavor profile of Matcha, leading to its increased adoption in various markets worldwide. The projected CAGR of 5% reflects a promising outlook for the Matcha industry, indicating its potential to become more mainstream and widely accepted on a global scale in the near future.
The annual worldwide consumption of matcha tea approximately stands at 159.92 billion servings.
The statistic indicates that the global consumption of matcha tea, a powdered green tea recognized for its health benefits and cultural significance, amounts to approximately 159.92 billion servings per year. This figure provides a quantitative insight into the widespread popularity and demand for matcha tea across various regions and cultures worldwide. It serves as a key indicator of the market size and consumer preferences within the beverage industry, highlighting the significance of matcha tea as a beverage choice for a large number of individuals seeking its unique flavor profile and potential health advantages. The statistic underscores the role of matcha tea as a globally consumed product, contributing to the overall landscape of beverage consumption on a large scale.
A rise in matcha demand is forecasted due to increasing per capita income levels, and it is expected to influence market growth during the period 2021-2026.
The statistic suggests that there is a projected increase in the demand for matcha, a type of green tea powder, attributed to the rising levels of per capita income. This indicates that as individuals’ disposable income grows, they are more likely to spend on premium and health-conscious products like matcha. The anticipated market growth in the period from 2021 to 2026 is therefore expected to be driven by this upward trend in matcha consumption. The forecast underscores the important role that economic factors, such as increasing income levels, can play in influencing consumer behavior and market dynamics, particularly in the context of a product like matcha known for its health benefits and cultural significance.
References
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