GITNUX REPORT 2024

Ebay Statistics: $100 Billion GMV, 138M Buyers, 1.7B Listings

Inside eBays Global Empire: 138M buyers, $9.8B revenue, 1.7B listings - the key stats revealed.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

A car or truck part is sold every second on eBay Motors

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A sneaker is sold every 1.5 seconds on eBay

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eBay has over 17 million live listings in the Home & Garden category

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eBay's fashion category generates over $10 billion in annual GMV

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eBay's Collectibles category generates over $5 billion in annual GMV

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eBay's Electronics category generates over $20 billion in annual GMV

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eBay has over 1 million live listings in the Toys & Hobbies category

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eBay's Authenticated Luxury program has authenticated over 1 million items

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eBay has over 2 million live listings in the Sporting Goods category

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eBay's Business & Industrial category generates over $4 billion in annual GMV

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eBay has over 500,000 live listings in the Musical Instruments category

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eBay has over 1.5 million live listings in the Jewelry & Watches category

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eBay has over 500,000 live listings in the Cameras & Photo category

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eBay has over 2 million live listings in the Collectibles & Art category

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eBay has over 1 million live listings in the Health & Beauty category

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eBay has approximately 11,600 employees worldwide

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eBay's revenue in 2022 was $9.8 billion

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eBay's Gross Merchandise Volume (GMV) in 2022 was $73.9 billion

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eBay's marketplace facilitated $100 billion in GMV in 2020

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eBay's net income in 2022 was $2.0 billion

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eBay's Promoted Listings drove $1.2 billion in revenue in 2022

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eBay's take rate (revenue as a percentage of GMV) was 13.3% in 2022

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eBay's average revenue per active buyer was $71 in 2022

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eBay's GMV from advertising and payments was $3.2 billion in 2022

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eBay's managed payments processed $95 billion in GMV in 2022

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eBay's operating margin was 27.6% in 2022

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eBay operates in 190 markets

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57% of eBay's revenue comes from international markets

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eBay's top 5 markets account for over 70% of its revenue

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eBay's app is used in over 190 countries

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eBay's international net revenue was $5.5 billion in 2022

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There are approximately 1.7 billion listings on eBay

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83% of items sold on eBay are new

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eBay has over 1.5 billion live listings at any given time

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Over 80% of items sold on eBay are Buy It Now

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eBay has over 1 billion product listings

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eBay has over 20 product categories

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eBay's Certified Refurbished program has over 150 brands

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eBay's C2C business accounts for approximately 20% of its GMV

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eBay's mobile apps have been downloaded over 500 million times

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62% of eBay's GMV involves a mobile touchpoint

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The eBay app is used in over 190 countries

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eBay has more than 100 million app downloads on Android

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eBay's iOS app has a 4.8 star rating on the App Store

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eBay's Android app has over 100 million installs

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eBay's mobile GMV accounts for more than 50% of total GMV

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eBay's mobile apps are available in over 190 countries

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eBay's app is ranked in the top 10 shopping apps in over 100 countries

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eBay's app has been downloaded over 50 million times on iOS

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eBay's mobile apps are available in over 20 languages

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eBay's app has a 4.7 star rating on the Google Play Store

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eBay's app is available on iOS, Android, and iPad

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eBay's app is ranked in the top 5 shopping apps in over 50 countries

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eBay's app supports over 20 forms of payment

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eBay has over 138 million active buyers worldwide

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eBay has over 19 million sellers globally

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eBay's active buyer base grew by 1% in Q4 2022

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eBay has over 1.6 million active sellers in the US

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eBay's US site receives over 100 million unique monthly visitors

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eBay has over 5 million sellers in the UK

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eBay has over 500,000 active sellers in Germany

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eBay has over 3 million active sellers in the EU

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eBay has over 250,000 active sellers in France

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eBay has over 100,000 active sellers in Australia

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eBay has over 19 million sellers globally

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eBay has over 50,000 active sellers in Italy

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Summary

  • eBay has over 138 million active buyers worldwide
  • eBay operates in 190 markets
  • There are approximately 1.7 billion listings on eBay
  • eBay's revenue in 2022 was $9.8 billion
  • 57% of eBay's revenue comes from international markets
  • eBay's mobile apps have been downloaded over 500 million times
  • 62% of eBay's GMV involves a mobile touchpoint
  • eBay has over 19 million sellers globally
  • A car or truck part is sold every second on eBay Motors
  • eBay's Gross Merchandise Volume (GMV) in 2022 was $73.9 billion
  • eBay has approximately 11,600 employees worldwide
  • 83% of items sold on eBay are new
  • A sneaker is sold every 1.5 seconds on eBay
  • eBay's marketplace facilitated $100 billion in GMV in 2020
  • eBay has over 1.5 billion live listings at any given time

With over 138 million active buyers worldwide and a staggering 1.7 billion listings, eBay is not just an online marketplace—its a global phenomenon. From selling a car part every second on eBay Motors to hawking a sneaker every 1.5 seconds, the numbers behind this e-commerce giant are as impressive as they are entertaining. Dive into the intriguing world of eBay statistics, where a sneaker sale is just a click away, and the average revenue per active buyer is a cool $71 in 2022.

Category Performance

  • A car or truck part is sold every second on eBay Motors
  • A sneaker is sold every 1.5 seconds on eBay
  • eBay has over 17 million live listings in the Home & Garden category
  • eBay's fashion category generates over $10 billion in annual GMV
  • eBay's Collectibles category generates over $5 billion in annual GMV
  • eBay's Electronics category generates over $20 billion in annual GMV
  • eBay has over 1 million live listings in the Toys & Hobbies category
  • eBay's Authenticated Luxury program has authenticated over 1 million items
  • eBay has over 2 million live listings in the Sporting Goods category
  • eBay's Business & Industrial category generates over $4 billion in annual GMV
  • eBay has over 500,000 live listings in the Musical Instruments category
  • eBay has over 1.5 million live listings in the Jewelry & Watches category
  • eBay has over 500,000 live listings in the Cameras & Photo category
  • eBay has over 2 million live listings in the Collectibles & Art category
  • eBay has over 1 million live listings in the Health & Beauty category

Interpretation

eBay isn't just an online marketplace; it's a bustling digital metropolis where cars rev their engines, sneakers strut their stuff, and homes and gardens grow virtually. With a fashion sector that could make even the most stylish runway designer blush, eBay is a global trendsetter. From vintage trinkets to cutting-edge electronics, this e-commerce giant boasts a marketplace for every niche, ensuring that whether you're a collector, a musician, or a health-conscious beauty maven, there's a digital shelf with your name on it. So, next time you hit "search," remember you're not just shopping; you're entering a bustling virtual bazaar where over 1 million different worlds await your perusal.

Company Information

  • eBay has approximately 11,600 employees worldwide

Interpretation

eBay's workforce of 11,600 employees proves that when it comes to online shopping, they're not just in the business of "auctioning" off their success. With a global team spanning every corner of the world, eBay is not just selling items, they're selling a culture of innovation and customer satisfaction. So if you thought eBay was just about bidding wars and finding hidden treasures, think again - behind every winning bid is a hard-working team making it all possible.

Financial Performance

  • eBay's revenue in 2022 was $9.8 billion
  • eBay's Gross Merchandise Volume (GMV) in 2022 was $73.9 billion
  • eBay's marketplace facilitated $100 billion in GMV in 2020
  • eBay's net income in 2022 was $2.0 billion
  • eBay's Promoted Listings drove $1.2 billion in revenue in 2022
  • eBay's take rate (revenue as a percentage of GMV) was 13.3% in 2022
  • eBay's average revenue per active buyer was $71 in 2022
  • eBay's GMV from advertising and payments was $3.2 billion in 2022
  • eBay's managed payments processed $95 billion in GMV in 2022
  • eBay's operating margin was 27.6% in 2022

Interpretation

eBay's financial stats read like the ultimate shopping spree wishlist—$9.8 billion in revenue, $73.9 billion in Gross Merchandise Volume, and a net income of $2.0 billion. It's no surprise that eBay's marketplace is like the bustling bazaar of the internet, with $100 billion in GMV in 2020 and $3.2 billion coming from advertising and payments alone in 2022. With a take rate of 13.3%, eBay's Promoted Listings seem to be the VIP section driving $1.2 billion in revenue. So, next time you're browsing for bargains on eBay, remember that behind the scenes, they're pulling off financial feats that would make any seasoned shopper exclaim, "Cha-ching!"

Global Reach

  • eBay operates in 190 markets
  • 57% of eBay's revenue comes from international markets
  • eBay's top 5 markets account for over 70% of its revenue
  • eBay's app is used in over 190 countries
  • eBay's international net revenue was $5.5 billion in 2022

Interpretation

eBay's global domination is not just a bidding war, it's a strategic conquest covering 190 markets and raking in a cool $5.5 billion in international revenue in 2022. With 57% of its revenue coming from beyond its homeland, eBay's top 5 markets might as well have their own exclusive VIP section in the online marketplace world. The eBay app has spread like wildfire, reaching over 190 countries - truly making it the go-to shopping destination for bargain hunters and collectors alike.

Marketplace Size

  • There are approximately 1.7 billion listings on eBay
  • 83% of items sold on eBay are new
  • eBay has over 1.5 billion live listings at any given time
  • Over 80% of items sold on eBay are Buy It Now
  • eBay has over 1 billion product listings
  • eBay has over 20 product categories
  • eBay's Certified Refurbished program has over 150 brands
  • eBay's C2C business accounts for approximately 20% of its GMV

Interpretation

With a staggering 1.7 billion listings on eBay, it's clear that if you can dream it, chances are it's for sale here – whether it's a rare collectible or your neighbor's vintage sneaker collection. The fact that 83% of items sold are new just confirms that in the world of eBay, one man's trash is definitely another man's treasure. And with over 1.5 billion live listings at any moment, it seems like the online marketplace never sleeps – much like the dedicated sellers hitting the "Buy It Now" button over 80% of the time. With 1 billion product listings and 20 categories to choose from, eBay truly has something for everyone, from tech enthusiasts to fashionistas. And let's not forget about the Certified Refurbished program with 150 brands, proving that quality and affordability can coexist even in the virtual shopping world. Lastly, the C2C business accounting for 20% of eBay's GMV just shows that in the age of digital commerce, personal connections and transactions still hold value alongside the faceless click of a button. In a nutshell, eBay is not just an online marketplace – it's a thriving digital universe where the possibilities are as vast as the number of listings.

Mobile Commerce

  • eBay's mobile apps have been downloaded over 500 million times
  • 62% of eBay's GMV involves a mobile touchpoint
  • The eBay app is used in over 190 countries
  • eBay has more than 100 million app downloads on Android
  • eBay's iOS app has a 4.8 star rating on the App Store
  • eBay's Android app has over 100 million installs
  • eBay's mobile GMV accounts for more than 50% of total GMV
  • eBay's mobile apps are available in over 190 countries
  • eBay's app is ranked in the top 10 shopping apps in over 100 countries
  • eBay's app has been downloaded over 50 million times on iOS
  • eBay's mobile apps are available in over 20 languages
  • eBay's app has a 4.7 star rating on the Google Play Store
  • eBay's app is available on iOS, Android, and iPad
  • eBay's app is ranked in the top 5 shopping apps in over 50 countries
  • eBay's app supports over 20 forms of payment

Interpretation

eBay's mobile apps are not just popular, they are practically taking over the world. With more downloads than there are grains of sand on a beach, it seems like everyone from Timbuktu to Tokyo is tapping their way to online shopping bliss. From the high praises on the App Store, where it reigns supreme with a 4.8-star rating, to the vast array of payment options that would make a Swiss banker blush, eBay's apps are clearly the MVPs of the e-commerce game. So next time you're browsing for that vintage vinyl or rare collectible, just remember, you're not alone—there are millions of others doing the same thing, in over 190 countries and counting.

User Base

  • eBay has over 138 million active buyers worldwide
  • eBay has over 19 million sellers globally
  • eBay's active buyer base grew by 1% in Q4 2022
  • eBay has over 1.6 million active sellers in the US
  • eBay's US site receives over 100 million unique monthly visitors
  • eBay has over 5 million sellers in the UK
  • eBay has over 500,000 active sellers in Germany
  • eBay has over 3 million active sellers in the EU
  • eBay has over 250,000 active sellers in France
  • eBay has over 100,000 active sellers in Australia
  • eBay has over 19 million sellers globally
  • eBay has over 50,000 active sellers in Italy

Interpretation

With more active buyers and sellers than a bustling marketplace on a weekend, eBay's empire seems to have no bounds. From the United States to the far reaches of Australia, over 138 million buyers worldwide are tapping into the world of online auctions, while a staggering 19 million sellers are vying for their attention. With numbers that rival a small country's population, it's clear that eBay is not just a platform, but a global phenomenon where commerce meets community in a digital dance of supply and demand.

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