GITNUX REPORT 2024

Generation X Social Media Trends and Habits Revealed in Stats

Unveiling the Impact: Generation Xs Deep Dive into Social Media Habits Revealed in Data

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

64% of Gen X have clicked on a social media ad

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45% of Gen X follow brands on social media

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Gen X is 23% more likely to be brand loyal than other generations

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43% of Gen X have shared a product on social media

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31% of Gen X have used a social media platform to make a complaint about a brand or product

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Gen X is 18% more likely to follow brands on social media for customer service purposes

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53% of Gen X use social media to stay connected with their favorite brands

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Gen X is 25% more likely to leave reviews for products or services on social media

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Gen X is 29% more likely to share branded content that aligns with their values

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43% of Gen X use social media to follow or interact with local businesses

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52% of Gen X have watched a video on social media in the past month

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68% of Gen X have watched a live streaming video on social media

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61% of Gen X have watched a product review video on social media

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48% of Gen X have shared a meme or gif on social media in the past month

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Gen X is 20% more likely to engage with educational content on social media

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54% of Gen X have used social media to find DIY or how-to content

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49% of Gen X have shared a podcast or music recommendation on social media

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Gen X is 24% more likely to engage with nostalgia-based content on social media

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40% of Gen X have made a purchase through social media

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Gen X is 31% more likely to make purchases based on social media recommendations

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55% of Gen X use social media to research products before making a purchase

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41% of Gen X use social media to find inspiration for purchases

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44% of Gen X have made a purchase directly through a social media platform

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57% of Gen X have used social media to research travel destinations or accommodations

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38% of Gen X use social media to find restaurant recommendations

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58% of Gen X have used social media to find coupons or discounts

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Gen X is 19% more likely to share content on social media than other generations

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Gen X is 60% more likely to engage with branded content than millennials

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47% of Gen X follow influencers on social media

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Gen X is 22% more likely to share content from brands they follow

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59% of Gen X have participated in a social media contest or giveaway

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Gen X is 27% more likely to share user-generated content on social media

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51% of Gen X have shared a petition or supported a cause on social media

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46% of Gen X have participated in a social media challenge or trend

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54% of Gen X use social media to stay in touch with family and friends

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71% of Gen X use social media to stay up-to-date with news and current events

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35% of Gen X use social media for professional networking

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62% of Gen X use social media to find funny or entertaining content

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37% of Gen X use social media to express their opinions on political or social issues

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29% of Gen X have used social media to find job opportunities

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36% of Gen X use social media to follow celebrities or influencers

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33% of Gen X use social media to find and join groups with similar interests

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42% of Gen X use social media to follow news organizations or journalists

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63% of Gen X have used social media to research a company before applying for a job

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39% of Gen X use social media to follow or interact with politicians

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34% of Gen X use social media to participate in online communities or forums

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76% of Gen X use Facebook daily

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58% of Gen X use YouTube regularly

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33% of Gen X use Instagram

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25% of Gen X use Twitter

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39% of Gen X use LinkedIn

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28% of Gen X use Pinterest

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Gen X spends an average of 1 hour and 49 minutes on social media daily

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Gen X spends 7 hours per week on Facebook

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Gen X spends an average of 2 hours and 38 minutes per day on social media and messaging

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Gen X spends 6.5 hours per week on YouTube

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Gen X spends an average of 1 hour and 13 minutes per day on social networking apps

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Gen X spends 5.5 hours per week on Instagram

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Gen X spends an average of 1 hour and 31 minutes per day on social media during work hours

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Gen X spends 4.5 hours per week on Twitter

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Gen X spends an average of 1 hour and 7 minutes per day on social media while watching TV

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Gen X spends 3.5 hours per week on LinkedIn

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Gen X spends an average of 45 minutes per day on social media during their commute

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Summary

  • 76% of Gen X use Facebook daily
  • Gen X spends an average of 1 hour and 49 minutes on social media daily
  • 58% of Gen X use YouTube regularly
  • 40% of Gen X have made a purchase through social media
  • Gen X is 19% more likely to share content on social media than other generations
  • 54% of Gen X use social media to stay in touch with family and friends
  • 33% of Gen X use Instagram
  • Gen X spends 7 hours per week on Facebook
  • 45% of Gen X follow brands on social media
  • 25% of Gen X use Twitter
  • Gen X is 60% more likely to engage with branded content than millennials
  • 71% of Gen X use social media to stay up-to-date with news and current events
  • 39% of Gen X use LinkedIn
  • Gen X spends an average of 2 hours and 38 minutes per day on social media and messaging
  • 52% of Gen X have watched a video on social media in the past month

Move over millennials, Generation X is taking over the social media scene like never before! With 76% of Gen Xers scrolling through Facebook daily, spending nearly two hours on social platforms, and engaging with branded content more than any other generation, its clear that this cohort is not just online to stay connected with family and friends, but theyre also making purchases, sharing reviews, following influencers, and even diving into political debates. So, if youre still underestimating the power of Gen X on social media, think again – these savvy users are here to stay and are not afraid to hit that share button!

Advertising

  • 64% of Gen X have clicked on a social media ad

Interpretation

In a surprising twist of modern consumer behavior, it appears that Generation X is not just busy reminiscing about mixtapes and dial-up internet - they're also clicking on social media ads with alarming enthusiasm. With 64% of this often overlooked demographic falling prey to the siren song of targeted advertising, it seems that even the most cynical and grunge-loving among us can't resist a well-placed call-to-action. So, next time you hear someone bemoan the good old days, remind them that their click on that sponsored post may just be funding someone else's nostalgia trip.

Brand Interaction

  • 45% of Gen X follow brands on social media
  • Gen X is 23% more likely to be brand loyal than other generations
  • 43% of Gen X have shared a product on social media
  • 31% of Gen X have used a social media platform to make a complaint about a brand or product
  • Gen X is 18% more likely to follow brands on social media for customer service purposes
  • 53% of Gen X use social media to stay connected with their favorite brands
  • Gen X is 25% more likely to leave reviews for products or services on social media
  • Gen X is 29% more likely to share branded content that aligns with their values
  • 43% of Gen X use social media to follow or interact with local businesses

Interpretation

In a world where hashtags and likes reign supreme, Generation X is proving to be a force to be reckoned with on social media. Not only are they savvy brand followers, but they are also fiercely loyal and vocal consumers. They are the ones who will share a product they love with their followers one minute and fire off a complaint the next. With a keen eye for customer service, they aren't afraid to use their platforms to make sure brands hear their voices loud and clear. But don't be fooled, Gen X isn't just about airing grievances; they are also adept at using social media to stay connected with their favorite brands and businesses, leaving honest reviews, and sharing content that resonates with their values. So, if you're a brand looking to capture the attention of this influential generation, better make sure you're ready to engage, respond, and align with their mindset – or risk getting unfollowed faster than you can say "retweet."

Content Consumption

  • 52% of Gen X have watched a video on social media in the past month
  • 68% of Gen X have watched a live streaming video on social media
  • 61% of Gen X have watched a product review video on social media
  • 48% of Gen X have shared a meme or gif on social media in the past month
  • Gen X is 20% more likely to engage with educational content on social media
  • 54% of Gen X have used social media to find DIY or how-to content
  • 49% of Gen X have shared a podcast or music recommendation on social media
  • Gen X is 24% more likely to engage with nostalgia-based content on social media

Interpretation

Looks like Generation X is not just about reminiscing over their favorite tunes from the '90s and shunning avocado toast – they are also pretty tech-savvy! With over half of them tuning in to watch product reviews and DIY videos on social media, it seems they're not afraid to get their hands dirty in a world of hashtags and filters. And let's not forget their love for sharing memes and gifs – who knew this group could rival even the most dedicated meme lords? So, next time you think Gen X is out of touch with the digital age, just remember they're out there, scrolling through their feeds, learning, laughing, and maybe shedding a nostalgic tear or two.

E-commerce

  • 40% of Gen X have made a purchase through social media
  • Gen X is 31% more likely to make purchases based on social media recommendations
  • 55% of Gen X use social media to research products before making a purchase
  • 41% of Gen X use social media to find inspiration for purchases
  • 44% of Gen X have made a purchase directly through a social media platform
  • 57% of Gen X have used social media to research travel destinations or accommodations
  • 38% of Gen X use social media to find restaurant recommendations
  • 58% of Gen X have used social media to find coupons or discounts

Interpretation

In a world where Generation X seems to be a forgotten demographic among the flashy Millennials and tech-savvy Gen Z, these social media statistics speak volumes about their consumer behavior. With 40% of Gen X making purchases through social media and being 31% more likely to rely on social media recommendations, it's clear that this generation is not to be underestimated in the digital marketplace. From researching products to finding travel destinations and even seeking out restaurant recommendations, Gen X is embracing the online realm for their purchasing decisions. So, next time you think this generation is out of touch, just remember, they're probably busy finding the best coupons and discounts on social media.

Engagement

  • Gen X is 19% more likely to share content on social media than other generations
  • Gen X is 60% more likely to engage with branded content than millennials
  • 47% of Gen X follow influencers on social media
  • Gen X is 22% more likely to share content from brands they follow
  • 59% of Gen X have participated in a social media contest or giveaway
  • Gen X is 27% more likely to share user-generated content on social media
  • 51% of Gen X have shared a petition or supported a cause on social media
  • 46% of Gen X have participated in a social media challenge or trend

Interpretation

In a world where Millennials are often hailed as the social media champions, Generation X is quietly but confidently making its mark. With a propensity for sharing content, engaging with brands, and supporting causes, Gen X is proving to be a force to be reckoned with in the digital landscape. Perhaps it's their innate skepticism combined with a touch of rebelliousness that drives them to participate in social media challenges and share user-generated content with a fervor unmatched by their younger counterparts. So next time you see a Gen X-er sharing a petition or joining a giveaway on social media, remember, they may just be the original influencers in disguise.

Motivations

  • 54% of Gen X use social media to stay in touch with family and friends
  • 71% of Gen X use social media to stay up-to-date with news and current events
  • 35% of Gen X use social media for professional networking
  • 62% of Gen X use social media to find funny or entertaining content
  • 37% of Gen X use social media to express their opinions on political or social issues
  • 29% of Gen X have used social media to find job opportunities
  • 36% of Gen X use social media to follow celebrities or influencers
  • 33% of Gen X use social media to find and join groups with similar interests
  • 42% of Gen X use social media to follow news organizations or journalists
  • 63% of Gen X have used social media to research a company before applying for a job
  • 39% of Gen X use social media to follow or interact with politicians
  • 34% of Gen X use social media to participate in online communities or forums

Interpretation

As the sandwich generation caught between Baby Boomers and Millennials, Gen Xers are wielding their social media presence with a blend of practicality and personality. From using platforms to keep close ties with loved ones to staying informed on pressing matters, this cohort proves they can surf the digital waves with finesse. Whether they're scrolling for laughs, sharing strong opinions, or scoping out career opportunities, Gen X is making their mark in the virtual landscape. So, the next time you see a Gen Xer glued to their screen, remember - they're not just checking in on old flames or binge-watching cat videos; they're navigating the currents of social media for connection, knowledge, and maybe a good laugh or two.

Platform Usage

  • 76% of Gen X use Facebook daily
  • 58% of Gen X use YouTube regularly
  • 33% of Gen X use Instagram
  • 25% of Gen X use Twitter
  • 39% of Gen X use LinkedIn
  • 28% of Gen X use Pinterest

Interpretation

In a digital landscape littered with endless social media options, Generation X has strategically staked their claim with a blend of familiarity and exploration. With 76% of them faithfully checking in on Facebook daily, they've managed to RSVP to the virtual cocktail party of the internet while maintaining a safe distance from the Twitter storm. Opting for curated videos on YouTube, charming aesthetics on Instagram, professional networking on LinkedIn, and refined pinning on Pinterest, Gen X meticulously crafts their online presence like a digital sommelier pairing the perfect vintage with each platform. With a mix of deliberate intention and selective engagement, this generation proves that they may not be the loudest voices in the room, but they certainly know how to make their social media profiles speak volumes.

Time Spent

  • Gen X spends an average of 1 hour and 49 minutes on social media daily
  • Gen X spends 7 hours per week on Facebook
  • Gen X spends an average of 2 hours and 38 minutes per day on social media and messaging
  • Gen X spends 6.5 hours per week on YouTube
  • Gen X spends an average of 1 hour and 13 minutes per day on social networking apps
  • Gen X spends 5.5 hours per week on Instagram
  • Gen X spends an average of 1 hour and 31 minutes per day on social media during work hours
  • Gen X spends 4.5 hours per week on Twitter
  • Gen X spends an average of 1 hour and 7 minutes per day on social media while watching TV
  • Gen X spends 3.5 hours per week on LinkedIn
  • Gen X spends an average of 45 minutes per day on social media during their commute

Interpretation

While previous generations may scoff at Generation X's social media habits, the statistics speak for themselves - Gen X is fully engaged across multiple platforms. From Facebook to Instagram, Twitter to LinkedIn, they seamlessly integrate social media into their daily routines, whether at work, during their commute, or even while watching TV. This generation is proving that age is just a number when it comes to staying connected in the digital age. Social media mastery: not just for the millennials anymore.

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