Gitnux/Report 2026

Garden Industry Statistics

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Garden Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The garden industry at a glance

The garden industry remains a large, fragmented market: UK households spent about £9 billion on garden retail in 2025, while European garden-machinery members sold more than 18 million units.

£9B[17]
UK garden retail spending, 2025
18M+[90]
European machinery units sold, 2025
£1.62B[5]
UK ornamental production value, 2025
£38B[17]
UK environmental horticulture GDP, 2023
Market size
UK households spent around £9 billion on retail garden products in 2025, with average household spending of about £320. The wider UK environmental horticulture and landscaping sector contributed an estimated £38 billion to GDP in 2023 and supported 722,000 jobs.[17]
Forecast & CAGR
The HIRI 2023–2027 forecast estimates U.S. consumer nursery stock and soil-treatment sales will rise from $25 billion in 2025 to $27 billion in 2027, equivalent to annual growth of 2.4% in 2026 and 2.6% in 2027. Lawn-and-garden tools, equipment and supplies are forecast to increase from $39 billion in 2025 to $42 billion in 2027, with growth of 3.6% in 2026 and 3.9% in 2027.[91]
Market share & regions
European garden-machinery data covers 39 countries; EGMF member companies sold more than 18 million units in 2025. Within the UK, garden centres accounted for 55% of outdoor-plant spending and 34% of total garden-retail spending in 2024.[90][17]
Segmentation
The industry spans live plants and ornamentals, seeds and bulbs, compost and soil treatments, garden furniture, powered and non-powered tools, lawn equipment, outdoor living and professional landscaping. In UK ornamental production in 2025, pot plants were valued at £347 million and flowers and bulbs at £158 million.[5][17]
Key players & concentration
The market is fragmented across manufacturers, garden centres, DIY retailers, specialist nurseries, distributors and landscaping firms; the available industry sources do not provide a reliable current concentration ratio. In the UK, garden centres nevertheless represent the leading channel for plants and core gardening products, taking 55% of outdoor-plant spending.[17]
Pricing
UK household garden-retail spending averaged around £320 per household in 2025. UK garden-centre sales rose 9% year on year in 2025, but the HTA reported that many operators needed 10–15% increases to preserve earlier profit margins because of higher operating costs, including wage and payroll-cost pressures.[17]
Trends, drivers & challenges
Cordless and robotic equipment are gaining share in European garden machinery, while extreme weather, political uncertainty, tariff risks and cost inflation remain key challenges. UK ornamental production declined 2.0% to £1.616 billion in 2025, with government reporting continued pressure from imports, delayed planting and rising production costs.[90][5]
Consumer behavior & competition
Nearly three-quarters of U.S. adults have gardened, according to a 2024 NRPA poll; outdoor-container and in-ground gardening each reached 48% participation. In the UK, adults made an estimated 203 million garden-centre visits in 2024, while garden centres accounted for 34% of total garden-retail spending.[92][17]
M&A
Consolidation continued in 2025: Pacific Avenue Capital agreed to acquire Oldcastle Lawn & Garden from CRH in a transaction valued at more than $1.1 billion, creating GardenCore. Proven Winners also combined Pleasant View Gardens and Four Star Greenhouse under one ownership structure with Staple Street Capital.[93][94]
Regulation
UK horticulture is monitored through annual government statistics covering production, area, trade and valuation of fruit, vegetables and ornamentals through 2025. The latest report highlights regulatory and market-related exposure to imports, production costs and changing environmental conditions, but does not provide a single garden-industry regulatory total.[5]
Latest news
The latest industry data points to mixed performance: UK garden-centre sales finished 2025 9% above 2024, while UK ornamental production fell 2.0% to £1.616 billion. EGMF reported more than 18 million garden-machinery units sold across 39 European countries in 2025.[17][5][90]

02 Ranking

Top 10 Companies in the Garden Industry

The leading companies in the garden industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

STIHL and STIGA Group are tied at the top of Gitnux's 2026 garden ranking with an Overall score of 9.2 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in handheld & cordless power

    STIHL

    DE

    Ranked #1 · 9.2 · Handheld & cordless power

    Why we picked it: Its handheld chainsaw and battery segment is anchored by a long-running global brand claim and dealer-service footprint.

    See in ranking ↓Visit stihl.com ↗

  2. Leader in lawn mowing & robotic mowing

    STIGA Group

    IT

    Ranked #2 · 9.2 · Lawn mowing & robotic mowing

    Why we picked it: Its lawn mowers and robotic mowers segment scales through annual volume across 70+ markets.

    See in ranking ↓Visit stiga.com ↗

  3. Leader in irrigation & watering

    Husqvarna Group

    SE

    Ranked #4 · 8.8 · Irrigation & watering

    Why we picked it: Its garden-focused portfolio spans robotic mowing and watering products alongside chainsaws and riding mowers.

    See in ranking ↓Visit husqvarnagroup.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the garden industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

STIHL

Handheld & cordless power · DE

9.2
2

STIGA Group

Lawn mowing & robotic mowing · IT

9.2
3

Techtronic Industries

Handheld & cordless power · HK

8.9
4

Husqvarna Group

Irrigation & watering · SE

8.8
5

Makita Corporation

Electric power tools · JP

8.7
6

Einhell

DIY power tools and consumer garden equipment · DE

8.7
7

Deere & Company

Riding mowers, turf equipment and utility vehicles · US

8.3
8

Kubota Corporation

Turf equipment, compact tractors and grounds machinery · JP

8.0
9

Emak

Chainsaws, brushcutters, mowers and garden machinery · IT

7.7
10

Fiskars Group

Hand gardening tools and outdoor products · FI

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the garden industry. In Garden Industry Statistics. Gitnux. https://gitnux.org/garden-industry-statistics/#top-companies

report visual · Comparison

Share of U.S. horticultural specialty crop consumer-direct sales by marketing channel

On-site sales (e.g., farm stand) holds the largest share at 56.5%.

On-site sales (e.g., farm stand)56.5%
Other consumer direct sales19.4%
Mail order or Internet15.8%
Farmers' markets7.3%
Community Supported Agriculture (CSA) shares1%
source-verifiednass.usda.gov

04 Statistics

Technology & Innovation

Survey evidence mixes low AI consideration with high reported accuracy in horticultural traceability: 96.03% disease-classification accuracy appears in blockchain-secured edge-AI work.

AI in the garden industry

  • 4% of surveyed U.S. Top 100 greenhouse growers would not consider using AI in 2026.[1]
  • 96.03% disease-classification accuracy was reported for a blockchain-secured edge-AI model reviewed in horticultural traceability research.[2]
  • 64% of Australian production nurseries had no plans to implement AI decision-support tools in 2024–25.[3]
  • 17% of Australian production nurseries planned to adopt AI decision-support tools within three years in 2024–25.[3]
  • 19% of Australian nurseries with turnover above A$2 million used AI tools in 2024–25.[3]
  • 20% of Australian nurseries with turnover up to A$500,000 used AI tools in 2024–25.[3]

Automation in the garden industry

  • 44% of Australian production nurseries used potting machines in 2024–25.[3]
  • 6% of Australian production nurseries used robotic plant handling in 2024–25.[3]
  • 30% of U.S. growers investing in labor-saving technology used robotic liner, plug or cutting planting automation in 2021.[4]
  • 15% of Australian production nurseries used automated seeding machines in 2024–25.[3]
  • 30% of Australian production nurseries used automated climate control in 2024–25.[3]
  • 84% of Australian production nurseries used automated irrigation control in 2024–25.[3]

Digital Transformation in the home and personal services sector (sector benchmark)

  • Among England adult social care providers, 63% used digital rostering tools in February–March 2025.[5]
  • Among England adult social care providers, 73% used digital social care records in February–March 2025.[5]
  • Across U.S. service-based SMBs, 42% said they could not survive without their digital tools in data collected in December 2025.[6]
  • Across U.S. service-based SMBs, 69% used at least one operational automation to save time in data collected in December 2025.[6]

Technology Adoption in the home and personal services sector (sector benchmark)

  • Among surveyed homecare businesses, 94% used auditing and compliance software in 2024.[7]
  • Among surveyed homecare businesses, 98% used care-management software in 2024.[7]
  • Among surveyed homecare businesses, 92% used finance software in 2024.[7]
  • Among England adult social care providers, 73% used at least one care technology for care and support in February–March 2025.[5]
  • Among surveyed homecare businesses, 96% used rostering software in 2024.[7]

Cloud Computing in the home and personal services sector (sector benchmark)

  • Across EU businesses, 45% bought cloud-computing services in 2023.[8]
  • Among EU businesses using cloud computing, 83% used it to host email systems in 2023.[8]
  • Among EU businesses using cloud computing, 68% used it for file storage in 2023.[8]
  • Across EU small and medium-sized enterprises, 44% bought cloud-computing services in 2023.[8]
  • Across EU large businesses, 78% bought cloud-computing services in 2023.[8]

Big Data in the home and personal services sector (sector benchmark)

  • Among surveyed homecare agencies with reporting tools, 22% were not using their data to inform business decisions or benefit clients in 2025.[9]
  • Among surveyed homecare providers, 76% said smart technology helped them better evidence care quality in 2024.[7]
  • Among surveyed homecare providers, 64% said smart technology helped them better audit care quality in 2024.[7]
  • Among surveyed homecare providers, 57% reported improved visibility of care after adopting smart technology in 2024.[7]

05 Statistics

Data & Analytics

Data and POS tracking support granular category monitoring: the 2025 Rapid Garden POS analysis covered 148 independent garden centres in the United States.

Business intelligence in the garden industry

  • Home-improvement stores generated $2.191 billion in U.S. horticulture sales in 2024.[10]
  • Australian nursery statistics were built from 1,435 production-nursery surveys collected between 2020–21 and 2024–25.[11]
  • The average U.S. horticulture operation generated $794,000 in sales in 2024.[10]
  • Direct-to-consumer channels accounted for 18% of U.S. horticulture sales in 2024.[10]
  • Australian nursery production values exceeded $2 billion annually during the 2020–21 to 2024–25 statistics project.[11]
  • U.S. horticulture operations employed 248,827 hired workers in 2024.[10]

Data analytics in the garden industry

  • U.S. garden-center year-to-date sales were down 5.0% through week 47 of 2024.[12]
  • The Garden Center Group tracked sales, average sale and transaction counts across 28 product categories in 2024.[12]
  • U.S. garden-center transaction counts were down 4.8% through week 47 of 2024.[12]
  • The Garden Center Group recorded approximately 275,000 weekly transactions at the 2023 spring peak.[12]
  • The Australian nursery statistics project used annual surveys from 2020–21 through 2024–25 to track production, employment, business performance and market channels.[11]
  • The 2025 Rapid Garden POS analysis covered 148 independent garden centers across the United States.[13]

Data Quality in the home and personal services sector (sector benchmark)

  • Across organizations in APQC cross-industry research, 43% reported already using data-quality assessments within data governance in 2024.[14]
  • Across supply-management organizations, 49% reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[15]
  • Across supply-management organizations, 67% said their data quality was better or significantly better than two years earlier in 2024.[15]
  • Across supply-management organizations, 23% reported spending at least 21% of their time cleaning data in 2024.[15]

Data Governance in the home and personal services sector (sector benchmark)

  • Among consumer-services companies, 31% reported having a formal data-governance organization in 2024, making this a relevant benchmark for personal-services businesses.[16]
  • Among organizations surveyed globally, 61% reported having a dedicated data-governance function in 2024.[15]
  • Among organizations surveyed globally, 53% of companies with more than 10,000 employees reported a formal data-governance organization in 2024.[16]
  • Among organizations surveyed globally, 47% reported housing their data-governance function in a center of excellence in 2024.[15]
  • Among organizations surveyed globally, 81% considered their data-governance program useful in 2024.[15]

KPIs in the garden industry

  • Live plants, bulbs and seeds represented 24% of average annual U.K. garden-center turnover from 2022 through 2024.[17]
  • Nursery-stock sales in the United States totaled $812 million for fruit and nut plants in 2024.[10]
  • Garden furniture represented 6% of U.K. garden-center turnover in 2024, down from 11% in 2022.[17]
  • The internet captured 45% of U.K. garden-furniture sales by value in 2023.[17]
  • U.S. horticulture production expenses totaled $15.4 billion in 2024.[10]
  • Nursery-stock sales in the United States totaled $873 million for coniferous evergreens in 2024.[10]

06 Statistics

Strategy & Growth

Growth is uneven across subcategories and geographies, with the U.S. nursery-stock figure rising to $5.34B in 2024 and $18.3B for floriculture, nursery and specialty crops.

Growth in the garden industry

  • 67% of U.S. horticulture sales came from 10 states in 2024.[18]
  • $1.01 billion in U.S. food-crop sales under protection were recorded in 2024, up 44% from 2019.[18]
  • $5.34 billion in U.S. nursery-stock sales were recorded in 2024, up 17% from 2019.[18]
  • $780 million in U.S. sales of propagative, bareroot and unfinished horticultural materials were recorded in 2024, up 8% from 2019.[18]
  • $18.3 billion in floriculture, nursery and specialty-crop sales were recorded in the United States in 2024.[18]
  • $1.70 billion in U.S. sod, sprig and plug sales were recorded in 2024, up 34% from 2019.[18]

Differentiation in the garden industry

  • $812 million in U.S. fruit-and-nut plant sales were recorded in 2024.[10]
  • $854 million in U.S. deciduous-shrub sales were recorded in 2024.[10]
  • 2% of independent U.S. garden centers reported growing plants with organic practices in 2024.[19]
  • $873 million in U.S. coniferous-evergreen sales were recorded in 2024, up 34% from 2019.[10]
  • $837 million in U.S. deciduous shade-tree sales were recorded in 2024.[10]
  • 7% was The Scotts Miracle-Gro Company’s retail-value share of U.S. gardening in 2025, making it the leading company.[20]

Mergers and acquisitions in the garden industry

  • 50-plus landscaping and hardscaping locations had been acquired by Heritage, a subsidiary of SRS, since 2020.[21]
  • 2 garden centers were acquired from Pelckmans by Belgium’s Oh’Green in August 2023.[22]
  • 1 garden center, Bourne Valley Garden Centre, was acquired by UK group Longacres in July 2023.[22]
  • $792 million was the value of Morgan Stanley Infrastructure’s June 2023 deal for Valoriza Servicios Medioambientales.[21]
  • 1 garden center, Setley Bridge Garden Centre, was acquired by Jenny and Duncan Mason in October 2023.[22]
  • 17 acquisitions had been announced by Mariani Premier Group when it acquired Botanica Landscaping and Garden Industries in January 2024.[23]

Strategic partnerships in the garden industry

  • 80% of Royal Anthos’s 2024 flower-bulb promotion budget was funded by an EU grant.[24]
  • 200 Aveve stores were covered by Empathy’s 2025 partnership to launch a localized rootgrow mycorrhizal-fungi product.[25]
  • 2,000 stores were included in Empathy’s 2025 collaboration with ADEO for branded mycorrhizal-fungi products.[25]
  • 1 new distribution partner, Plant Products, was named in BASF Nunhems’s 2024 collaboration to bring seeds to controlled-environment agriculture.[26]
  • 1 strategic distribution partnership was formed between Hawthorne Gardening Company and BFG Supply in March 2024.[27]
  • 2 formalized southeast-Asian plant-exploration partnerships had been established by Atlanta Botanical Garden by 2024, including India and Vietnam.[28]

07 Statistics

People & Workforce

Workforce constraints stay visible across regions; in 2026, West Virginia green-industry employers advertised an average of 65 job postings per month.

Hiring in the garden industry

  • 1,203 new garden and nursery labourers were expected to enter Victoria’s workforce by 2027.[29]
  • 15% of Canadian greenhouse, nursery and floriculture employers cited a lack of sector experience as a recruitment barrier in 2021.[30]
  • 1,467 nursery-person workers were employed in Victoria, Australia, in 2024.[29]
  • 65 job postings per month were advertised on average by West Virginia green-industry employers in 2026.[31]
  • 6% of Canadian greenhouse, nursery and floriculture employers said a lack of essential skills impeded recruitment in 2021.[30]

Employee retention in the garden industry

  • 39% of surveyed landscape companies had key employees recruited by non-landscaping organizations in 2024.[32]
  • 91% was first-year employee retention after Ryan Lawn & Tree expanded its training approach, according to the company’s reported results in 2024.[33]
  • 15.8% was the voluntary turnover rate for Canada’s greenhouse, nursery and floriculture industry in 2021.[30]
  • 86% of surveyed landscape businesses had at least one open position in 2023.[32]
  • 45% of surveyed landscape companies reported that an employee had been poached during the previous year in 2024.[32]

Remote Work in the home and personal services sector (sector benchmark)

  • Across U.S. service occupations, 6.5% of workers did some work at home on average in 2024–2025.[34]
  • Across U.S. leisure and hospitality industries, 7.2% of workers did some work at home on average in 2024–2025.[34]
  • Across U.S. other-services industries, 32.6% of workers did some work at home on average in 2024–2025.[34]
  • Across U.S. education and health-services industries, 28.1% of workers did some work at home on average in 2024–2025.[34]

Hybrid Work in the home and personal services sector (sector benchmark)

  • Across U.S. professional and business services, 22% of full-time employees were hybrid during December 2023–March 2024.[35]
  • Across U.S. education industries, 44% of full-time employees were hybrid during December 2023–March 2024.[35]
  • Across U.S. full-time wage-and-salary employees, 28% worked in a hybrid arrangement during December 2023–March 2024.[35]
  • Among U.S. full-time employees able to work from home, 44.4% were hybrid during December 2023–March 2024.[35]
  • Across U.S. health-care and social-assistance industries, 30% of full-time employees were hybrid during December 2023–March 2024.[35]

Upskilling in the garden industry

  • 88% of surveyed edible-horticulture firms often used in-house training for permanent staff in 2020.[36]
  • 53 participants earned a Level 2 badge through Maine’s horticulture apprentice training program by 2024.[37]
  • 9 Maine horticulture apprenticeship hosts hired apprentices after completion by 2024.[37]
  • 25 participants completed the 200-hour horticulture apprenticeship in Maine by 2024.[37]
  • 44 people participated in Maine’s horticulture apprentice training program in 2024.[37]

Employee Engagement in the home and personal services sector (sector benchmark)

  • Globally, 27% of managers were engaged at work in 2025, down from 30% in 2024.[38]
  • Across 183,000 business units in 53 industries and 90 countries, top-quartile engagement teams achieved 23% higher profitability than bottom-quartile teams in Gallup’s meta-analysis.[38]
  • In the United States, 32% of employees were engaged at work in 2025.[38]
  • Across the United States and Canada, 31% of employees were engaged at work in 2025.[38]

DEI in the garden industry

  • 61% of employees in the 2021 NALP landscape workforce survey were Hispanic, Latino or Spanish origin.[39]
  • 56% of HTA garden-retail and growing-sector employees were female in 2023.[17]

08 Statistics

Customer & Sales

Local choice remains a recurring theme: in 2024, plant quality often influenced choices for 27.67% of surveyed gardeners in independent garden centres.

Customer experience in the garden industry

  • 19.98% of surveyed gardeners said customer service often influenced their choice of local independent garden centers in 2024.[40]
  • 39.15% of surveyed gardeners said plant quality sometimes influenced their choice of local independent garden centers in 2024.[40]
  • 27.67% of surveyed gardeners said plant quality often influenced their choice of local independent garden centers in 2024.[40]
  • 39% of U.S. consumers said they shop for plants year-round in 2025.[41]
  • 34% of U.S. consumers said they shop for plants in fall in 2025.[41]

Customer retention in the garden industry

  • 20.1% of U.S. respondents reported making more visits to local independent garden centers in 2025 than in 2024.[42]
  • More than 50% of greenhouse-industry survey respondents sold directly to consumers through their own market or garden center in 2024.[1]
  • 17.8% of U.S. respondents reported making more local independent garden-center visits in 2024 than in 2023.[42]
  • 19.4% of U.S. respondents reported making fewer local independent garden-center visits in 2024 than in 2023.[42]
  • 19.5% of U.S. respondents reported making more independent garden-center visits in 2023 than in 2022.[42]

Customer acquisition in the garden industry

  • 25.7% of Gen Z respondents cited more plant choices as a reason for visiting local garden centers in 2023.[42]
  • 29.9% of U.S. respondents said more plant choices were their main need when visiting local independent garden centers in 2024.[43]
  • 27.1% of U.S. respondents cited more plant choices as a reason for visiting local garden centers in 2023.[42]
  • 19.7% of U.S. respondents cited new plant varieties as a reason for visiting local garden centers in 2023.[42]
  • 27.7% of U.S. respondents named websites as their second source for learning about new plants and gardening supplies in 2023.[42]

Customer loyalty in the garden industry

  • 27.19% was the loyalty-program redemption rate reported for Pandy’s Garden Center in 2026.[44]
  • 58.2% of U.S. respondents said they garden because they like to grow things in 2024.[42]
  • 30.3% of U.S. respondents named independent garden centers as having the highest-quality plants in 2024.[43]
  • 56.64% of revenue came from loyalty-program customers at participating garden centers analyzed by Rapid Garden POS in 2026.[45]
  • 44.4% of U.S. respondents spent more money on gardening in 2024 than in 2023.[42]

Lead generation in the garden industry

  • 52% of garden-center respondents used digital industry media to obtain industry information in 2024.[19]
  • 37% of garden-center respondents used consumer print media to obtain industry information in 2024.[19]
  • 20% of garden-center respondents used specific social-media influencers to obtain industry information in 2024.[19]
  • 52% of garden-center respondents identified advertising or marketing as a factor positively affecting 2024 sales.[19]
  • 14% of garden-center respondents identified advertising or marketing as a major business challenge in 2024.[19]

09 Statistics

Marketing & Brand

Marketing channels are specific and measured in surveys; in 2024, 86% of U.S. independent garden centres used classes to market during the covered 12 months.

Marketing in the garden industry

  • 14% of U.S. independent garden centers identified advertising and marketing as a major challenge in 2024.[19]
  • 86% of U.S. independent garden centers used classes to market their businesses during the 12 months covered by the 2024 survey.[19]
  • 31% of U.S. independent garden centers used hosted events as a marketing method during the 12 months covered by the 2024 survey.[19]
  • 59% of U.S. independent garden centers used direct mail to market their businesses during the 12 months covered by the 2024 survey.[19]
  • 52% of U.S. independent garden centers used email marketing during the 12 months covered by the 2024 survey.[19]

Digital marketing in the garden industry

  • 31.6% of surveyed gardeners used social media as a source of information in the Proven Winners 2025/26 consumer research.[41]
  • 76,113 unique Arkansas visitors accessed Proven Winners’ website during the 2025 reporting period.[41]
  • 5.8 million impressions were delivered by Proven Winners’ location-based audio and video advertising campaign in 2025.[41]
  • 17.5% of surveyed gardeners used websites as a source of gardening information in the Proven Winners 2025/26 research.[41]
  • 13.1% of surveyed gardeners used magazines as a source of gardening information in the Proven Winners 2025/26 research.[41]

Branding in the garden industry

  • 62% of surveyed Florida consumers believed all of a product had to be produced in Florida to qualify for the Fresh from Florida designation in 2014.[46]
  • 84% of participants in the Florida Fresh from Florida horticultural-plant study were from Orlando in 2014.[46]
  • 16% of participants in the Florida Fresh from Florida horticultural-plant study were from Gainesville in 2014.[46]
  • 51% of surveyed Florida consumers reported purchasing local products often in 2014.[46]
  • 37% of surveyed Florida consumers reported purchasing local ornamental plants sometimes in 2014.[46]

Social media in the garden industry

  • 66% of U.S. independent garden centers obtained industry information from social media in the 2024 survey, up from 55% the previous year.[19]
  • 10% of U.S. independent garden centers used Twitter in the 2024 Garden Center Magazine survey.[19]
  • 16% of U.S. independent garden centers used Pinterest in the 2024 Garden Center Magazine survey.[19]
  • 91% of U.S. independent garden centers used Facebook in the 2024 Garden Center Magazine survey.[19]
  • Nearly 67% of houseplant purchasers followed retailers, organizations or growers on social media in the 2021 study.[47]

Influencer Marketing in the home and personal services sector (sector benchmark)

  • Among U.S. home-services businesses, 33% expected to try influencer marketing for the first time in 2026.[48]
  • Globally, 40% of brands engaged influencers on an extended basis in 2025, up from 29% previously.[49]
  • Across surveyed brands, 54.3% used views, reach, or impressions as their primary influencer-marketing success metric in 2024.[50]
  • Among U.S. Gen Z beauty shoppers, 90% bought a beauty product based on an influencer recommendation during the previous year.[51]
  • Across surveyed brands, 83% perceived influencer marketing as effective in 2023.[50]

10 Statistics

Operations & Execution

Operational automation spans inputs and climate systems; 84% of Australian production nurseries used automated irrigation control in 2024–25.

Process optimization in the garden industry

  • 30% of surveyed U.S. greenhouse and nursery growers invested in automated substrate mixing and delivery or potting production lines during 2021.[4]
  • 7% of Australian nursery businesses used robotic plant handling in 2022–23.[52]
  • 28% of surveyed U.S. greenhouse and nursery growers reported other labor-saving investments, including irrigation improvements, Lean evaluations or automated trimming, during 2021.[4]
  • 30% of surveyed U.S. greenhouse and nursery growers invested in robotic liner, plug or cutting-planting automation during 2021.[4]
  • 20% of Australian nursery businesses used automated climate control in 2022–23.[52]

Operational efficiency in the garden industry

  • 94% of Australian production nurseries had used initiatives to improve water-use efficiency in the measured survey period.[53]
  • 107.866 was the 2022 U.S. labor-productivity index for nursery, garden-center and farm-supply stores, with 2017 equal to 100.[54]
  • 90% of Australian retail nurseries had used initiatives to improve water-use efficiency in the measured survey period.[53]
  • 104.932 was the 2012 U.S. labor-productivity index for nursery, garden-center and farm-supply stores, with 2017 equal to 100.[54]
  • 17% of Australian retail nurseries recycled water in the measured survey period.[53]

Quality management in the garden industry

  • 50% of Western Australian nursery businesses had a written business emergency plan in 2021–22.[52]
  • 41% of Australian nursery businesses had a written business emergency plan in 2021–22.[52]
  • 58% of New South Wales nursery businesses had a written business emergency plan in 2021–22.[52]
  • 61% of large Australian nursery businesses had a written business emergency plan in 2021–22.[52]
  • 46% of Australian nursery businesses had a written biosecurity plan to manage pest, disease and weed risks in 2021–22.[52]

Supply chain in the garden industry

  • £1.576 billion was the United Kingdom’s 2024 import value for plants and planting material.[55]
  • Only 11% of U.S. and Canadian independent garden centers reported no plant or product shortages in 2021.[19]
  • £1.562 billion was the United Kingdom’s 2023 import value for plants and planting material.[55]
  • £72 million was the United Kingdom’s 2021 export value for plants and planting material.[55]
  • £66 million was the United Kingdom’s 2024 export value for plants and planting material.[55]

Outsourcing / Offshoring in the home and personal services sector (sector benchmark)

  • 43% of facility organizations worldwide reported no change in their use of outsourcing or contractors during October–December 2025.[56]
  • 91% of 200 leading food-services and facility-management buyers in the United States and Europe expected their outsourcing budgets to increase over the five years to 2030, based on a 2024 survey.[57]
  • 32% of building-service contractors expected a trend toward increased outsourcing of cleaning tasks, according to a 2024 U.S. market study.[58]
  • 18% of facility organizations worldwide reported decreasing their use of outsourcing or contractors during October–December 2025.[56]
  • 33% of facilities-maintenance activities were contracted out on average by hospitals in the United States, according to a 2024 operations survey.[59]

11 Statistics

Finance & Pricing

Pricing pressure ties to inputs and labour: 57% of U.S. garden centres cited increased input costs to raise plant prices in 2025 or plan increases in 2026.

Pricing strategy in the garden industry

  • 57% of U.S. garden centers cited increased input costs as a reason for raising plant prices in 2025 or planning increases in 2026.[19]
  • 5% of U.S. independent garden centers planned to raise plant prices by 20% or more in 2025.[19]
  • 50% of greenhouse growers raised plant prices by only 1–4% in 2025.[19]
  • 69% of U.S. garden centers cited increased labor costs as a reason for raising plant prices in 2025 or planning increases in 2026.[19]
  • 74% of U.S. nursery growers raised prices by 1–10% in the previous year.[60]

Cost reduction in the garden industry

  • High-profit U.S. landscape companies achieved their advantage primarily through lower indirect, vehicle and equipment costs in 2024.[33]
  • 35% of Maryland horticulture businesses identified labor costs as a factor limiting growth in 2024.[61]
  • 2% of U.S. landscaping and outdoor-service firms reported lower costs of doing business in 2024 than in 2023.[62]
  • 84% of U.S. landscaping and outdoor-service firms reported higher costs of doing business in 2024 than in 2023.[62]
  • 42% of U.S. landscape companies ranked increased operating costs among their three highest business concerns in 2024.[33]

Profitability in the garden industry

  • 28% of U.S. garden centers projected 2025 net profit margins of 5–9%.[19]
  • 19% of U.S. garden centers reported 2024 net profit margins of 15% or more.[19]
  • 62% of the greenhouse growers expecting the highest profits in 2025 operated a retail business.[19]
  • 6% of U.S. garden centers reported a loss of 3% or more in 2024.[19]
  • 58% was the average share of revenue from retail sales among greenhouse growers with retail operations in 2025.[19]

Financial planning in the garden industry

  • 9% was the median increase in contract value per maintenance account for U.S. landscape companies from 2023 to 2024.[33]
  • 13% was the median increase in contract value per installation job for U.S. landscape companies from 2023 to 2024.[33]
  • 28% of U.S. garden centers were improving growing operations as part of working-capital management in 2025.[19]
  • 142 organizations representing 344 locations supplied the 2025 U.S. landscape financial benchmark survey data.[33]
  • 60% of U.S. garden centers were improving retail space as part of their working-capital management in 2025.[19]

12 Statistics

Product & Service

Product shifts include equipment and batteries alongside sustainability claims, with 6.9% of Toro adjusted net sales coming from battery and hybrid motorized products in fiscal 2025.

Product development in the garden industry

  • 100% recyclable packaging was developed for the O.M. Scott & Sons lawn-care brand, according to ScottsMiracle-Gro’s 2025 report.[63]
  • 1 battery-operated zero-turn mower was launched by STIHL in the United States in January 2024.[64]
  • 1.76 million pounds of coir waste were diverted for use in potting mixes, growing media and lawn products by ScottsMiracle-Gro in 2025.[63]
  • 13 boundary-wire-free robotic mowers were planned for launch under Husqvarna and Gardena brands for the 2025 season.[65]
  • 50 new circular innovations were targeted by Husqvarna Group through its Sustainovate program by 2025.[66]

Product lifecycle in the garden industry

  • 30 years of product-domain experience was cited by Husqvarna as part of its premium forest-and-garden product positioning in 2025.[67]
  • 1 battery system is designed to power multiple Husqvarna products sharing the same power requirements, supporting reuse across the product lifecycle.[66]
  • 27,987 injuries from other power lawn equipment were treated in U.S. hospital emergency departments in 2024.[68]
  • 94,296 lawn-and-garden-equipment injuries were treated in U.S. hospital emergency departments in 2024, indicating the scale of equipment incidents requiring post-purchase care.[68]
  • 3.2% annual growth was forecast for U.S. packaged lawn-and-garden consumables through 2029.[69]

After-sales in the garden industry

  • 13,000 employees worked for Husqvarna Group in 2024, supporting product, dealer and customer-service operations.[65]
  • 8 countries hosted STIHL manufacturing operations in 2025, supporting its international product-service network.[64]
  • 40 countries contained Husqvarna Group employees in 2024, supporting its global product and service operations.[70]
  • 20,000 employees worked for STIHL worldwide in 2025, including staff supporting its product and dealer-service infrastructure.[64]
  • Around 25,000 dealers and leading retailers worldwide sold Husqvarna Group forest, lawn and garden products and services in 2024.[65]

Value proposition in the garden industry

  • 52.1% of gardeners were willing to drive 6–10 miles to find a desired plant color or variety in the 2026 outlook survey.[42]
  • 18.8% of respondents associated gardening primarily with achievement or recognition in the 2026 outlook survey.[42]
  • 80.2% of gardeners were highly likely or likely to shop other retailers to find a desired plant color or variety in the 2026 outlook survey.[42]
  • 36% of gardeners identified a specific variety of plant type as their number-one purchase decision factor in the 2026 outlook survey.[42]
  • 47.3% of respondents said making their garden different was the main reason they bought new plant varieties in the 2026 outlook survey.[42]

13 Statistics

Sustainability & Ethics

Sustainability reporting uses quantified impacts in public disclosures; UK garden centres and ornamental growers used an estimated 20 million cubic metres of water in 2025.

Sustainability in the garden industry

  • 39% of U.S. retail florists had a formal sustainability plan in the 2024 survey.[2]
  • 64% of UK garden centres used automated watering for at least some watering in 2025.[17]
  • 84% of surveyed flower and plant growers had taken sustainability measures by 2025.[71]
  • 20 million cubic metres was the estimated annual water use of UK garden centres and ornamental growers in 2025.[17]
  • 63% of U.S. floriculture suppliers had a formal sustainability plan in the 2024 survey.[2]

ESG in the garden industry

  • 87 out of 100 was Fiskars Group’s 2026 EcoVadis sustainability rating.[72]
  • 26.1% of Australian horticulture respondents reported two sustainability measures in 2025.[73]
  • 40.3% of Australian horticulture respondents reported or expected to report soil-health or regenerative-practice measures in 2025.[73]
  • 6.9% of The Toro Company’s adjusted net sales came from battery and hybrid motorized products in fiscal 2025.[74]
  • 10.1% of Australian horticulture respondents reported four sustainability measures in 2025.[73]

Ethics in the garden industry

  • 62% of South Florida nursery workers reported always or sometimes receiving dirty or unsanitary employer-provided water in 2024.[75]
  • More than 60% of observed nursery-worker injuries, illnesses or accidents were attributed to heat stress or heat stroke in the 2024 survey.[75]
  • $12.57 per hour was the average wage reported by South Florida nursery workers for 2024.[75]
  • More than 80% of surveyed South Florida nursery workers worked without shaded rest periods during very hot conditions in 2024.[75]
  • 80% of ornamental-horticulture organisations had at least some concerns about staff welfare in the AIPH 2021 survey.[71]

CSR in the garden industry

  • 80% of surveyed U.S. floriculture growers, florists, wholesalers and suppliers cited cost as a sustainability barrier in 2024.[2]
  • 18,675 kilograms of annual emissions were avoided by Central Garden & Pet’s Four Paws shipping optimization.[76]
  • 100 million gallons of water use were avoided through drip irrigation at Central Garden & Pet perennial farms.[76]
  • 52% of U.S. floriculture growers reported fertilizer or runoff mitigation as a sustainability practice in 2024.[2]
  • 4,900 cars’ equivalent annual emissions were represented by Central Garden & Pet’s Four Paws shipping reduction in 2023.[76]

Circular economy in the garden industry

  • 14% was Fiskars Group’s share of net sales from circular products and services in 2023.[72]
  • 26% was Fiskars Group’s share of net sales from circular products and services at the end of 2024.[72]
  • 35% was Jiffy Group’s reduction in production and harvesting emissions against 2020 in 2025.[77]
  • 28% of Jiffy Group’s plastic packaging used recycled or bio-based plastics in 2025.[77]
  • 74 tonnes of virgin plastic were avoided annually through Jiffy Group’s PLA nets in 2025.[77]

Carbon footprint in the garden industry

  • 85% of Husqvarna Group’s electricity consumption came from renewable sources in 2025.[78]
  • 16.5% was The Toro Company’s reduction in Scope 1 and 2 emissions against 2019 in fiscal 2025.[74]
  • 4.2 million tonnes of CO2e were Husqvarna Group’s approximate value-chain emissions at the end of 2025.[78]
  • 579 kilograms of CO2e per tonne was the UK emission factor for landfilled garden waste in 2018.[55]
  • 67% was Husqvarna Group’s reduction in Scope 1 emissions against 2015 in 2024.[78]

15 Statistics

Globalization & Expansion

Cross-border trade remains material, with UK imports of plants and planting material up 43.8% between 2021 and 2025.

Globalization in the garden industry

  • $53.7 million of Canadian nursery-product sales were exported in 2024.[85]
  • 43.8% was the increase in United Kingdom imports of plants and planting material between 2021 and 2025.[55]
  • 10 states accounted for 67% of United States horticultural sales in 2024.[10]
  • $18.3 billion was the value of United States floriculture, nursery and specialty-crop sales in 2024.[10]
  • 13.6% of Canadian flower and plant sales came from exports in 2024.[85]

Cultural adaptation in the garden industry

  • 39.8% of surveyed gardeners planned to invest more money and time in their gardens in 2025.[86]
  • 80% of United States households participated in lawn and gardening activities in 2022, a five-year high.[87]
  • Nearly two-thirds of Canadian greenhouse flower and plant sales came from potted production in 2024.[88]
  • 12.4% of Canadian greenhouse ornamental plant sales came from Quebec in 2024.[88]
  • 600% was the increase in Google searches for Monstera during the first half of 2024, reflecting changing houseplant culture.[87]

Supplier management in the garden industry

  • 8% of surveyed floriculture suppliers identified direct customers as customers in 2024.[89]
  • 13% of surveyed floriculture suppliers identified garden centers as customers in 2024.[89]
  • 7% of surveyed floriculture suppliers identified retail florists as customers in 2024.[89]
  • 11% of surveyed floriculture suppliers identified mass merchandisers as customers in 2024.[89]
  • 6% of surveyed floriculture suppliers identified landscapers as customers in 2024.[89]

Stakeholder management in the garden industry

  • 56% of United States horticulture operations were family- or individually owned in 2024.[10]
  • 9.7% was the increase in Canadian nursery other crop expenses in 2024.[88]
  • 63% of United States horticulture sales came from corporate-owned operations in 2024, totaling $11.6 billion.[10]
  • $695 million were Canadian nursery operating expenses in 2024.[88]
  • 4.1% was the increase in Canadian nursery operating expenses in 2024.[88]

Distribution channels in the garden industry

  • 14.1% of Canadian nursery-product sales went through mass-market chain stores in 2024.[85]
  • $466.7 million of Canadian flower and plant sales went through domestic wholesalers in 2024.[85]
  • $207.3 million of Canadian nursery-product sales went to landscape contractors in 2024.[85]
  • 26.0% of Canadian nursery-product sales went to landscape contractors in 2024.[85]
  • 16.8% of Canadian nursery-product sales went through garden centers in 2024.[85]

Key questions about the garden industry

How big is the garden market in the UK?
UK households spent about £9 billion on garden retail in 2025.
What growth rates are expected for U.S. lawn-and-garden categories in 2026?
U.S. lawn-and-garden tools, equipment and supplies are forecast to increase by 3.6% in 2026.
Which companies lead the garden industry?
STIHL and STIGA Group are tied at the top of Gitnux's 2026 garden ranking with an Overall score of 9.2 each.
Where does technology change show up in garden operations?
Cordless and robotic equipment are gaining share in European garden machinery. In U.S. HIRI forecasting, the category growth continues into 2026 and 2027.
How fragmented is the market and which channel leads in the UK for plants?
The garden industry is described as large and fragmented. In the UK, garden centres accounted for 55% of outdoor-plant spending.
What pressure do garden centres face on margins in the UK?
UK garden-centre sales rose 9% year on year in 2025, but many operators needed 10–15% increases to preserve earlier profit margins because of higher operating costs.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Garden Industry Statistics. Gitnux. https://gitnux.org/garden-industry-statistics
MLA
Samuel Norberg. "Garden Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/garden-industry-statistics.
Chicago
Samuel Norberg. 2026. "Garden Industry Statistics." Gitnux. https://gitnux.org/garden-industry-statistics.

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