GITNUX MARKETDATA REPORT 2024

Instagram Demographic Statistics [Fresh Research]

Statistic 1

"63% of Instagram users log in at least once a day."

Sources Icon

Statistic 2

"Instagram has one billion monthly active users."

Sources Icon

Statistic 3

"33% of the most-viewed Instagram Stories are from businesses."

Sources Icon

Statistic 4

"71% of the global Instagram user audience is under the age of 35."

Sources Icon

Statistic 5

"42% of U.S. teens say that Instagram is their preferred social media platform."

Sources Icon

Statistic 6

"75% of U.S. businesses will use Instagram in 2022."

Sources Icon

Statistic 7

"More than 200 million Instagram users visit at least one business profile daily."

Sources Icon

Statistic 8

"Instagram has a 2.2% global engagement rate."

Sources Icon

Statistic 9

"50.9% of Instagram’s user base is female, while 49.1% is male."

Sources Icon

Statistic 10

"The largest age group of Instagram users in the U.S. is between 18-29 years old, making up 33.3% of users."

Sources Icon

Statistic 11

"Over 100 million photos and videos are uploaded to Instagram daily."

Sources Icon

Statistic 12

"81% of people use Instagram to help research products and services."

Sources Icon

Statistic 13

"90% of Instagram users follow at least one business."

Sources Icon

Statistic 14

"Instagram’s potential advertising reach is 1.16 billion users."

Sources Icon

Statistic 15

"60% of users turn to Instagram for new products."

Sources Icon

Statistic 16

"The average Instagram user spends 28 minutes per day on the platform."

Sources Icon

Statistic 17

"31.8% of global Instagram audiences were aged between 18 and 24 years."

Sources Icon

Statistic 18

"9% of Instagram users are aged 50 or older in the U.S."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!