Summary
- • Approximately 16% of adults in the United States have received a massage in the past year.
- • Massage therapy is a $16 billion industry in the United States.
- • 43% of people receive a massage to relieve soreness or stiffness.
- • 91% of people believe massage is effective for pain relief.
- • In 2018, 21% of adult Americans received a professional massage.
- • 87% of massage therapists believe their client’s primary reason for getting a massage is to reduce pain.
- • The global massage equipment market is expected to reach $22.7 billion by 2025.
- • 21% of massage therapists in the U.S. work in a health care setting.
- • The average massage therapist in the U.S. earns around $41,420 per year.
- • 66% of adults in the U.S. believe massage is important to their overall health and wellness.
- • The massage chain industry in the U.S. generates more than $3 billion in annual revenue.
- • 72% of massage therapists are female.
- • The number of massage therapists in the U.S. is projected to increase by 26% from 2016 to 2026.
- • 76% of massage therapists in the U.S. are trained in traditional massage techniques.
- • The average cost of a one-hour massage in the U.S. is $75-$100.
With statistics revealing that almost a fifth of American adults have indulged in the soothing touch of a massage in the past year, the massage industry is clearly kneading its way to the top, boasting a staggering $16 billion in revenue. From relieving soreness to tackling pain, it seems that Americans are rubbing shoulders with this effective form of therapy to tackle lifes aches and pains. As the global massage equipment market looks set to hit $22.7 billion by 2025, its evident that massages are not just a luxury, but an essential part of many peoples health and wellness routines. So, whether youre in need of some knead relief or simply craving a moment of relaxation, its time to get your rub on!
Consumer Behaviors and Beliefs
- Approximately 16% of adults in the United States have received a massage in the past year.
- 43% of people receive a massage to relieve soreness or stiffness.
- 91% of people believe massage is effective for pain relief.
- In 2018, 21% of adult Americans received a professional massage.
- 87% of massage therapists believe their client’s primary reason for getting a massage is to reduce pain.
- 66% of adults in the U.S. believe massage is important to their overall health and wellness.
- More than half of football players in the NFL use massage therapy regularly.
- The average number of massages received per year by adults in the U.S. is 4.
- A survey found that 88% of massage consumers believe massage is beneficial to overall health and wellness.
- 90% of massage therapists say they often receive referrals from clients.
- 50% of massage consumers report receiving a massage for relaxation or stress reduction.
- 42% of massage consumers have recommended massage therapy to others.
- The average annual spending per massage consumer in the U.S. is $196.
- 81% of massage therapists in the U.S. believe massage therapy should be considered part of healthcare.
- 17% of adults in the U.S. have received a massage in the past 12 months for a medical or health reason.
- 49% of massage consumers have recommended massage to someone close to them.
- 61% of adults in the U.S. consider massage therapy to be effective for reducing pain.
- The most common type of massage received in the U.S. is Swedish massage, followed by deep tissue.
Interpretation
In a world where stress levels are high and sore muscles are a common complaint, it seems that Americans have found solace in the healing hands of massage therapists. From relieving stiffness to promoting overall wellness, the statistics speak for themselves - massage is not just a luxury, but a vital part of many people's healthcare routine. With football players in the NFL and everyday individuals alike turning to massage for its benefits, it's clear that this hands-on therapy has firmly established itself as a key player in the game of self-care. So whether you're a Swedish massage enthusiast or prefer a deep tissue treat, one thing's for sure - when it comes to the power of touch, the statistics don't lie.
Employment and Workforce Statistics
- 21% of massage therapists in the U.S. work in a health care setting.
- The average massage therapist in the U.S. earns around $41,420 per year.
- 72% of massage therapists are female.
- The number of massage therapists in the U.S. is projected to increase by 26% from 2016 to 2026.
- 76% of massage therapists in the U.S. are trained in traditional massage techniques.
- 80% of massage therapists in the U.S. are self-employed.
- Massage therapy is the 6th fastest growing occupation in the U.S.
- Massage therapists perform an average of 20 massages per week.
- The most common source of stress for massage therapists is making a living wage.
- The average age of a massage therapist in the U.S. is 45 years old.
- There are an estimated 325,000 to 385,000 massage therapists and massage school students in the U.S.
Interpretation
In a field where relaxation is key, the statistics paint a picture of hard work and hustle in the massage therapy industry. With 21% of therapists practicing in health care settings, it's clear that their healing touch is being recognized beyond spa walls. Despite the soothing nature of their profession, the average income of $41,420 suggests that massage therapists are no strangers to putting in the hours. As 72% of them are female and 80% are self-employed, they're clearly not waiting for a knight in shining armor to boost their business. The projected 26% increase in therapists by 2026 shows that the demand for rejuvenation is on the rise. With stressors including making a living wage and an average of 20 massages per week, these therapists may be in the business of relaxation, but they're certainly not taking it easy.
Industry Trends and Growth Forecasts
- The global massage equipment market is expected to reach $22.7 billion by 2025.
- 90% of spas in the U.S. offer massage therapy services.
- The number of licensed massage therapists in the U.S. is projected to increase by 26.3% from 2016 to 2026.
- 72% of massage therapists believe there is a growing demand for massage services in the U.S.
- The number of massage therapy establishments in the U.S. has increased by 26.8% from 2012 to 2017.
- 73% of massage therapists in the U.S. offer specialized services such as reflexology or energy work.
Interpretation
In a world where stress levels seem to be reaching new heights, it's no wonder that the global massage market is projected to reach a whopping $22.7 billion by 2025. With 90% of spas in the U.S. offering massage services, it's clear that relaxation is not just a luxury but a necessity. The fact that the number of licensed massage therapists is expected to increase by over 26% in the next decade shows that people are recognizing the healing power of touch. As 72% of massage therapists believe there is a growing demand for their services, and with the number of massage therapy establishments on the rise, it seems we are all on a quest for that perfect knead. And let's not forget the 73% of therapists offering specialized services – because sometimes, a little reflexology or energy work is just what the stressed-out soul needs.
Market Size and Industry Revenue
- Massage therapy is a $16 billion industry in the United States.
- The massage chain industry in the U.S. generates more than $3 billion in annual revenue.
Interpretation
In a world that often leaves us knotted with stress, the massage industry appears to have unlocked the secret to untangling it all - to the tune of a whopping $16 billion in the U.S. alone. With massage chains raking in over $3 billion annually, it seems that self-care has become more than just a luxury; it’s a booming business. So next time you shrug off that massage appointment, remember - you're not just missing out on relaxation, you're missing out on contributing to a multi-billion dollar industry. And who said relieving tension couldn't be profitable?
Pricing and Cost Data
- The average cost of a one-hour massage in the U.S. is $75-$100.
- The average length of a massage session in the U.S. is 60-90 minutes.
- The average hourly rate for a massage therapist in the U.S. is $39.61.
Interpretation
In the cutthroat world of massages, where tension is both the enemy and the commodity, the numbers reveal a delicate balance of dollars and knots. With an average hourly rate for massage therapists hovering around $39.61, one might wonder if they are the true unsung heroes of relaxation. Meanwhile, the prices for a blissful one-hour escape range from $75 to $100, proving that in the pursuit of peace, one must be willing to pay a hefty sum. And with the average massage session lasting 60 to 90 minutes, it seems that in the land of knots and kneads, time truly is money - or perhaps, in this case, money is time impeccably well spent.
