In today’s digital age, mobile commerce, also known as M commerce, plays a crucial role in the modern economy. With the increasing use of smartphones and tablets, consumers are turning to their mobile devices to make purchases, conduct transactions, and interact with businesses. In this blog post, we will delve into the latest statistics and trends in the M commerce industry, providing valuable insights into the growth and impact of mobile commerce on businesses and consumers alike.
The Latest M Commerce Industry Statistics Explained
51% smartphone users have discovered a new company or product while conducting a search on their smartphone.
The statistic that 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone implies that a significant portion of smartphone users are finding new businesses or products through their online searches. This suggests that mobile searches are a key avenue for companies to attract potential customers and expand their reach. It also highlights the importance of having a strong online presence and utilizing digital marketing strategies to capture the attention of consumers who are actively searching for products or services on their smartphones. Overall, this statistic underscores the influence of mobile devices in shaping consumer behavior and purchasing decisions.
Global e-commerce sales via mobile devices amounted to $2.32 trillion in 2020.
The statistic states that in 2020, the total value of e-commerce sales conducted through mobile devices worldwide reached $2.32 trillion. This figure represents the significant impact of mobile technology on the global e-commerce industry, demonstrating the growing popularity and convenience of using smartphones and tablets for online shopping. The sharp increase in mobile e-commerce sales highlights the shifting consumer behavior towards more mobile-centric shopping habits and the importance for businesses to optimize their online platforms for mobile devices in order to capitalize on this trend and effectively engage with customers in the digital market space.
Mobile commerce is projected to hit $3.56 trillion in 2021.
The statistic “Mobile commerce is projected to hit $3.56 trillion in 2021” indicates the estimated total value of transactions conducted through mobile devices such as smartphones and tablets for the year 2021. This figure reflects the growing trend of consumers increasingly turning to their mobile devices to make purchases, conduct financial transactions, and engage in e-commerce activities. The significant projected value of $3.56 trillion highlights the rapid expansion and importance of the mobile commerce sector within the global economy, showcasing the increasing relevance and impact of mobile technology in facilitating seamless and convenient transactions for businesses and consumers alike.
72.9% of all e-commerce is mobile commerce.
The statistic ‘72.9% of all e-commerce is mobile commerce’ indicates that the majority of online commercial transactions are conducted through mobile devices such as smartphones and tablets. This suggests a significant shift towards mobile platforms as the preferred mode for buying and selling goods and services online. The data highlights the growing importance and prevalence of mobile commerce in the digital marketplace, reflecting the increasing reliance of consumers on mobile devices for their shopping needs. This trend underscores the importance for businesses to optimize their online presence and user experience for mobile platforms in order to capitalize on this growing segment of e-commerce.
49% of people exclusively use their phones for shopping related tasks.
The statistic that 49% of people exclusively use their phones for shopping-related tasks indicates a substantial reliance on mobile devices for shopping purposes. This finding suggests a shift in consumer behavior towards convenient and on-the-go shopping experiences, possibly influenced by the widespread availability of mobile shopping apps and optimized mobile websites. The high percentage of individuals solely using their phones for shopping tasks highlights the need for businesses to prioritize mobile-friendly platforms and marketing strategies to effectively reach and engage with this significant portion of the population.
79% of smartphone users made a purchase online using their mobile device in the last 6 months.
The statistic ‘79% of smartphone users made a purchase online using their mobile device in the last 6 months’ means that a large majority of individuals who use smartphones have engaged in online shopping activities through their mobile devices within the specified timeframe. This finding highlights the increasing trend of mobile commerce and the growing importance of mobile devices as a shopping tool. The statistic suggests that businesses should optimize their online platforms for mobile users to capitalize on this trend and reach a larger consumer base. Additionally, marketers can focus on mobile-targeted advertising and promotions to effectively engage with smartphone users as they make purchasing decisions on-the-go.
It is estimated that by 2022, the number of mobile commerce buyers will reach 187.5 million.
The statistic indicates that there will be an estimated 187.5 million mobile commerce buyers by the year 2022. This projection suggests a significant growth in the mobile commerce sector, reflecting the increasing trend of consumers using their mobile devices for online shopping. The rising accessibility and convenience of mobile shopping platforms, coupled with advancements in technology and the proliferation of smartphones, are driving this growth. This statistic highlights the importance for businesses to optimize their online platforms for mobile devices to cater to the expanding market of mobile commerce buyers.
On Black Friday 2019, the mobile commerce industry achieved $2.9 billion in sales.
The statistic ‘On Black Friday 2019, the mobile commerce industry achieved $2.9 billion in sales’ indicates the significant impact of mobile devices on consumer purchasing behavior during the Black Friday shopping event. This statistic suggests that an increasing number of consumers are opting to make purchases through their mobile phones or tablets rather than traditional in-store or desktop methods. The $2.9 billion in sales reflects the growing trend of online shopping through mobile devices, showcasing the importance of optimizing e-commerce platforms for mobile compatibility and providing a seamless shopping experience for consumers on-the-go. This data highlights the shift towards mobile commerce as a prominent channel for retail transactions, and underscores the need for businesses to prioritize mobile strategies to capitalize on this consumer behavior.
The average value of smartphone shopping orders in the US as of 2nd quarter 2020 was $121.
The statistic states that during the 2nd quarter of 2020, the average value of smartphone shopping orders made in the United States was $121. This implies that when individuals made purchases using their smartphones, the average amount spent per transaction was $121. This statistic serves as a benchmark to understand consumer behavior and spending patterns in the e-commerce sector, particularly through mobile devices. It provides valuable insight into the potential revenue generated from smartphone shopping orders and can help businesses tailor their marketing strategies and pricing to cater to this segment of the market.
85% of consumers start a purchase on one device and finish it on another.
The statistic stating that 85% of consumers start a purchase on one device and finish it on another highlights a common behavior among consumers in the digital age. This trend reflects the increasing use of multiple devices such as smartphones, tablets, and computers in the shopping process. Consumers may research products or services on one device, possibly due to convenience or availability, and then switch to another device to complete the transaction. This behavior underscores the importance of providing a seamless and consistent shopping experience across different devices to cater to the needs and preferences of modern consumers who move fluidly between online platforms.
India will see the fastest growth in retail m-commerce sales between 2019-2023, with its retail sales via mobile projected to grow by 21%.
The statistic ‘India will see the fastest growth in retail m-commerce sales between 2019-2023, with its retail sales via mobile projected to grow by 21%’ indicates that India is expected to experience significant expansion in mobile commerce sales over the specified period. This growth rate of 21% represents a substantial increase in retail transactions conducted through mobile devices, reflecting the increasing popularity and convenience of m-commerce in the country. This growth projection suggests a positive outlook for the Indian retail sector, highlighting the shift towards digital transactions and the potential for further development and innovation in the mobile retail space within the Indian market.
In the US, 65% of all e-commerce traffic starts on smartphones.
The statistic “In the US, 65% of all e-commerce traffic starts on smartphones” indicates that a significant majority of online shopping activity in the United States begins on mobile devices. This suggests that consumers are increasingly using smartphones to initiate their e-commerce browsing and purchasing behaviors. This trend highlights the importance of mobile optimization for e-commerce websites, as businesses need to ensure that their online platforms are user-friendly, responsive, and accessible on mobile devices to capitalize on this growing segment of the market. Additionally, this statistic underscores the need for businesses to prioritize mobile marketing strategies to effectively reach and engage with consumers who are utilizing smartphones for e-commerce activities.
As of February 2021, over 55% of all internet shopping traffic worldwide was generated via mobile phones.
The statistic indicates that more than half, specifically over 55%, of all internet shopping traffic worldwide came from mobile phones as of February 2021. This suggests a significant shift in consumer behavior towards using mobile devices for online shopping compared to traditional desktop or laptop computers. The increasing convenience and accessibility of mobile devices, along with the ubiquity of smartphones and tablets, have likely contributed to this trend. As mobile technology continues to advance and more users rely on mobile devices for their online shopping needs, it becomes essential for businesses to optimize their websites and online platforms for mobile compatibility to effectively reach and engage with their target audience.
In 2020, 45.2% of consumers accessed m-commerce apps on their smartphones, up from 34% in 2017.
The statistic indicates a significant increase in consumer engagement with mobile commerce (m-commerce) apps over a three-year period. Specifically, in 2020, 45.2% of consumers reported using m-commerce apps on their smartphones, a notable increase from the reported 34% in 2017. This data suggests a growing trend of consumers embracing the convenience and accessibility of mobile platforms for their shopping needs. The rise in m-commerce app usage likely reflects shifting consumer preferences towards mobile shopping experiences and highlights the importance of businesses optimizing their mobile strategies to meet evolving consumer behaviors and expectations.
Average order value on mobile devices stood at $88 per order in Q1 2021.
The statistic indicates that, on average, the value of each order made on mobile devices during the first quarter of 2021 was $88. This means that customers purchasing items through their mobile devices were spending an average of $88 per transaction. Understanding the average order value is essential for businesses as it provides insights into customer behavior, purchasing patterns, and overall revenue generation. In this case, the $88 average order value serves as a key metric to gauge the profitability and success of mobile sales strategies in Q1 2021.
28% of all orders in the eCommerce industry are completed using m-commerce.
The statistic “28% of all orders in the eCommerce industry are completed using m-commerce” indicates that nearly one-third of all online orders are conducted through mobile commerce platforms such as mobile app purchases or mobile website transactions. This suggests a significant shift in consumer behavior towards using mobile devices for shopping and completing purchases online. The growing popularity of m-commerce highlights the importance for eCommerce businesses to optimize their platforms for mobile users and provide a seamless shopping experience across different devices to cater to this increasing trend in consumer preferences.
The m-commerce industry has a customer retention rate of over 90%.
The statistic stating that the m-commerce industry has a customer retention rate of over 90% indicates that a vast majority of customers who make purchases through mobile devices continue to patronize these mobile commerce platforms for subsequent transactions. This high retention rate signifies that m-commerce businesses are successful in retaining their customer base and fostering customer loyalty. The statistic implies that customers find value in the convenience, accessibility, and user experience offered by mobile commerce platforms, leading them to return for future transactions. A customer retention rate of over 90% reflects the effectiveness of m-commerce businesses in satisfying their customers’ needs and preferences, ultimately contributing to long-term business growth and success in the mobile commerce industry.
31% shoppers prefer shopping on a mobile website, rather than using an app.
The statistic indicates that among shoppers surveyed, 31% expressed a preference for shopping on a mobile website over using an app. This may suggest that a significant portion of shoppers find mobile websites more convenient or user-friendly compared to dedicated shopping apps. The preference for mobile websites could be influenced by factors such as ease of access, compatibility with various devices, faster loading speeds, and a more familiar browsing experience. Retailers and businesses looking to optimize their online shopping platforms should take into account the preferences of shoppers when considering whether to focus on developing an app or enhancing their mobile website.
67% of the young generation prefer to shop online via mobile devices.
The statistic ‘67% of the young generation prefer to shop online via mobile devices’ indicates that a significant majority of young individuals prefer using mobile devices for their online shopping activities. This statistic suggests a strong trend towards mobile shopping among the younger demographic. The high percentage highlights the importance of mobile-friendly platforms and apps for retailers targeting this age group. The preference for mobile shopping could be influenced by factors such as convenience, accessibility, and the widespread use of smartphones among younger consumers. Overall, this statistic underscores the growing significance of mobile commerce in the retail industry, especially when targeting younger consumers.
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