GITNUX REPORT 2024

Facebook Messenger: Key Statistics and Impressive User Engagement Figures

Facebook Messenger: Revolutionizing Customer Communication with 1.3 Billion Users, 20 Billion Business Messages Monthly.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Facebook Messenger ads have an average CTR of 1.5%

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Facebook Messenger ads have an average CPC of $0.80

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Facebook Messenger ads have an average conversion rate of 9.82%

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Facebook Messenger has a 30% higher conversion rate than retargeting ads

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Facebook Messenger ads have an average cost per 1,000 impressions (CPM) of $7.34

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Facebook Messenger ads have an average frequency of 3.48

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Facebook Messenger is the second most downloaded app worldwide

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20 billion messages are exchanged between businesses and users monthly

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65% of consumers feel more confident messaging a business

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53% of consumers are more likely to shop with a business they can message

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70% of businesses use Facebook Messenger for customer service

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45% of consumers prefer businesses that offer messaging

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70% of businesses use Facebook Messenger to generate new leads

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55% of consumers are open to making purchases through Facebook Messenger

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53% of consumers are more likely to shop with businesses they can message

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Facebook Messenger has a 15-60 minute average response time for businesses

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50% of businesses consider Facebook Messenger a critical communication channel

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80% of small businesses in the US use Facebook Messenger for customer communication

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35% of consumers have used Facebook Messenger to make a purchase

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65% of consumers feel more confident about purchases when they can message a business

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50% of businesses consider Facebook Messenger essential for customer retention

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300,000 chatbots are active on Facebook Messenger

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Facebook Messenger chatbots can reduce customer service costs by up to 30%

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Facebook Messenger has over 150,000 monthly active bots

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Facebook Messenger chatbots can answer up to 80% of routine questions

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Facebook Messenger chatbots can increase sales by 67%

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Facebook Messenger chatbots can handle up to 85% of customer service interactions

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Facebook Messenger chatbots can reduce customer wait times by up to 90%

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Facebook Messenger chatbots can save businesses up to $8 billion annually

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Facebook Messenger chatbots can increase customer engagement by 54%

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Facebook Messenger chatbots can reduce customer service costs by up to 50%

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Facebook Messenger chatbots can increase customer satisfaction by 24%

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Facebook Messenger chatbots can handle up to 10,000 conversations simultaneously

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Facebook Messenger chatbots can increase sales conversions by up to 30%

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Facebook Messenger has over 260,000 developers

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Facebook Messenger has a 40% open rate for messages

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Facebook Messenger processes 8 billion messages daily

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Facebook Messenger has a 98% message open rate

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Facebook Messenger has a 50% higher conversion rate than email marketing

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Facebook Messenger has a 10-80x better engagement rate than email

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Facebook Messenger has a 70% higher open rate than email marketing

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Facebook Messenger supports over 100 languages

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Over 1.3 billion people use Facebook Messenger monthly

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56% of messaging app users use Facebook Messenger

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40% of US adults use Facebook Messenger daily

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Facebook Messenger's user base grows by 11% year-over-year

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Facebook Messenger is used in 190 countries

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80% of adults use messaging apps daily

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61% of consumers prefer messaging over email for customer service

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64% of people prefer messaging to calling a business

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75% of consumers prefer to engage with brands using private messaging

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60% of consumers feel more connected to brands they can message

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70% of consumers expect to be able to message businesses

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45% of consumers prefer Facebook Messenger for customer service

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70% of Facebook Messenger users expect a response within 5 minutes

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55% of consumers are more likely to trust a business they can message

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40% of Facebook Messenger users have interacted with a chatbot

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75% of consumers prefer to use messaging for customer service

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60% of Facebook Messenger users have messaged a business in the past year

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40% of Facebook Messenger users are between 25-34 years old

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20% of Facebook Messenger users are between 35-44 years old

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40% of Facebook Messenger users are female

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60% of Facebook Messenger users are male

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Facebook Messenger has a 73% customer satisfaction rate

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Summary

  • Over 1.3 billion people use Facebook Messenger monthly
  • 20 billion messages are exchanged between businesses and users monthly
  • 300,000 chatbots are active on Facebook Messenger
  • Facebook Messenger is the second most downloaded app worldwide
  • 56% of messaging app users use Facebook Messenger
  • Facebook Messenger has a 40% open rate for messages
  • 80% of adults use messaging apps daily
  • 65% of consumers feel more confident messaging a business
  • Facebook Messenger supports over 100 languages
  • 53% of consumers are more likely to shop with a business they can message
  • Facebook Messenger has over 260,000 developers
  • 40% of US adults use Facebook Messenger daily
  • Facebook Messenger processes 8 billion messages daily
  • 70% of businesses use Facebook Messenger for customer service
  • Facebook Messenger has a 73% customer satisfaction rate

Move over carrier pigeons, theres a new messenger in town! With over 1.3 billion people tapping away on Facebook Messenger each month and 20 billion messages zipping between businesses and users, this platform is a virtual hive of activity. From a whopping 300,000 chatty chatbots to a 40% open rate and the support for over 100 languages, Facebook Messenger isnt just sending emojis – its sending shockwaves through the digital landscape. So, grab your smartphone and lets dive into the fascinating world of Messenger mania!

Advertising

  • Facebook Messenger ads have an average CTR of 1.5%
  • Facebook Messenger ads have an average CPC of $0.80
  • Facebook Messenger ads have an average conversion rate of 9.82%
  • Facebook Messenger has a 30% higher conversion rate than retargeting ads
  • Facebook Messenger ads have an average cost per 1,000 impressions (CPM) of $7.34
  • Facebook Messenger ads have an average frequency of 3.48

Interpretation

Facebook Messenger ads are definitely the cool kids on the advertising block, boasting a CTR of 1.5%, a CPC of $0.80, and a conversion rate of 9.82% that leaves other ads feeling envious. With a 30% higher conversion rate than retargeting ads, Messenger ads seem to have mastered the art of charm and persuasion. At an average CPM of $7.34 and a frequency of 3.48, perhaps this success is a sign that sometimes less is more in the world of digital marketing—quality over quantity, with a sprinkle of wit and a dash of attitude.

App Performance

  • Facebook Messenger is the second most downloaded app worldwide

Interpretation

In a world where communication is king, it's no surprise that Facebook Messenger has ascended to the throne as the second most downloaded app globally. With more people relying on virtual conversations to stay connected than ever before, Messenger's popularity speaks volumes about the universal need for quick and convenient messaging. In this digital age, where emojis and GIFs reign supreme, one thing is clear: the power of communication knows no bounds, and Facebook Messenger is leading the charge with its crown intact.

Business Usage

  • 20 billion messages are exchanged between businesses and users monthly
  • 65% of consumers feel more confident messaging a business
  • 53% of consumers are more likely to shop with a business they can message
  • 70% of businesses use Facebook Messenger for customer service
  • 45% of consumers prefer businesses that offer messaging
  • 70% of businesses use Facebook Messenger to generate new leads
  • 55% of consumers are open to making purchases through Facebook Messenger
  • 53% of consumers are more likely to shop with businesses they can message
  • Facebook Messenger has a 15-60 minute average response time for businesses
  • 50% of businesses consider Facebook Messenger a critical communication channel
  • 80% of small businesses in the US use Facebook Messenger for customer communication
  • 35% of consumers have used Facebook Messenger to make a purchase
  • 65% of consumers feel more confident about purchases when they can message a business
  • 50% of businesses consider Facebook Messenger essential for customer retention

Interpretation

In a world where emojis speak louder than words, Facebook Messenger has become the modern-day agora, where businesses and consumers engage in a digital dance of commerce and customer service. With 20 billion messages flying back and forth each month, it's clear that the art of conversation is alive and thriving in the virtual realm. From boosting consumer confidence to generating new leads, Messenger has emerged as the holy grail for businesses seeking to connect with their audience. With an average response time that rivals a microwave dinner, businesses can't afford to miss the chat train. In this digital age, where words are the new currency, Facebook Messenger isn't just a tool—it's a lifeline to success. So, to all the businesses out there, remember: if you're not messaging, you're missing out.

Chatbots

  • 300,000 chatbots are active on Facebook Messenger
  • Facebook Messenger chatbots can reduce customer service costs by up to 30%
  • Facebook Messenger has over 150,000 monthly active bots
  • Facebook Messenger chatbots can answer up to 80% of routine questions
  • Facebook Messenger chatbots can increase sales by 67%
  • Facebook Messenger chatbots can handle up to 85% of customer service interactions
  • Facebook Messenger chatbots can reduce customer wait times by up to 90%
  • Facebook Messenger chatbots can save businesses up to $8 billion annually
  • Facebook Messenger chatbots can increase customer engagement by 54%
  • Facebook Messenger chatbots can reduce customer service costs by up to 50%
  • Facebook Messenger chatbots can increase customer satisfaction by 24%
  • Facebook Messenger chatbots can handle up to 10,000 conversations simultaneously
  • Facebook Messenger chatbots can increase sales conversions by up to 30%

Interpretation

In a world where chatbots are taking over Facebook Messenger faster than you can type "hello," these digital genies are proving to be more than just a fad. With the power to reduce costs, increase sales, handle customer inquiries at lightning speed, and save businesses billions, these bots are like the multitasking superheroes of the digital realm. So, next time you need assistance on Messenger, don't be surprised if you find yourself chatting with a bot that can juggle 10,000 conversations while boosting your satisfaction levels and your shopping cart. Who knew the future of customer service could be so...bot-tastic?

Development

  • Facebook Messenger has over 260,000 developers

Interpretation

With over 260,000 developers at their fingertips, Facebook Messenger isn't just a platform for sending cute emojis and GIFs anymore—it's a bustling ecosystem of innovation and creativity. These developers are like the behind-the-scenes wizards, constantly conjuring up new features and functionalities to keep us chatting, sharing, and stalking exes with unparalleled ease. So the next time you're mindlessly scrolling through your Messenger app, remember that it's not just an app—it's a thriving city of digital geniuses working tirelessly to keep us connected in the most entertaining and convenient ways possible.

Engagement

  • Facebook Messenger has a 40% open rate for messages
  • Facebook Messenger processes 8 billion messages daily
  • Facebook Messenger has a 98% message open rate
  • Facebook Messenger has a 50% higher conversion rate than email marketing
  • Facebook Messenger has a 10-80x better engagement rate than email
  • Facebook Messenger has a 70% higher open rate than email marketing

Interpretation

In a digital world inundated with messages vying for attention, Facebook Messenger emerges victorious with its impressive stats playing out like a superhero origin story. With a 40% open rate, it boldly leads the charge processing 8 billion messages daily, its 98% message open rate ensuring no stone is left unturned. Surpassing email marketing by a long shot, Messenger flaunts a 50% higher conversion rate and a jaw-dropping 10-80x better engagement rate. As it flaunts a 70% higher open rate than its aging rival, email marketing can't help but feel a tad green with envy. With these stats, Messenger isn't just messaging; it's dominating the playground of digital communication with style and finesse.

Features

  • Facebook Messenger supports over 100 languages

Interpretation

Facebook Messenger's multilingual prowess is nothing short of impressive, boasting fluency in over 100 languages. Much like a linguistic chameleon, Messenger effortlessly adapts to cater to the diverse global community it serves. With this capability, Messenger transcends language barriers and brings people closer together, proving that communication knows no bounds in the digital age. So whether you're typing "Bonjour," "Hola," or "Ciao," rest assured that Messenger has got you covered with its cosmopolitan linguistic toolkit.

User Base

  • Over 1.3 billion people use Facebook Messenger monthly
  • 56% of messaging app users use Facebook Messenger
  • 40% of US adults use Facebook Messenger daily
  • Facebook Messenger's user base grows by 11% year-over-year
  • Facebook Messenger is used in 190 countries

Interpretation

Facebook Messenger isn't just your average messaging app; it's basically the reigning champ of the digital communication world. With over 1.3 billion monthly users, it's like the cool kid everyone wants to hang out with. And with 56% of messaging app users choosing Messenger, it's safe to say it's the popular choice at the party. Plus, with 40% of US adults checking in daily, it's clear that Messenger is practically a daily ritual for many. And let's not forget its global domination – being used in 190 countries means Messenger is basically the ultimate globetrotter of the app world. All in all, Messenger's growth rate of 11% year-over-year proves that this app isn't just a passing trend – it's here to stay, and it's not slowing down anytime soon.

User Behavior

  • 80% of adults use messaging apps daily
  • 61% of consumers prefer messaging over email for customer service
  • 64% of people prefer messaging to calling a business
  • 75% of consumers prefer to engage with brands using private messaging
  • 60% of consumers feel more connected to brands they can message
  • 70% of consumers expect to be able to message businesses
  • 45% of consumers prefer Facebook Messenger for customer service
  • 70% of Facebook Messenger users expect a response within 5 minutes
  • 55% of consumers are more likely to trust a business they can message
  • 40% of Facebook Messenger users have interacted with a chatbot
  • 75% of consumers prefer to use messaging for customer service
  • 60% of Facebook Messenger users have messaged a business in the past year

Interpretation

In a world where instant gratification reigns supreme, the rise of messaging apps has transformed the way we interact with businesses. With statistics showing that a whopping 80% of adults are engaging in daily conversations through messaging platforms, it's clear that this mode of communication is here to stay. From customer service preferences to brand engagement, the numbers are compelling: 61% prefer messaging over email, 64% favor it over calling, and a staggering 75% opt for private messaging when engaging with brands. In this fast-paced digital landscape, businesses that embrace this trend are not only meeting consumer expectations but also building stronger connections and trust with their audience. So, if you want to stay ahead in the game, it's time to make messaging a priority - after all, your customers are just a quick chat away.

User Demographics

  • 40% of Facebook Messenger users are between 25-34 years old
  • 20% of Facebook Messenger users are between 35-44 years old
  • 40% of Facebook Messenger users are female
  • 60% of Facebook Messenger users are male

Interpretation

In a digital world where communication is king and emojis reign supreme, the realm of Facebook Messenger appears to be divided along age and gender lines. The statistics paint a vivid picture: the 25-34 age bracket rules the virtual roost with a 40% stronghold, followed closely by the slightly more mature 35-44 range at 20%. Meanwhile, in the battle of the sexes, the male contingent commands a 60% majority, leaving the female cohort to valiantly stand strong at 40%. So, while the Messenger universe may be primarily navigated by young males, never underestimate the power – and the voice – of the tech-savvy millennial woman.

User Satisfaction

  • Facebook Messenger has a 73% customer satisfaction rate

Interpretation

Facebook Messenger may be winning over hearts with its 73% customer satisfaction rate, but that still leaves room for improvement. Like a skilled chef crafting a gourmet meal, Messenger must continue to fine-tune its recipe for success, ensuring that users savor every interaction like a delectable bite of social media goodness. After all, in a world where attention spans are shorter than a Snapchat story, customer satisfaction is the ultimate garnish on the dish of digital communication.

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