GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Shopping Statistics [Current Data]

Highlights: The Most Important Instagram Shopping Statistics

  • 130 million Instagram users tap on shopping posts every month.
  • 70% of IG shoppers use Instagram for product discovery.
  • Instagram Shopping ads have a click-through rate of 0.27% in 2021.
  • Shopping posts organic engagement rate is 1.46%.
  • 90% of accounts on Instagram follow a business profile.
  • 60% of users said they learn about products on Instagram.
  • Instagram users are 70% more likely to buy products online than non-users.
  • 46% of users have purchased items from Instagram checkout.
  • 54% of users find it easy to discover and shop products on Instagram.
  • 50% of users are more interested in brands after seeing their products in shopping posts.
  • 36% of users purchase products within 5 hours of discovering them on Instagram.
  • Millennial users have a 54% higher digital shopping engagement rate on Instagram compared to Generation X.
  • 82% of retail brands are expected to have Instagram Shopping feature enabled by 2022.
  • Mobile shopping on Instagram is 1.5 times more likely than desktop shopping.
  • 33% of the top 50 most-followed Instagram accounts belong to retail brands.
  • At least 75% of small and medium businesses in the US use Instagram for advertising.
  • More than 25 million businesses are active on Instagram, over 2 million of which utilize Instagram shopping features.

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E-commerce is swiftly evolving, illustrated by Instagram shopping statistics. Over 130 million users tap on shopping posts monthly, with 70% using the platform for product discovery. Instagram’s click-through rate for ads in 2021 was 0.27%, while organic engagement for shopping posts was 1.46%. Impressively, 90% of users follow business profiles.

Around 60% of users learn about products via Instagram, with 70% more likely to buy online than non-users. Notably, 46% have used Instagram’s checkout feature, with 54% finding product discovery and shopping easy. Brands featured in shopping posts pique the interest of 50% of users, and 36% make a purchase within 5 hours of discovery. Millennials display 54% higher digital shopping engagement than Generation X.

Anticipation was high that by 2022, 82% of retail brands would have adopted shoppable features, and 40% of users were already utilizing them regularly. With 1.2 million active businesses on the platform, the power of social media marketing is undeniable. Now, let’s delve deeper into these significant Instagram shopping statistics.

The Most Important Statistics
130 million Instagram users tap on shopping posts every month. This statistic is a testament to the power of Instagram Shopping, demonstrating that it has become an integral part of the platform for many users. It shows that Instagram Shopping is a viable option for businesses to reach their target audience and increase their sales. Furthermore, it highlights the potential of Instagram Shopping to become a major player in the e-commerce industry. 70% of IG shoppers use Instagram for product discovery. This statistic is a powerful indicator of the potential of Instagram Shopping as a platform for product discovery. It shows that the majority of shoppers are already using Instagram to find new products, and that the platform has the potential to become an even more powerful tool for businesses to reach their target audiences. This statistic is an important piece of information for any blog post about Instagram Shopping Statistics, as it provides insight into the current state of the platform and its potential for growth.

Instagram Shopping Statistics Overview

Instagram Shopping ads have a click-through rate of 0.27% in 2021.

The fact that Instagram Shopping ads have a click-through rate of 0.27% in 2021 is a telling statistic that speaks volumes about the effectiveness of this type of advertising. It shows that, despite the growing popularity of Instagram Shopping, it is still a relatively untapped resource for businesses looking to reach their target audience. This statistic is an important reminder that, while Instagram Shopping may be a great way to reach potential customers, it is still important to ensure that the ads are properly targeted and optimized for maximum impact.

Shopping posts organic engagement rate is 1.46%.

The statistic of 1.46% organic engagement rate for Shopping posts on Instagram is a telling indication of the effectiveness of this platform for businesses. It shows that, when used correctly, Instagram Shopping can be a powerful tool for businesses to reach their target audience and increase their visibility. This statistic is a valuable insight into the potential of Instagram Shopping for businesses, and should be taken into consideration when making decisions about how to best use this platform.

90% of accounts on Instagram follow a business profile.

This statistic is a telling indication of the potential for businesses to reach a large audience on Instagram. It demonstrates the platform’s ability to connect businesses with their target audience, making it an ideal platform for businesses to promote their products and services. This statistic is especially relevant in the context of a blog post about Instagram Shopping Statistics, as it highlights the potential for businesses to leverage the platform to reach a large number of potential customers.

60% of users said they learn about products on Instagram.

This statistic is a powerful indicator of the potential of Instagram Shopping as a marketing tool. It shows that a large portion of users are already using the platform to learn about products, and that there is a great opportunity for businesses to capitalize on this trend. By leveraging Instagram Shopping, businesses can reach a large and engaged audience, and potentially increase their sales.

Instagram users are 70% more likely to buy products online than non-users.

This statistic is a powerful indicator of the potential of Instagram Shopping to drive online sales. It demonstrates that Instagram users are more likely to be engaged with the platform and more likely to take advantage of the shopping opportunities it provides. This makes Instagram Shopping an attractive option for businesses looking to increase their online sales, as it provides a direct connection to a large and engaged audience.

46% of users have purchased items from Instagram checkout.

This statistic is a testament to the success of Instagram’s checkout feature, demonstrating that nearly half of users have taken advantage of the convenience of shopping directly from the app. It is a clear indication that Instagram Shopping is a popular and successful feature, and a valuable resource for businesses to reach their customers.

54% of users find it easy to discover and shop products on Instagram.

This statistic is a testament to the effectiveness of Instagram Shopping, demonstrating that the majority of users find it simple to locate and purchase products on the platform. It is a powerful indicator of the success of Instagram Shopping, and is an important piece of information to consider when discussing Instagram Shopping Statistics.

50% of users are more interested in brands after seeing their products in shopping posts.

This statistic is a powerful indicator of the effectiveness of Instagram Shopping posts. It shows that half of users are more likely to engage with a brand after seeing their products in shopping posts, demonstrating the potential of Instagram Shopping to drive brand awareness and loyalty.

36% of users purchase products within 5 hours of discovering them on Instagram.

This statistic is a testament to the power of Instagram Shopping, demonstrating that it can be an effective tool for driving sales. It shows that when users discover products on Instagram, they are likely to make a purchase within a short period of time, indicating that Instagram Shopping can be a great way to reach potential customers and convert them into paying customers.

Millennial users have a 54% higher digital shopping engagement rate on Instagram compared to Generation X.

This statistic is a powerful indicator of the potential of Instagram Shopping for businesses targeting Millennial customers. It shows that Millennial users are more likely to engage with digital shopping on Instagram than Generation X, making it an ideal platform for businesses to reach this demographic. Furthermore, this statistic highlights the importance of Instagram Shopping for businesses looking to capitalize on the growing Millennial market.

82% of retail brands are expected to have Instagram Shopping feature enabled by 2022.

This statistic is a telling indication of the growing importance of Instagram Shopping as a retail platform. By 2022, the majority of retail brands will have adopted this feature, demonstrating the potential of Instagram Shopping to revolutionize the retail industry.

Mobile shopping on Instagram is 1.5 times more likely than desktop shopping.

This statistic is a powerful indicator of the potential of Instagram Shopping as a platform for e-commerce. It demonstrates that mobile shopping on Instagram is a viable option for businesses, as it is more likely to result in successful purchases than desktop shopping. This is especially important in the context of a blog post about Instagram Shopping Statistics, as it highlights the importance of mobile shopping on the platform and the potential for businesses to capitalize on this trend.

33% of the top 50 most-followed Instagram accounts belong to retail brands.

This statistic is a telling indication of the power of Instagram Shopping for retail brands. It demonstrates that a significant portion of the most-followed accounts on Instagram are leveraging the platform’s shopping capabilities to engage their audiences and drive sales. This statistic is a testament to the effectiveness of Instagram Shopping for retail brands, and serves as a reminder of the potential for success that it offers.

At least 75% of small and medium businesses in the US use Instagram for advertising.

This statistic is a powerful indicator of the potential of Instagram Shopping for small and medium businesses in the US. It shows that a large majority of businesses are already taking advantage of the platform’s advertising capabilities, and that the potential for further growth is immense. This statistic is an important piece of evidence for any blog post about Instagram Shopping Statistics, as it demonstrates the platform’s current success and potential for further success.

More than 25 million businesses are active on Instagram, over 2 million of which utilize Instagram shopping features.

This statistic is a testament to the power of Instagram Shopping. It shows that a large number of businesses have embraced the platform and are taking advantage of its features to reach their customers. It also demonstrates the potential of Instagram Shopping to help businesses grow and succeed. This statistic is a clear indication that Instagram Shopping is a valuable tool for businesses to reach their target audience and increase their sales.

Conclusion

The statistics presented in this blog post demonstrate the immense potential of Instagram Shopping for businesses. With over 130 million users tapping on shopping posts every month, 70% using it for product discovery and a click-through rate of 0.27%, there is no doubt that Instagram has become an essential platform to reach customers online. Furthermore, with 90% of accounts following business profiles and 60% learning about products through them, brands have ample opportunities to engage their target audience effectively.

Moreover, shoppers are more likely than non-users to purchase items online (70%) while 46% have already used the checkout feature available on Instagram itself – indicating its growing popularity among consumers worldwide. Additionally, 50% show increased interest in brands after seeing their products featured in shopping posts; 36 % even make purchases within 5 hours. This further highlights how powerful social media can be when it comes to driving sales conversions quickly and efficiently.

Finally, millennials tend to display higher digital engagement rates compared with Generation X (54%), which means they should not be overlooked as part of any marketing strategy either. In addition, 82 percent retail brands are expected use IG Shopping by 2022 while 40 percent currently do so regularly – demonstrating just how important this tool has become for companies looking to grow their presence digitally today. Finally we know that at least 25 million businesses actively utilize IG’s features including 2 million who take advantage of its shoppable capabilities – making it one of the most popular platforms out there right now

References

0. – https://www.business.instagram.com

1. – https://www.emarketer.com

2. – https://www.oberlo.com

3. – https://www.bigcommerce.com

4. – https://www.pewresearch.org

5. – https://www.pay.google.com

6. – https://www.sproutsocial.com

7. – https://www.99firms.com

8. – https://www.hootsuite.com

9. – https://www.jumper.ai

10. – https://www.media.fb.com

11. – https://www.buffer.com

12. – https://www.thinkwithgoogle.com

13. – https://www.instagram.com

14. – https://www.blog.hootsuite.com

15. – https://www.socialmediatoday.com

16. – https://www.fb.com

ZipDo, cited June 2023: Instagram Shopping Statistics

FAQs

What percentage of Instagram users discover new products and services through the platform?

Around 60% of Instagram users discover new products and services on the platform.

How many users tap on Instagram shopping posts per month?

Approximately 130 million users tap on Instagram shopping posts per month.

What is the average time spent by users on Instagram per day?

The average time spent by users on Instagram is 53 minutes per day.

What percentage of US e-commerce purchases resulted from Instagram shoppable posts during the 2019 holiday season?

9.6% of US e-commerce purchases during the 2019 holiday season resulted from Instagram shoppable posts.

How many active advertisers are there on Instagram, promoting their products and services?

There are over 2 million active advertisers on Instagram promoting their products and services.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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