Are you looking to get ahead in your career? Are you interested in learning more about the power of LinkedIn? If so, you’ve come to the right place. In this blog post, we’ll be taking a look at some of the most interesting LinkedIn statistics that will help you understand the platform better and use it to your advantage.
We’ll be discussing the number of users, the most popular job titles, and the most popular industries, as well as the most popular countries and regions. We’ll also be looking at the most popular skills and the most popular companies. So, let’s get started.
LinkedIn Statistics: The Most Important Statistics
LinkedIn is a powerful tool for career changes and recruiting, as it increases new hire retention by 40% and is used by top recruiters 60% more frequently.
36% of US adults between the ages of 30 and 49 use LinkedIn, with 33% of those between 50 and 64 years old and 30% of those between 18 and 29 years old also using the platform.
LinkedIn: Statistics Overview
LinkedIn has 810 million users worldwide, 43% of which are female and 57% are male, with 77% of users coming from outside of the US and 60% of users between the ages of 25 and 34.
This matters in the context of LinkedIn Statistics because it shows the broad reach of the platform, with users from all over the world and of all ages. This indicates that LinkedIn is a valuable platform for businesses to reach potential customers and employees.
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LinkedIn has grown exponentially since its creation in 2002, with over 500 million users and 100 million daily interactions, and is the most popular social media site among Fortune 500 companies.
This statistic matters in the context of LinkedIn Statistics because it shows that LinkedIn is a powerful platform for businesses to reach their target audiences.
Additionally, the fact that 45% of members are active on a monthly basis demonstrates the platform’s ability to engage users and keep them coming back.
LinkedIn’s annual income has increased 34% year-over-year, reaching $13.8 billion in 2021.
This statistic is important because it shows that LinkedIn is continuing to grow and is a valuable asset.
This is evidenced by the fact that Microsoft paid $26.2 billion to acquire the firm in 2016, and 39% of LinkedIn users are now paying for LinkedIn Premium.
This demonstrates that LinkedIn is a valuable asset and is continuing to grow.
LinkedIn’s advertising income increased from 3.8 billion dollars in 2021 to an estimated 7.7 billion dollars in 2026, representing 0.8 percent of the world’s advertising income. This statistic is important because it shows the growth and success of LinkedIn as a commercial platform.
It demonstrates the platform’s ability to generate a significant amount of advertising income, which is a key factor in its success. Additionally, it shows that LinkedIn is an increasingly important part of the global advertising market, as its share of the world’s advertising income is growing.
75% of B2B marketers use LinkedIn Ads, which have a global reach of 14%, a 33% increase in purchase intent, and double the conversion rates of other channels.
This matters in the context of LinkedIn Statistics because it shows that LinkedIn Ads are an effective tool for B2B marketers to reach their target audience and convert them into customers.
It also shows that LinkedIn Ads are more effective than other channels, making them a great choice for businesses looking to maximize their ROI.
LinkedIn advertising is a wise investment, with 303 million users signing in each month and an average annual income of over $75K, 808 million people potentially seeing adverts, and 57.2% of ad audiences being male.
This matters in the context of LinkedIn Statistics because it shows that there is a large potential audience for businesses to advertise to, and that this audience is likely to have a higher than average income and be predominantly male.
LinkedIn is a powerful tool for career changes and recruiting, as it increases new hire retention by 40% and is used by top recruiters 60% more frequently.
This statistic matters in the context of LinkedIn because it shows the power of the platform in helping people make career decisions and in recruiting. It also shows that LinkedIn is a valuable tool for employers, as it increases the likelihood of new hires staying in their job. This can help employers save money and time in the long run.
87% of recruiters use or interact with LinkedIn during the hiring process, with 122 million people receiving interview invitations and 35 million individuals being hired from the platform.
This statistic matters in the context of LinkedIn statistics because it shows the immense reach and impact of the platform. It demonstrates that LinkedIn is an incredibly powerful tool for recruiters and job seekers alike, as it has the potential to connect millions of people with job opportunities.
36% of US adults between the ages of 30 and 49 use LinkedIn, with 33% of those between 50 and 64 years old and 30% of those between 18 and 29 years old also using the platform.
This statistic is important to understand the demographics of LinkedIn users, which can help inform marketing and outreach strategies. Knowing that the majority of users are between the ages of 25 and 34 can help inform the types of content, language, and other elements that should be used to target this age group. Â Â Â Â Â Â Â
The majority of LinkedIn users in the United States are between 18 and 39 years old, with 31% being between 30 and 39 and 23% being between 40 and 49.
This statistic is important for understanding the demographics of LinkedIn users in the US. Knowing the age range of users can help businesses and marketers target their products and services to the right audience. Additionally, it can help inform decisions about the type of content to create and the best way to reach potential customers.
Conclusion
In conclusion, LinkedIn is an invaluable tool for businesses and individuals alike. It provides a platform to connect with potential customers, partners, and employees, as well as a way to build your brand and network.
With its vast array of features, it is no wonder why LinkedIn has become one of the most popular social media networks. The statistics presented in this blog post demonstrate the power of LinkedIn and the potential it has for businesses and individuals to grow and succeed.
References
1 – https://blog.hootsuite.com/linkedin-statistics-business/
2 – https://findstack.com/resources/linkedin-statistics/
3 – https://kinsta.com/blog/linkedin-statistics/
4 – https://www.statista.com/statistics/275933/linkedins-advertising-revenue/
5 – https://thesocialshepherd.com/blog/linkedin-statistics
6 – https://klientboost.com/linkedin/linkedin-advertising-statistics/
7 – https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/Ultimate-List-of-Hiring-Stats-v02.04.pdf
8 – https://www.omnicoreagency.com/linkedin-statistics/
9 – https://www.oberlo.com/blog/linkedin-statistics
10 – https://www.statista.com/statistics/192700/age-distribution-of-us-users-on-linkedin/
ZipDo, cited June 2023: Linkedin Statistics
