Los Angeles welcomed 49.3 million visitors in 2023, up 6% from the year before. Average visitor spend per trip reached $1,248. Tourism generated $34.5 billion in economic output and supported 521,000 jobs across the city.
Key Takeaways
- 2023 LA visitor spend per trip: $1,248 average.
- Tourism generated $34.5 billion in economic output for LA in 2023.
- LA tourism supported 521,000 jobs in 2023.
- LA hotels total: 98,000 rooms available in 2023.
- Average daily rate (ADR) for LA hotels: $248 in 2023.
- Hotel occupancy rate in LA: 72% for 2023.
- Griffith Observatory attracted 1.6 million visitors in 2023.
- Universal Studios Hollywood: 7.2 million attendees in 2023.
- Santa Monica Pier: 10 million visitors annually pre-2023.
- LAX airport handled 75 million passengers in 2023.
- Rideshare trips to/from LAX: 25 million in 2023.
- Metro rail ridership by tourists: 12 million rides 2023.
- In 2023, Los Angeles welcomed 49.3 million visitors, a 6% increase from 2022.
- Domestic visitors to LA accounted for 82% of total visitors in 2023.
- International visitors to LA rose by 15% in 2023 compared to pre-pandemic levels.
In 2023, Los Angeles tourism powered $34.5 billion in output and 521,000 jobs, averaging $1,248 per trip.
Related reading
01 · Category
Economic Impact19 stats
01
2023 LA visitor spend per trip: $1,248average.
02
Tourism generated $34.5 billion in economic output for LA in 2023.
03
LA tourism supported 521,000 jobs in 2023.
04
Hotel revenue in LA reached $5.2 billion in 2023.
05
Visitor spending on food & beverage: $8.7 billion in LA 2023.
06
Retail sales from tourists: $4.1 billion in LA 2023.
07
LA tourism taxes generated $1.1 billion for city in 2023.
08
Entertainment spending by visitors: $6.3 billion in 2023.
09
Transportation spend by LA tourists: $2.9 billion 2023.
10
LA tourism multiplier effect: $2.10per $1 spent in 2023.
11
Direct GDP contribution from tourism: 5.8% in LA 2023.
12
Conventions & events added $2.4B to LA economy 2023.
13
Film tourism spend: $1.5B in LA from visitors 2023.
14
Beach tourism revenue: $3.2B for LA coastal economy 2023.
15
Sports events tourism: $850M impact in LA 2023.
16
Cultural attractions generated $1.9B in visitor spend 2023.
17
Nightlife & bars: $2.1B from tourists in LA 2023.
18
Shopping districts like Rodeo Drive: $1.2B tourist spend 2023.
19
LA tourism payroll: $18.4B in wages for 2023.
Interpretation
Economic Impact Interpretation
Los Angeles may play the laid-back host, but with tourism injecting over $34 billion into the local economy last year and supporting half a million jobs, it’s clear the city’s golden allure is also its most serious business.
02 · Category
Hotels and Accommodations18 stats
01
LA hotels total: 98,000 rooms available in 2023.
02
Average daily rate (ADR) for LA hotels: $248in 2023.
03
Hotel occupancy rate in LA: 72% for 2023.
04
Airbnb listings in LA: over 45,000 active in 2023.
05
Downtown LA hotels: 25,000 rooms, 68% occupancy.
06
Luxury 5-star hotels in LA: 25 properties, $450+ ADR.
07
Budget hotels (<$150/night): 40% of LA market share.
08
RevPAR for LA hotels: $179in 2023.
09
Beachfront hotels occupancy: 78% peak season 2023.
10
Hollywood area hotels: 15,000 rooms, 75% occupancy.
11
New hotel openings in LA: 12 in 2023, adding 2,500 rooms.
12
Group bookings: 35% of LA hotel revenue 2023.
13
Leisure traveler hotel stay: avg 3.8 nights in LA.
14
Business hotel demand: 22% growth in LA 2023.
15
Eco-friendly hotels in LA: 150+ certified, 20% market.
16
LAX airport hotels: 10,000 rooms, 80% occupancy.
17
Boutique hotels (<100 rooms): 300 in LA, popular with tourists.
18
LA Live hotels: 3,500 rooms, event-driven occupancy.
Interpretation
Hotels and Accommodations Interpretation
Despite the siren call of 45,000 Airbnbs, Los Angeles hotels held their ground with 72% occupancy, cleverly balancing $248-a-night averages by letting budget rooms handle the volume and luxury suites print the money.
03 · Category
Popular Attractions18 stats
01
Griffith Observatory attracted 1.6 million visitors in 2023.
02
Universal Studios Hollywood: 7.2 million attendees in 2023.
03
Santa Monica Pier: 10 million visitors annually pre-2023.
04
Getty Center: 1.1 million visitors in 2023.
05
Hollywood Walk of Fame: 10 million annual foot traffic.
06
Venice Beach boardwalk: 12 million visitors per year.
07
The Grove shopping center: 18 million visitors in 2023.
08
Disneyland (near LA): 17.9 million visitors 2023 (LA metro impact).
09
LA County Museum of Art (LACMA): 1.4 million in 2023.
10
Dolby Theatre: 500,000 visitors for tours/events 2023.
11
Runyon Canyon: 1.2 million hikers annually.
12
Queen Mary in Long Beach (LA area): 1.5 million visitors.
13
Petersen Automotive Museum: 400,000 visitors 2023.
14
California Science Center: 1.8 million visitors 2023.
15
Natural History Museum LA: 1.1 million in 2023.
16
Six Flags Magic Mountain: 3.2 million visitors 2023.
17
LA Zoo: 1.9 million visitors annually.
18
Battleship USS Iowa: 300,000 visitors in 2023.
Interpretation
Popular Attractions Interpretation
Los Angeles has become a theme park for the human condition, where eighteen million people flock to an outdoor shopping center while, just a few miles away, half a million quietly consider the spot where Oscars are handed out.
More related reading
04 · Category
Transportation and Events17 stats
01
LAX airport handled 75 million passengers in 2023.
02
Rideshare trips to/from LAX: 25 million in 2023.
03
Metro rail ridership by tourists: 12 million rides 2023.
04
Rental car pickups at LA airports: 4.2 million 2023.
05
LA Convention Center events: 250 in 2023, 2.5M attendees.
06
Coachella (LA metro draw): 250,000 attendees per weekend.
07
LA Auto Show: 1.1 million visitors annually.
08
Rose Bowl events: 2 million visitors/year including games.
09
Electric vehicle rentals for tourists: 150,000 in LA 2023.
10
Bike share trips by visitors: 1.8 million in 2023.
11
Scooter rentals: 3.5 million rides by tourists LA 2023.
12
Cruise ship passengers to LA Port: 1.2 million 2023.
13
Oscars event tourism boost: $100M economic impact.
14
LA Pride Festival: 500,000 attendees annually.
15
Grammy Awards LA draw: 300,000 visitors/event week.
16
Surf competitions at Huntington Beach: 100,000 spectators.
17
LA Food & Wine Festival: 200,000 attendees 2023.
Interpretation
Transportation and Events Interpretation
Los Angeles clearly mastered the art of the grand entrance and the chaotic, multi-modal exit, proving that while getting here is half the battle, choosing how to leave the party—be it by rideshare, rail, rental, or scooter—is the other, more expensive half.
05 · Category
Visitor Numbers and Demographics20 stats
01
In 2023, Los Angeles welcomed 49.3 million visitors, a 6% increase from 2022.
02
Domestic visitors to LA accounted for 82% of total visitors in 2023.
03
International visitors to LA rose by 15% in 2023 compared to pre-pandemic levels.
04
28% of LA visitors in 2023 were from California, primarily the Bay Area.
05
Millennials (ages 25-40) made up 42% of LA tourists in 2023.
06
Female visitors outnumbered males by 8% in LA tourism data for 2023.
07
Average length of stay for LA visitors was 4.2 nights in 2023.
08
Families with children represented 35% of LA visitor groups in 2023.
09
Repeat visitors comprised 62% of total LA tourism in 2023.
10
Visitors aged 55+ increased by 12% in LA post-2022.
11
LA saw 12.5 million overnight leisure visitors in 2023.
12
Business travelers made up 18% of LA visitors in 2023.
13
45% of LA visitors arrived by air in 2023.
14
Hispanic/Latino visitors grew 10% to 22% of total in LA 2023.
15
Asian visitors to LA reached 1.8 million in 2023.
16
European tourists to LA: 2.1 million in 2023, up 20%.
17
Gen Z (18-24) visitors: 15% of LA total in 2023.
18
Couples without children: 28% of LA visitor parties 2023.
19
Solo travelers: 12% increase to 9% in LA 2023.
20
LGBTQ+ visitors: 8% of LA market, $1.2B spend.
Interpretation
Visitor Numbers and Demographics Interpretation
While LA's core audience of loyal, domestic millennials still loves its four-night flings, the city is now charming more international suitors, mature travelers, and solo adventurers, proving its allure is both deepening and widening beyond the Hollywood sign.
Reference
Cite This Report
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APA
Priya Chandrasekaran. (2026, February 13). Los Angeles Tourism Statistics. Gitnux. https://gitnux.org/los-angeles-tourism-statistics
MLA
Priya Chandrasekaran. "Los Angeles Tourism Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/los-angeles-tourism-statistics.
Chicago
Priya Chandrasekaran. 2026. "Los Angeles Tourism Statistics." Gitnux. https://gitnux.org/los-angeles-tourism-statistics.
Sources & references
80 datasets cited across this report · attribution is report-level