Instagram Demographic Statistics [Fresh Research]

With sources from:,,, and many more

In this post, we will explore a comprehensive set of Instagram demographic statistics that provide insights into the platform’s user base, engagement levels, and trends. From the frequency of user logins to business presence and advertising reach, these statistics shed light on the diverse and dynamic landscape of Instagram’s global audience.

Statistic 1

"63% of Instagram users log in at least once a day."

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Statistic 2

"Instagram has one billion monthly active users."

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Statistic 3

"33% of the most-viewed Instagram Stories are from businesses."

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Statistic 4

"71% of the global Instagram user audience is under the age of 35."

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Statistic 5

"42% of U.S. teens say that Instagram is their preferred social media platform."

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Statistic 6

"75% of U.S. businesses will use Instagram in 2022."

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Statistic 7

"More than 200 million Instagram users visit at least one business profile daily."

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Statistic 8

"Instagram has a 2.2% global engagement rate."

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Statistic 9

"50.9% of Instagram’s user base is female, while 49.1% is male."

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Statistic 10

"The largest age group of Instagram users in the U.S. is between 18-29 years old, making up 33.3% of users."

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Statistic 11

"Over 100 million photos and videos are uploaded to Instagram daily."

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Statistic 12

"81% of people use Instagram to help research products and services."

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Statistic 13

"90% of Instagram users follow at least one business."

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Statistic 14

"Instagram’s potential advertising reach is 1.16 billion users."

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Statistic 15

"60% of users turn to Instagram for new products."

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Statistic 16

"The average Instagram user spends 28 minutes per day on the platform."

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Statistic 17

"31.8% of global Instagram audiences were aged between 18 and 24 years."

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Statistic 18

"9% of Instagram users are aged 50 or older in the U.S."

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In conclusion, the statistics gathered from Instagram provide valuable insight into the platform's user demographics, engagement rates, and trends in user behavior. The data reveals a strong daily user base, particularly among younger audiences, with a significant portion engaging with businesses and advertising content. These findings underscore Instagram's position as a key platform for both users and businesses, offering ample opportunities for marketing, research, and product discovery. The platform's extensive reach, high engagement rates, and active user base reinforce its importance in today's digital landscape.

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