In the gifting industry, demand is evolving across channels, categories, and consumer values. In the U.S., 68% of consumers plan to gift experiences instead of physical items in 2024. Globally, sustainability is a top selection factor for 42% of consumers, while women make up 62% of worldwide gifting purchases. This page maps market size, growth, and the biggest drivers behind modern gifting choices.
Key Takeaways
- 68% of U.S. consumers plan to gift experiences over physical items in 2024, up from 55% in 2020.
- 74% of millennials prefer personalized gifts, spending 20% more on them annually.
- 42% of global consumers cite sustainability as top factor in gift selection in 2023 surveys.
- The global gifting market was valued at USD 755.46 billion in 2023, projected to reach USD 1,238.32 billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030.
- U.S. gifting industry retail sales hit $24.5 billion during the 2022 holiday season, up 5% from 2021.
- Corporate gifting market globally valued at $242 billion in 2022, expected to grow to $357 billion by 2028 at 6.6% CAGR.
- Jewelry accounted for 28% of total gifting sales in 2023 globally, with diamond rings leading at $45 billion.
- Chocolates and confectionery gifts generated $52 billion in 2023, 15% from premium brands.
- Beauty and cosmetics kits made up 22% of women's gifts, totaling $38 billion worldwide.
- North America holds 35% of global gifting market share in 2023, valued at $264 billion.
- Asia-Pacific region grew fastest at 8.5% CAGR 2018-2023, led by China and India.
- U.S. millennials (25-40) represent 45% of gifting spenders, averaging $450/year.
- Global gifting market projected to grow at 7.8% CAGR to $1.5 trillion by 2032.
- E-commerce gifting expected to reach 50% market share by 2028 from 35% in 2023.
- AI-personalized gifts to capture 25% of market by 2030, $300 billion value.
In 2023, the global gifting market soared as experiences, personalization, sustainability, and online shopping drove rapid growth.
Related reading
01 · Category
Consumer Behavior And Preferences30 stats
01
68% of U.S. consumers plan to gift experiences over physical items in 2024, up from 55% in 2020.
02
74% of millennials prefer personalized gifts, spending 20% more on them annually.
03
42% of global consumers cite sustainability as top factor in gift selection in 2023 surveys.
04
Women account for 62% of all gifting purchases worldwide, men 38% per 2023 data.
05
55% of shoppers use social media for gift ideas, 28% buy directly from Instagram in 2023.
06
Average U.S. consumer spends $150on birthday gifts yearly, $300 on holiday gifts.
07
61% of Gen Z prioritize tech gadgets as gifts, vs. 35% for Boomers.
08
49% of consumers regift items annually, mostly clothing and books.
09
72% of parents gift educational toys to kids under 10, per 2023 parent polls.
10
38% of Europeans prefer local artisan gifts to support small businesses in 2023.
11
67% of online shoppers abandon carts due to high gift shipping costs.
12
53% of consumers seek last-minute digital gifts, 80% via mobile apps.
13
Hispanic consumers in U.S. spend 25% more on family gifting during holidays.
14
44% of Boomers prefer cash gifts over physical items.
15
59% of urban Indians gift sweets during festivals, 70% via delivery apps.
16
51% of consumers read reviews before buying gifts online.
17
65% of couples co-gift for weddings, splitting costs equally.
18
47% avoid gifting alcohol due to health trends in 2023.
19
76% of pet owners gift pet products, averaging $75 per occasion.
20
62% of shoppers use wishlists for holiday gifting coordination.
21
39% of low-income households prioritize practical gifts like kitchenware.
22
70% of LGBTQ+ consumers seek inclusive branding in gifts.
23
48% delay gifting purchases waiting for sales events like Black Friday.
24
55% of seniors prefer sentimental photo gifts or albums.
25
64% of foodies gift gourmet subscription boxes annually.
26
41% of gamers request gaming accessories as top gifts.
27
69% of fitness enthusiasts gift wearables like Fitbits.
28
52% of book lovers prefer e-books as gifts for convenience.
29
57% of travelers gift travel vouchers post-pandemic.
30
73% of parents under 35 gift STEM toys to promote learning.
Interpretation
Consumer Behavior And Preferences Interpretation
For consumer behavior and preferences, Americans are increasingly choosing experiences over physical gifts with 68% planning to gift experiences in 2024 up from 55% in 2020, reflecting a broader shift toward more meaningful gifting choices.
02 · Category
Market Size And Revenue30 stats
01
The global gifting market was valued at USD 755.46 billion in 2023, projected to reach USD 1,238.32 billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030.
02
U.S. gifting industry retail sales hit $24.5 billion during the 2022 holiday season, up 5% from 2021.
03
Corporate gifting market globally valued at $242 billion in 2022, expected to grow to $357 billion by 2028 at 6.6% CAGR.
04
Online gifting segment accounted for 35% of total gifting market revenue in 2023, totaling $264 billion worldwide.
05
Personalized gifts sub-market grew to $31.2 billion in 2023, with 12% YoY increase driven by customization tech.
06
Holiday gifting (Christmas, Thanksgiving) represented 48% of annual gifting spend in the U.S., equating to $130 billion in 2023.
07
Experiential gifting market size was $189 billion globally in 2022, forecasted to hit $285 billion by 2030 at 5.3% CAGR.
08
U.K. gifting market valued at £28 billion in 2023, with e-gifting comprising 22% of total sales.
09
India's gifting industry reached INR 1.2 trillion in 2023, boosted by festivals like Diwali contributing 60%.
10
Subscription box gifting services generated $10.5 billion in revenue worldwide in 2023, up 18% from prior year.
11
Global luxury gifting market stood at $112 billion in 2023, with jewelry segment at 40% share.
12
China's gifting e-commerce market hit CNY 500 billion in 2023, growing 15% YoY via platforms like Tmall.
13
Pet gifting products market valued at $8.7 billion globally in 2023, CAGR 9.1% to 2030.
14
Europe gifting market size $210 billion in 2023, led by Germany at 25% regional share.
15
Gift card market globally reached $1.2 trillion in transaction value in 2023, digital cards 52%.
16
Sustainable/eco-friendly gifts segment worth $45 billion in 2023, projected 11% CAGR to 2030.
17
Australia gifting retail sales totaled AUD 12.5 billion in 2023 holiday period.
18
B2B gifting platform market valued at $15 billion in 2023, SaaS models driving 20% growth.
19
Japan omiyage (souvenir gifting) market size ¥1.8 trillion in 2023.
20
Food and beverage gifting category generated $98 billion globally in 2023.
21
Brazil gifting market reached BRL 150 billion in 2023, e-commerce up 25%.
22
Wellness gifting products (spa kits, etc.) $22 billion market in 2023.
23
Middle East gifting market $35 billion in 2023, UAE leading at 40%.
24
Tech gadgets gifting sales $67 billion worldwide in 2023 holiday season.
25
Africa emerging gifting market $12 billion in 2023, Nigeria 30% share.
26
Canada gifting industry $45 billion CAD in 2023, online 38%.
27
Gift wrapping services market $5.2 billion globally in 2023.
28
South Korea beauty gifting box sales KRW 3 trillion in 2023.
29
Russia gifting market RUB 1.5 trillion in 2023 despite economic pressures.
30
Global kids' gifting toys segment $105 billion in 2023.
Interpretation
Market Size And Revenue Interpretation
In the Market Size And Revenue category, the global gifting market is set to expand from $755.46 billion in 2023 to $1,238.32 billion by 2030 with a 7% CAGR, while online gifting alone already drives $264 billion in 2023 revenue, showing how digital sales are powering growth.
03 · Category
Product And Service Categories26 stats
01
Jewelry accounted for 28% of total gifting sales in 2023 globally, with diamond rings leading at $45 billion.
02
Chocolates and confectionery gifts generated $52 billion in 2023, 15% from premium brands.
03
Beauty and cosmetics kits made up 22% of women's gifts, totaling $38 billion worldwide.
04
Home decor items represented 18% of gifting market, $32 billion, vases and candles top sellers.
05
Toys and games segment hit $110 billion in 2023, board games up 12%.
06
Apparel and accessories 16% share, $28 billion, scarves and hats popular for holidays.
07
Gift cards dominated at 25% of market value, $300 billion issued in 2023.
08
Flowers and plants gifting $19 billion, bouquets 70% of sales via online.
09
Books and stationery $15 billion segment, personalized notebooks rising.
10
Electronics gadgets 20% share, $55 billion, earbuds leading at 30% subcategory.
11
Wine and spirits gifting $42 billion, personalized bottles 18% growth.
12
Kitchenware and cookware 12%, $21 billion, air fryers top in 2023.
13
Pet products $9 billion, toys 40%, treats 35% breakdown.
14
Wellness items like candles and oils $18 billion, aromatherapy kits popular.
15
Sports equipment gifting $14 billion, yoga mats up 22%.
16
Art and craft supplies $7.5 billion for hobbyists.
17
Baby products gifting $25 billion, clothes 45% share.
18
Travel accessories $11 billion, luggage tags and adapters top.
19
Gaming consoles and accessories $22 billion in holiday gifting.
20
Sustainable toys from recycled materials $4.2 billion subcategory.
21
Gourmet food baskets $16 billion, cheese and charcuterie leading.
22
Personalized mugs and drinkware $3.8 billion.
23
Handbags and wallets 9% of luxury gifting, $18 billion.
24
Musical instruments gifts $2.5 billion, ukuleles trending.
25
Gardening kits $5.1 billion for home growers.
26
Office supplies gifting $4.3 billion in corporate.
Interpretation
Product And Service Categories Interpretation
Across product and service gifting categories, toys and games led the market at $110 billion in 2023 with board games growing 12 percent, showing that entertainment options are driving the strongest momentum compared with jewelry at 28 percent and $45 billion from diamond rings.
More related reading
04 · Category
Regional And Demographic Insights26 stats
01
North America holds 35% of global gifting market share in 2023, valued at $264 billion.
02
Asia-Pacific region grew fastest at 8.5% CAGR 2018-2023, led by China and India.
03
U.S. millennials (25-40) represent 45% of gifting spenders, averaging $450/year.
04
Germany gifting market 22% of Europe, €55 billion, strong in personalized items.
05
Urban Chinese consumers 18-35 age group account for 55% of e-gifting volume.
06
U.K. women over 50 contribute 28% of traditional gifting sales.
07
Brazil's Northeast region sees 40% higher festival gifting per capita.
08
Gen Z in Australia (18-24) prefer digital gifts 65% of time.
09
India's Tier 2 cities gifting spend up 30% YoY, matching metros.
10
France luxury gifting highest in Paris, 60% of national total.
11
African-Americans in U.S. spend 35% more on holiday family gifts.
12
Japan elderly (65+) 32% of omiyage gifting market.
13
Canada rural areas 20% higher experiential gifting rates.
14
Middle East expats drive 50% of UAE gifting imports.
15
South Korea's 20-30s gift K-beauty products 70% domestically.
16
Mexico family gifting peaks in urban households, 75% participation.
17
Russia urban millennials 48% of online gifting users.
18
Southeast Asia (Indonesia, Thailand) youth under 25, 60% impulse gifting.
19
Italy Southern regions 25% higher food gifting traditions.
20
Saudi Arabia women 55% of total gifting decisions.
21
Spain Gen X (45-60) lead corporate gifting at 40% share.
22
Turkey urban professionals 18-35, 52% e-gifting preference.
23
Sweden eco-conscious demographics (30-50) 68% sustainable gifts.
24
Philippines OFW remittances boost family gifting by 40%.
25
Netherlands high-income households 70% experiential gifts.
26
Vietnam millennials drive 65% festival gifting spend.
Interpretation
Regional And Demographic Insights Interpretation
Within Regional And Demographic Insights, North America leads with 35% of the 2023 global gifting market valued at $264 billion while Asia Pacific is the fastest growing at an 8.5% CAGR from 2018 to 2023, underscoring how both geography and age and gender shifts are shaping where demand is moving next.
05 · Category
Trends And Projections30 stats
01
Global gifting market projected to grow at 7.8% CAGR to $1.5 trillion by 2032.
02
E-commerce gifting expected to reach 50% market share by 2028 from 35% in 2023.
03
AI-personalized gifts to capture 25% of market by 2030, $300 billion value.
04
Sustainable gifting projected to grow 12% annually to $100 billion by 2030.
05
Corporate gifting via apps to hit $500 billion by 2027.
06
VR/AR gift experiences market to $50 billion by 2029.
07
Subscription gifting services forecasted 22% CAGR to $25 billion by 2030.
08
NFT digital gifts to reach $10 billion transaction volume by 2028.
09
Health-tech wearables in gifting up 15% YoY to 2030.
10
Zero-waste packaging to be standard in 60% gifts by 2035.
11
Metaverse gifting platforms projected $20 billion by 2030.
12
Cross-border gifting e-com to $150 billion by 2027.
13
Elderly care gift kits market to $30 billion by 2032.
14
Pet tech gifts (trackers) 18% CAGR to $15 billion.
15
Food delivery gifting to double to $80 billion by 2028.
16
Luxury resale gifting platforms $40 billion by 2030.
17
Kids' edutainment gifts to $50 billion by 2029.
18
Blockchain verified authentic gifts 30% adoption by 2030.
19
Home automation gifts market $35 billion by 2028.
20
Wellness retreats gifting $25 billion projection 2030.
21
Gamified gifting apps users to 1 billion by 2030.
22
Vegan/plant-based gift foods 20% CAGR to $20 billion.
23
Custom 3D printed gifts $12 billion by 2029.
24
Social commerce gifting sales $100 billion by 2027.
25
Inclusive diverse gifts 40% market penetration by 2035.
26
Drone delivery for gifts routine by 2030, 15% volume.
27
Mental health gift boxes $10 billion market by 2028.
28
Eco-tourism vouchers gifting $18 billion by 2032.
29
Voice-activated gift assistants in 50% smart homes by 2030.
30
Hyper-local artisan gifting platforms $15 billion by 2029.
Interpretation
Trends And Projections Interpretation
Under the Trends and Projections angle, the gifting industry is set to expand to about $1.5 trillion by 2032 with e-commerce rising to 50% market share by 2028, while AI-personalized gifts are projected to reach 25% of the market by 2030.
report visual · Comparison
What’s changing in gifting preferences
Consumers are shifting toward experiential and personalized gifts, while digital and social channels play a growing role.
74% of millennials prefer personalized gifts, spending 20% more on them annually.74%
68% of U.S. consumers plan to gift experiences over physical items in 2024, up from 55% in 2020.
68%
55% of shoppers use social media for gift ideas, 28% buy directly from Instagram in 2023.
55%
53% of consumers seek last-minute digital gifts, 80% via mobile apps.
53%
Reference
Cite This Report
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APA
Min-ji Park. (2026, February 13). Gifting Industry Statistics. Gitnux. https://gitnux.org/gifting-industry-statistics
MLA
Min-ji Park. "Gifting Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gifting-industry-statistics.
Chicago
Min-ji Park. 2026. "Gifting Industry Statistics." Gitnux. https://gitnux.org/gifting-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
amazon.com
shopify.com