March Madness Statistics: Market Report & Data

Statistic 1

"In the past decade, over 70 million brackets have been completed on ESPN's Tournament Challenge, making it the fifth straight year a record has been broken."

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Statistic 2

"The average American will bet $20.79 on the March Madness tournament, with an estimated $8.5 billion bet in total in 2019."

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Statistic 3

"Across multiple platforms, the NCAA March Madness Live has garnered 22.5 million live video starts and 4.9 million live hours of consumption."

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Statistic 4

"The NCAA Tournament has a global audience of around 100 million viewers."

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Statistic 5

"During March Madness, pizza orders increase by 19% and dessert orders also increase by 9%."

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Statistic 6

"In the history of March Madness, only 18% of No. 1 seeds have won the championship."

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Statistic 7

"In a typical year, around 3 million people attend March Madness games in person."

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Statistic 8

"An estimated $1.9 billion is lost in workplace productivity during the tournament week due to employees watching games and discussing brackets."

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Statistic 9

"The lowest seed to ever win the tournament was Villanova in 1985, who were seeded at No. 8."

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