GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Follower Statistics [Current Data]

Highlights: The Most Important Instagram Follower Statistics

  • Instagram has 1 billion monthly active users.
  • In 2020, the average number of followers for Instagram business profiles was 31,800.
  • Brand posts on Instagram receive an average of 1,262 likes per post.
  • 90% of users on Instagram follow at least one business.
  • 500 million users interact with Instagram Stories daily.
  • Instagram influencer market value reached 5.6 billion dollars in 2020.
  • Profiles with over 1 million followers receive an average of 50,000 likes per post.
  • About 75% of photos posted by influencers on Instagram are lifestyle-related.
  • The average number of influencers followed by users is 6.2
  • Instagram’s potential advertising reach is 928.5 million users.
  • 60% of people say they discover new products on Instagram.
  • Posts with a location added receive 79% more engagement.
  • The use of user-generated content increases follower growth by 432%
  • Instagram’s business profile follow rate is 0.8%
  • 70.7% of US businesses use Instagram for marketing.

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Are you curious about the latest Instagram follower statistics? In this blog post, we’ll be exploring some of the most interesting and up-to-date stats on how many users are active monthly, average number of followers for business profiles, engagement rates for different sized accounts, influencer market value and more. Read on to learn all about it.

The Most Important Statistics
Instagram has 1 billion monthly active users.

This statistic is a testament to the immense popularity of Instagram, highlighting the platform’s reach and influence. It is a key indicator of the potential reach of a blog post about Instagram Follower Statistics, as it demonstrates the sheer number of people who could potentially be exposed to the post.

In 2020, the average number of followers for Instagram business profiles was 31,800.

This statistic is a telling indication of the power of Instagram as a platform for businesses to reach their target audiences. It demonstrates the potential for businesses to gain a large following on the platform, and the potential for businesses to reach a wide range of people. This statistic is an important piece of information for anyone looking to understand the current state of Instagram and its potential for businesses.

Instagram Follower Statistics Overview

Brand posts on Instagram receive an average of 1,262 likes per post.

This statistic is a powerful indicator of the potential reach of posts on Instagram. It demonstrates the potential for a post to be seen and liked by a large number of people, which is an important factor in determining the success of a post. It also provides insight into the engagement levels of Instagram users, which can be used to inform strategies for increasing followers and engagement.

90% of users on Instagram follow at least one business.

This statistic is a powerful indicator of the potential reach of businesses on Instagram. It shows that the majority of users are open to engaging with businesses on the platform, making it an ideal platform for businesses to reach their target audience. Furthermore, it demonstrates the potential for businesses to build relationships with their followers and create a loyal customer base.

500 million users interact with Instagram Stories daily.

This statistic is a testament to the immense popularity of Instagram Stories, highlighting the sheer number of people engaging with the feature on a daily basis. It is a powerful indicator of the platform’s reach and influence, and is an important factor to consider when discussing Instagram Follower Statistics.

Instagram influencer market value reached 5.6 billion dollars in 2020.

This statistic is a testament to the immense power of Instagram influencers and the value they bring to the table. It shows that the influencer market is booming and that brands are willing to invest heavily in influencers to reach their target audiences. This statistic is a clear indication that Instagram is a powerful platform for influencers to reach their audiences and build their brands. It also shows that influencers are becoming increasingly important in the marketing landscape, and that brands are recognizing the value of influencers in their marketing strategies. This statistic is a great reminder of the importance of Instagram followers and the impact they can have on a brand’s success.

Profiles with over 1 million followers receive an average of 50,000 likes per post.

This statistic is a testament to the power of having a large following on Instagram. It shows that having a large following can lead to a significant amount of engagement, with an average of 50,000 likes per post. This is an important statistic to consider when discussing Instagram follower statistics, as it demonstrates the potential reach and influence of having a large following.

About 75% of photos posted by influencers on Instagram are lifestyle-related.

This statistic is a telling indication of the type of content that resonates with Instagram users. It suggests that lifestyle-related posts are the most successful in terms of engagement, and that influencers should focus on this type of content if they want to maximize their reach and engagement. This is especially pertinent for a blog post about Instagram Follower Statistics, as it provides insight into the type of content that is most likely to attract followers.

The average number of influencers followed by users is 6.2

This statistic is a telling indication of the influence of influencers on Instagram users. It shows that users are actively engaging with influencers, and that influencers are having a significant impact on the platform. This statistic is an important piece of information for anyone looking to understand the dynamics of Instagram and the role of influencers in the platform.

Instagram’s potential advertising reach is 928.5 million users.

This statistic is a powerful indicator of the immense reach that Instagram has as a platform for advertising. It demonstrates the sheer number of people that can be reached through the platform, making it an attractive option for businesses looking to expand their reach and increase their visibility. With such a large potential audience, Instagram is an invaluable tool for businesses looking to maximize their marketing efforts.

60% of people say they discover new products on Instagram.

This statistic is a powerful indicator of the influence of Instagram in the realm of product discovery. It speaks to the power of the platform to reach potential customers and the effectiveness of its marketing capabilities. It is an important piece of information to consider when discussing Instagram Follower Statistics, as it provides insight into the platform’s ability to drive sales and engagement.

Posts with a location added receive 79% more engagement.

This statistic is a powerful reminder that adding a location to a post can significantly increase engagement. For blog posts about Instagram Follower Statistics, this means that including a location in the post can help to draw more attention and engagement from followers.

The use of user-generated content increases follower growth by 432%

This statistic is a powerful testament to the power of user-generated content in driving follower growth on Instagram. It demonstrates that when users create content that resonates with their audience, it can have a dramatic impact on the number of followers they attract. This is an invaluable insight for anyone looking to increase their Instagram following, and is an essential point to consider when crafting a blog post about Instagram Follower Statistics.

Instagram’s business profile follow rate is 0.8%

The fact that Instagram’s business profile follow rate is 0.8% is a telling statistic that speaks volumes about the power of the platform. It shows that even with a relatively small following, businesses can still make an impact on the platform and reach a wide audience. This statistic is a testament to the potential of Instagram as a marketing tool and should be taken into consideration when discussing Instagram Follower Statistics.

70.7% of US businesses use Instagram for marketing.

This statistic is a powerful indicator of the effectiveness of Instagram as a marketing tool for businesses in the US. It shows that a large majority of businesses have seen the potential of Instagram and are taking advantage of it to reach their target audiences. This statistic is especially relevant to a blog post about Instagram Follower Statistics, as it provides insight into how businesses are using the platform to reach their customers.

Conclusion

From these statistics, it is clear that Instagram has become an essential platform for businesses and influencers alike. With over 1 billion monthly active users, 500 million daily interactions with Stories, and a potential advertising reach of 928.5 million people, the opportunities to engage with customers are immense. Additionally, posts featuring user-generated content can increase follower growth by 432%, while using hashtags increases engagement rates by 12.6%. Furthermore, 73% of teenagers in the US consider Instagram as their preferred platform for following brands – making it even more important for companies to have a presence on this social media network if they want to stay competitive in today’s market.

References

0. – https://www.later.com

1. – https://www.rivaliq.com

2. – https://www.falcon.io

3. – https://www.business.instagram.com

4. – https://www.socialbakers.com

5. – https://www.socialmediatoday.com

6. – https://www.socialpubli.com

7. – https://www.postplanner.com

8. – https://www.smartinsights.com

9. – https://www.hypeauditor.com

10. – https://www.blog.hootsuite.com

11. – https://www.skyword.com

12. – https://www.backlinko.com

13. – https://www.sproutsocial.com

14. – https://www.blog.iconosquare.com

ZipDo, cited June 2023: Instagram Follower Statistics

FAQs

What is the average number of followers for an Instagram account?

The average number of followers for an Instagram account is about 150, but this number can vary greatly depending on the user's engagement and content.

How does the number of followers impact a user's visibility and engagement on Instagram?

A higher number of followers generally leads to increased visibility and engagement, as more people are likely to see and interact with the user's content. This can result in higher likes, comments, and shares.

What factors contribute to an Instagram account gaining followers?

Factors that contribute to gaining followers on Instagram include the quality and consistency of content, engagement with other users, utilizing relevant hashtags, and collaborating with other influencers or accounts.

How does the Instagram algorithm affect follower growth and engagement?

The Instagram algorithm favors accounts with higher engagement rates, showing their content more frequently on users' feeds. This increased visibility can lead to faster follower growth and higher engagement rates for those accounts.

Is it possible to purchase Instagram followers, and if so, is it recommended?

Yes, it is possible to purchase Instagram followers from various online platforms. However, it is not recommended as these followers are typically low quality and not genuinely interested in the user's content, resulting in low engagement rates and potential consequences from Instagram, such as account suspension or removal.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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