GITNUX MARKETDATA REPORT 2024

Energy Drinks Statistics And Trends in 2024

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Energy drinks have surged in popularity, with sales reaching a record $11.5 billion in the US alone in 2020. North America accounts for 47% of global sales, and around 32.5% of young adults regularly consume them. The global energy drinks market is projected to grow at a CAGR of 7.1% from 2021 to 2028, with Red Bull holding the largest market share at 43%.

Annual global energy drink consumption is estimated to hit 84 billion by 2021, with 66% of US consumers being male and 34% female. Energy drinks rank as the second most popular dietary supplement among young Americans, according to the Centers for Disease Control & Prevention (CDC). Emergency department visits related to energy drink consumption rose by 14% between 2011 and 2014, as reported by the US Substance Abuse and Mental Health Services Administration.

In 2020, Monster Beverage Corporation reported net sales of $4.6 billion. Surveys show that 76% of consumers purchase their favorite energy drink from supermarkets or grocery stores, while 85% of smartphone users made offline purchases within the past 30 days. Among the competing brands, 5 Hour Energy holds a 25% market share.

Other notable data includes Western Europe’s off-trade volume of 2.2 liters in 2017, 22.1% of American high school students admitting to consuming energy shots or cans in 2018, and an 18% growth rate for sugar-free variants in the European Union in 2018. In India, Red Bull held a 75% market share in 2016, according to Indian Market Outlook Research.

These figures reflect the significant impact and ongoing growth of the energy drink industry.

The Most Important Statistics
Energy drink sales in the United States reached $11.5 billion in 2020. This statistic is a testament to the immense popularity of energy drinks in the United States. It shows that despite the challenges of 2020, energy drink sales still managed to reach an impressive $11.5 billion. This is a clear indication that energy drinks remain a popular choice for many Americans, and it is likely that this trend will continue in the future. 47% of worldwide energy drink sales occur in North America. This statistic is a telling indication of the immense popularity of energy drinks in North America. It speaks to the fact that the region is a major consumer of these beverages, and that the market for energy drinks is thriving in the area. This is an important point to consider when discussing energy drink statistics, as it provides insight into the current state of the industry.

Energy Drinks Statistics Overview

Approximately 32.5% of young adults consume energy drinks.

This statistic is significant in the context of a blog post about Energy Drinks Statistics because it provides a clear indication of the prevalence of energy drink consumption among young adults. It highlights the fact that a large portion of this demographic is engaging in the consumption of energy drinks, which could have implications for their health and wellbeing.

The global energy drinks market is expected to grow at a CAGR of 7.1% from 2021 to 2028.

This statistic is a crucial indicator of the potential of the energy drinks market in the coming years. It shows that the market is expected to experience significant growth, which could be a great opportunity for businesses to capitalize on. Furthermore, it provides a valuable insight into the future of the energy drinks industry, allowing readers to make informed decisions about their investments.

The Red Bull brand holds the largest share of the global energy drinks market at 43%.

This statistic is a testament to the success of the Red Bull brand, demonstrating its dominance in the global energy drinks market. It is a powerful indicator of the brand’s reach and influence, and is an important piece of information to consider when discussing energy drinks statistics.

The annual global consumption of energy drinks is estimated to reach 84 billion in 2021.

This statistic is a testament to the immense popularity of energy drinks, with global consumption estimated to reach an astonishing 84 billion in 2021. It is a clear indication of the growing demand for these beverages, and serves as a reminder of the need to stay informed about the potential health risks associated with their consumption.

66% of US energy drink consumers are male, while 34% are female.

This statistic is significant in the context of a blog post about Energy Drinks Statistics because it provides insight into the gender breakdown of energy drink consumers in the US. It reveals that the majority of energy drink consumers are male, indicating that marketing efforts should be tailored to this demographic. Additionally, it highlights the importance of understanding the gender dynamics of energy drink consumption in order to effectively target potential customers.

Energy drinks are the second most popular dietary supplement consumed by young people in the United States.

This statistic is a powerful indicator of the prevalence of energy drinks among young people in the United States. It speaks to the fact that energy drinks are a popular choice for those looking to supplement their diets, and it highlights the need for further research into the potential health risks associated with their consumption.

In 2014, energy drink-related emergency department visits increased by 14% in comparison to 2011.

This statistic is a stark reminder of the potential dangers of energy drinks. It shows that the number of emergency department visits related to energy drinks has increased significantly in a three-year period, indicating that more people are being adversely affected by these drinks. This is an important statistic to consider when discussing the risks associated with energy drinks.

76% of surveyed people in the US stated that they purchase energy drinks at supermarkets or grocery stores.

This statistic is significant in the context of a blog post about Energy Drinks Statistics, as it provides insight into the purchasing habits of the US population. It indicates that the majority of people are buying energy drinks from supermarkets or grocery stores, which could be used to inform marketing strategies and product placement. Additionally, it could be used to compare the purchasing habits of the US population to other countries, and to identify potential areas of growth.

85% of smartphone users in the United States have purchased an energy drink offline in the past 30 days.

This statistic is a powerful indicator of the prevalence of energy drink consumption among smartphone users in the United States. It demonstrates that a large majority of smartphone users have recently purchased an energy drink offline, suggesting that energy drinks are a popular choice among this demographic. This information is pertinent to a blog post about energy drink statistics, as it provides insight into the current state of energy drink consumption in the US.

5 Hour Energy has a 25% share of the energy shot market.

This statistic is significant in the context of energy drink statistics as it demonstrates the impressive market share that 5 Hour Energy holds. It is a testament to the success of the brand and its ability to capture a large portion of the energy shot market.

86% of adults in South Korea consume energy drinks.

This statistic is a powerful indicator of the prevalence of energy drinks in South Korea. It shows that the majority of adults in the country are consuming energy drinks, which is a noteworthy trend that should be discussed in a blog post about energy drinks statistics.

The energy drink category is expected to increase by 46% in off-premise dollar sales from 2020-2025.

This statistic is a powerful indicator of the potential growth of the energy drink category in the coming years. It suggests that the market for energy drinks is likely to expand significantly, providing an opportunity for businesses to capitalize on the increasing demand for these products. Furthermore, it provides insight into the potential profitability of investing in the energy drink industry, making it an invaluable piece of information for anyone interested in the sector.

In 2019, Starbucks Refreshers held 11% of the energy drink market in the United States.

This statistic is a testament to the success of Starbucks Refreshers in the energy drink market in the United States. It shows that the product has been able to capture a significant portion of the market share, indicating that it is a popular choice among consumers. This statistic is important to consider when discussing energy drink statistics, as it provides insight into the current trends in the industry.

The off-trade energy drinks volume consumed in Western Europe reached 2.2 billion liters in 2017.

This statistic is a testament to the immense popularity of energy drinks in Western Europe. It shows that the demand for these beverages is high and that they are a staple in the diets of many people in the region. This is an important piece of information for anyone looking to gain insight into the energy drinks market in Western Europe.

In a 2018 survey, 22.1% of US high school students reported consuming energy drinks or energy shots.

This statistic is a telling indication of the prevalence of energy drinks among US high school students. It highlights the fact that a significant portion of the student population is consuming these drinks, and thus serves as a reminder of the potential health risks associated with them.

Sugar-free energy drinks experienced a growth rate of 18% in 2018.

This statistic is a testament to the increasing popularity of sugar-free energy drinks. It shows that more and more people are turning to these drinks as a healthier alternative to traditional energy drinks. This is an important trend to note, as it indicates that people are becoming more health-conscious and are looking for healthier options when it comes to their beverage choices. This statistic is a great example of how the energy drink industry is evolving and adapting to the changing needs of consumers.

Red Bull held 75% of the energy drink market share in India in 2016.

This statistic is a testament to Red Bull’s success in India in 2016, highlighting the brand’s dominance in the energy drink market. It is a powerful indicator of the company’s success in the region and provides a valuable insight into the energy drink industry in India. This statistic is an important piece of information for anyone writing a blog post about energy drinks statistics, as it provides a clear picture of the market share of the leading energy drink brand in India.

Conclusion

The energy drink market is booming, with US sales reaching $11.5 billion in 2020 and global consumption estimated to hit 84 billion by 2021. North America accounts for 47% of global sales, while 32.5% of young adults regularly consume energy drinks. Red Bull dominates the market with a 43% share, followed by Monster Beverage Corporation’s net sales of $4.6 billion in 2020 and 5 Hour Energy’s 25% share in the energy shot category.

Other key statistics include 66% of US consumers being male and 34% female, along with 86% of South Korean adults consuming these beverages. Additionally, 76% of energy drink purchases are made at supermarkets or grocery stores, and 85% of consumers have made offline purchases within 30 days. Off-premise dollar sales are expected to increase by 46% between 2020 and 2025. Starbucks Refreshers held an 11% market share in the US in 2019, while Western Europe consumed 2.2 billion liters in 2017. Furthermore, 22.1% of US high school students reported consuming energy drinks in a 2018 survey. Sugar-free variants experienced an 18% growth rate in 2018, and Red Bull held a 75% market share in India in 2016.

In summary, the energy drink industry is experiencing remarkable growth both domestically and internationally, with increasing demand across different demographics worldwide.

References

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FAQs

What is the average caffeine content in energy drinks?

The average caffeine content in energy drinks ranges between 70 to 200 milligrams per serving, with a typical 8-ounce can containing around 80 milligrams of caffeine.

How do energy drink consumption rates compare between different age groups?

According to various survey data, the consumption of energy drinks is highest among young adults aged 18-34 years, with about 30% to 50% of them reporting regular consumption. Teenagers aged 12-17 years have a lower consumption rate, with around 12% to 17% using energy drinks habitually.

What percentage of energy drink users experience adverse health effects as a result of consumption?

Approximately 5% of energy drink consumers are reported to experience adverse health effects, including anxiety, insomnia, rapid heartbeat, and increased blood pressure.

How has the energy drink market grown over the past decade?

The global energy drink market has grown significantly over the past decade, at an average annual growth rate of about 7%. The market was valued at approximately $55.4 billion in 2020 and is projected to reach about $86.2 billion by 2026.

What are some common ingredients in energy drinks other than caffeine?

In addition to caffeine, energy drinks often contain other ingredients to enhance energy and focus, such as taurine, guarana, B vitamins, ginseng, and various forms of sugar.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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