The Latest Deodorant Industry Statistics Explained
Global deodorant market size valued at USD 22.5 Billion in 2019.
The statistic indicates that the global deodorant market was worth USD 22.5 billion in terms of revenue generated in the year 2019. This figure represents the total value of deodorant products sold worldwide during that year. This market size value reflects the economic significance and scale of the deodorant industry, highlighting the high demand for personal care products such as deodorants across various regions and markets. The statistic serves as a key indicator for companies operating in the deodorant market, providing insights into the industry’s size, growth potential, and competitive landscape.
The deodorant market is expected to grow at a CAGR of 5.3% from 2020 to 2027.
This statistic indicates that the deodorant market is projected to expand at a Compound Annual Growth Rate (CAGR) of 5.3% between the years 2020 and 2027. The CAGR represents the smoothed annual growth rate over a specified period, in this case, seven years. This growth rate suggests a steady increase in the size and revenue of the deodorant market over the forecasted period, driven by factors such as changes in consumer preferences, innovations in product offerings, and expanding market reach. It implies opportunities for businesses operating in the deodorant industry to capitalize on this positive trend and potentially achieve higher profitability and market share in the coming years.
In 2019, spray deodorants accounted for 64.1% of global share.
The statistic ‘In 2019, spray deodorants accounted for 64.1% of global share’ indicates that spray deodorants held a significant portion of the market in 2019, representing nearly two-thirds of the global deodorant industry. This information suggests that spray deodorants were the most popular choice among consumers compared to other types of deodorants such as roll-ons, sticks, or solid deodorants. The data emphasizes the dominance of spray deodorants in the market, highlighting their widespread usage and likely popularity among consumers worldwide during that period.
The sales of deodorants in the U.S. were approximately 4.5 billion U.S. dollars in 2020.
The statistic “The sales of deodorants in the U.S. were approximately 4.5 billion U.S. dollars in 2020” represents the total monetary value of deodorant products sold in the United States during the year 2020. This figure indicates the significant demand for deodorants by consumers in the U.S. market, reflecting their purchasing behavior and the importance placed on personal hygiene and grooming products. The sales value of 4.5 billion U.S. dollars reflects the aggregate revenue generated by deodorant manufacturers and retailers in the country, highlighting the size and significance of the deodorant industry within the U.S. economy.
The Asia Pacific is expected to expand at the fastest CAGR of 6.7% from 2020 to 2027.
The statistic indicates that the Asia Pacific region is projected to experience the highest Compound Annual Growth Rate (CAGR) of 6.7% between the years 2020 and 2027. This growth rate implies the annualized rate at which the region’s economic or market size is anticipated to increase over the specified time period. In this context, it suggests that the Asia Pacific region is expected to demonstrate robust and sustained growth compared to other regions, making it an attractive market for investment and expansion opportunities. Factors driving this growth may include emerging markets, increasing industrialization, technological advancements, changing demographics, and improving infrastructure, among others. Overall, the statistic highlights the growth potential and attractiveness of the Asia Pacific region for businesses and investors.
87.2% of the U.S. population used deodorants and antiperspirants in 2020.
The statistic “87.2% of the U.S. population used deodorants and antiperspirants in 2020” indicates the proportion of individuals in the United States who reported using these personal care products during that specific year. This implies that the vast majority of the population prioritizes personal hygiene and odor control through the use of deodorants and antiperspirants. This statistic could have important implications for the personal care industry, as well as public health initiatives related to hygiene and cleanliness. Additionally, it provides valuable insight into consumer behavior trends and preferences within the U.S. population during the specified time period.
In 2020, more than half of female consumers in the United States reported using Secret brand deodorants.
The statistic indicates that in 2020, a majority of female consumers in the United States, specifically more than half, reported using Secret brand deodorants. This information suggests that Secret brand deodorants have achieved significant market penetration among female consumers in the U.S. It could be indicative of the brand’s popularity, effectiveness, or marketing efforts targeting this demographic. This statistic is important for stakeholders, such as the company behind the Secret brand, competitors, and marketers, as it provides valuable insights into consumer behavior and preferences within the deodorant market segment targeted towards women in the U.S. It also highlights the brand’s competitive position and potential for growth within the industry.
Old Spice is the leading brand of men’s deodorants and antiperspirants in the U.S., with sales of approximately $180.6 million in 2020.
The statistic “Old Spice is the leading brand of men’s deodorants and antiperspirants in the U.S., with sales of approximately $180.6 million in 2020” indicates that Old Spice holds the largest market share in the men’s deodorant and antiperspirant product category in the United States. The sales figure of $180.6 million suggests that Old Spice generated the highest revenue compared to other competing brands in the same product category during the year 2020. This statistic reflects the popularity and consumer preference for Old Spice products among men in the U.S., as evidenced by the significant sales volume.
Deodorants and antiperspirants are used by 95% of women and 91% of men in the U.S.
The statistic indicates that a high percentage of individuals in the U.S., specifically 95% of women and 91% of men, use deodorants and antiperspirants. This highlights the widespread and common practice of using these personal care products among both genders. The data suggests that the vast majority of the population, regardless of gender, prioritize personal hygiene and odor control by incorporating deodorants and antiperspirants into their daily routines. This statistic underscores the importance and prevalence of these products in American society, reflecting the cultural norms and expectations surrounding personal grooming and body odor management.
Natural deodorant sales in the U.S. grew by over 23% in 2019, outpacing the general market growth.
The statistic indicates that sales of natural deodorants in the United States experienced significant growth of more than 23% in 2019, which surpassed the overall market growth rate for deodorant products. This suggests a rising demand and preference among consumers for natural and organic personal care products, potentially driven by increasing health and environmental concerns. The outpacing of general market growth could indicate a shift in consumer behavior towards more sustainable and healthier product options, highlighting a potential trend in the personal care industry. This data points to a growing market opportunity and a potential shift in consumer preferences towards natural deodorant products in the U.S.
In 2018, the global deodorant stick market predicted to reach a market value of around $4.37 billion.
The statistic that the global deodorant stick market was predicted to reach a market value of around $4.37 billion in 2018 indicates the estimated financial worth of sales in the worldwide deodorant stick industry for that year. This figure suggests significant market demand and consumer spending on deodorant sticks across different regions and market segments during the period. The prediction of a value nearing $4.37 billion highlights the market’s size and potential profitability for companies operating in the deodorant stick market, serving as a useful indicator for businesses in strategic planning, investment decisions, and assessing competitive landscapes within the industry.
Brazil has the highest market share in the Latin American deodorant market as of 2020.
The statistic indicating that Brazil has the highest market share in the Latin American deodorant market as of 2020 implies that out of all the countries within the Latin American region, Brazil holds a larger portion of the total market for deodorants. This could suggest that Brazilian consumers have a higher demand for deodorant products compared to other Latin American countries, and/or that deodorant brands in Brazil are more successful in capturing market share than their counterparts in neighboring countries. This statistic highlights Brazil’s dominance in the deodorant market within the region, showcasing the country’s importance as a key player in the personal care industry in Latin America.
The global market for organic deodorants is projected to reach $158.5 million by 2025.
The statistic indicates that the global market for organic deodorants is expected to grow significantly and reach a value of $158.5 million by the year 2025. This projection suggests a growing consumer interest and demand for natural and organic personal care products, as individuals increasingly prioritize health, sustainability, and environmental consciousness. The increasing awareness of potentially harmful chemicals present in traditional deodorants has fueled the demand for organic alternatives, driving the growth of this specific market segment. The forecasted market value serves as a marker for the potential opportunities and growth within the organic deodorant industry in the coming years, reflecting a shift towards more eco-friendly and health-conscious consumer choices.
Men’s deodorant and antiperspirants was worth $3.7 billion in the U.S in 2020.
The statistic reveals that the market for men’s deodorant and antiperspirants in the United States attained a substantial value of $3.7 billion in 2020. This figure indicates a significant demand for these personal care products among male consumers within the country. The robust market size suggests that men prioritize hygiene and grooming, leading to a lucrative industry for deodorants and antiperspirants specifically designed for their needs. The statistic reflects the economic importance of this product category and highlights the potential for growth and innovation within the men’s personal care market in the U.S.
The expenditure on deodorants in Spain reached 490 million euros in 2019.
The statistic “The expenditure on deodorants in Spain reached 490 million euros in 2019” represents the total amount of money spent by consumers in Spain on deodorant products during the year 2019. This figure reflects the significant financial investment dedicated to personal care and hygiene products within the Spanish market. The expenditure on deodorants serves as an indicator of consumer behavior and preferences towards personal grooming and hygiene practices. Analyzing trends in deodorant expenditure can provide insights into changes in consumer habits, economic conditions, and overall market dynamics in the personal care industry in Spain.
The global aluminum-free deodorant market to reach a value of $1.84 billion by 2025.
This statistic conveys a projection for the global aluminum-free deodorant market, indicating that its value is expected to reach $1.84 billion by the year 2025. Aluminum-free deodorants have gained popularity in recent years due to health and environmental concerns associated with aluminum compounds present in traditional deodorants. The anticipated growth in market value suggests a significant shift in consumer preference towards natural and environmentally-friendly personal care products. Factors such as increasing awareness about the potential health risks of aluminum, rising demand for chemical-free personal care products, and shifting consumer preferences towards sustainable and eco-friendly options are likely driving forces behind this projected market expansion.
Indonesia represented the largest market for deodorants within Asia, accounting for 25% of the total share in 2020.
Based on the statistic provided, it can be inferred that Indonesia held the highest market share for deodorants among all Asian countries in 2020, with a substantial 25% of the total market. This indicates that Indonesian consumers have a strong preference for deodorant products, making Indonesia a key market for deodorant manufacturers and marketers within the region. The significant market share held by Indonesia highlights the importance of understanding and catering to the preferences and purchasing behaviors of Indonesian consumers in order to effectively compete and succeed in the deodorant industry in Asia.
Teenagers in the U.S. spend about $335 million on personal care products such as deodorants each year.
The statistic indicates that teenagers in the United States collectively spend approximately $335 million annually on personal care products like deodorants. This data reveals not only the significant amount of money that teenagers allocate towards maintaining personal hygiene and grooming, but also reflects the lucrative nature of the personal care industry. The expenditure on deodorants specifically highlights the importance of this product category for teenagers, likely driven by societal norms and personal preferences regarding hygiene and scent. Understanding the sizable financial investment that teenagers make in personal care products provides insights into consumer behavior patterns within this demographic and sheds light on the economic impact of their purchasing decisions in this particular market segment.
The global vegan deodorant market is expected to expand at a CAGR of 14.1% during the forecast period.
This statistic indicates that the global vegan deodorant market is projected to grow significantly at a compound annual growth rate (CAGR) of 14.1% over the forecast period. This suggests a strong upward trend in consumer demand for vegan deodorant products, potentially driven by increasing awareness of environmental and ethical considerations among consumers. The high CAGR signifies a rapid pace of market expansion, indicating a favorable outlook for businesses operating in this sector. Companies within the vegan deodorant market may need to adapt to this growth by scaling up production, expanding distribution channels, and enhancing marketing strategies to capitalize on the increasing demand for these products.
Online sales of deodorant and antiperspirants captured 10.7% of total sales in 2020.
The statistic stating that online sales of deodorant and antiperspirants captured 10.7% of total sales in 2020 indicates the proportion of sales in this particular product category that were conducted through online channels as opposed to traditional brick-and-mortar retail locations. This figure suggests that online shopping is gaining momentum in the personal care industry, with a significant portion of consumers opting to purchase these products through e-commerce platforms. The increase in online sales could be attributed to various factors, such as convenience, a broader selection of products, and the shift towards digital shopping trends. This trend underscores the importance for businesses in the personal care sector to adapt their marketing and distribution strategies to cater to the growing online consumer base.
References
0. – https://www.www.statista.com
1. – https://www.www.nielsen.com
2. – https://www.www.imarcgroup.com
3. – https://www.www.globenewswire.com
4. – https://www.www.grandviewresearch.com
5. – https://www.www.mordorintelligence.com
