GITNUX MARKETDATA REPORT 2024

Must-Know Hinge User Statistics [Recent Analysis]

Highlights: The Most Important Hinge User Statistics

  • Hinge.co’s audience is predominantly male and Millenials/Gen Z, with only 4.68% of users over 65 years of age.
  • Hinge users are more likely to connect with someone from their hometown and go on a date.
  • The United States was the top country of users on Hinge in Jan 2023, with 47.69%, followed by the UK and Canada at 7.57% and 6.67%, respectively.
  • Hinge has a 55% brand awareness in the UK, with 14% of dating service users using the app, and 71% of those users showing loyalty to the brand.
  • Hinge has grown from 2.4M users in 2017 to 23M users in 2022, with 800,000 paying for its premium services.

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Are you curious about the latest user statistics for the popular dating app Hinge? If so, you’ve come to the right place. In this blog post, we’ll explore the latest user statistics for Hinge, including the number of users, the demographics of users, and the most popular features.

We’ll also discuss how these stats can help you understand the app better and how you can use them to your advantage. So, let’s dive in and take a look at the latest Hinge user statistics.

Hinge User: The Most Important Statistics

Hinge demographics in 2020 showed a 64% male to 36% female user ratio, which is more equal than other dating apps like Tinder or Ok Cupid. Gender distribution becomes more equal as users’ age increases, with 0% males in the teen age category compared to 4.1% females and 0.8% males to 1.5% females in the 65+ age category.

LGB adults are more likely than straight adults to use dating sites and apps, with 51% of LGB individuals having used a dating app, and 20% of them having used Hinge.

In Feb 2023, there were 1.520M visits worldwide to hinge.co, a 10.49% decrease from Jan 2023. Despite this decrease, Hinge climbed 3 positions in the US dating and Relationships category. The bounce rate for visitors to hinge.co is 65.83%.

Hinge User: Statistics Overview

Hinge.co’s audience is predominantly male and Millenials/Gen Z, with only 4.68% of users over 65 years of age.

This provides insight into who is using the app and what age range it is most popular in. This information can be used to inform marketing and product development decisions.

Hinge demographics in 2020 showed a 64% male to 36% female user ratio, which is more equal than other dating apps like Tinder or Ok Cupid. Gender distribution becomes more equal as users’ age increases, with 0% males in the teen age category compared to 4.1% females and 0.8% males to 1.5% females in the 65+ age category.

Users have a higher chance of instantly matching with a partner they like than they would on other dating apps with a different gender ratio.

Hinge users are more likely to connect with someone from their hometown and go on a date.

They are more likely to find a connection with someone from their hometown, which can be beneficial for those who want to meet someone from their local area. Additionally, it shows that they are twice as likely to go on a date, which could be beneficial for those looking to find a potential romantic partner.

Two users who both say they want a relationship are 45% more likely to exchange numbers, and users with the same religious background and type of phone are 97.5% and 14% more likely to exchange numbers respectively.

Extroverts are more likely to exchange numbers than introverts, with the likelihood doubling or tripling depending on the gender of the extrovert.

Users with similar backgrounds and interests are more likely to connect, and that extroverts are more likely to take the initiative to exchange numbers. This can be used to inform Hinge’s matchmaking algorithms and encourage users to connect.

LGB adults are more likely than straight adults to use dating sites and apps, with 51% of LGB individuals having used a dating app, and 20% of them having used Hinge.

The app is particularly popular among LGB individuals, and that they are more likely to report positive experiences with the app. This indicates that Hinge is a good option for LGB individuals looking for a partner or spouse.

87% of bisexual Hinge daters expressed a desire to explore their sexuality in 2023, with 21% having never had a queer experience due to not coming out to family or friends, and 57% of LGBTQ Hinge daters citing lack of communication as the biggest obstacle in their dating life in 2022.

This statistic is important in understanding the challenges faced by bisexual and LGBTQ Hinge daters in exploring their sexuality and finding meaningful relationships. It highlights the need for Hinge to create a safe and inclusive environment for these users to feel comfortable expressing themselves and connecting with others.

The United States was the top country of users on Hinge in Jan 2023, with 47.69%, followed by the UK and Canada at 7.57% and 6.67%, respectively.

This shows the countries that are most active on Hinge, and can be used to inform decisions about where to focus marketing efforts, or which countries to prioritize when developing new features.

Hinge has a 55% brand awareness in the UK, with 14% of dating service users using the app, and 71% of those users showing loyalty to the brand.

Their user base is loyal and likely to continue using the app, which is beneficial for the company’s long-term success.

In Feb 2023, there were 1.520M visits worldwide to hinge.co, a 10.49% decrease from Jan 2023. Despite this decrease, Hinge climbed 3 positions in the US dating and Relationships category. The bounce rate for visitors to hinge.co is 65.83%.

Despite a decrease in visits, Hinge is still growing in popularity in the US dating and Relationships category. This indicates that Hinge is a popular platform for users and is likely to continue to grow in popularity.

Hinge has grown from 2.4M users in 2017 to 23M users in 2022, with 800,000 paying for its premium services.

This shows the growth of Hinge and its success as a competitor to Tinder and Bumble, particularly in the US.

Conclusion

In conclusion, Hinge user statistics show that the platform is growing in popularity and is an increasingly popular way for people to meet and connect. The platform is particularly popular among young adults, and its user base is growing rapidly.

With its unique features and user-friendly interface, Hinge is an excellent choice for those looking to meet new people and start meaningful relationships.

References

1 – https://www.similarweb.com/website/hinge.co/#demographics

2 – https://en.lab.appa.pe/2020-02/which-dating-apps-are-reigning-in-the-usa.html

3 – https://www.businessinsider.com/hinge-most-attractive-hometowns-2016-12

4 – https://www.refinery29.com/en-us/2016/03/105242/dating-statistics#slide-3

5 – https://www.pewresearch.org/fact-tank/2023/02/02/key-findings-about-online-dating-in-the-u-s/

6 – https://www.thepinknews.com/2023/02/02/bisexual-dating-app-hinge-date-report-lgbtq/

7 – https://www.similarweb.com/website/hinge.co/#geography

8 – https://www.statista.com/forecasts/1335157/hinge-dating-brand-profile-in-the-uk

9 – https://www.similarweb.com/website/hinge.co/#overview

10 – https://www.businessofapps.com/data/hinge-statistics/

FAQs

What is Hinge?

Hinge is a dating app designed to be deleted.

How does Hinge work?

Hinge works by matching people based on mutual friends and interests.

What type of people use Hinge?

Hinge is used by people looking for meaningful relationships.

What features does Hinge have?

Hinge has features such as profile prompts, icebreakers, and the ability to comment on photos.

Is Hinge free?

Hinge is free to download and use, but there are additional features available with a paid subscription.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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