GITNUX MARKETDATA REPORT 2024

Must-Know Facebook Ads Statistics [Recent Analysis]

Statistic 1

"Facebook’s ad income is projected to increase by over 75% between 2021 and 2026, accounting for 10% of all ad income worldwide."

Sources Icon

Statistic 2

"Meta (previously Facebook Inc.) generated approximately 113 billion dollars in ad revenues in 2022."

Sources Icon

Statistic 3

"Facebook’s ad income is projected to increase by over 75% between 2021 and 2026, accounting for 10% of all ad income worldwide."

Sources Icon

Statistic 4

"Instagram has a higher engagement rate than Facebook, making it a more effective platform for building a following and using branding methods."

Sources Icon

Statistic 5

"The average Facebook user clicks on 12 ads per month."

Sources Icon

Statistic 6

"The average cost per click (CPC) for Facebook ads across all industries is $1.72."

Sources Icon

Statistic 7

"The average click-through rate (CTR) for Facebook ads across all industries is 0.9%."

Sources Icon

Statistic 8

"78% of American consumers say they’ve discovered products on Facebook."

Sources Icon

Statistic 9

"The average video view time on Facebook is only 5.7 seconds."

Sources Icon

Statistic 10

"93% of Facebook advertisers use video ads."

Sources Icon

Statistic 11

"Carousel ads drive a 30-50% lower cost per conversion compared to single image ads."

Sources Icon

Statistic 12

"70% of Facebook ad revenue is generated from mobile ads."

Sources Icon

Statistic 13

"The finance and insurance industry has the lowest average CTR on Facebook ads at 0.56%."

Sources Icon

Statistic 14

"The apparel industry has the highest average CTR on Facebook ads at 1.24%."

Sources Icon

Statistic 15

"The average conversion rate for Facebook ads across all industries is 9.21%."

Sources Icon

Statistic 16

"Images account for 75-90% of Facebook advertising effectivity."

Sources Icon

Statistic 17

"The average Facebook ad takes up 9.3% of its total ad’s space with text."

Sources Icon

Statistic 18

"The recommended video length for Facebook ads is 15 seconds or less."

Sources Icon

Statistic 19

"85% of Facebook users watch videos with the sound off."

Sources Icon

Statistic 20

"62% of small businesses report that their Facebook Ads are failing to meet their targets."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!