GITNUX MARKETDATA REPORT 2024

Must-Know Gift Card Industry Statistics [Current Data]

Statistic 1

"The global gift card industry is expected to reach a market value of $1.9 trillion by 2027."

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Statistic 2

"In 2020, the US gift card market had a value of $160 billion."

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Statistic 3

"The sale of e-gift cards increased by 80.7% in November 2020 compared to 2019."

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Statistic 4

"93% of American customers have either given or sent a gift card."

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Statistic 5

"Average value/load of a gift card was $26.05 in 2020."

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Statistic 6

"74% of consumers purchase gift cards for birthdays."

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Statistic 7

"Over 70% of gift card sales are concentrated in North America and Europe."

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Statistic 8

"52% of consumers prefer receiving gift cards over physical gifts."

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Statistic 9

"The open-loop gift card segment accounts for 66% of the gift card market."

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Statistic 10

"60% of gift card recipients spend more than the card’s value."

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Statistic 11

"55% of Americans will purchase at least one gift card during the holiday season."

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Statistic 12

"The food and beverage segment accounted for 15.5% share in the overall market in 2019."

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Statistic 13

"66% of consumers tend to purchase gift cards for ease of purchasing and giving."

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Statistic 14

"89% of employers use gift cards to recognize their employees for years of service."

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Statistic 15

"E-gift cards are the fastest-growing application segment in the gift card market, with a 47% share in 2019."

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Statistic 16

"80% of holiday shoppers purchased a gift card in 2020."

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Statistic 17

"Millennials are the most likely age group to purchase and redeem gift cards online."

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Statistic 18

"47% of gift cards are expected to be redeemed within the first month of receipt."

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Statistic 19

"In 2025, the e-gift card market is projected to be worth $506 billion."

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Statistic 20

"In 2018, gift cards accounted for 14% of total holiday spending in the United States."

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