Summary
- • 130 million Instagram users tap on shopping posts each month.
- • Over 200 million Instagram users visit at least one business profile daily.
- • 70% of shopping enthusiasts turn to Instagram for product discovery.
- • 83% of Instagrammers have discovered new products or services on Instagram.
- • In a survey, 87% of people said Instagram helps them learn about new products.
- • Instagram has helped 6 in 10 users discover new products.
- • 50% of people visited Instagram to buy a product after seeing it on Stories.
- • 80% of Instagram users follow at least one business account.
- • 130 million Instagram users interact with shopping posts.
- • 75% of users take action, such as visiting a website, after looking at a brand's post.
- • Over one-third of Instagram users have purchased a product online via Instagram.
- • 70% of consumers turn to Instagram for product discovery.
- • 71% of businesses in the US use Instagram.
- • 64% of Instagram users aged 18-29 are more likely to make a purchase via mobile.
- • 83% of users find new products and services on Instagram.
Step into the world of Instagram where shopping is not just a pastime but a cultural phenomenon, with over 130 million users tapping their way through shopping posts every month and more than 200 million engaging with businesses daily. Its no surprise that 70% of shopping enthusiasts turn to Instagram for product discovery, given that 83% have found new products thanks to the app. In fact, a whopping 87% of users credit Instagram for expanding their knowledge of new products while 50% have made impulse buys after seeing them on Stories. With over one-third of users clicking through to make a purchase, it’s clear that Instagram isnt just a social platform but a retail powerhouse that influences consumer behavior in unique ways.
Influencer Impact
- Instagram influencers post an average of 2.5 sponsored posts per day.
- 89% of marketers say Instagram is important to their influencer marketing strategy.
Interpretation
In a world where a single scroll through Instagram feels like diving headfirst into a virtual shopping mall, it's no wonder influencers are clocking in an average of 2.5 sponsored posts per day. With 89% of marketers recognizing Instagram as the influencer marketing mecca, the platform has become the runway for brands aiming to break through the noise. It seems the art of subtle persuasion has never been more in vogue, as our feeds seamlessly blend style with commerce, transforming mere content creators into savvy salespeople. Remember folks, in this digital age, every 'like' could be a step closer to your next impulse buy.
Instagram Shopping Behavior
- 130 million Instagram users tap on shopping posts each month.
- 50% of people visited Instagram to buy a product after seeing it on Stories.
- 130 million Instagram users interact with shopping posts.
- Over one-third of Instagram users have purchased a product online via Instagram.
- 64% of Instagram users aged 18-29 are more likely to make a purchase via mobile.
- 72% of users have made a purchase decision based on something they saw on Instagram.
- Over one-third of Instagram users have purchased a product online via Instagram.
- More than 800 million accounts engage with shopping content on Instagram every month.
- 90 million Instagram accounts tap on shopping posts to learn more about products.
- 67% of users say that quality images of products are very important in deciding to make a purchase on Instagram.
- 35% of Instagram users shop online daily.
- An average of 36% of Instagram users say they shop online daily.
- Instagram is projected to reach $15 billion in global ad revenue by 2021.
- 90 million Instagram accounts tap on shopping posts to learn more every month.
- Instagram is projected to reach $15 billion in global ad revenue by 2021.
- 130 million Instagram users tap on shopping posts per month.
Interpretation
In a world where scrolling through social media has become the new window shopping, the power of Instagram as a retail platform is undeniable. With 130 million users tapping on shopping posts monthly and over one-third making purchases directly through the app, it's clear that Instagram has evolved from a photo-sharing platform to a full-fledged marketplace. From impulse buys inspired by Stories to carefully curated product images influencing purchasing decisions, Instagram is reshaping the way we shop online. As the platform continues to innovate and expand its reach, it's no surprise that projections point towards Instagram becoming a $15 billion global ad revenue powerhouse by 2021. So, the next time you find yourself double-tapping on that must-have item, remember: Instagram shopping is not just a trend, it's a retail revolution in the palm of your hand. #ShopTilYouDrop #InstaRetailRevolution
Product Discovery
- 70% of shopping enthusiasts turn to Instagram for product discovery.
- 83% of Instagrammers have discovered new products or services on Instagram.
- In a survey, 87% of people said Instagram helps them learn about new products.
- Instagram has helped 6 in 10 users discover new products.
- 70% of consumers turn to Instagram for product discovery.
- 71% of businesses in the US use Instagram.
- 83% of users find new products and services on Instagram.
- 87% of Instagram users say that the platform helps them learn about new products.
- 70% of shopping enthusiasts turn to Instagram for product discovery.
- 50% of Instagram users follow shopping accounts to keep up with new products and trends.
- 55% of shoppers in the US have bought products online after seeing them on Instagram.
- 81% of people use Instagram to research products and services.
- 52% of Instagram users have discovered a brand they weren't previously aware of on the platform.
- 85% of people say that Instagram has helped them discover a new product or service.
- 83% of users have taken action after discovering a product or service on Instagram.
- 70% of shopping enthusiasts turn to Instagram to discover new products.
- Over 25 million businesses are on Instagram.
- Over 130 million people tap to reveal product tags in shopping posts every month.
- 60% of people say they discover new products on Instagram.
- 67% of online shoppers attribute their purchase decisions to Instagram.
- 83% of Instagram users have discovered new products or services on the platform.
- 72% of Instagram users have made a purchase decision based on something they saw on the platform.
- Instagram has over 25 million business profiles worldwide.
- 60% of people say they discover new products on Instagram.
- 67% of online shoppers attribute their purchase decisions to Instagram.
- 83% of people say Instagram helps them discover new products and services.
- 65% of the top-performing Instagram posts feature products.
- 75% of Instagram users have visited a website, made a search, or told a friend to explore a product after being inspired by an Instagram post.
- Over 500,000 Instagram accounts now use Instagram Shopping tags in their posts.
Interpretation
In a world where scrolling through Instagram has become the new window shopping, the statistics speak for themselves: Instagram isn't just a platform for keeping up with friends' brunches and vacations, it's a bustling marketplace where product discovery is king. With over 130 million people tapping to reveal product tags every month, it's clear that Instagram has transformed from a simple photo-sharing app to a powerhouse of consumer influence. From discovering new brands to making informed purchase decisions, Instagram has become the virtual mall of the digital age, with businesses and shoppers alike recognizing its retail potential. So next time you catch yourself falling down the Instagram rabbit hole, just remember - that impulse buy might be just a tap away.
User Engagement
- Over 200 million Instagram users visit at least one business profile daily.
- 80% of Instagram users follow at least one business account.
- 75% of users take action, such as visiting a website, after looking at a brand's post.
- Video posts get 38% more engagement than image posts on Instagram.
- 80% of users follow at least one business on Instagram.
- 67% of US Millennials and 82% of US teens have engaged with shopping content on Instagram.
- 50% of businesses on Instagram produced an Instagram Story in the last month.
- Instagram's potential advertising reach is 1.16 billion users.
- 75% of users will take an action after seeing a post on Instagram.
- Instagram generated over $20 billion in ad revenue in 2019.
- 50% of Instagram users are more interested in a brand after seeing its ads on Stories.
- Instagram users spend an average of 53 minutes per day on the platform.
- 36% of Instagram users want to see more authentic content from brands.
- 42% of small businesses on Instagram say that Stories have helped them improve sales.
- 90% of Instagram users follow at least one business account.
- 71% of US businesses use Instagram for business purposes.
- 130 million Instagram users tap on shopping posts per month.
- Instagram has over 1 billion active users worldwide.
- 200 million Instagram users visit business profiles daily.
- 50% of Instagram users follow at least one business account.
- Instagram Stories has 500 million daily active users.
- 75% of Instagram users take action, such as visiting websites, after looking at brand posts.
- 80% of Instagram accounts follow a business profile.
- Videos get 21.2% more interactions compared to images on Instagram.
- Over 400 million users use Instagram Stories every day.
- 200 million+ Instagram users visit at least one business profile daily.
- Instagram Stories has 500 million daily active users.
- Instagram generated over $20 billion in ad revenue in 2019.
- Instagram has 1 billion active monthly users.
- 90% of Instagram users follow at least one business account.
- 75% of users take an action after seeing a post on Instagram.
- Instagram posts with at least one hashtag average 12.6% more engagement than those without.
- 68% of Instagram users engage with brands regularly.
Interpretation
Instagram Shopping statistics paint a vivid picture of the platform's power to influence and engage users in the world of commerce. With over 200 million users visiting business profiles daily and 80% following at least one business account, it's clear that Instagram is not just a place for pretty pictures but a thriving marketplace. From the significant impact of video posts to the staggering advertising potential reaching 1.16 billion users, Instagram is a force to be reckoned with in the business world. The platform's success is not just measured in numbers but in actions taken, with 75% of users clicking through to websites and engaging with brands regularly. So, strap in, fellow businesses, and ride the Instagram wave because if there's one thing users want, it's more authentic content—and maybe a stylish pair of shoes along the way.