GITNUXREPORT 2025

Coupon Statistics

Digital coupons influence purchases; market projected to reach $230 billion by 2028.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

93% of consumers use coupons at least occasionally

Statistic 2

75% of consumers say coupons influence their purchasing decisions

Statistic 3

60% of consumers have redeemed a coupon in the past month

Statistic 4

Over 50% of online shoppers subscribe to digital coupon newsletters

Statistic 5

44% of consumers say they would buy more from a retailer if they offered personalized coupons

Statistic 6

70% of coupons are used within the first month of issuance

Statistic 7

The average discount offered via coupons is 20%

Statistic 8

48% of shoppers find coupons via social media platforms

Statistic 9

35% of consumers would abandon a shopping cart if they found a coupon code

Statistic 10

78% of consumers state that coupons influence where they shop

Statistic 11

The most popular day for coupon redemption is Saturday, with 32% of redemptions occurring then

Statistic 12

65% of consumers follow brands on social media to access exclusive coupons

Statistic 13

Consumers are 2.5 times more likely to redeem digital coupons when they are personalized

Statistic 14

50% of consumers use coupons monthly to save money

Statistic 15

The average savings per coupon redemption is $10

Statistic 16

66% of consumers search for coupons before making an online purchase

Statistic 17

89% of shoppers say coupons help them try new brands

Statistic 18

The average number of coupons used per shopper per month is 3.4

Statistic 19

62% of consumers are influenced by digital coupons when choosing a grocery store

Statistic 20

73% of coupon users prefer to receive coupons via email

Statistic 21

54% of consumers say they only redeem coupons if they are easy to use

Statistic 22

40% of consumers abandon online shopping carts due to lack of available coupons

Statistic 23

72% of consumers trust online reviews more when coupons are involved

Statistic 24

30% of consumers check for coupons before making a purchase in physical stores

Statistic 25

85% of repeat customers have used coupons

Statistic 26

Small businesses redeem 3 times more coupons per month than large retail chains

Statistic 27

38% of consumers say they skip a purchase if they cannot find a coupon

Statistic 28

52% of consumers are more likely to share a deal if it involves a coupon

Statistic 29

22% of consumers actively seek out coupons during Black Friday and holiday sales

Statistic 30

90% of coupons are redeemed within 30 days of issuance

Statistic 31

72% of online shoppers use coupons when shopping on Amazon

Statistic 32

85% of consumers feel that coupons enhance their shopping experience

Statistic 33

78% of consumers expect to receive personalized coupons based on their shopping history

Statistic 34

46% of consumers prefer digital coupons over paper coupons

Statistic 35

65% of non-redeemers cite lack of awareness as the main reason for not using coupons

Statistic 36

72% of consumers agree that receiving timely coupons increases their likelihood to purchase

Statistic 37

Digital coupons are used by over 80% of shoppers

Statistic 38

Mobile coupon usage increased by 65% from 2019 to 2022

Statistic 39

85% of retailers offer digital coupons

Statistic 40

Email coupons have a 56% higher redemption rate than paper coupons

Statistic 41

9 out of 10 consumers have used digital coupons in the last year

Statistic 42

68% of millennials prefer using coupons via mobile apps

Statistic 43

Mobile coupons contribute to 45% of all digital coupon redemptions

Statistic 44

47% of retailers have increased digital coupon distribution during holiday seasons

Statistic 45

The majority of digital coupons are redeemed through smartphones, accounting for 65% of redemptions

Statistic 46

64% of shoppers have redeemed coupons via mobile wallet apps

Statistic 47

The average digital coupon campaign experiences a redemption rate of about 15%

Statistic 48

74% of retailers report increased customer engagement when implementing digital coupons

Statistic 49

40% of shoppers use coupons on their mobile devices, while 60% prefer desktop

Statistic 50

The average redemption rate for digital coupons in the retail industry is 27%

Statistic 51

Retailers using coupons see an average increase in sales of 20%

Statistic 52

The average lifetime value of a customer acquired via coupon is 16% higher than non-coupon customers

Statistic 53

The global coupon market is projected to reach $230 billion by 2028

Statistic 54

Digital coupon usage is predicted to grow at a CAGR of 12% over the next five years

Statistic 55

80% of retailers plan to increase their digital coupon offerings in the next year

Statistic 56

55% of B2B companies distribute coupons or discount codes

Statistic 57

70% of brands plan to develop more targeted digital coupons in the next year

Statistic 58

The value of coupons redeemed via social media increased by 23% from 2019 to 2022

Statistic 59

58% of businesses offer exclusive coupons to loyal customers

Slide 1 of 59

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

93% of consumers use coupons at least occasionally
Digital coupons are used by over 80% of shoppers
75% of consumers say coupons influence their purchasing decisions
The global coupon market is projected to reach $230 billion by 2028
Mobile coupon usage increased by 65% from 2019 to 2022
60% of consumers have redeemed a coupon in the past month
Over 50% of online shoppers subscribe to digital coupon newsletters
44% of consumers say they would buy more from a retailer if they offered personalized coupons
70% of coupons are used within the first month of issuance
85% of retailers offer digital coupons
The average discount offered via coupons is 20%
Email coupons have a 56% higher redemption rate than paper coupons
48% of shoppers find coupons via social media platforms

Did you know that an astonishing 93% of consumers use coupons at least occasionally, fueling a global market projected to reach $230 billion by 2028 and transforming the way we shop today?

Consumer Behavior and Preference

93% of consumers use coupons at least occasionally
75% of consumers say coupons influence their purchasing decisions
60% of consumers have redeemed a coupon in the past month
Over 50% of online shoppers subscribe to digital coupon newsletters
44% of consumers say they would buy more from a retailer if they offered personalized coupons
70% of coupons are used within the first month of issuance
The average discount offered via coupons is 20%
48% of shoppers find coupons via social media platforms
35% of consumers would abandon a shopping cart if they found a coupon code
78% of consumers state that coupons influence where they shop
The most popular day for coupon redemption is Saturday, with 32% of redemptions occurring then
65% of consumers follow brands on social media to access exclusive coupons
Consumers are 2.5 times more likely to redeem digital coupons when they are personalized
50% of consumers use coupons monthly to save money
The average savings per coupon redemption is $10
66% of consumers search for coupons before making an online purchase
89% of shoppers say coupons help them try new brands
The average number of coupons used per shopper per month is 3.4
62% of consumers are influenced by digital coupons when choosing a grocery store
73% of coupon users prefer to receive coupons via email
54% of consumers say they only redeem coupons if they are easy to use
40% of consumers abandon online shopping carts due to lack of available coupons
72% of consumers trust online reviews more when coupons are involved
30% of consumers check for coupons before making a purchase in physical stores
85% of repeat customers have used coupons
Small businesses redeem 3 times more coupons per month than large retail chains
38% of consumers say they skip a purchase if they cannot find a coupon
52% of consumers are more likely to share a deal if it involves a coupon
22% of consumers actively seek out coupons during Black Friday and holiday sales
90% of coupons are redeemed within 30 days of issuance
72% of online shoppers use coupons when shopping on Amazon
85% of consumers feel that coupons enhance their shopping experience
78% of consumers expect to receive personalized coupons based on their shopping history
46% of consumers prefer digital coupons over paper coupons
65% of non-redeemers cite lack of awareness as the main reason for not using coupons
72% of consumers agree that receiving timely coupons increases their likelihood to purchase

Consumer Behavior and Preference Interpretation

With over 93% of consumers occasionally reaching for coupons—particularly the 70% who use them within the first month—retailers must recognize that while coupons are a powerful motivator, only personalized and easily accessible deals turn casual browsers into loyal buyers who, like 85%, are more likely to return if they find value, making the digital and social strategies crucial in shaping the modern shopping experience.

Digital and Mobile Coupon Usage

Digital coupons are used by over 80% of shoppers
Mobile coupon usage increased by 65% from 2019 to 2022
85% of retailers offer digital coupons
Email coupons have a 56% higher redemption rate than paper coupons
9 out of 10 consumers have used digital coupons in the last year
68% of millennials prefer using coupons via mobile apps
Mobile coupons contribute to 45% of all digital coupon redemptions
47% of retailers have increased digital coupon distribution during holiday seasons
The majority of digital coupons are redeemed through smartphones, accounting for 65% of redemptions
64% of shoppers have redeemed coupons via mobile wallet apps
The average digital coupon campaign experiences a redemption rate of about 15%
74% of retailers report increased customer engagement when implementing digital coupons
40% of shoppers use coupons on their mobile devices, while 60% prefer desktop
The average redemption rate for digital coupons in the retail industry is 27%

Digital and Mobile Coupon Usage Interpretation

With over 80% of shoppers embracing digital coupons—particularly via smartphones and mobile apps—the retail landscape is shifting rapidly, proving that in the era of convenience, a well-timed digital discount is the consumer’s cupid, boosting engagement and redemption rates while retailers smartly pile on festive season promotions.

Impact on Sales and Customer Loyalty

Retailers using coupons see an average increase in sales of 20%
The average lifetime value of a customer acquired via coupon is 16% higher than non-coupon customers

Impact on Sales and Customer Loyalty Interpretation

Retailers embracing coupons not only enjoy a lucrative 20% sales boost but also secure customers whose lifetime value surpasses non-coupon buyers by 16%, proving that a well-timed discount is a savvy investment in both short-term gains and long-term loyalty.

Market Trends and Growth Projections

The global coupon market is projected to reach $230 billion by 2028
Digital coupon usage is predicted to grow at a CAGR of 12% over the next five years
80% of retailers plan to increase their digital coupon offerings in the next year
55% of B2B companies distribute coupons or discount codes
70% of brands plan to develop more targeted digital coupons in the next year
The value of coupons redeemed via social media increased by 23% from 2019 to 2022

Market Trends and Growth Projections Interpretation

As the digital coupon landscape surges towards a projected $230 billion by 2028 with a 12% CAGR, savvy retailers and brands are increasingly tailoring and socializing discounts—recognizing that in the modern shopping saga, a well-targeted, social media-driven coupon isn't just an incentive, but a strategic necessity.

Retailer Strategies and Campaigns

58% of businesses offer exclusive coupons to loyal customers

Retailer Strategies and Campaigns Interpretation

With 58% of businesses extending exclusive coupons to loyal customers, it seems the savvy gamble of rewarding fidelity is thriving, proving that a little reward can go a long way in turning customers into lifelong advocates.