GITNUX MARKETDATA REPORT 2024

Diversity In The Liquor Industry Statistics

Statistics on diversity in the liquor industry emphasize the underrepresentation of minority-owned businesses and the need for increased inclusivity and representation.

With sources from: wine-business-international.com, nytimes.com, forbes.com, bbc.com and many more

Statistic 1

5% of master distillers in the U.S. are women.

Statistic 2

55% of U.S. breweries plan to implement diversity initiatives.

Statistic 3

18% of executive positions in the global spirits industry belong to women.

Statistic 4

Over 70% of surveyed consumers value diversity in liquor brands.

Statistic 5

Female-founded alcohol brands have grown by 10% annually over the past five years.

Statistic 6

Only 2.5% of brewers in the U.S. are people of color.

Statistic 7

The representation of women in senior roles within the wine industry increased by 8% over the past five years.

Statistic 8

Minorities hold only 7% of executive roles in the global liquor industry.

Statistic 9

Women make up 35% of the global workforce in the beverage alcohol sector.

Statistic 10

Hispanic-owned wineries represent less than 2% of the market.

Statistic 11

Women account for 50% of wine consumers in the U.S.

Statistic 12

Women make up 43% of new craft beer drinkers.

Statistic 13

There has been a 15% increase in minority-owned beer brands in the last decade.

Statistic 14

People of color own less than 1% of U.S. wineries.

Statistic 15

Less than 8% of employees in the wine industry are Black.

Statistic 16

90% of Black wine consumers feel underserved by the industry.

Statistic 17

Only 4% of U.S. wineries are owned by women.

Statistic 18

The number of minority-owned liquor stores grew by 12% from 2015-2020.

Statistic 19

LGBTQ+ representation in the liquor industry is estimated at 6%.

Statistic 20

12% of liquor industry executives are women.

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In this post, we will explore the current landscape of diversity within the liquor industry, shedding light on the statistical realities that shape this sector. From the representation of women in executive positions to the growth of minority-owned alcohol brands, the data paints a revealing picture of the industry’s inclusivity and the work that still needs to be done towards achieving true diversity and equality.

Statistic 1

"5% of master distillers in the U.S. are women."

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Statistic 2

"55% of U.S. breweries plan to implement diversity initiatives."

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Statistic 3

"18% of executive positions in the global spirits industry belong to women."

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Statistic 4

"Over 70% of surveyed consumers value diversity in liquor brands."

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Statistic 5

"Female-founded alcohol brands have grown by 10% annually over the past five years."

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Statistic 6

"Only 2.5% of brewers in the U.S. are people of color."

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Statistic 7

"The representation of women in senior roles within the wine industry increased by 8% over the past five years."

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Statistic 8

"Minorities hold only 7% of executive roles in the global liquor industry."

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Statistic 9

"Women make up 35% of the global workforce in the beverage alcohol sector."

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Statistic 10

"Hispanic-owned wineries represent less than 2% of the market."

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Statistic 11

"Women account for 50% of wine consumers in the U.S."

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Statistic 12

"Women make up 43% of new craft beer drinkers."

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Statistic 13

"There has been a 15% increase in minority-owned beer brands in the last decade."

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Statistic 14

"People of color own less than 1% of U.S. wineries."

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Statistic 15

"Less than 8% of employees in the wine industry are Black."

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Statistic 16

"90% of Black wine consumers feel underserved by the industry."

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Statistic 17

"Only 4% of U.S. wineries are owned by women."

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Statistic 18

"The number of minority-owned liquor stores grew by 12% from 2015-2020."

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Statistic 19

"LGBTQ+ representation in the liquor industry is estimated at 6%."

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Statistic 20

"12% of liquor industry executives are women."

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Interpretation

The statistics presented reveal a mixed landscape of diversity within the liquor industry, showcasing progress in some areas while highlighting disparities in others. While there are encouraging signs, such as the increasing number of female-founded alcohol brands and the growth of diversity initiatives in breweries, there remains a significant underrepresentation of women, people of color, and minorities in key roles across the industry. Consumers increasingly value diversity, yet this sentiment is not fully reflected in the demographics of industry professionals or business ownership. Addressing these disparities and fostering a more inclusive and representative industry will be crucial moving forward to truly align with consumer preferences and ensure sustainable growth and relevance in the market.

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