GITNUX MARKETDATA REPORT 2024

In Store Vs Online Shopping Statistics [Fresh Research]

Statistic 1

"In 2020, U.S. consumers spent a staggering $861.12 billion online, an increase of 44.0% year over year."

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Statistic 2

"62% of U.S. shoppers say they prefer to buy from physical stores."

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Statistic 3

"However, 80% of shoppers conducted online product research before making a purchase in-store."

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Statistic 4

"About 70.9% of all shopping carts are abandoned online, but only 20% in physical stores."

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Statistic 5

"85% of consumers prefer to shop at physical stores because they like to touch and feel products before they make a purchase."

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Statistic 6

"50% of consumers said they would buy clothes online in 2019, up from 45% in 2016."

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Statistic 7

"40% of consumers prefer to purchase electronics in-store, whereas 55% said they prefer to buy them over the internet."

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Statistic 8

"On average, millennials now make 54% of purchases online versus 46% in physical stores."

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Statistic 9

"Over 50% of product searches start on Amazon, not Google."

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Statistic 10

"69% of consumers believe that they will shop online even more in the future."

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Statistic 11

"Online is predicted to grow 15% in 2021, while in-store sales are expected to decrease by 2%."

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Statistic 12

"22% of UK consumers shop online weekly, compared with 14% of those in Germany and 13% of those in France."

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Statistic 13

"31% of the delivered products are being returned by consumers in online shopping, while the rate is only 8.89% in-store."

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Statistic 14

"75% of consumers expect to view a product in-store before purchasing it online."

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Statistic 15

"78% of consumers prefer shopping in-store for consumable goods."

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Statistic 16

"45% of consumers still like to combine both online and physical shopping."

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Statistic 17

"Americans spend an average of roughly $180.95 per online transaction."

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Statistic 18

"64% of consumers still choose to buy technology products in-store."

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Statistic 19

"81% of shoppers expect to make their final purchase in a physical store after finding a product online."

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