The Latest Data Broker Industry Statistics Explained
The global data broker market size was valued at $200.86 billion in 2020.
The statistic indicates that the global data broker market, which involves companies that collect and analyze data on individuals and businesses for various purposes such as marketing, research, and decision-making, had a market size of $200.86 billion in 2020. This figure represents the total value of the market in terms of revenue generated by data broker services during that year. The sizeable market value reflects the increasing demand for data-driven insights and the growing role of data analytics in various industries. The data broker market is expected to continue growing as organizations seek to leverage data to gain a competitive edge and improve their operations.
The data broker market is expected to grow at a CAGR of 11.5% from 2021 to 2026.
This statistic indicates that the data broker market is projected to experience a Compound Annual Growth Rate (CAGR) of 11.5% over the period of 2021 to 2026. This suggests that the market for data brokers, who specialize in collecting, analyzing, and selling consumer information, is expected to expand steadily over the next five years. The CAGR of 11.5% signifies the average annual rate of growth during this time frame, highlighting the potential for increased demand for data brokerage services and the continued evolution of the data economy. This statistic is important for investors, businesses, and policymakers to understand the expected trend in the data broker industry and its broader implications for data privacy, security, and regulation.
Data brokers collect information about approximately 1.4 billion consumers.
This statistic indicates that data brokers, who are companies that aggregate and sell consumer data, have accumulated information on a vast number of individuals, specifically around 1.4 billion consumers. This extensive collection of data encompasses a wide range of personal information such as demographics, purchasing habits, online activities, and more. The scale of data gathering by these brokers highlights the widespread nature of data collection and the potential impact on individuals’ privacy and security. It also underscores the significant role that data brokers play in enabling targeted marketing, risk assessment, and other data-driven decision-making processes in various industries.
In the U.S., there are up to 4000 data broker companies.
The statistic that there are up to 4000 data broker companies in the United States indicates the presence of a significant number of entities that specialize in collecting, analyzing, and selling consumer information. These companies gather data from various sources such as public records, online activities, and purchases, and then package and sell this information to other businesses for marketing, advertising, and other purposes. The sheer number of data broker companies highlights the scale of the industry and the extent to which individuals’ personal information is being commoditized and utilized for commercial gains. This statistic underscores the importance of understanding and regulating the activities of these data broker companies to protect consumer privacy and data security.
Data broker revenues reached $21 billion in 2018 in the U.S..
The statistic ‘Data broker revenues reached $21 billion in 2018 in the U.S.’ indicates the total amount of revenue generated by data brokers in the United States in the year 2018. Data brokers are companies that collect, analyze, and sell consumer data to other businesses for various purposes such as marketing, advertising, and risk assessment. The $21 billion figure highlights the significant size and economic impact of the data brokerage industry, underscoring the growing importance of data-driven insights and decision-making in today’s digital economy. This statistic suggests that data brokerage is a lucrative and rapidly expanding sector within the broader information industry landscape in the U.S.
The North American market accounted for almost half of the global data broker market share in 2020.
This statistic indicates that the North American region, comprising the United States and Canada primarily, represented a significant portion of the global data broker market in 2020, capturing close to 50% of the market share. Data brokers are companies that collect, analyze, and sell data about consumers or businesses to other organizations. The prominence of the North American market in this industry suggests a robust demand for data-driven insights and services within the region, potentially driven by a combination of advanced technology infrastructure, strong consumer purchasing power, and diverse business ecosystems. Additionally, it underscores the importance of the North American market as a key player in the data economy and highlights the region’s influence on global data brokerage trends.
Europe is expected to see significant growth in the data broker industry, with a CAGR of 14.8% from 2021-2026.
This statistic indicates that the data broker industry in Europe is anticipated to experience considerable expansion over the period from 2021 to 2026, with a Compound Annual Growth Rate (CAGR) of 14.8%. This growth rate suggests a steady and robust increase in the market size and revenue generated by data brokers in Europe. The high CAGR reflects the growing demand for data-related services and products in the region, highlighting the importance of data in various sectors such as marketing, finance, and technology. This projection signals opportunities for businesses and investors to capitalize on the evolving data economy in Europe during the specified time frame.
The healthcare sector is expected to provide significant growth opportunities for data brokers, expected to grow at a CAGR of 15% between 2021-2026.
This statistic suggests that the healthcare sector is poised for robust expansion, presenting lucrative prospects for data brokers who specialize in this industry. The Compound Annual Growth Rate (CAGR) of 15% projected between 2021-2026 indicates a steady and substantial increase in demand for data brokerage services within the healthcare space. This growth is likely driven by the increasing digitalization of healthcare data, advancements in technology, and the growing need for data-driven insights to improve patient care, operational efficiency, and decision-making within healthcare organizations. Overall, this statistic underscores the growing importance of data analytics and data brokerage in the healthcare sector, highlighting a promising avenue for business growth and innovation.
The e-commerce sector accounted for around 30% of the data broker market value in 2020.
This statistic indicates that the e-commerce sector, which primarily involves online buying and selling of goods and services, was a significant player in the data broker market in the year 2020. Data brokers are companies that collect and sell consumer data to other businesses for various purposes, such as targeted marketing or risk assessment. The fact that the e-commerce sector accounted for roughly 30% of the data broker market value suggests that e-commerce companies played a substantial role in data transactions and leveraging consumer information for their operations during that year. This partnership between the e-commerce sector and data brokers likely facilitated the targeting of potential customers, enhancing marketing strategies, and overall business performance within the e-commerce industry.
The average consumer has data held by up to 100 data brokers.
This statistic suggests that the average consumer’s personal data is being collected and stored by a large number of data brokers, potentially up to 100 different entities. Data brokers are organizations that collect and sell consumer information, often without the individual’s explicit knowledge or consent. As a result, consumers may have limited visibility and control over who has access to their data and how it is being used. This widespread sharing of personal information among numerous data brokers raises concerns about privacy, security, and the potential for exploitation of individuals’ data without their awareness.
In 2020, approximately 35% of data broker revenue came from risk mitigation services.
The statistic indicates that in 2020, around 35% of the total revenue generated by data brokers stemmed from offering risk mitigation services. This means that a significant portion of the income earned by data brokers comes from services designed to help organizations identify, assess, and mitigate potential risks related to their data assets. Risk mitigation services can include activities such as data security solutions, compliance assistance, fraud detection, and privacy protection measures. The fact that such a substantial proportion of revenue is attributed to risk mitigation services suggests a growing awareness among businesses of the importance of safeguarding their data assets and managing associated risks in today’s data-driven environment.
50% of data broker revenue in 2020 came from marketing services.
The statistic “50% of data broker revenue in 2020 came from marketing services” indicates that half of the total revenue generated by data brokers in 2020 was attributed to providing marketing services. This implies that marketing services was a significant source of income for data brokers during that year, highlighting the importance of leveraging consumer data for targeted marketing strategies. It also suggests that data brokers played a crucial role in assisting businesses with their marketing efforts by providing valuable insights and information derived from data analysis, ultimately contributing significantly to their overall revenue.
Approximately 80% of consumers are unaware that data brokers exist.
The statistic that approximately 80% of consumers are unaware that data brokers exist indicates a significant lack of knowledge among the general population about the existence and activities of data brokers. Data brokers are entities that collect and analyze personal information about individuals from various sources, such as online activities, purchases, and public records, to create detailed profiles that are often used for targeted marketing. The fact that the majority of consumers are uninformed about the existence of data brokers raises concerns about privacy and data protection issues, as individuals may not be aware of how their personal information is being collected, shared, and utilized without their consent. Increased awareness and transparency about the practices of data brokers are essential to empower consumers to make informed decisions about their privacy and data security.
68% of U.S. adults do not trust companies to keep their personal information private.
The statistic that 68% of U.S. adults do not trust companies to keep their personal information private suggests a widespread lack of confidence among the population regarding data privacy practices of businesses. This statistic highlights a significant concern among consumers about the security and confidentiality of their personal information when interacting with companies. The high percentage of individuals expressing distrust underscores the importance of companies implementing robust data protection measures and transparency in their handling of customer data to build trust and maintain customer relationships. This statistic signals a growing awareness and emphasis on privacy rights in the digital age, emphasizing the need for organizations to prioritize data privacy practices to retain consumer trust.
Only 20% of consumers may have a clear understanding of how data brokers collect and use their personal data.
This statistic indicates that there is a lack of awareness among consumers regarding the practices of data brokers in collecting and utilizing their personal information. Specifically, only 20% of the surveyed population demonstrate a clear understanding of how data brokers operate in gathering and leveraging their personal data. This suggests that the majority of consumers may not fully comprehend the extent to which their personal information is being collected, shared, and potentially monetized by data brokers. Such a finding underscores the importance of promoting transparency and education efforts to empower consumers to make informed decisions about their privacy and data protection in an increasingly digitized and data-driven world.
There has been a 70% increase in third-party data usage for enhancing data-driven strategies since 2016.
The statistic indicates that the utilization of third-party data for improving data-driven strategies has surged by 70% from 2016 to the present. This substantial increase suggests a growing reliance on external data sources to enhance decision-making processes and drive business outcomes. Third-party data, sourced from outside organizations or providers, offers valuable insights and complements internal data assets, enabling businesses to gain a more comprehensive understanding of their target markets, consumer behavior, and industry trends. The rise in third-party data usage highlights a shifting trend towards a more data-centric approach to decision-making, underscoring the importance of leveraging diverse data sources to stay competitive and informed in today’s data-driven landscape.
The rise of companies using data brokers for marketing campaigns has risen by 60% in the last five years.
This statistic indicates a significant increase in the utilization of data brokers by companies for their marketing campaigns over the past five years. Specifically, there has been a 60% rise in the number of companies leveraging data brokers to access valuable consumer insights and target audiences more effectively. This suggests a growing recognition among businesses of the importance and benefits of leveraging data-driven strategies in their marketing activities. The trend exemplifies a shift towards more data-centric approaches in the corporate world, signaling a greater emphasis on data analytics and targeted marketing efforts to enhance business performance and competitiveness in today’s digital market landscape.
Consumers have over 5000 data points collected about them by various data brokers.
This statistic indicates that a significant amount of personal information on individuals has been amassed by data brokers, totaling over 5000 data points for each consumer. This data likely includes a wide range of details such as demographics, browsing behavior, purchase history, social media activity, and other personal preferences. The extensive volume of information gathered implies that data brokers have deeply analyzed and categorized individual consumer profiles, which may allow for targeted marketing strategies, personalized advertising, and potentially raise concerns about privacy and data security. Overall, this statistic underscores the pervasive nature of data collection in the modern digital age and the profound level of insight that companies have into consumer behaviors and preferences.
87% of U.S. businesses are classified as highly dependent on access to third-party data in their marketing efforts.
The statistic indicates that a large majority of businesses in the United States, specifically 87%, rely heavily on third-party data for their marketing activities. This implies that these businesses utilize external sources of information and data to inform their marketing strategies, target their audiences, track performance, and make data-driven decisions. This high level of dependence on third-party data suggests that businesses see the value and importance of leveraging external sources to enhance their marketing effectiveness and reach their target customers more effectively. This statistic highlights the widespread adoption and integration of data-driven practices in the marketing efforts of U.S. businesses.
Conclusion
Through analyzing data broker industry statistics, it is evident that the industry is growing rapidly and plays a crucial role in the collection and distribution of valuable data. The increasing demand for data-driven insights and the rise of digital technologies are driving the expansion of data brokerage services. As businesses and organizations continue to rely on data for decision-making, the data broker industry is expected to remain a key player in the data ecosystem.
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