GITNUX REPORT 2024

Employer Branding: Powering Recruitment Success with Strong Brand Reputation

Unveiling the Power of Employer Branding: Impact on Recruitment Costs, Retention, and Applicant Quality

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

75% of job seekers consider an employer's brand before even applying for a job

Statistic 2

50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase

Statistic 3

92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation

Statistic 4

78% of people look into a company's reputation as an employer before applying for a job

Statistic 5

84% of job seekers say the reputation of a company as an employer is important

Statistic 6

55% of job seekers abandon applications after reading negative reviews online

Statistic 7

96% of companies believe that employer brand and reputation can positively or negatively impact revenue

Statistic 8

88% of millennials believe that being part of the right company culture is very important

Statistic 9

67% of job seekers would accept a lower salary if the company had exceptionally positive reviews online

Statistic 10

75% of job seekers consider an employer's brand before even applying for a job

Statistic 11

50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase

Statistic 12

86% of women and 67% of men in the United States wouldn't join a company with a bad reputation

Statistic 13

55% of job seekers abandon applications after reading negative reviews online

Statistic 14

92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation

Statistic 15

78% of people look into a company's reputation as an employer before applying for a job

Statistic 16

84% of job seekers say the reputation of a company as an employer is important

Statistic 17

96% of companies believe that employer brand and reputation can positively or negatively impact revenue

Statistic 18

88% of millennials believe that being part of the right company culture is very important

Statistic 19

67% of job seekers would accept a lower salary if the company had exceptionally positive reviews online

Statistic 20

75% of job seekers consider an employer's brand before even applying for a job

Statistic 21

50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase

Statistic 22

86% of women and 67% of men in the United States wouldn't join a company with a bad reputation

Statistic 23

55% of job seekers abandon applications after reading negative reviews online

Statistic 24

92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation

Statistic 25

78% of people look into a company's reputation as an employer before applying for a job

Statistic 26

84% of job seekers say the reputation of a company as an employer is important

Statistic 27

96% of companies believe that employer brand and reputation can positively or negatively impact revenue

Statistic 28

Companies with strong employer brands see a 43% decrease in cost per hire

Statistic 29

A strong employer brand can lead to a 50% reduction in cost-per-hire

Statistic 30

Companies with strong employer brands see a 50% lower cost-per-hire

Statistic 31

Companies with strong employer brands see a 43% decrease in cost per hire

Statistic 32

Companies with strong employer brands see a 50% lower cost-per-hire

Statistic 33

Companies with strong employer brands see a 43% decrease in cost per hire

Statistic 34

Companies with strong employer brands see a 50% lower cost-per-hire

Statistic 35

Companies with strong employer brands see a 28% reduction in employee turnover

Statistic 36

Companies with strong employer brands see a 28% reduction in employee turnover

Statistic 37

Companies with strong employer brands see a 28% reduction in employee turnover

Statistic 38

Companies with strong employer brands see a 1-2 times faster time-to-hire

Statistic 39

Companies with strong employer brands see a 1-2 times faster time-to-hire

Statistic 40

Companies with strong employer brands see a 1-2 times faster time-to-hire

Statistic 41

72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring

Statistic 42

Companies with positive employer brands get twice as many applications as companies with negative brands

Statistic 43

Companies with strong employer brands see a 50% increase in qualified applicants

Statistic 44

80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent

Statistic 45

Companies with strong employer brands see 50% more qualified applicants

Statistic 46

72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring

Statistic 47

Companies with positive employer brands get 2.5 times more qualified applicants

Statistic 48

80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent

Statistic 49

Companies with strong employer brands see a 50% increase in qualified applicants

Statistic 50

Companies with strong employer brands see 50% more qualified applicants

Statistic 51

Companies with positive employer brands get 2.5 times more qualified applicants

Statistic 52

80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent

Statistic 53

Companies with strong employer brands see a 50% increase in qualified applicants

Statistic 54

86% of HR professionals say recruitment is becoming more like marketing

Statistic 55

69% of job seekers are likely to apply to a job if the employer actively manages its employer brand

Statistic 56

59% of candidates research companies on social media before applying

Statistic 57

75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand

Statistic 58

62% of job seekers visit social media channels to evaluate an employer's brand

Statistic 59

69% of active job seekers are likely to apply to a job if the employer actively manages its employer brand

Statistic 60

59% of candidates research companies on social media before applying

Statistic 61

62% of job seekers visit social media channels to evaluate an employer's brand

Statistic 62

69% of active job seekers are likely to apply to a job if the employer actively manages its employer brand

Statistic 63

59% of candidates research companies on social media before applying

Statistic 64

62% of job seekers visit social media channels to evaluate an employer's brand

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Summary

  • 86% of HR professionals say recruitment is becoming more like marketing
  • 75% of job seekers consider an employer's brand before even applying for a job
  • Companies with strong employer brands see a 43% decrease in cost per hire
  • 72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring
  • 50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase
  • Companies with positive employer brands get twice as many applications as companies with negative brands
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation
  • 69% of job seekers are likely to apply to a job if the employer actively manages its employer brand
  • A strong employer brand can lead to a 50% reduction in cost-per-hire
  • 78% of people look into a company's reputation as an employer before applying for a job
  • Companies with strong employer brands see a 28% reduction in employee turnover
  • 84% of job seekers say the reputation of a company as an employer is important
  • 55% of job seekers abandon applications after reading negative reviews online
  • Companies with strong employer brands see a 50% increase in qualified applicants
  • 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent

In a world where job seekers are more selective than ever, and companies are scrambling to stand out in the crowded talent market, one thing is becoming abundantly clear: recruitment is the new marketing. With 86% of HR professionals acknowledging this shift, its no surprise that the role of employer branding is taking center stage. From the 75% of job seekers who assess a companys brand before even clicking apply, to the 43% decrease in cost per hire for companies with strong employer brands, the numbers speak for themselves. Join us as we dive deep into the fascinating realm of employer branding and discover why its not just a trend, but a strategic imperative in todays competitive landscape.

Brand Perception

  • 75% of job seekers consider an employer's brand before even applying for a job
  • 50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation
  • 78% of people look into a company's reputation as an employer before applying for a job
  • 84% of job seekers say the reputation of a company as an employer is important
  • 55% of job seekers abandon applications after reading negative reviews online
  • 96% of companies believe that employer brand and reputation can positively or negatively impact revenue
  • 88% of millennials believe that being part of the right company culture is very important
  • 67% of job seekers would accept a lower salary if the company had exceptionally positive reviews online
  • 75% of job seekers consider an employer's brand before even applying for a job
  • 50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase
  • 86% of women and 67% of men in the United States wouldn't join a company with a bad reputation
  • 55% of job seekers abandon applications after reading negative reviews online
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation
  • 78% of people look into a company's reputation as an employer before applying for a job
  • 84% of job seekers say the reputation of a company as an employer is important
  • 96% of companies believe that employer brand and reputation can positively or negatively impact revenue
  • 88% of millennials believe that being part of the right company culture is very important
  • 67% of job seekers would accept a lower salary if the company had exceptionally positive reviews online
  • 75% of job seekers consider an employer's brand before even applying for a job
  • 50% of candidates say they wouldn't work for a company with a bad reputation - even for a pay increase
  • 86% of women and 67% of men in the United States wouldn't join a company with a bad reputation
  • 55% of job seekers abandon applications after reading negative reviews online
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation
  • 78% of people look into a company's reputation as an employer before applying for a job
  • 84% of job seekers say the reputation of a company as an employer is important
  • 96% of companies believe that employer brand and reputation can positively or negatively impact revenue

Interpretation

In a world where job seekers are not just looking for a paycheck, but for a meaningful connection with their employer, these statistics paint a clear picture: reputation is everything. It seems that in today's job market, a company's brand is as important as its bottom line. From millennials seeking the right culture fit to candidates willing to sacrifice salary for stellar reviews, the message is loud and clear – in the game of talent acquisition, reputation reigns supreme. So remember, dear employers, in the courtship dance of hiring, it's not just about showing them the money, it's about proving you're worth working for.

Cost Efficiency

  • Companies with strong employer brands see a 43% decrease in cost per hire
  • A strong employer brand can lead to a 50% reduction in cost-per-hire
  • Companies with strong employer brands see a 50% lower cost-per-hire
  • Companies with strong employer brands see a 43% decrease in cost per hire
  • Companies with strong employer brands see a 50% lower cost-per-hire
  • Companies with strong employer brands see a 43% decrease in cost per hire
  • Companies with strong employer brands see a 50% lower cost-per-hire

Interpretation

In the business world, a strong employer brand isn't just a nice-to-have; it's a must-have if you want to save some serious cash. According to the latest statistics, companies with a formidable employer brand can slash their cost per hire by a whopping 43% or even 50%. So, if you're looking to build a team without breaking the bank, it might be time to invest in some employer branding swagger. After all, a penny saved is a penny earned, and in this case, those pennies could add up to some serious savings.

Employee Retention

  • Companies with strong employer brands see a 28% reduction in employee turnover
  • Companies with strong employer brands see a 28% reduction in employee turnover
  • Companies with strong employer brands see a 28% reduction in employee turnover

Interpretation

In the world of employer branding, the numbers don't lie: companies with strong employer brands are like the elusive unicorns of the business world, attracting and retaining top talent with a magical 28% reduction in employee turnover. It seems that in the fierce battle for talent, a well-crafted employer brand is the secret weapon that keeps the best and brightest from galloping off into the sunset. So, if you want to build a dream team that sticks around for the long haul, it might be time to sprinkle a little employer branding fairy dust on your recruitment strategy.

Recruitment Efficiency

  • Companies with strong employer brands see a 1-2 times faster time-to-hire
  • Companies with strong employer brands see a 1-2 times faster time-to-hire
  • Companies with strong employer brands see a 1-2 times faster time-to-hire

Interpretation

In the fast-paced world of talent acquisition, having a strong employer brand is the equivalent of having a secret weapon for recruitment success. With companies boasting strong employer brands experiencing a 1-2 times faster time-to-hire, it's clear that job seekers are drawn to organizations that stand out and make a positive impression. So, if you want to speed up your hiring process and snag top talent before your competitors do, it's time to invest in enhancing your employer brand - after all, time waits for no employer!

Recruitment Impact

  • 72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring
  • Companies with positive employer brands get twice as many applications as companies with negative brands
  • Companies with strong employer brands see a 50% increase in qualified applicants
  • 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent
  • Companies with strong employer brands see 50% more qualified applicants
  • 72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring
  • Companies with positive employer brands get 2.5 times more qualified applicants
  • 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent
  • Companies with strong employer brands see a 50% increase in qualified applicants
  • Companies with strong employer brands see 50% more qualified applicants
  • Companies with positive employer brands get 2.5 times more qualified applicants
  • 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent
  • Companies with strong employer brands see a 50% increase in qualified applicants

Interpretation

In a world where job seekers have more options than flavors at an ice cream parlor, it's no wonder that 72% of recruiting leaders are nodding in agreement that a strong employer brand is the golden ticket to attracting top talent. With companies boasting positive employer brands receiving applications like bees to honey, it's clear that a good reputation pays off in spades. Talent acquisition managers are singing the same tune, with 80% recognizing that a strong employer brand is the secret sauce to landing those A-list applicants. So, in the competitive game of recruitment, it seems like having a killer employer brand isn't just a luxury—it's a necessity for those who dare to stand out in a crowded market.

Recruitment Marketing

  • 86% of HR professionals say recruitment is becoming more like marketing
  • 69% of job seekers are likely to apply to a job if the employer actively manages its employer brand
  • 59% of candidates research companies on social media before applying
  • 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand
  • 62% of job seekers visit social media channels to evaluate an employer's brand
  • 69% of active job seekers are likely to apply to a job if the employer actively manages its employer brand
  • 59% of candidates research companies on social media before applying
  • 62% of job seekers visit social media channels to evaluate an employer's brand
  • 69% of active job seekers are likely to apply to a job if the employer actively manages its employer brand
  • 59% of candidates research companies on social media before applying
  • 62% of job seekers visit social media channels to evaluate an employer's brand

Interpretation

In a world where job seekers have more options than flavors at an ice cream parlor, HR professionals are grabbing their scoops and getting creative with their recruitment strategies—turning the hiring process into a sweet marketing treat. With almost seven out of ten job seekers swayed by a company's employer branding efforts, it's evident that in the game of talent acquisition, a strong brand can be the cherry on top. So, to all the employers out there, remember to sprinkle some social media magic and actively manage your brand presence—because in this digital age, job seekers are not just checking out your company's website, they're scrolling through your social media feeds like a menu, deciding if they want to take a bite out of what you're serving up.

References