GITNUX MARKETDATA REPORT 2024

E Cigarette Industry Statistics

**** The global e-cigarette industry is projected to grow at a significant rate, driven by increasing adoption among consumers and advancements in technology.

Highlights: E Cigarette Industry Statistics

  • Out of all adults in the U.S. who smoke regular cigarettes, 52.8% reported having ever tried an e-cigarette, according to 2020 data.
  • The global e-cigarette and vape market size was valued at $15.7 billion in 2020.
  • The U.S segment led the e-cigarette and vape market in 2020 and accounted for 27.9% share of the global revenue.
  • According to CDC, in 2020, nearly 20% of high school students in U.S. reported they had used e-cigarettes in the past 30 days.
  • The e-Cigarette market revenue in China amounted to $6 billion in 2020.
  • The e-cigarette market in the Asia Pacific excluding Japan is expected to increase at 24.2% from 2019 to 2024.
  • There are over 460 different e-cigarette brands worldwide.
  • In 2020, JUUL Labs held the highest share in the e-cigarette market with sales over 47% in the U.S.
  • The global E-cigarette market witnessed a compound annual growth rate (CAGR) of 23.8% during 2012–2018.
  • The value of the E-cigarette market worldwide is expected to be USD 39.6 billion by 2023.
  • The E-cigarette market in the United States is projected to reach a value of $16.5 billion in 2023.
  • The Middle East & Africa E-cigarettes market was valued at USD 267.3 million in 2020 and expected to reach USD 584.3 million by 2026.
  • Disposable e-cigarettes filled 30.42 percent of the e-cigarettes market share worldwide in 2020.
  • In 2020, direct online channels contributed to about 20.1% of the e-cigarette liquid market sales in the U.S.
  • In 2018, an estimated 2.8 million adults in Great Britain were current e-cigarette users, around 5.4% of the adult population.
  • In 2021, approximately 56 percent of e-cigarette users in the United States were male.
  • The French Vaping market was valued at around 820 million euros in the year 2019.
  • About 7 out of 10 middle and high school students – more than 18 million young people – see e-cigarette advertising in stores, online, in newspapers and magazines, or on television and in movies.

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The Latest E Cigarette Industry Statistics Explained

Out of all adults in the U.S. who smoke regular cigarettes, 52.8% reported having ever tried an e-cigarette, according to 2020 data.

The statistic indicates that among adults in the United States who smoke regular cigarettes, 52.8% reported having tried an e-cigarette at least once according to data from 2020. This suggests that there is a notable level of experimentation with e-cigarettes among smokers. It reflects a substantial proportion of regular cigarette smokers who are open to or curious about using e-cigarettes as an alternative or in addition to traditional smoking methods. Understanding the prevalence of e-cigarette experimentation among this group can be important for public health officials and policymakers in assessing trends in smoking behavior and designing strategies for tobacco control and harm reduction initiatives.

The global e-cigarette and vape market size was valued at $15.7 billion in 2020.

The statistic indicates that the global market for e-cigarettes and vaping products reached a value of $15.7 billion in 2020. This figure represents the total revenue generated by the sales of e-cigarettes and related devices and accessories worldwide during that year. The substantial market size reflects the growing popularity and demand for these products among consumers. Factors such as shifting preferences towards alternatives to traditional tobacco products, increased awareness about the potential health risks associated with smoking, and advancements in technology contributing to product innovation have likely fueled the expansion of the e-cigarette and vape market. Additionally, regulatory changes and market dynamics may have also played a role in shaping the market landscape for these products.

The U.S segment led the e-cigarette and vape market in 2020 and accounted for 27.9% share of the global revenue.

This statistic indicates that the United States segment was the top-performing market in the e-cigarette and vape industry in 2020, responsible for generating the highest revenue compared to other regions globally. Specifically, the U.S segment captured a significant market share of 27.9%, highlighting its dominance and prominence in driving the overall financial success of the industry. This suggests that the U.S market was a key player in shaping the trends, innovations, and consumer preferences within the e-cigarette and vape market in 2020, making it a crucial region for businesses operating in this sector to focus on and invest in.

According to CDC, in 2020, nearly 20% of high school students in U.S. reported they had used e-cigarettes in the past 30 days.

The statistic provided by the CDC indicates that in 2020, approximately 20% of high school students in the United States reported using e-cigarettes within the past 30 days. This finding highlights a concerning trend of e-cigarette use among adolescents and the potential public health implications associated with it. E-cigarettes contain nicotine, which can be highly addictive and harmful, especially to young individuals whose brains are still developing. Understanding the prevalence of e-cigarette use among high school students is crucial for informing targeted interventions and policies aimed at reducing rates of use and promoting healthier behaviors among youth in the U.S.

The e-Cigarette market revenue in China amounted to $6 billion in 2020.

The statistic states that the e-Cigarette market revenue in China reached $6 billion in 2020. This figure indicates the total value of sales generated by e-Cigarettes within the Chinese market during that year. The revenue is a reflection of the growing popularity and demand for e-Cigarettes in China, potentially driven by factors such as changing consumer preferences, increasing awareness of health concerns related to traditional tobacco smoking, and advancements in technology. The $6 billion revenue figure highlights the significant economic impact of the e-Cigarette industry in China and suggests a lucrative market opportunity for businesses operating in this sector.

The e-cigarette market in the Asia Pacific excluding Japan is expected to increase at 24.2% from 2019 to 2024.

The statistic provided indicates that the e-cigarette market in the Asia Pacific region, excluding Japan, is projected to experience a substantial growth rate of 24.2% over the five-year period from 2019 to 2024. This growth rate suggests a significant upward trend in the demand for e-cigarettes in the region during the specified time frame. The statistic implies that the market is poised for expansion, potentially driven by factors such as changing consumer preferences, increasing awareness of health concerns related to traditional tobacco products, and regulatory environments that may be favorable to e-cigarette products. The forecasted growth rate suggests a promising market outlook for e-cigarette manufacturers and stakeholders in the Asia Pacific region.

There are over 460 different e-cigarette brands worldwide.

The statistic that there are over 460 different e-cigarette brands worldwide highlights the vast and rapidly growing market of electronic nicotine delivery systems. E-cigarettes have surged in popularity, with a wide range of options available to consumers in terms of flavors, designs, and features. The sheer number of brands indicates a highly competitive industry, where companies continuously strive to differentiate themselves and attract customers. This statistic also points towards the diverse preferences of users and the evolving nature of the e-cigarette market, with innovations and new entrants constantly shaping the industry landscape.

In 2020, JUUL Labs held the highest share in the e-cigarette market with sales over 47% in the U.S.

The statistic indicates that in 2020, JUUL Labs dominated the e-cigarette market in the U.S. by holding a market share exceeding 47%. This signifies that nearly half of all e-cigarette sales in the United States during that year were attributed to JUUL Labs, emphasizing their significant presence and influence in the industry. This high market share suggests that JUUL was able to capture a substantial portion of the consumer base, potentially outperforming its competitors in terms of brand recognition, product appeal, marketing strategies, or other factors. The statistic underscores JUUL’s position as a key player in the e-cigarette market and highlights the company’s success in capturing a substantial share of the market in 2020.

The global E-cigarette market witnessed a compound annual growth rate (CAGR) of 23.8% during 2012–2018.

The statistic indicates that the global E-cigarette market experienced a significant average annual growth rate of 23.8% from 2012 to 2018. This suggests that the demand for E-cigarettes was increasing rapidly over this period. A compound annual growth rate (CAGR) of 23.8% implies that the market more than doubled in size approximately every three years during this time frame. Factors such as changing consumer preferences, increased awareness of the health risks associated with traditional tobacco products, and advancements in E-cigarette technology may have contributed to this substantial growth rate. This statistic highlights the strong market potential and increasing popularity of E-cigarettes worldwide.

The value of the E-cigarette market worldwide is expected to be USD 39.6 billion by 2023.

This statistic indicates the projected market size of the global E-cigarette industry, with an expected value of USD 39.6 billion by the year 2023. This figure reflects the estimated revenue generated from the sale of E-cigarettes across various markets around the world. The growth of the E-cigarette market is influenced by factors such as increasing awareness about the potential health risks associated with traditional cigarette smoking, as well as the rising trend of vaping as an alternative. The substantial value forecasted for the E-cigarette market highlights its significant economic impact and the escalating demand for E-cigarette products worldwide.

The E-cigarette market in the United States is projected to reach a value of $16.5 billion in 2023.

The statistic that the E-cigarette market in the United States is projected to reach a value of $16.5 billion in 2023 indicates the expected revenue generated from the sale of electronic cigarettes in the country for that year. This prediction reflects the anticipated growth and expansion of the E-cigarette industry, driven by factors such as increasing consumer demand, technological advancements, and changing regulations. The projected value serves as an important indicator for companies, investors, and policymakers to understand the market trends and make informed decisions related to product development, marketing strategies, and regulatory frameworks within the E-cigarette sector.

The Middle East & Africa E-cigarettes market was valued at USD 267.3 million in 2020 and expected to reach USD 584.3 million by 2026.

The statistic provided highlights the current and projected growth of the E-cigarettes market in the Middle East & Africa region. In 2020, the market was valued at USD 267.3 million, indicating the market’s size in that year. The statistic further predicts that the market is expected to grow significantly, reaching a value of USD 584.3 million by the year 2026. This projected growth signifies a substantial increase in market size over the six-year period, suggesting a growing demand for E-cigarettes in the region.

Disposable e-cigarettes filled 30.42 percent of the e-cigarettes market share worldwide in 2020.

The statistic stating that disposable e-cigarettes filled 30.42 percent of the e-cigarettes market share worldwide in 2020 indicates the proportion of the total e-cigarettes market that was accounted for by disposable e-cigarettes during that year. With this market share percentage, we can infer that disposable e-cigarettes held a significant portion of the market relative to other types of e-cigarettes. This data suggests that disposable e-cigarettes were popular among consumers and potentially experienced a surge in demand compared to other e-cigarette products in 2020. Additionally, this information may be valuable for industry analysis, market research, and understanding consumer preferences within the e-cigarettes market.

In 2020, direct online channels contributed to about 20.1% of the e-cigarette liquid market sales in the U.S.

The statistic indicates that in 2020, approximately 20.1% of e-cigarette liquid sales in the United States were attributed to direct online channels. This suggests that a significant portion of consumers purchased e-cigarette liquids through online platforms rather than brick-and-mortar stores or other retail channels. The increasing popularity of online shopping, convenience of ordering from home, and possibly the wider selection and competitive pricing offered by online retailers may have contributed to the substantial market share held by direct online channels in the e-cigarette liquid industry during that year.

In 2018, an estimated 2.8 million adults in Great Britain were current e-cigarette users, around 5.4% of the adult population.

In 2018, an estimated 2.8 million adults in Great Britain were current e-cigarette users, representing approximately 5.4% of the adult population. This statistic indicates the prevalence of e-cigarette use among adults in Great Britain during that time period. The figure of 2.8 million individuals provides a numerical representation of the number of adults using e-cigarettes, while the percentage of 5.4% gives a relative measure of the proportion of the adult population engaging in this behavior. This information is valuable for understanding the popularity and acceptance of e-cigarettes as an alternative to traditional tobacco products in Great Britain, as well as for informing public health policies and interventions related to smoking cessation and harm reduction efforts.

In 2021, approximately 56 percent of e-cigarette users in the United States were male.

The statistic provided indicates that in the year 2021, around 56 percent of individuals who use e-cigarettes in the United States were male. This suggests that there is a notable gender disparity among e-cigarette users, with a higher proportion of males compared to females. Understanding the demographic breakdown of e-cigarette users can be valuable for public health officials, policymakers, and researchers in developing targeted interventions and education programs aimed at reducing e-cigarette use and associated health risks among specific populations. Further research may be necessary to explore the underlying reasons for this gender difference and to implement effective strategies to address it.

The French Vaping market was valued at around 820 million euros in the year 2019.

The statistic indicates that the French Vaping market had an estimated total worth of approximately 820 million euros in the year 2019. This value represents the overall revenue generated from the sales of vaping products in France during that particular year. The figure highlights the significant size and economic importance of the vaping industry within the country’s consumer market. It suggests a growing trend in the popularity and acceptance of vaping products among French consumers, as evidenced by the considerable market value attributed to this sector. This information could be valuable for stakeholders in the vaping industry, policymakers, and researchers seeking to understand and analyze the market dynamics and trends related to vaping products in France.

About 7 out of 10 middle and high school students – more than 18 million young people – see e-cigarette advertising in stores, online, in newspapers and magazines, or on television and in movies.

The statistic highlights that a significant majority of middle and high school students, approximately 70% or 7 out of 10, are exposed to e-cigarette advertising across various media platforms including stores, online channels, newspapers, magazines, television, and movies. This exposure equates to more than 18 million young people nationwide. The prevalence of e-cigarette advertising targeting this age group raises concerns regarding potential influences on their perceptions, attitudes, and behaviors related to vaping and tobacco product use. Such widespread exposure underscores the need for regulatory measures and educational campaigns to protect and inform young individuals about the risks associated with e-cigarette use.

References

0. – https://www.www.futuremarketinsights.com

1. – https://www.www.statista.com

2. – https://www.www.mordorintelligence.com

3. – https://www.www.gov.uk

4. – https://www.apnews.com

5. – https://www.www.brainvire.com

6. – https://www.www.drugabuse.gov

7. – https://www.www.cdc.gov

8. – https://www.www.grandviewresearch.com

9. – https://www.www.psmarketresearch.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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