GITNUX MARKETDATA REPORT 2024

Deodorant Industry Statistics

The deodorant industry is experiencing steady growth globally, with a projected CAGR of around 5% in the coming years driven by changing consumer preferences towards personal hygiene and grooming products.

Statistic 1

"Global per capita spending on deodorants is highest in Western Europe."

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Statistic 2

"The average American spends about $18 per year on deodorant."

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Statistic 3

"North America accounted for the largest share of the deodorant market in 2020."

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Statistic 4

"Online sales of deodorants have been increasing due to the rise of e-commerce platforms."

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Statistic 5

"Spray deodorants hold the largest market share by product type."

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Statistic 6

"The male grooming segment, including deodorants, is projected to grow substantially due to increased spending on personal care products."

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Statistic 7

"The prevalence of aluminum-free deodorants is increasing due to health concerns."

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Statistic 8

"Stick deodorants remain popular due to their mess-free application."

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Statistic 9

"The deodorant market is expected to grow at a CAGR of 5.8% from 2021 to 2028."

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Statistic 10

"Deodorant usage is higher among females compared to males."

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Statistic 11

"Unilever, Procter & Gamble, and L'Oréal are the leading companies in the global deodorant market."

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Statistic 12

"Organic and natural deodorants are gaining popularity, and their market segment is projected to grow at a CAGR of 6.5% from 2020 to 2027."

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Statistic 13

"In 2021, deodorant sales in the United States were estimated to be around $4.2 billion."

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Statistic 14

"Deodorant brands are increasingly adopting sustainable packaging solutions."

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Statistic 15

"Over 90% of adults in the US use deodorant regularly."

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Statistic 16

"In 2020, the global deodorant market was valued at approximately $22.54 billion."

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Statistic 17

"The APAC (Asia-Pacific) region is projected to see the fastest growth in the deodorant market during the forecast period from 2021 to 2028."

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Statistic 18

"The deodorant market saw a decline in 2020 due to the COVID-19 pandemic but has since been recovering."

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Statistic 19

"Roll-on deodorants are expected to witness significant growth owing to their convenience and longer-lasting effects."

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Statistic 20

"Innovations like anti-perspirant sprays for sensitive skin are driving market growth."

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