Impulse Buying Statistics

Key Takeaways

• 152% of millennials say they have regret after making an impulse purchase
• 264% of impulse buyers increased their spending during the pandemic shopping season
• 3Emotional stress triggers 40% of impulse buying decisions in young adults
• 4Mobile commerce accounts for 60% of impulse purchases made online
• 5Instagram users are 70% more likely to make an impulse purchase via the app
• 6One-click ordering buttons increase impulse buy frequency by 21%
• 7Women spend an average of $2,300 annually on impulse purchases
• 8Men average $1,200 annually in impulse spending, focusing on electronics
• 9Households with income over $100k are 15% more likely to buy on impulse
• 10End-cap displays in stores can increase product sales by up to 30%
• 11Warm store lighting increases impulse buying rates by 10%
• 1216% of shoppers make a purchase based solely on the smell of the store
• 131 in 4 impulse buys are returned within 30 days
• 14Impulse buying costs the average American $3,768 per year
• 1515% of total household credit card debt is attributed to unplanned spending

Emotions, marketing, and mobile tech drive widespread and often regrettable impulse spending.