GITNUXREPORT 2025

Consumer Goods Industry Statistics

Consumer goods market to reach $15.4 trillion by 2025, driven by sustainability focus.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Approximately 65% of consumers prefer to buy brands they trust over trying new brands

Statistic 2

Consumers in emerging markets are 2.5 times more likely to buy private-label products than those in developed markets

Statistic 3

The average American household spends about $7,400 annually on consumer goods

Statistic 4

Sustainability concerns influence over 70% of consumers' purchasing decisions in the consumer goods industry

Statistic 5

Approximately 35% of consumers have switched brands due to environmental concerns

Statistic 6

Millennials are 2.5 times more likely than older generations to prioritize brand values such as sustainability and ethics

Statistic 7

Over 80% of consumers consider packaging and sustainability when making purchase decisions

Statistic 8

Around 60% of global consumers say that health and wellness influence their purchasing decisions significantly

Statistic 9

72% of consumers are willing to pay more for brands committed to social responsibility

Statistic 10

The majority of consumers (about 58%) prefer shopping at brick-and-mortar stores for personal care products, despite online growth trends

Statistic 11

Approximately 30% of consumers are influenced by social media when selecting consumer goods brands

Statistic 12

Around 45% of consumers globally are willing to switch brands for better environmental practices

Statistic 13

The average household spends about $2,000 annually on furniture and home décor

Statistic 14

Approximately 50% of consumers prefer purchasing from brands with transparent supply chains

Statistic 15

Around 40% of consumers say they are more likely to buy from brands that demonstrate social responsibility during crises

Statistic 16

Consumer demand for plant-based foods has grown over 17% annually in the last five years

Statistic 17

Over 50% of consumers globally prefer to buy locally sourced consumer goods

Statistic 18

About 55% of consumers have increased their purchases of eco-friendly cleaning products since 2020

Statistic 19

Personalized consumer goods are gaining popularity, with 60% of consumers preferring products tailored to their preferences

Statistic 20

Approximately 45% of consumers globally are willing to buy sustainable clothing despite higher costs

Statistic 21

The FMCG (Fast-Moving Consumer Goods) sector accounts for about 43% of the global consumer goods market

Statistic 22

Private label brands account for about 20% of global grocery sales

Statistic 23

Food and beverage companies are investing an average of 8% of revenue in marketing, more than any other consumer goods category

Statistic 24

The global consumer goods market is projected to reach $15.4 trillion by 2025

Statistic 25

E-commerce sales of consumer goods accounted for 14.6% of total retail sales worldwide in 2022

Statistic 26

The global organic personal care market is expected to reach over $25 billion by 2025

Statistic 27

The global household cleaning products market is projected to grow at a CAGR of 4.8% from 2021 to 2028

Statistic 28

The global beverage market is valued at around $1.7 trillion and is expected to grow steadily through 2027

Statistic 29

The skincare segment within personal care products is the fastest-growing segment, with a CAGR of 4.9% from 2021 to 2028

Statistic 30

The use of AI in consumer goods companies has increased by 35% since 2020 for inventory management and consumer insights

Statistic 31

The luxury consumer goods market is expected to reach $389 billion by 2027, growing at a CAGR of 4.3%

Statistic 32

The global snack food market is projected to hit $680 billion by 2026, growing at a CAGR of 5.6% from 2021

Statistic 33

The pet care industry has seen a 7.8% CAGR from 2017 to 2022, reaching over $200 billion globally

Statistic 34

E-commerce accounts for approximately 25% of all consumer goods sales in developed countries

Statistic 35

The global alternative protein market is expected to grow to $8 billion by 2025, growing at a CAGR of 14.8%

Statistic 36

The global cosmetics market is projected to reach $463 billion by 2027, with a CAGR of 5.3%

Statistic 37

Organic food sales in the U.S. have increased by over 10% annually over the past five years

Statistic 38

The penetration of health and wellness products in consumer markets is expected to reach 50% by 2024

Statistic 39

The global household appliances market is expected to grow to $232 billion by 2025, with a CAGR of 4.2%

Statistic 40

The current global toy market size is valued at approximately $90 billion and is expected to grow at a CAGR of 4.4% by 2027

Statistic 41

The rise of direct-to-consumer (DTC) brands in consumer goods has increased 20% annually over the past five years

Statistic 42

The global bottled water market size is projected to reach $385 billion by 2025, growing at a CAGR of 7.2%

Statistic 43

The sports nutrition market is forecasted to reach $31 billion by 2028, with a CAGR of 8.4%

Statistic 44

The global fragrance market is valued at approximately $52 billion and is projected to grow at a CAGR of 3.8% until 2027

Statistic 45

The global home textile market is expected to reach $178 billion by 2028, driven by innovation and sustainability

Statistic 46

The rise of influencer marketing in consumer goods advertising has increased brand engagement by over 55% in 2023

Statistic 47

The global refrigerated food market is projected to grow at a CAGR of 4.0% from 2021 to 2028, reaching $382 billion by 2028

Statistic 48

The global chewing gum market is expected to reach $28 billion by 2026, growing at a CAGR of 2.5%

Statistic 49

The global home improvement market is valued at $835 billion in 2023 and is expected to grow at a CAGR of 4.3% through 2028

Statistic 50

Online subscription services for consumer goods such as meal kits and personal care are growing at a rate of 18% annually

Statistic 51

The global dairy alternatives market is projected to reach $44 billion by 2027, growing at a CAGR of 12.4%

Statistic 52

The global organic beauty products market is expected to grow at a CAGR of 9.0% from 2022 to 2028

Statistic 53

The global vitamins and dietary supplements market is valued at approximately $140 billion and is projected to grow steadily

Statistic 54

The global home fitness equipment market is anticipated to reach $12 billion by 2027, growing at a CAGR of 4.9%

Statistic 55

The global organic wine market is projected to reach $7.2 billion by 2026, growing at a CAGR of 8.0%

Statistic 56

The household cleaning products market is expected to reach $61 billion globally by 2028, growing at a CAGR of 4.4%

Statistic 57

The global eco-friendly apparel market is projected to grow at a CAGR of 10.5% from 2022 to 2028, reaching approximately $9 billion

Statistic 58

The premium bottled water segment is expected to grow at a CAGR of 6.5% through 2028, reaching $70 billion globally

Statistic 59

The global chocolate confectionery market size is projected to reach $213 billion by 2027, growing at a CAGR of 4.0%

Statistic 60

The global vegan cosmetics market is expected to reach $20 billion by 2028, growing at a CAGR of 6.8%

Statistic 61

The global ice cream market is valued at around $70 billion in 2023 and is expected to grow at a CAGR of 5.1%

Statistic 62

Consumer spending on home improvement projects increased by 7% in 2022, reaching over $600 billion

Statistic 63

The global probiotic food and supplement market is projected to reach $75 billion by 2028, with a CAGR of 7.1%

Statistic 64

The global edible insect market is expected to reach $1.1 billion by 2023, growing at a CAGR of 19%

Statistic 65

The global tea market is valued at $50 billion and is projected to grow at a CAGR of 4.2% until 2027

Statistic 66

The global market for organic baby food is expected to reach $4.2 billion by 2027, growing at a CAGR of 9.1%

Statistic 67

The global market for natural and organic deodorants is expected to reach $1.8 billion by 2026, growing at a CAGR of 8.9%

Statistic 68

The online beauty and personal care market is projected to reach $32 billion by 2027, with a CAGR of 6.2%

Statistic 69

The global sustainable packaging market is forecast to grow at a CAGR of 5.7% through 2028, reaching $540 billion

Statistic 70

The global organic personal care market is expected to grow at a CAGR of 9.4% from 2022 to 2030

Statistic 71

Sustainability-focused packaging innovations are projected to grow at a CAGR of 6.1% through 2028

Statistic 72

Eco-friendly and biodegradable packaging is expected to constitute over 65% of packaging solutions by 2028

Statistic 73

The use of biodegradable packaging materials in consumer goods has increased by 50% over the past three years

Slide 1 of 73

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global consumer goods market is projected to reach $15.4 trillion by 2025
E-commerce sales of consumer goods accounted for 14.6% of total retail sales worldwide in 2022
Approximately 65% of consumers prefer to buy brands they trust over trying new brands
The FMCG (Fast-Moving Consumer Goods) sector accounts for about 43% of the global consumer goods market
The global organic personal care market is expected to reach over $25 billion by 2025
Consumers in emerging markets are 2.5 times more likely to buy private-label products than those in developed markets
The average American household spends about $7,400 annually on consumer goods
Sustainability concerns influence over 70% of consumers' purchasing decisions in the consumer goods industry
The global household cleaning products market is projected to grow at a CAGR of 4.8% from 2021 to 2028
Approximately 35% of consumers have switched brands due to environmental concerns
The global beverage market is valued at around $1.7 trillion and is expected to grow steadily through 2027
Private label brands account for about 20% of global grocery sales
The skincare segment within personal care products is the fastest-growing segment, with a CAGR of 4.9% from 2021 to 2028

The consumer goods industry is on the brink of a transformation, driven by rapid e-commerce growth, rising sustainability concerns, and shifting consumer preferences towards organic, ethical, and personalized products, with the global market expected to surpass $15 trillion by 2025.

Consumer Purchasing Preferences & Behaviors

Approximately 65% of consumers prefer to buy brands they trust over trying new brands
Consumers in emerging markets are 2.5 times more likely to buy private-label products than those in developed markets
The average American household spends about $7,400 annually on consumer goods
Sustainability concerns influence over 70% of consumers' purchasing decisions in the consumer goods industry
Approximately 35% of consumers have switched brands due to environmental concerns
Millennials are 2.5 times more likely than older generations to prioritize brand values such as sustainability and ethics
Over 80% of consumers consider packaging and sustainability when making purchase decisions
Around 60% of global consumers say that health and wellness influence their purchasing decisions significantly
72% of consumers are willing to pay more for brands committed to social responsibility
The majority of consumers (about 58%) prefer shopping at brick-and-mortar stores for personal care products, despite online growth trends
Approximately 30% of consumers are influenced by social media when selecting consumer goods brands
Around 45% of consumers globally are willing to switch brands for better environmental practices
The average household spends about $2,000 annually on furniture and home décor
Approximately 50% of consumers prefer purchasing from brands with transparent supply chains
Around 40% of consumers say they are more likely to buy from brands that demonstrate social responsibility during crises
Consumer demand for plant-based foods has grown over 17% annually in the last five years
Over 50% of consumers globally prefer to buy locally sourced consumer goods
About 55% of consumers have increased their purchases of eco-friendly cleaning products since 2020
Personalized consumer goods are gaining popularity, with 60% of consumers preferring products tailored to their preferences
Approximately 45% of consumers globally are willing to buy sustainable clothing despite higher costs

Consumer Purchasing Preferences & Behaviors Interpretation

In a market where trust, sustainability, and personalization reign supreme—driven by Millennials and Gen Z more than ever—consumers are increasingly willing to pay a premium for socially responsible, eco-friendly, and locally sourced products, yet still cling to the old-school charm of brick-and-mortar stores and familiar brands, reminding us that in consumer goods, values and preferences are as diverse—and complex—as they are profitable.

Fast-Moving Consumer Goods (FMCG) Sector Insights

The FMCG (Fast-Moving Consumer Goods) sector accounts for about 43% of the global consumer goods market
Private label brands account for about 20% of global grocery sales
Food and beverage companies are investing an average of 8% of revenue in marketing, more than any other consumer goods category

Fast-Moving Consumer Goods (FMCG) Sector Insights Interpretation

With nearly half of the global consumer goods market and a hefty 8% of revenue directed toward marketing, the FMCG sector's private label brands quietly fortify their 20% slice of the grocery aisle, signaling a fiercely competitive landscape where branding and cost-conscious choices intertwine.

Market Size & Growth Projections

The global consumer goods market is projected to reach $15.4 trillion by 2025
E-commerce sales of consumer goods accounted for 14.6% of total retail sales worldwide in 2022
The global organic personal care market is expected to reach over $25 billion by 2025
The global household cleaning products market is projected to grow at a CAGR of 4.8% from 2021 to 2028
The global beverage market is valued at around $1.7 trillion and is expected to grow steadily through 2027
The skincare segment within personal care products is the fastest-growing segment, with a CAGR of 4.9% from 2021 to 2028
The use of AI in consumer goods companies has increased by 35% since 2020 for inventory management and consumer insights
The luxury consumer goods market is expected to reach $389 billion by 2027, growing at a CAGR of 4.3%
The global snack food market is projected to hit $680 billion by 2026, growing at a CAGR of 5.6% from 2021
The pet care industry has seen a 7.8% CAGR from 2017 to 2022, reaching over $200 billion globally
E-commerce accounts for approximately 25% of all consumer goods sales in developed countries
The global alternative protein market is expected to grow to $8 billion by 2025, growing at a CAGR of 14.8%
The global cosmetics market is projected to reach $463 billion by 2027, with a CAGR of 5.3%
Organic food sales in the U.S. have increased by over 10% annually over the past five years
The penetration of health and wellness products in consumer markets is expected to reach 50% by 2024
The global household appliances market is expected to grow to $232 billion by 2025, with a CAGR of 4.2%
The current global toy market size is valued at approximately $90 billion and is expected to grow at a CAGR of 4.4% by 2027
The rise of direct-to-consumer (DTC) brands in consumer goods has increased 20% annually over the past five years
The global bottled water market size is projected to reach $385 billion by 2025, growing at a CAGR of 7.2%
The sports nutrition market is forecasted to reach $31 billion by 2028, with a CAGR of 8.4%
The global fragrance market is valued at approximately $52 billion and is projected to grow at a CAGR of 3.8% until 2027
The global home textile market is expected to reach $178 billion by 2028, driven by innovation and sustainability
The rise of influencer marketing in consumer goods advertising has increased brand engagement by over 55% in 2023
The global refrigerated food market is projected to grow at a CAGR of 4.0% from 2021 to 2028, reaching $382 billion by 2028
The global chewing gum market is expected to reach $28 billion by 2026, growing at a CAGR of 2.5%
The global home improvement market is valued at $835 billion in 2023 and is expected to grow at a CAGR of 4.3% through 2028
Online subscription services for consumer goods such as meal kits and personal care are growing at a rate of 18% annually
The global dairy alternatives market is projected to reach $44 billion by 2027, growing at a CAGR of 12.4%
The global organic beauty products market is expected to grow at a CAGR of 9.0% from 2022 to 2028
The global vitamins and dietary supplements market is valued at approximately $140 billion and is projected to grow steadily
The global home fitness equipment market is anticipated to reach $12 billion by 2027, growing at a CAGR of 4.9%
The global organic wine market is projected to reach $7.2 billion by 2026, growing at a CAGR of 8.0%
The household cleaning products market is expected to reach $61 billion globally by 2028, growing at a CAGR of 4.4%
The global eco-friendly apparel market is projected to grow at a CAGR of 10.5% from 2022 to 2028, reaching approximately $9 billion
The premium bottled water segment is expected to grow at a CAGR of 6.5% through 2028, reaching $70 billion globally
The global chocolate confectionery market size is projected to reach $213 billion by 2027, growing at a CAGR of 4.0%
The global vegan cosmetics market is expected to reach $20 billion by 2028, growing at a CAGR of 6.8%
The global ice cream market is valued at around $70 billion in 2023 and is expected to grow at a CAGR of 5.1%
Consumer spending on home improvement projects increased by 7% in 2022, reaching over $600 billion
The global probiotic food and supplement market is projected to reach $75 billion by 2028, with a CAGR of 7.1%
The global edible insect market is expected to reach $1.1 billion by 2023, growing at a CAGR of 19%
The global tea market is valued at $50 billion and is projected to grow at a CAGR of 4.2% until 2027
The global market for organic baby food is expected to reach $4.2 billion by 2027, growing at a CAGR of 9.1%
The global market for natural and organic deodorants is expected to reach $1.8 billion by 2026, growing at a CAGR of 8.9%
The online beauty and personal care market is projected to reach $32 billion by 2027, with a CAGR of 6.2%
The global sustainable packaging market is forecast to grow at a CAGR of 5.7% through 2028, reaching $540 billion

Market Size & Growth Projections Interpretation

With the consumer goods industry hurtling towards a staggering $15.4 trillion by 2025—where organic, eco-friendly, and AI-optimized products are booming and DTC brands are flourishing 20% annually—it's clear that in a market this dynamic, staying ahead requires not just innovation but a keen sense of what consumers are craving—be it plant-based proteins, influencer-powered marketing, or the next must-have gadget—proof that in this ever-evolving landscape, staying relevant is as much art as science.

Organic & Natural Personal Care Markets

The global organic personal care market is expected to grow at a CAGR of 9.4% from 2022 to 2030

Organic & Natural Personal Care Markets Interpretation

As consumers increasingly prioritize purity over paradox, the organic personal care market's projected 9.4% CAGR signals that nature's charm is set to leave synthetic counterparts in the dust—perhaps even scrubbing it off.

Sustainable Packaging & Eco-Friendly Initiatives

Sustainability-focused packaging innovations are projected to grow at a CAGR of 6.1% through 2028
Eco-friendly and biodegradable packaging is expected to constitute over 65% of packaging solutions by 2028
The use of biodegradable packaging materials in consumer goods has increased by 50% over the past three years

Sustainable Packaging & Eco-Friendly Initiatives Interpretation

With sustainability packaging innovations accelerating at a 6.1% CAGR and biodegradable solutions expected to dominate over 65% of the market by 2028—up 50% in three years—the consumer goods industry is clearly packaging its future in greener, smarter wrappers.