The Most Surprising Digital Media Consumption Statistics in 2024

In this post, we explore the compelling statistics surrounding digital media consumption in today’s rapidly evolving landscape. From the prevalence of multi-device usage to the surge in digital marketing investments and the growing impact of social media platforms, these statistics shed light on the significant role of digital media in shaping consumer behavior and marketing strategies.

Statistic 1

"60% of U.S. adults use more than one device simultaneously such as watching TV while on a smartphone."

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Statistic 2

"49% of marketers report that they will increase their investment in digital marketing in 2022."

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Statistic 3

"The average time spent on social media per day is 2 hours and 24 minutes."

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Statistic 4

"Instagram stories are used by over 500 million users daily."

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Statistic 5

"54% of consumers prefer to watch video content from brands they support."

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Statistic 6

"By 2022, mobile devices accounted for 55% of total digital media consumption in the U.S."

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Statistic 7

"Video streaming accounted for 65% of global internet traffic in 2020."

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Statistic 8

"70% of marketers plan to increase their investment in digital video ads in 2022."

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Statistic 9

"Digital media consumption increased by an additional 30% during the COVID-19 pandemic."

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Statistic 10

"In 2021, 72% of U.S. adults used at least one social media site."

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Statistic 11

"Global eCommerce retail sales reached $4.28 trillion in 2020."

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Statistic 12

"90% of marketers claim that social media marketing increased their business exposure."

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Statistic 13

"Podcast listening grew by 24% from 2020 to 2021."

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Statistic 14

"The global digital ad spend is expected to reach $389 billion in 2022."

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Statistic 15

"80% of internet users regularly watch streaming video content."

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Statistic 16

"By 2021, there were over 1.2 billion digital and mobile-only bank accounts globally."

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Statistic 17

"92% of marketers reported a positive ROI from video marketing."

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Statistic 18

"85% of adults in the U.S. get their news from digital media."

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Statistic 19

"Streaming viewers are projected to surpass traditional TV viewers by 2024."

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Statistic 20

"In 2021, the average daily time spent with digital media in the United States was 7 hours and 50 minutes."

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In conclusion, the statistics on digital media consumption paint a clear picture of the evolving landscape driven by increased multi-device usage, growing investment in digital marketing, and a shift towards video content and social media platforms. The significant rise in time spent on social media, the dominance of video streaming, and the expanding digital ad spend all point towards a future where digital media plays a central role in how people consume information and engage with brands. The data also highlight the impact of the COVID-19 pandemic on accelerating digital media consumption trends. As marketers continue to prioritize video advertising and social media marketing, and as streaming services gain further traction, it is evident that the reliance on digital media will only continue to grow in the coming years.

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