Key Takeaways
- 67% of U.S. consumers prefer gift cards as presents over other gifts.
- Millennials account for 45% of digital gift card purchases in 2023.
- 78% of U.S. adults received a gift card in the past year (2023 survey).
- Gift card fraud losses reached $217 million in the U.S. in 2022.
- 75% of gift card scams involve phone calls impersonating authorities.
- Digital gift card fraud up 28% YoY in 2023 globally.
- Global gift card market projected to grow at 16% CAGR to $3 trillion by 2030.
- Personalized AI-generated gift cards to capture 20% market by 2028.
- NFT-linked gift cards expected in 15% of luxury brands by 2027.
- In 2023, the global gift card market reached a value of $1.2 trillion in load value, growing at a CAGR of 15.2% from 2018-2023.
- U.S. gift card sales hit $170 billion in 2022, accounting for 1% of total consumer spending.
- Digital gift cards comprised 45% of total U.S. gift card sales volume in 2023, up from 30% in 2020.
- Online retail accounts for 40% of U.S. gift card sales in 2023.
- Supermarkets/grocery stores represent 25% of physical gift card sales.
- Mobile wallets (Apple Pay, Google Pay) handle 15% of digital redemptions.
Gift cards are America’s go to gift, led by digital growth and growing fraud risks.
Consumer Demographics & Preferences
Consumer Demographics & Preferences Interpretation
Fraud & Security Issues
Fraud & Security Issues Interpretation
Future Trends & Innovations
Future Trends & Innovations Interpretation
Market Size & Revenue
Market Size & Revenue Interpretation
Sales Channels & Distribution
Sales Channels & Distribution Interpretation
How We Rate Confidence
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Emilia Santos. (2026, February 13). Gift Card Industry Statistics. Gitnux. https://gitnux.org/gift-card-industry-statistics
Emilia Santos. "Gift Card Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-card-industry-statistics.
Emilia Santos. 2026. "Gift Card Industry Statistics." Gitnux. https://gitnux.org/gift-card-industry-statistics.
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