The global live streaming market is estimated to reach $11 billion by 2021, and the number of Chinese citizens using it for shopping has increased from 300 million in 2019 to 525 million in 2020. Brands that use livestream shopping can see up to a 20% increase in consumer engagement, with China accounting for 80% of the global livestream shopping market – valued at around $66 billion last year. Shanghai’s Mashang Fashion and Accessories sold an impressive $1.4 million worth of products via livestream sales during one event alone back in 2019. Taobao hosted over 20 million such shows just within the first half of 2020, seeing a 150% growth between 2019 and 2020 when it comes to these events on their platform. It is predicted that 75% of mobile data traffic will come from video content including these types of events by 2023; while Europe’s own share could be anywhere between 4-6 billion dollars by 2025 as well – thanks largely due platforms like Facebook Shops or Amazon Live which saw 322 percent YoY growth respectively last year itself. The average order value (AOV) associated with this type purchase was also found out to be 30 percent higher than regular e-commerce transactions; not surprising considering how even 263 people were watching them monthly across China alone according to Bain & Company research conducted recently. Furthermore, 90 percent shoppers there are open towards trying out this new form commerce too – making way for what could potentially become 305 annual sales figure here very soon indeed.
This statistic is a testament to the immense potential of livestream shopping, as it indicates that the global live streaming market is projected to experience tremendous growth in the coming years. This growth is indicative of the increasing popularity of livestream shopping, and serves as a reminder of the immense opportunities that this form of shopping presents for businesses and consumers alike.
Brands that use livestream shopping can see up to a 20% increase in consumer engagement.
This statistic is a powerful testament to the effectiveness of livestream shopping as a marketing tool. It demonstrates that brands that employ this strategy can expect to see a significant boost in consumer engagement, making it an invaluable asset for any business looking to increase their reach and visibility.
Livestream Shopping Statistics Overview
In 2020, China’s livestream shopping market was valued at around $66 billion.
This statistic is a testament to the immense potential of livestream shopping, highlighting the immense growth of the market in China. It serves as a reminder of the immense potential of livestream shopping, and how it has become a major force in the global economy. It is a clear indication that livestream shopping is here to stay, and that it is a viable option for businesses to explore.
Shanghai’s Mashang Fashion and Accessories sold $1.4 million worth of products via livestream sales during a single event in 2019.
This statistic is a testament to the power of livestream shopping, demonstrating the immense potential of this relatively new form of retail. It shows that livestream shopping can be a lucrative and successful venture, with the potential to generate significant revenue. This statistic is a great example of the success that can be achieved through livestream shopping, and is sure to be an inspiration to other retailers looking to explore this new form of retail.
Taobao, a Chinese online shopping platform, hosted over 20 million livestream shopping shows in the first half of 2020.
This statistic is a testament to the immense popularity of livestream shopping, particularly on Taobao. It speaks to the fact that more and more people are turning to livestream shopping as a way to purchase goods and services, and that Taobao is leading the charge in this new form of shopping. This statistic is a powerful indicator of the potential of livestream shopping and its ability to revolutionize the way we shop.
Livestream shopping events on Taobao increased by 150% between 2019 and 2020.
This statistic is a testament to the growing popularity of livestream shopping, highlighting the impressive 150% increase in events on Taobao between 2019 and 2020. It serves as a powerful reminder of the potential of livestream shopping and its ability to engage customers in a unique and interactive way.
By 2023, it is estimated that 75% of global mobile data traffic will come from video content, including livestream shopping events.
This statistic is a powerful indicator of the growing importance of livestream shopping events in the mobile data landscape. It highlights the fact that video content, including livestream shopping events, is becoming an increasingly significant part of the mobile data experience. This is an important point to consider when discussing the impact of livestream shopping on the retail industry.
The European market for livestream shopping is expected to grow to $4-6 billion by 2025.
This statistic is a powerful indicator of the potential of livestream shopping in the European market. It shows that the industry is expected to experience significant growth in the coming years, making it an attractive option for businesses looking to capitalize on the trend. With such a large potential market, it is clear that livestream shopping is an opportunity that should not be overlooked.
Facebook introduced Facebook Shops and Instagram Shops in 2020, which includes livestream shopping features.
This statistic is a testament to the growing popularity of livestream shopping, as Facebook and Instagram, two of the world’s largest social media platforms, have both adopted the feature. This indicates that livestream shopping is becoming an increasingly important part of the online shopping experience, and is likely to continue to grow in the future. As such, it is an important statistic to consider when discussing livestream shopping statistics.
Amazon Live, a livestream shopping service on Amazon, grew 322% year over year in 2019.
This statistic is a testament to the power of livestream shopping, demonstrating that Amazon Live has seen a remarkable increase in usage over the past year. It speaks to the growing popularity of this type of shopping experience, and the potential for further growth in the future. This statistic is an important indicator of the potential of livestream shopping, and should be taken into consideration when discussing the overall landscape of the industry.
By 2025, the annual sales from livestream shopping in China are predicted to reach $305 billion.
This statistic is a powerful indicator of the potential of livestream shopping in China. It shows that the industry is expected to experience tremendous growth in the coming years, and that it could become a major force in the Chinese economy. This makes it an important statistic to consider when discussing the future of livestream shopping in China, and its potential to revolutionize the way people shop.
In 2020, around 263 million people in China watched livestream shopping events on a monthly basis.
This statistic is a testament to the immense popularity of livestream shopping in China. It shows that an incredible number of people are engaging with this new form of shopping, indicating that it is becoming an increasingly important part of the Chinese consumer landscape. This statistic is a powerful reminder of the potential of livestream shopping and its ability to reach a large and diverse audience.
In 2019, Chinese e-commerce platform JD.com hosted 58,000 livestream shopping sessions and sold more than $2.9 billion worth of products.
This statistic is a testament to the power of livestream shopping, demonstrating the immense success that can be achieved through this platform. It shows that livestream shopping is a viable and profitable option for businesses, with JD.com’s impressive $2.9 billion in sales from just 58,000 sessions. This statistic is a great example of the potential of livestream shopping and should be taken into consideration when discussing the future of e-commerce.
Conclusion
The statistics presented in this blog post demonstrate the immense growth of livestream shopping around the world, particularly in China. In 2020 alone, Chinese citizens using live streaming for shopping increased from 300 million to 525 million and China’s livestream shopping market was valued at $66 billion. This trend is expected to continue as brands that use livestreaming can see up to a 20% increase in consumer engagement and global mobile data traffic will come largely from video content by 2023. With platforms like Taobao Live, Douyin and Kuaishou leading the way with comprehensive development scores of 32.12, 22 and 13.77 respectively, it is clear that livestream shopping has become an integral part of e-commerce today – both domestically within China as well as globally across other markets such as Europe ($4-6 billion estimated value by 2025) or even North America (21% year over year growth).
References
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