GITNUX MARKETDATA REPORT 2024

Must-Know Google Ads Statistics [Recent Analysis]

Statistic 1

"Google Ads reaches 90% of internet users worldwide."

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Statistic 2

"The average click-through rate (CTR) for Google Ads across all industries is 3.17% for search and 0.46% for display."

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Statistic 3

"The average cost-per-click (CPC) for Google Ads search campaigns is between $1 and $2."

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Statistic 4

"Businesses earn an average of $2 in revenue for every $1 they spend on Google Ads."

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Statistic 5

"43% of new customers buy something they saw in a YouTube ad."

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Statistic 6

"Google’s Display Network reaches over 2 billion websites and 90% of global internet users."

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Statistic 7

"Google Ads generates around 70% of its annual revenue."

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Statistic 8

"Google Ads generates around 90% of parent company Alphabet’s revenue."

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Statistic 9

"Over half of the Google Ads campaigns achieve a conversion rate of about 10%."

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Statistic 10

"For eCommerce businesses, the average CTR on Google Ads is 2.69% for search and 0.51% for display."

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Statistic 11

"61.5% of Google Ads clicks on top 3 positions are from mobile devices."

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Statistic 12

"Mobile CPCs are 24% cheaper than desktop CPCs."

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Statistic 13

"Google Ads’ local search ads drive an 80% increase in store visits."

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Statistic 14

"90% of users don’t notice the difference between ads and organic results."

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Statistic 15

"Non-branded search ad campaigns have a 34% higher click-to-conversion rate (CTR) than branded campaigns."

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Statistic 16

"The average conversion rate of Google Ads in the legal industry is 6.98%."

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Statistic 17

"Location-based mobile app ads have 20 times the conversion rate of traditional desktop search ads."

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