Gift preferences are shifting fast, and the numbers make it hard to ignore. Experiences jumped to 68% of U.S. consumers plans in 2024, up from 55% in 2020, while 67% of online shoppers still abandon carts because shipping feels too steep for gifts. Below, we piece together the full gifting industry picture from personalization and sustainability to tech, social shopping, and even why people regift.
Key Takeaways
- 68% of U.S. consumers plan to gift experiences over physical items in 2024, up from 55% in 2020.
- 74% of millennials prefer personalized gifts, spending 20% more on them annually.
- 42% of global consumers cite sustainability as top factor in gift selection in 2023 surveys.
- The global gifting market was valued at USD 755.46 billion in 2023, projected to reach USD 1,238.32 billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030.
- U.S. gifting industry retail sales hit $24.5 billion during the 2022 holiday season, up 5% from 2021.
- Corporate gifting market globally valued at $242 billion in 2022, expected to grow to $357 billion by 2028 at 6.6% CAGR.
- Jewelry accounted for 28% of total gifting sales in 2023 globally, with diamond rings leading at $45 billion.
- Chocolates and confectionery gifts generated $52 billion in 2023, 15% from premium brands.
- Beauty and cosmetics kits made up 22% of women's gifts, totaling $38 billion worldwide.
- North America holds 35% of global gifting market share in 2023, valued at $264 billion.
- Asia-Pacific region grew fastest at 8.5% CAGR 2018-2023, led by China and India.
- U.S. millennials (25-40) represent 45% of gifting spenders, averaging $450/year.
- Global gifting market projected to grow at 7.8% CAGR to $1.5 trillion by 2032.
- E-commerce gifting expected to reach 50% market share by 2028 from 35% in 2023.
- AI-personalized gifts to capture 25% of market by 2030, $300 billion value.
In 2024, experiential and personalized gifts dominate as shoppers prioritize sustainability, social media ideas, and fast digital delivery.
Related reading
01 · Category
Consumer Behavior and Preferences30 stats
01
68% of U.S. consumers plan to gift experiences over physical items in 2024, up from 55% in 2020.
02
74% of millennials prefer personalized gifts, spending 20% more on them annually.
03
42% of global consumers cite sustainability as top factor in gift selection in 2023 surveys.
04
Women account for 62% of all gifting purchases worldwide, men 38% per 2023 data.
05
55% of shoppers use social media for gift ideas, 28% buy directly from Instagram in 2023.
06
Average U.S. consumer spends $150on birthday gifts yearly, $300 on holiday gifts.
07
61% of Gen Z prioritize tech gadgets as gifts, vs. 35% for Boomers.
08
49% of consumers regift items annually, mostly clothing and books.
09
72% of parents gift educational toys to kids under 10, per 2023 parent polls.
10
38% of Europeans prefer local artisan gifts to support small businesses in 2023.
11
67% of online shoppers abandon carts due to high gift shipping costs.
12
53% of consumers seek last-minute digital gifts, 80% via mobile apps.
13
Hispanic consumers in U.S. spend 25% more on family gifting during holidays.
14
44% of Boomers prefer cash gifts over physical items.
15
59% of urban Indians gift sweets during festivals, 70% via delivery apps.
16
51% of consumers read reviews before buying gifts online.
17
65% of couples co-gift for weddings, splitting costs equally.
18
47% avoid gifting alcohol due to health trends in 2023.
19
76% of pet owners gift pet products, averaging $75 per occasion.
20
62% of shoppers use wishlists for holiday gifting coordination.
21
39% of low-income households prioritize practical gifts like kitchenware.
22
70% of LGBTQ+ consumers seek inclusive branding in gifts.
23
48% delay gifting purchases waiting for sales events like Black Friday.
24
55% of seniors prefer sentimental photo gifts or albums.
25
64% of foodies gift gourmet subscription boxes annually.
26
41% of gamers request gaming accessories as top gifts.
27
69% of fitness enthusiasts gift wearables like Fitbits.
28
52% of book lovers prefer e-books as gifts for convenience.
29
57% of travelers gift travel vouchers post-pandemic.
30
73% of parents under 35 gift STEM toys to promote learning.
Interpretation
Consumer Behavior and Preferences Interpretation
While there's still room for a truly terrible tie under the tree, the modern gift-giver is now a savvy strategist, choosing personalized, sustainable experiences over stuff, guided by reviews and wishlists but often stalled by shipping costs, all while demographic quirks—from Gen Z's tech cravings to Boomers' cash preferences and pet owners' spoiling habits—paint a surprisingly human portrait of how we show we care.
02 · Category
Market Size and Revenue30 stats
01
The global gifting market was valued at USD 755.46 billion in 2023, projected to reach USD 1,238.32 billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030.
02
U.S. gifting industry retail sales hit $24.5 billion during the 2022 holiday season, up 5% from 2021.
03
Corporate gifting market globally valued at $242 billion in 2022, expected to grow to $357 billion by 2028 at 6.6% CAGR.
04
Online gifting segment accounted for 35% of total gifting market revenue in 2023, totaling $264 billion worldwide.
05
Personalized gifts sub-market grew to $31.2 billion in 2023, with 12% YoY increase driven by customization tech.
06
Holiday gifting (Christmas, Thanksgiving) represented 48% of annual gifting spend in the U.S., equating to $130 billion in 2023.
07
Experiential gifting market size was $189 billion globally in 2022, forecasted to hit $285 billion by 2030 at 5.3% CAGR.
08
U.K. gifting market valued at £28 billion in 2023, with e-gifting comprising 22% of total sales.
09
India's gifting industry reached INR 1.2 trillion in 2023, boosted by festivals like Diwali contributing 60%.
10
Subscription box gifting services generated $10.5 billion in revenue worldwide in 2023, up 18% from prior year.
11
Global luxury gifting market stood at $112 billion in 2023, with jewelry segment at 40% share.
12
China's gifting e-commerce market hit CNY 500 billion in 2023, growing 15% YoY via platforms like Tmall.
13
Pet gifting products market valued at $8.7 billion globally in 2023, CAGR 9.1% to 2030.
14
Europe gifting market size $210 billion in 2023, led by Germany at 25% regional share.
15
Gift card market globally reached $1.2 trillion in transaction value in 2023, digital cards 52%.
16
Sustainable/eco-friendly gifts segment worth $45 billion in 2023, projected 11% CAGR to 2030.
17
Australia gifting retail sales totaled AUD 12.5 billion in 2023 holiday period.
18
B2B gifting platform market valued at $15 billion in 2023, SaaS models driving 20% growth.
19
Japan omiyage (souvenir gifting) market size ¥1.8 trillion in 2023.
20
Food and beverage gifting category generated $98 billion globally in 2023.
21
Brazil gifting market reached BRL 150 billion in 2023, e-commerce up 25%.
22
Wellness gifting products (spa kits, etc.) $22 billion market in 2023.
23
Middle East gifting market $35 billion in 2023, UAE leading at 40%.
24
Tech gadgets gifting sales $67 billion worldwide in 2023 holiday season.
25
Africa emerging gifting market $12 billion in 2023, Nigeria 30% share.
26
Canada gifting industry $45 billion CAD in 2023, online 38%.
27
Gift wrapping services market $5.2 billion globally in 2023.
28
South Korea beauty gifting box sales KRW 3 trillion in 2023.
29
Russia gifting market RUB 1.5 trillion in 2023 despite economic pressures.
30
Global kids' gifting toys segment $105 billion in 2023.
Interpretation
Market Size and Revenue Interpretation
The global gifting market, in its relentless ascent toward a trillion-dollar valuation, has masterfully monetized everything from corporate guilt to personalized baubles, proving that while affection may be priceless, expressing it certainly is not.
03 · Category
Product and Service Categories26 stats
01
Jewelry accounted for 28% of total gifting sales in 2023 globally, with diamond rings leading at $45 billion.
02
Chocolates and confectionery gifts generated $52 billion in 2023, 15% from premium brands.
03
Beauty and cosmetics kits made up 22% of women's gifts, totaling $38 billion worldwide.
04
Home decor items represented 18% of gifting market, $32 billion, vases and candles top sellers.
05
Toys and games segment hit $110 billion in 2023, board games up 12%.
06
Apparel and accessories 16% share, $28 billion, scarves and hats popular for holidays.
07
Gift cards dominated at 25% of market value, $300 billion issued in 2023.
08
Flowers and plants gifting $19 billion, bouquets 70% of sales via online.
09
Books and stationery $15 billion segment, personalized notebooks rising.
10
Electronics gadgets 20% share, $55 billion, earbuds leading at 30% subcategory.
11
Wine and spirits gifting $42 billion, personalized bottles 18% growth.
12
Kitchenware and cookware 12%, $21 billion, air fryers top in 2023.
13
Pet products $9 billion, toys 40%, treats 35% breakdown.
14
Wellness items like candles and oils $18 billion, aromatherapy kits popular.
15
Sports equipment gifting $14 billion, yoga mats up 22%.
16
Art and craft supplies $7.5 billion for hobbyists.
17
Baby products gifting $25 billion, clothes 45% share.
18
Travel accessories $11 billion, luggage tags and adapters top.
19
Gaming consoles and accessories $22 billion in holiday gifting.
20
Sustainable toys from recycled materials $4.2 billion subcategory.
21
Gourmet food baskets $16 billion, cheese and charcuterie leading.
22
Personalized mugs and drinkware $3.8 billion.
23
Handbags and wallets 9% of luxury gifting, $18 billion.
24
Musical instruments gifts $2.5 billion, ukuleles trending.
25
Gardening kits $5.1 billion for home growers.
26
Office supplies gifting $4.3 billion in corporate.
Interpretation
Product and Service Categories Interpretation
While jewelry may propose with a $45 billion sparkle, chocolates sweeten the pot at $52 billion, gift cards lazily reign with a $300 billion shrug, and the booming $110 billion toy box proves we'd all rather be playing games.
More related reading
04 · Category
Regional and Demographic Insights26 stats
01
North America holds 35% of global gifting market share in 2023, valued at $264 billion.
02
Asia-Pacific region grew fastest at 8.5% CAGR 2018-2023, led by China and India.
03
U.S. millennials (25-40) represent 45% of gifting spenders, averaging $450/year.
04
Germany gifting market 22% of Europe, €55 billion, strong in personalized items.
05
Urban Chinese consumers 18-35 age group account for 55% of e-gifting volume.
06
U.K. women over 50 contribute 28% of traditional gifting sales.
07
Brazil's Northeast region sees 40% higher festival gifting per capita.
08
Gen Z in Australia (18-24) prefer digital gifts 65% of time.
09
India's Tier 2 cities gifting spend up 30% YoY, matching metros.
10
France luxury gifting highest in Paris, 60% of national total.
11
African-Americans in U.S. spend 35% more on holiday family gifts.
12
Japan elderly (65+) 32% of omiyage gifting market.
13
Canada rural areas 20% higher experiential gifting rates.
14
Middle East expats drive 50% of UAE gifting imports.
15
South Korea's 20-30s gift K-beauty products 70% domestically.
16
Mexico family gifting peaks in urban households, 75% participation.
17
Russia urban millennials 48% of online gifting users.
18
Southeast Asia (Indonesia, Thailand) youth under 25, 60% impulse gifting.
19
Italy Southern regions 25% higher food gifting traditions.
20
Saudi Arabia women 55% of total gifting decisions.
21
Spain Gen X (45-60) lead corporate gifting at 40% share.
22
Turkey urban professionals 18-35, 52% e-gifting preference.
23
Sweden eco-conscious demographics (30-50) 68% sustainable gifts.
24
Philippines OFW remittances boost family gifting by 40%.
25
Netherlands high-income households 70% experiential gifts.
26
Vietnam millennials drive 65% festival gifting spend.
Interpretation
Regional and Demographic Insights Interpretation
While North America leads the global gift economy, the true story is a vibrant patchwork where German personalization, Chinese digital savvy, and the spending power of U.S. millennials and U.K. grandmothers prove that the universal language of giving speaks in wonderfully distinct local dialects.
05 · Category
Trends and Projections30 stats
01
Global gifting market projected to grow at 7.8% CAGR to $1.5 trillion by 2032.
02
E-commerce gifting expected to reach 50% market share by 2028 from 35% in 2023.
03
AI-personalized gifts to capture 25% of market by 2030, $300 billion value.
04
Sustainable gifting projected to grow 12% annually to $100 billion by 2030.
05
Corporate gifting via apps to hit $500 billion by 2027.
06
VR/AR gift experiences market to $50 billion by 2029.
07
Subscription gifting services forecasted 22% CAGR to $25 billion by 2030.
08
NFT digital gifts to reach $10 billion transaction volume by 2028.
09
Health-tech wearables in gifting up 15% YoY to 2030.
10
Zero-waste packaging to be standard in 60% gifts by 2035.
11
Metaverse gifting platforms projected $20 billion by 2030.
12
Cross-border gifting e-com to $150 billion by 2027.
13
Elderly care gift kits market to $30 billion by 2032.
14
Pet tech gifts (trackers) 18% CAGR to $15 billion.
15
Food delivery gifting to double to $80 billion by 2028.
16
Luxury resale gifting platforms $40 billion by 2030.
17
Kids' edutainment gifts to $50 billion by 2029.
18
Blockchain verified authentic gifts 30% adoption by 2030.
19
Home automation gifts market $35 billion by 2028.
20
Wellness retreats gifting $25 billion projection 2030.
21
Gamified gifting apps users to 1 billion by 2030.
22
Vegan/plant-based gift foods 20% CAGR to $20 billion.
23
Custom 3D printed gifts $12 billion by 2029.
24
Social commerce gifting sales $100 billion by 2027.
25
Inclusive diverse gifts 40% market penetration by 2035.
26
Drone delivery for gifts routine by 2030, 15% volume.
27
Mental health gift boxes $10 billion market by 2028.
28
Eco-tourism vouchers gifting $18 billion by 2032.
29
Voice-activated gift assistants in 50% smart homes by 2030.
30
Hyper-local artisan gifting platforms $15 billion by 2029.
Interpretation
Trends and Projections Interpretation
The future of gifting is shaping up to be an emotionally intelligent, digitally-native, and environmentally-conscious ecosystem where we'll thoughtfully send AI-curated wellness retreats via drone to our pets while blockchain verifies the authenticity of our grandmother's vegan, zero-waste care kit.
Reference
Cite This Report
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APA
Min-ji Park. (2026, February 13). Gifting Industry Statistics. Gitnux. https://gitnux.org/gifting-industry-statistics
MLA
Min-ji Park. "Gifting Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gifting-industry-statistics.
Chicago
Min-ji Park. 2026. "Gifting Industry Statistics." Gitnux. https://gitnux.org/gifting-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
amazon.com
shopify.com