GITNUX MARKETDATA REPORT 2024

Ecommerce Software Industry Statistics

The Ecommerce Software Industry is expected to see continued growth with increasing adoption of online shopping and digital retail solutions across the globe.

Highlights: Ecommerce Software Industry Statistics

  • In 2020, the global eCommerce software market was valued at $5.32 billion.
  • It is projected that the eCommerce software market will reach $7.8 billion by 2026.
  • The eCommerce software market is expected to grow at a CAGR of 15.4% between 2021 and 2026.
  • North America is currently the largest market for eCommerce software, holding a 37% share in 2019.
  • About 62% of companies surveyed have reportedly achieved more than a 25% improvement in business performance using eCommerce software.
  • An estimated 82% of eCommerce businesses use multi-channel software.
  • Approximately 52% of online retailers named eCommerce software as their top investment priority in 2020.
  • About 40% of small retailers believe automation and AI will be the next big thing in eCommerce software.
  • Almost 95% of all eCommerce businesses use some form of eCommerce software for customer relationship management.
  • Around 70% of B2B marketers said online sales accounted for 10% of their sales before implementing eCommerce software.
  • Mobile eCommerce software applications are predicted to reach $6.3 trillion by 2021.
  • An estimated 39% of all eCommerce traffic in 2019 came from search engine traffic, highlighting the importance of SEO in eCommerce software.
  • Approximately 46% of small to mid-sized businesses still lack an eCommerce platform, indicating significant growth potential for the eCommerce software industry.
  • In 2020, over 50% of global eCommerce businesses were reportedly considering an upgrade to their eCommerce software.
  • Nearly 43% of eCommerce merchants reported that managing their platform effectively is one of their biggest challenges.
  • An estimated 67% of millennials prefer to shop online, demonstrating the need for effective eCommerce software for businesses targeting this demographic.
  • The average cart abandonment rate in 2020 was 69.8%, emphasizing the importance of checkout optimization in eCommerce software.
  • By 2023, the number of digital buyers is anticipated to reach 2.14 billion, indicating the tremendous user base that eCommerce software could have.

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The Latest Ecommerce Software Industry Statistics Explained

In 2020, the global eCommerce software market was valued at $5.32 billion.

The statistic indicates that in 2020, the worldwide eCommerce software market had an estimated value of $5.32 billion. This figure reflects the total market size of software solutions specifically designed for eCommerce operations, such as online retail platforms, payment gateways, digital marketing tools, and inventory management systems. The value highlights the scale and economic significance of the eCommerce software industry, showcasing a growing demand for technology that enables businesses to operate and sell their products or services online. With the increasing trend of online shopping and digital transactions, the eCommerce software market is likely to continue expanding in the coming years, driven by advancements in technology and changes in consumer behavior.

It is projected that the eCommerce software market will reach $7.8 billion by 2026.

The statistic that projects the eCommerce software market to reach $7.8 billion by 2026 indicates the expected growth and market size of the industry within the specified timeframe. This figure suggests a significant increase in the adoption and demand for eCommerce software solutions among businesses and consumers. The projected market value serves as a key indicator for potential investors, businesses, and stakeholders to assess the growth prospects and opportunities within the eCommerce software sector. This statistic highlights the importance of technological advancements, digital transformation, and the continued expansion of online retail platforms in driving the market towards reaching the forecasted value by 2026.

The eCommerce software market is expected to grow at a CAGR of 15.4% between 2021 and 2026.

This statistic indicates the anticipated Compound Annual Growth Rate (CAGR) for the eCommerce software market between the years 2021 and 2026. A CAGR of 15.4% implies that the market is expected to expand annually by an average rate of 15.4% over this five-year period. This growth projection suggests a significant increase in the demand for eCommerce software solutions, driven by factors such as the continued expansion of online retail, increasing digitization across industries, and the need for businesses to enhance their online presence and streamline their operations. The CAGR metric provides insights into the consistent year-over-year growth rate expected in the eCommerce software market, offering valuable information for businesses, investors, and stakeholders looking to understand and capitalize on the market trends and opportunities in the coming years.

North America is currently the largest market for eCommerce software, holding a 37% share in 2019.

This statistic indicates that North America dominated the eCommerce software market in 2019, holding the largest share of 37%. This means that within the global market for eCommerce software, North American companies, businesses, and consumers accounted for a significant portion of the industry. This strong presence suggests that the North American region had a higher adoption rate of eCommerce software compared to other regions in 2019. This statistic is important for businesses and investors looking to enter the eCommerce software market as it highlights the potential opportunities and competitiveness within the North American market specifically.

About 62% of companies surveyed have reportedly achieved more than a 25% improvement in business performance using eCommerce software.

The statistic indicates that 62% of the companies included in a survey have reported achieving a substantial improvement in their business performance, specifically through the utilization of eCommerce software. This suggests that the implementation of eCommerce technology has had a significant positive impact on the operations and outcomes of these companies. The finding highlights the potential of eCommerce software to enhance efficiency, productivity, and overall business success for a majority of the companies surveyed. This statistic serves as empirical evidence supporting the effectiveness of eCommerce solutions in driving business growth and performance improvement within organizations.

An estimated 82% of eCommerce businesses use multi-channel software.

The statistic ‘An estimated 82% of eCommerce businesses use multi-channel software’ indicates that a large majority of eCommerce businesses utilize software that allows them to sell products or services through multiple online channels. Multi-channel software enables businesses to manage inventory, sales, and other operations across various platforms such as websites, marketplaces, and social media channels. This high adoption rate suggests that eCommerce businesses recognize the importance of diversifying their sales channels to reach a broader audience and maximize their revenue potential. By leveraging multi-channel software, these businesses can streamline their operations, improve customer reach, and ultimately enhance their competitiveness in the online marketplace.

Approximately 52% of online retailers named eCommerce software as their top investment priority in 2020.

The statistic suggests that a majority, around 52%, of online retailers placed a high level of importance on investing in eCommerce software in the year 2020. This indicates a notable trend within the industry as online retailers recognize the significance of utilizing eCommerce software to enhance their online presence, streamline operations, and ultimately improve customer experience. By prioritizing investment in eCommerce software, retailers are likely aiming to stay competitive in the digital marketplace, increase efficiency in managing their online stores, and adapt to the evolving demands of online consumers. The statistic highlights the growing recognition of the pivotal role that eCommerce software plays in the success and growth of online retail businesses in the modern digital landscape.

About 40% of small retailers believe automation and AI will be the next big thing in eCommerce software.

The statistic indicates that a significant portion, specifically around 40%, of small retailers hold the belief that automation and artificial intelligence (AI) will play a pivotal role in shaping the future of eCommerce software. This suggests that these retailers recognize the potential benefits and opportunities that automation and AI technologies can offer in the realm of online retail. Their perception reflects a growing trend in the industry towards incorporating advanced technologies to streamline operations, enhance customer experiences, and drive business growth. The statistic highlights the increasing awareness and readiness of small retailers to embrace technological advancements in order to stay competitive and adapt to the evolving landscape of eCommerce.

Almost 95% of all eCommerce businesses use some form of eCommerce software for customer relationship management.

The statistic indicates that a vast majority, nearly 95%, of eCommerce businesses utilize some type of eCommerce software for managing customer relationships. This software helps businesses to effectively interact with customers throughout the sales process, from browsing products to completing purchases and providing post-sales support. By leveraging eCommerce software for customer relationship management, businesses can personalize the customer experience, track customer interactions, manage inquiries and feedback, and ultimately enhance customer satisfaction and loyalty. The high adoption rate of eCommerce software highlights its importance in optimizing operations and fostering successful customer relationships within the eCommerce industry.

Around 70% of B2B marketers said online sales accounted for 10% of their sales before implementing eCommerce software.

This statistic suggests that the majority of B2B marketers had minimal online sales representing only 10% of their total sales before adopting eCommerce software. The data highlights a significant shift in the sales landscape among B2B marketers, indicating a transition towards a greater reliance on digital channels to drive sales. Implementing eCommerce software appears to have played a crucial role in this transformation, allowing businesses to leverage online platforms to capture a larger share of their sales. This data underscores the growing importance of eCommerce solutions in the B2B sector and showcases the potential for businesses to capitalize on digital opportunities to drive growth and revenue.

Mobile eCommerce software applications are predicted to reach $6.3 trillion by 2021.

This statistic indicates that the market for mobile eCommerce software applications is expected to grow significantly over the next few years, reaching a value of $6.3 trillion by the year 2021. This prediction highlights the increasing importance of mobile platforms in the eCommerce sector, as more consumers are turning to mobile devices for their online shopping needs. The rapid growth in this market is likely driven by advancements in technology, consumer preferences for convenient shopping experiences, and the widespread adoption of smartphones and tablets. This trend underscores the need for businesses to prioritize mobile eCommerce strategies and invest in developing user-friendly and secure mobile applications to capitalize on this growing market potential.

An estimated 39% of all eCommerce traffic in 2019 came from search engine traffic, highlighting the importance of SEO in eCommerce software.

The statistic suggests that approximately 39% of the total traffic to eCommerce websites in 2019 originated from search engines, emphasizing the significant role Search Engine Optimization (SEO) plays in the success of eCommerce businesses. This finding underscores the critical importance for online retailers to optimize their websites and content for search engines in order to attract a substantial share of organic traffic, thus potentially increasing sales and revenue. By focusing on SEO strategies such as keyword optimization, backlinking, and creating high-quality content that aligns with search engine algorithms, eCommerce businesses can improve their visibility and overall online presence, ultimately driving more traffic and potentially increasing conversions.

Approximately 46% of small to mid-sized businesses still lack an eCommerce platform, indicating significant growth potential for the eCommerce software industry.

The statistic provided indicates that nearly half of small to mid-sized businesses have not yet adopted an eCommerce platform for conducting online transactions, highlighting a considerable opportunity for growth in the eCommerce software industry. The fact that such a large percentage of businesses are not utilizing eCommerce platforms suggests that there is untapped potential for software providers to provide solutions and capture a greater market share. As consumer behavior continues to shift towards online shopping, businesses that have yet to implement eCommerce solutions may be compelled to do so in order to remain competitive and meet the evolving demands of the market. This statistic underscores the significant growth prospects for the eCommerce software industry as more businesses recognize the importance of establishing an online presence and incorporating digital transactions into their operations.

In 2020, over 50% of global eCommerce businesses were reportedly considering an upgrade to their eCommerce software.

The statistic implies that in 2020, a substantial portion of global eCommerce businesses were contemplating upgrading their eCommerce software systems. This insight suggests a trend towards technological advancement and improvement in the eCommerce sector during that time. The decision to upgrade may have been driven by various factors such as the need for enhanced features, better security measures, improved user experience, or the desire to stay competitive in the rapidly evolving digital marketplace. Overall, the statistic reflects a significant shift towards investing in and leveraging more sophisticated technology solutions within the eCommerce industry to adapt to changing consumer needs and technological advancements.

Nearly 43% of eCommerce merchants reported that managing their platform effectively is one of their biggest challenges.

The statistic indicates that a significant proportion, specifically 43%, of eCommerce merchants identify managing their platform effectively as a major challenge they face. This finding suggests that a substantial portion of eCommerce businesses struggle with navigating the complexities of handling their online retail infrastructure, including aspects such as website functionality, usability, maintenance, and optimization. Managing an eCommerce platform effectively is crucial for ensuring smooth operations, enhancing user experience, and ultimately driving sales and profitability. By acknowledging this challenge, businesses can prioritize efforts to address platform management issues and seek solutions to improve their overall online presence and performance.

An estimated 67% of millennials prefer to shop online, demonstrating the need for effective eCommerce software for businesses targeting this demographic.

The statistic that an estimated 67% of millennials prefer to shop online highlights a significant trend in consumer behavior among this demographic, emphasizing the growing importance of effective eCommerce software for businesses looking to appeal to millennials. This data suggests that the majority of individuals within the millennial age group prioritize the convenience, variety, and accessibility offered by online shopping platforms in comparison to traditional brick-and-mortar stores. Businesses aiming to capture the attention and spending power of millennials must prioritize the development and utilization of robust eCommerce solutions that cater to their preferences and expectations. By understanding and adapting to the online shopping habits of millennials, companies can position themselves for success in a digital marketplace that continues to evolve rapidly.

The average cart abandonment rate in 2020 was 69.8%, emphasizing the importance of checkout optimization in eCommerce software.

The statistic that the average cart abandonment rate in 2020 was 69.8% highlights a significant challenge faced by eCommerce businesses. This rate indicates the percentage of online shoppers who add items to their virtual shopping carts but then abandon them before completing the purchase. The high abandonment rate underscores the critical need for checkout optimization in eCommerce software. By optimizing the checkout process, businesses can reduce friction points, streamline the payment process, and ultimately increase the chances of converting browsing customers into actual buyers. Improving the checkout experience can lead to higher conversion rates, increased revenue, and ultimately improved customer satisfaction in the competitive landscape of online retail.

By 2023, the number of digital buyers is anticipated to reach 2.14 billion, indicating the tremendous user base that eCommerce software could have.

This statistic projects that the number of individuals worldwide who engage in online purchasing, referred to as digital buyers, is expected to reach 2.14 billion by the year 2023. This anticipated growth highlights the substantial and increasing user base for eCommerce software, emphasizing the vast market potential for businesses operating within the digital retail space. With more people participating in online shopping, there is a growing opportunity for eCommerce platforms and businesses to cater to this expanding consumer base and tap into the lucrative market of digital buyers.

Conclusion

Based on the ecommerce software industry statistics presented, it is evident that the industry is growing rapidly and continuously evolving to meet the demands of consumers and businesses alike. Businesses can leverage these insights to make informed decisions and stay ahead in this competitive market. It is crucial for ecommerce companies to stay updated with the latest trends and technologies to remain relevant and successful in the ever-changing landscape of online retail.

References

0. – https://www.www.statista.com

1. – https://www.www.zendesk.com

2. – https://www.www.digitalcommerce360.com

3. – https://www.www.monetate.com

4. – https://www.www.marketsandmarkets.com

5. – https://www.www.bigcommerce.com

6. – https://www.www.emarketer.com

7. – https://www.www.pymnts.com

8. – https://www.baymard.com

9. – https://www.augmented.reality.news

10. – https://www.www.globenewswire.com

11. – https://www.www.forrester.com

12. – https://www.www.marketresearchfuture.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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