GITNUX MARKETDATA REPORT 2024

Cybersecurity In The Market Research Industry Statistics

The global market research industry is projected to invest significantly in cybersecurity measures to protect sensitive data, with a 2021 survey showing that 89% of organizations have increased their cybersecurity budgets in response to growing cyber threats.

Highlights: Cybersecurity In The Market Research Industry Statistics

  • The global cybersecurity market size was valued at USD 167.1 billion in 2020.
  • It's estimated that spending on cybersecurity will exceed $1 trillion cumulatively over the five-year period from 2017 to 2021.
  • In 2018, approximately 45% of companies in the media and market research industry were subjected to 1-5 cybersecurity attacks.
  • About 32% of businesses identified cybersecurity breaches or attacks in the last 12 months in 2019.
  • Roughly 33% of cybersecurity breaches in 2019 involved phishing attacks, increasing the need for better cybersecurity measures in market research.
  • By 2023, approximately 75% of IT professionals in the US are expected to be credentialed in cybersecurity.
  • The demand for cybersecurity talent is expected to increase to 3.5 million unfilled positions by 2021.
  • Approximately 63% of companies claimed that their data was potentially compromised within the last twelve months.
  • The global cybersecurity market is forecasted to grow to $248.26 billion by 2023.
  • Nearly half of all cyber attacks are committed against small businesses.
  • 65% of all businesses in the US experienced a cybersecurity breach in 2019.
  • The economic impact of cybersecurity breaches could reach $90 trillion by 2030.
  • Global spending on security awareness training for employees is predicted to reach $10 billion by 2027.
  • The average cost of a data breach in 2020 was $3.86 million.
  • Cybercrime has increased the cost of doing business by 10% globally.
  • One in every 3,722 emails in the market research industry is a phishing attempt.

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The Latest Cybersecurity In The Market Research Industry Statistics Explained

The global cybersecurity market size was valued at USD 167.1 billion in 2020.

The statistic indicates that the global cybersecurity market reached a value of USD 167.1 billion in the year 2020. This figure represents the total revenue generated from various cybersecurity products and services worldwide, including security software, hardware, and services aimed at protecting digital assets from cyber threats and attacks. The market size reflects the increasing awareness and importance of cybersecurity in today’s digital landscape, driven by the rise in cybercrime, data breaches, and the rapid digital transformation witnessed across industries. The significant market value highlights the growing investments made by organizations and governments to enhance their cybersecurity posture and safeguard sensitive information and systems from evolving cyber threats.

It’s estimated that spending on cybersecurity will exceed $1 trillion cumulatively over the five-year period from 2017 to 2021.

The statistic suggests that the total projected expenditure on cybersecurity measures is expected to surpass $1 trillion between the years 2017 and 2021, which spans a period of five years. This figure indicates the substantial and growing investment being made by organizations and governments worldwide to protect their digital assets and information from cyber threats. The increasing reliance on digital technologies and the rising frequency of cyber attacks have propelled the cybersecurity industry to the forefront, necessitating significant financial resources to safeguard against potential breaches and data compromises. The statistic underscores the critical importance of cybersecurity in today’s interconnected world and highlights the proactive measures being taken to mitigate risks and enhance online security for individuals and organizations.

In 2018, approximately 45% of companies in the media and market research industry were subjected to 1-5 cybersecurity attacks.

The statistic indicates that in 2018, around 45% of companies operating in the media and market research industry experienced between 1 to 5 cybersecurity attacks. This implies that nearly half of the companies within this sector were targeted by malicious cyber activities, highlighting the prominent threat posed by cybersecurity breaches to businesses in this industry. The information suggests a concerning vulnerability to cyber threats among companies within the media and market research sector, underscoring the importance of implementing robust cybersecurity measures to protect sensitive data and mitigate risks associated with potential cyber attacks.

About 32% of businesses identified cybersecurity breaches or attacks in the last 12 months in 2019.

The statistic ‘About 32% of businesses identified cybersecurity breaches or attacks in the last 12 months in 2019’ indicates the prevalence of cybersecurity incidents among businesses during that period. This means that nearly one-third of businesses experienced some form of security breach or cyber attack within a year, highlighting the significant risk and impact of cyber threats in the business environment. This statistic underscores the importance for organizations to prioritize cybersecurity measures and invest in robust defense mechanisms to safeguard their sensitive data and systems from potential breaches and attacks.

Roughly 33% of cybersecurity breaches in 2019 involved phishing attacks, increasing the need for better cybersecurity measures in market research.

The statistic indicates that approximately one-third of cybersecurity breaches in 2019 were attributed to phishing attacks, highlighting the significant threat posed by this form of social engineering. This emphasizes the urgent need for companies to enhance their cybersecurity measures, particularly in market research where sensitive data is often collected and stored. The prevalence of phishing attacks underscores the importance of implementing robust security protocols, such as employee training, advanced email filtering systems, and multi-factor authentication, to protect against such threats. By addressing this vulnerability head-on, organizations can better safeguard their data and minimize the risk of falling victim to cyber attacks.

By 2023, approximately 75% of IT professionals in the US are expected to be credentialed in cybersecurity.

The statistic states that by the year 2023, it is anticipated that around 75% of IT professionals in the United States will hold some form of credential in cybersecurity. This indicates a significant shift towards a more secure and cyber-conscious workforce within the IT industry. With the increasing prevalence of cyber threats and attacks, having a majority of IT professionals be credentialed in cybersecurity signifies a growing awareness of the importance of protecting digital information and systems. This trend highlights the increasing prioritization of cybersecurity skills and knowledge in the professional landscape, reflecting a proactive approach towards mitigating cyber risks and enhancing overall security measures.

The demand for cybersecurity talent is expected to increase to 3.5 million unfilled positions by 2021.

The statistic states that there is a projected increase in the demand for cybersecurity professionals, leading to an estimate of 3.5 million unfilled positions in the industry by 2021. This highlights the critical shortage of qualified individuals in the cybersecurity field to meet the growing needs of organizations worldwide to protect their digital assets from cyber threats. The rise in cyber attacks and the increasing reliance on technology across various sectors have fueled the demand for cybersecurity talent, creating a significant gap between job openings and available skilled professionals. Addressing this shortage is crucial to bolstering cyber defenses and safeguarding sensitive information in an increasingly interconnected digital landscape.

Approximately 63% of companies claimed that their data was potentially compromised within the last twelve months.

The statistic indicates that a significant majority of companies, specifically around 63%, have reported that their data may have been compromised at some point within the past year. This finding suggests that data security breaches are a prevalent concern within the business community, with a notable portion of companies experiencing potential vulnerabilities. Such a high percentage underscores the importance of implementing robust cybersecurity measures to safeguard sensitive information and mitigate the risk of data breaches. Understanding and addressing these threats is crucial for organizations to protect their data assets and maintain the trust of their stakeholders.

The global cybersecurity market is forecasted to grow to $248.26 billion by 2023.

This statistic suggests that the global cybersecurity industry is on a strong growth trajectory, with a projected market value of $248.26 billion by the year 2023. This significant growth forecast indicates an increasing awareness of the importance of cybersecurity measures in protecting sensitive data and digital assets across various industries worldwide. As cyber threats continue to evolve and become more sophisticated, organizations are expected to invest more in cybersecurity solutions and services to safeguard their systems and information. The expanding market opportunities in cybersecurity highlight the growing demand for innovative technologies and strategies to address the evolving threat landscape and enhance overall digital security resilience.

Nearly half of all cyber attacks are committed against small businesses.

This statistic indicates that a significant proportion of cyber attacks, specifically close to 50%, target small businesses. This suggests that small businesses are particularly vulnerable to cyber threats compared to larger corporations, potentially due to limited resources for robust cybersecurity measures. These attacks can have serious consequences for small businesses, including financial loss, reputational damage, and disruption to operations. Therefore, it is essential for small businesses to prioritize investing in cybersecurity measures and implementing best practices to protect their data and assets from cyber threats.

65% of all businesses in the US experienced a cybersecurity breach in 2019.

The statistic that 65% of all businesses in the US experienced a cybersecurity breach in 2019 indicates a significant prevalence of cyber threats and vulnerabilities faced by organizations. This high percentage highlights the widespread risk posed by cybercriminals and underscores the importance of implementing robust cybersecurity measures to safeguard sensitive data and maintain business continuity. The statistic serves as a stark reminder of the pervasive nature of cyber threats in today’s digital landscape and emphasizes the necessity for business leaders to prioritize cybersecurity efforts to mitigate risks and protect their organizations from potential data breaches and financial losses.

The economic impact of cybersecurity breaches could reach $90 trillion by 2030.

The statistic stating that the economic impact of cybersecurity breaches could reach $90 trillion by 2030 signifies a significant potential threat to the global economy. Cybersecurity breaches, including data theft, ransomware attacks, and infrastructure disruptions, can lead to financial losses for organizations, governments, and individuals, as well as pose risks to national security and public trust. The projected $90 trillion figure reflects the cumulative cost of these breaches over the next decade, encompassing direct financial losses, costs of remediation, regulatory fines, and the broader impact on economic productivity, innovation, and consumer confidence. This statistic underscores the critical importance of investing in robust cybersecurity measures and strategies to mitigate the growing risks posed by cyber threats and safeguard the economic well-being of societies worldwide.

Global spending on security awareness training for employees is predicted to reach $10 billion by 2027.

This statistic indicates that the amount of money spent on security awareness training for employees worldwide is expected to increase to $10 billion by the year 2027. This highlights a growing recognition among organizations of the importance of educating employees on how to identify and prevent security threats, such as cyberattacks and data breaches. As the digital landscape continues to evolve and security risks become more prevalent, investing in security awareness training becomes crucial for mitigating risks and protecting sensitive information. The projected increase in spending reflects the heightened emphasis on cybersecurity measures to safeguard organizations from potential security breaches and financial losses.

The average cost of a data breach in 2020 was $3.86 million.

The statistic “The average cost of a data breach in 2020 was $3.86 million” signifies the financial impact that organizations faced as a result of data breaches during that year. This figure represents the average amount of money that companies incurred in direct costs such as investigation, remediation, and customer notification, as well as indirect costs like reputation damage and loss of customer trust. Data breaches can have far-reaching implications for businesses, including legal fees, fines from regulatory bodies, and a decline in market value. The substantial average cost highlights the importance for organizations to invest in robust cybersecurity measures to protect their sensitive data and mitigate potential financial losses due to breaches.

Cybercrime has increased the cost of doing business by 10% globally.

The statistic that cybercrime has increased the cost of doing business by 10% globally indicates a significant impact of cyber threats on organizations worldwide. This percentage reflects the direct financial losses incurred by businesses due to cyber-related incidents such as data breaches, ransomware attacks, and fraud. The rise in cybercrime has forced companies to invest more heavily in cybersecurity measures to protect their sensitive information and infrastructure, leading to additional costs. Moreover, beyond financial implications, cyber incidents can also disrupt business operations, erode customer trust, and damage reputation, making cyber resilience a critical aspect of modern business strategy. As cyber threats continue to evolve and become more sophisticated, organizations must prioritize robust cybersecurity practices to mitigate risks and safeguard their operations and stakeholders.

One in every 3,722 emails in the market research industry is a phishing attempt.

This statistic indicates that within the market research industry, there is a prevalence of phishing attempts, with an estimated frequency of one in every 3,722 emails being identified as such. Phishing is a deceptive practice in which cybercriminals attempt to obtain sensitive information, such as login credentials or financial data, by tricking individuals into clicking on malicious links or providing personal information. The fact that this statistic specifies the market research industry implies that individuals and organizations operating within this sector should be particularly vigilant and employ robust cybersecurity measures to protect against potential phishing attacks.

Conclusion

Within the market research industry, the importance of cybersecurity cannot be overstated. As highlighted by the statistics presented, the threat landscape is constantly evolving, and organizations must remain vigilant in protecting their data and systems. By implementing robust cybersecurity measures, staying informed about emerging threats, and investing in employee training, market research companies can safeguard valuable information and maintain the trust of their clients and stakeholders. Cybersecurity is not just a technology issue; it is a critical aspect of business strategy that should be prioritized at every level of an organization.

References

0. – https://www.www.verizon.com

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3. – https://www.www.cyberstates.org

4. – https://www.www.shredit.com

5. – https://www.www.ibm.com

6. – https://www.www.statista.com

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8. – https://www.cybersecurityventures.com

9. – https://www.www.cybintsolutions.com

10. – https://www.www.forbes.com

11. – https://www.www.grandviewresearch.com

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13. – https://www.www.information-age.com

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15. – https://www.www.bizjournals.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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