GITNUX MARKETDATA REPORT 2024

Massage Statistics: Market Report & Data

Statistic 1

"88% of consumers agree that massage can be effective in reducing pain."

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Statistic 2

"The average age of massage therapists in the U.S. is 45 years."

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Statistic 3

"In the US, 16% of adult men and 24% of adult women had at least one massage in 2016."

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Statistic 4

"89% of massage consumers believe that massage can be beneficial to health and wellness."

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Statistic 5

"62% of adults in the U.S. received a massage for health or medical reasons in 2016."

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Statistic 6

"There are over 325,000 massage therapists and massage school students in the United States."

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Statistic 7

"19% of adults 18 to 34 and 21% of adults 35 to 44 had a massage in the past year."

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Statistic 8

"15% of massage therapists were employed in a healthcare setting in 2016."

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Statistic 9

"The median income for a massage therapist in the U.S. is $41,420 per year."

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Statistic 10

"In 2019, the estimated market value of massage services across the United States amounted to approximately 16 million U.S. dollars."

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Statistic 11

"Massage therapy was a $12 billion industry in the U.S. in 2019."

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Statistic 12

"In 2019, the total U.S. revenue for massage therapy amounted to approximately 18 billion U.S. dollars."

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Statistic 13

"60% of consumers who had a massage in the last 24 months did so for relaxation/stress reduction."

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Statistic 14

"In 2020, there are 12% more users of massage services aged 25-34 than the 35-44 age group in the U.S."

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Statistic 15

"49% of massage customers in the U.S. in 2016 were men."

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Statistic 16

"Around 86% of individuals view massage as being beneficial to overall health and wellness."

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Statistic 17

"Between July 2019 to July 2020, the most popular type of massager purchased by US consumers online were back massagers, which accounted for 42.8% of all massager sales."

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